Day: January 10, 2019

“How you should use (but not overuse) hashtags” With GeekSmash CEO, Joe Delbridge

Use (but don’t overuse) hashtags — Hashtags are becoming less important with each new Instagram update, but they’re still somewhat useful for when someone wants to search for that tag. While the # symbol isn’t necessary if you can work the words into your post, they can be helpful for variations. Place them as a comment rather than crowding your post.

I had the pleasure of interviewing Joe Delbridge, CEO of GeekSmash, a pop culture focused marketing agency that manages influencer marketing campaigns for major brands and popular social media influencers. Joe started GeekSmash in 2012 as a blog and converted it into a marketing agency in March of 2016. Also an experienced martial artist, Joe derives many of his business principles from the “The Book of Five Rings” by Miyamoto Musashi and he has a passion for teaching and helping others realize their dreams.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

It’s my pleasure. I love going to comic cons; I have since I was a kid. I knew I wanted to work in the industry, but getting a job in it can be quite the challenge, so rather than wait for a door to open, I built my own door, kicked it in, and now here I am! I’ve found that I’m gifted in creative marketing strategy and in growing brands and have combined that with my passion for the pop culture industry, specifically on the geeky side.

Can you explain to our readers why you are an authority about Social Media Marketing?

I finished my bachelor’s degree in Internet Marketing at Full Sail University in early 2017, graduated Valedictorian, and had multiple awards, including the Academic Achievement Award. I’ve since taken on the influencer marketing space with vigor. I regularly connect with brands that want to grow their businesses through influencer marketing and have provided income opportunities for social media influencers by working with these brands. I’ve managed over 100 social media influencers directly and I’m currently on the forefront of the industry, creating standards in the influencer marketing space on which the brand and influencer can rely. Up until now, it’s been pretty much the wild west in terms of what influencers can charge, what brands should pay to see a good ROI, and some best practices for seeing results.

I’ve even created both Instagram and YouTube engagement rate calculators, which you can find on my website, https://www.geeksmash.com. These calculators show both parties how much a particular influencer should be paid based on their followers, average views, and engagement rate. It’s also a nice tool to help prevent a brand from being taken advantage of by a fake influencer who buys followers.

Can you share the most interesting story that happened to you since you started this career?

No single story stands out. I think that mostly, I just feel so fortunate to surround myself with exceptional individuals who remind me every day in what human beings can do when they find their calling.

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

Facebook is the heavyweight champ here. We consistently compare closely with Google Ads in terms of cost per click, but usually fare better. The reason that it works best is because of several factors:

YouTube is the 2nd largest search engine, so there’s a greater chance that people will find your promotion simply by searching here. Frequently, people will search for brands to view unboxings or reviews on YouTube before purchasing.

YouTube videos tend to continue to get a reasonable amount of views long after they’re published as opposed to Instagram, which tends to slow down to a crawling halt only a couple of days after posting.

Let’s talk about Instagram specifically, now. Can you share 6 ways to leverage Instagram to dramatically improve your business? Please share a story or example for each.

Tag curators — These are accounts who scrub the web and Instagram daily to curate content that their readers might find interesting, so help them out by sharing your story and your products with them through your posts.
Use (but don’t overuse) hashtags — Hashtags are becoming less important with each new Instagram update, but they’re still somewhat useful for when someone wants to search for that tag. While the # symbol isn’t necessary if you can work the words into your post, they can be helpful for variations. Place them as a comment rather than crowding your post.
Share your story — Everyone loves a good story and you have one whether you think so or not. Use Instagram to chronicle your journey and share this with your followers. It humanizes your brand and makes you more relatable.
Share mistakes — This goes back to humanizing your brand. Don’t worry about being perfect.
Create a curation account — If you can find a way to curate content and grow that account beside your own, you can eventually use it to post your own products without having to pay an influencer or another curator.
Spend money — It’s no mystery that these platforms operate off of revenues from ads, so don’t be afraid to fork over money to gain followers and spread your brand message. Just be sure to include the link to your website or store in your bio.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’m oddly passionate about reducing waste. For example, if we could remove unnecessary printed receipts and coupons from grocery stores along, we would have an enormously positive impact on our environment. Plus, it would be a great cost saver for the stores, so I don’t know why this isn’t already happening!

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

I would love to meet Arnold Schwarzenegger! He’s inspired me since childhood. He’s a habitual winner that plows through any obstacles to obtain his goals. It would be an honor to meet Arnold and share my appreciation for him.

Thank you so much for these great insights. This was very enlightening!

“How you should use (but not overuse) hashtags” With GeekSmash CEO, Joe Delbridge was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“Why you should never ask for trades on social media” With Finish Fit CEO, Armen Ghazarians

Avoid statements like “shout-out for shout-out”, “like for like”, or “follow for follow”. Never ask for trades. It’s rude and most likely you’ll get blocked by the other party. Simply be generous with your likes and be gracious with your comments on other profiles. Read Bob Berg’s book called the “Go Giver”. You’ll understand these steps after you read the book.

I had the pleasure of interviewing Armen Ghazarians, the CEO of Finish Fit®. With over 20 years of experience in the fitness industry, he has created the Finish Fit® Coaching System which combines the power of technology with the knowledge of Finish Fit® Coaches to remotely train its clients around the world.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

In high school I was a cross country runner. I was fit and felt great. My story changed when I started college. I focused so much on school that I lost sight of my health and fitness. I gained 50 pounds over 5 years and my cholesterol shot through the roof. The funny part was that I didn’t realize how overweight I was until I took a good look at my license photo. I was shocked! So, I hired a personal trainer and went on the WW diet. It wasn’t long before my trainer told me that he landed a gig on a TV show. Understandably, he left to pursue his dreams. The next question for me was: now what? I studied fitness, got certified, and started working as a trainer at various gyms. Now, after spending nearly 20 years in the fitness industry and receiving over a dozen certifications, I’ve started my own fitness company, Finish Fit®. I created Finish Fit® with the desire to help all those who are struggling with their health and fitness just as I did. My mission is to help change lives for the better, just as my trainer and WW helped change mine.

Can you explain to our readers why you are an authority about Social Media Marketing?

I believe I’m an authority on Social Media Marketing because I’ve leveraged it successfully to promote the Finish Fit® brand.

Can you share the most interesting story that happened to you since you started this career?

Perhaps the most interesting story that has happened to me is that I’ve had to transition from being a technician (personal trainer) to an entrepreneur (CEO) in order to make my company a success. The learning curve has been steep and I’ve had to work extremely hard to master many different skills.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I was completely oblivious of social media when I started my company. So, I would randomly create posts at odd hours with little engagement and for a very long time I could not figure out why. Eventually, through a lot of trial and error, I learned how to time social media posts correctly for best engagement.

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

For many years we used Facebook exclusively to increase our business revenues. However, recently, we have had a paradigm shift. Our Instagram posts have gained greater audience engagement than our Facebook posts. Hence, we have begun to focus more of our social media marketing efforts on Instagram.

Let’s talk about Instagram specifically, now. Can you share 6 ways to leverage Instagram to dramatically improve your business? Please share a story or example for each.

Treat each engagement as a “make it or break it” interaction. Take the time to respond to every comment and be generous with you “likes”.
Avoid statements like “shout-out for shout-out”, “like for like”, or “follow for follow”. Never ask for trades. It’s rude and most likely you’ll get blocked by the other party. Simply be generous with your likes and be gracious with your comments on other profiles. Read Bob Berg’s book called the “Go Giver”. You’ll understand these steps after you read the book.
Timing your posts is essential. We have found that posting between 5pm-7pm PST works best on weekdays. And posting between 3pm-5pm PST gets the most engagements on weekends.
Content is king. However, not just any content will suffice. You have to go beyond generic posts. You content must be educational, inspiring, novel, and authentic. You must engage your audience and your content must be catered to your niche.
Master “Pareto’s Principle”. Applying this to Instagram, the 80/20 rule suggests that 80% of your results come from 20% of your posts. So, it’s vital that you follow each post’s analytics to know which posts perform the best. By doing so, you can model future posts after ones that have a proven track record.
Research your “hashtags”. Use the right “hashtags” to get your content found on Instagram. There are tools like “http://hashtagify.me/” that can help you with this.

I would inspire everyone around the world to begin a healthy lifestyle that incorporates good eating habits, regular exercise, and daily stress management.

I would love to have breakfast or lunch with the CEO of WW, Mindy Grossman. When I began my personal weight loss journey over 20 years ago, I joined WW and went to its weekly meetings. WW changed my life and set me on my current path. I’d like to partner with WW to bring the Finish Fit® Coaching System to its members.

Thank you so much for these great insights. This was very enlightening!

“Why you should never ask for trades on social media” With Finish Fit CEO, Armen Ghazarians was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

How to Use Instagram To Dramatically Improve Your Business: “Gather qualitative data” With Kara…

How to Use Instagram To Dramatically Improve Your Business: “Gather qualitative data” With Kara Harms and Candice Georgiadis

Instagram is an incredibly useful way to gather qualitative data. You can write thought starts in a caption or questions to prompt comments from followers/customers. You can even use the “Questions” feature in Stories to do this. Ask your followers a question that can’t be answered with quantitative data points and within a few hours, you’ll have plenty of responses to review! Best part? You can do this for free! I use this all the time when making roundups. Just this week I used the Questions feature to quickly gather a list of books for an upcoming blog post.

I had the pleasure of interviewing Kara Harms, the co-founder of Whimsy Soul, a body positive lifestyle blog based in San Francisco. She creates content that is focused on inspiring women to find confidence in their daily lives. Kara and her husband made over 100,000 in 2018, all with under 65,000 Instagram followers. After earning six figures this year alone, Whimsy Soul is proof that you don’t need hundreds of thousands of Instagram followers to have a lucrative channel. Just a powerful, close knit community and an authentic voice.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I’m one of those people who had no intention of being a fulltime blogger / influencer. Heck, that wasn’t even a real career yet when I was in college! When I moved to San Francisco from the Midwest (I hate the snow and needed better weather, seriously!) I was set on pursuing a career in social media for big companies out here like Uber or Old Navy. The catch 22 of the real world is that it’s really hard to get hired for a job like social media management when you don’t have any professional experience actually running social media channels.

I quickly realized after a series of unsuccessful interviews that I needed to have at least one social community I could point to and be like “Look at this. I did this well and grew this channel by x% in 6 months, so you should hire me to work on yours.” So one night, I started Whimsy Soul and scaled it to 3,000 Instagram followers in about 2 months. It honestly started out as a way for me to show off my creative skills to get a big girl job, and it worked! I was able to leverage my personal Instagram account and blog into multiple full time jobs over the years. But, it didn’t take long for me to really fall in love with working on Whimsy Soul. I l love writing, creating and inspiring fellow women. By the end of that first year, I was set on making Whimsy Soul my full time career. After 3 and a half years, I made it happen.

Can you explain to our readers why you are an authority about Social Media Marketing?

I’m one of the rarities who have actually worn both the hats as a brand and a content creator/influencer. I’ve been on both sides professionally, which has given me the opportunity approach social media marketing in different ways that others may be able to. This really comes in handy every day when we work on sponsored content. I have to ability predict what a brand is probably looking for, how they are measuring success, how our work will be talked about internally and use that forsite to craft meaningful social content that jives with our followers well while helping our partners reach their goals.

Can you share the most interesting story that happened to you since you started this career?

Being an influencer can take you on some crazy rollercoasters. For instance, in January 2018, we worked with Lufthansa on a campaign where they sent us to Frankfurt… for just one night! They reached out to use just a few days before Christmas with this trip happening the first week in the new year. Lufthansa holds an annual fashion show on a plane (it’s a pretty great way to pass time on a long flight!) and wanted us onboard to cover it.

The catch? That flight left from Frankfurt, so we had to fly there first. It all happened so quickly that there wasn’t time to send us any earlier, so we flew all the way to Frankfurt, got to walk around the city for about 7 hours, passed out in our hotel, woke up and flew back to the United States the next morning. I was so jetlagged I legitmaily fell asleep in a Frankfurt historical museum!

Even though it was a crazy whirlwind trip, it was so much fun and makes a really great story. I mean, who else can say they flew to Germany for one night randomly (and got paid to do it)?

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

#love #shoe #dress #cool #blogger #street #ootd #iloveshoes….

Sometimes I look back on some of my first Instagram posts and can only laugh at the the stupid hashtags I used. Why so many stupid hashtags? These days I’m way more strategic about what hashtags we use on a post. I use this tool called Display Purposes to conduct hashtag research to help extend the reach of our posts. #love just doesn’t cut it anymore!

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

Hands down, Instagram has been the best social platform for my blog business. As an influencer, Instagram is where the money is at right now in terms of brand deals. Everyone and their mother wants to run Instagram-based Influencer campaigns. This year alone, we’ve made over six figures from brand deals and most of our partners were interested in working with us because of our Instagram channel. Even though we have a strong blog readership and even command over 1 million monthly views on Pinterest, leveraging our Instagram channel into a revenue stream has literally been the key to making Whimsy Soul a hobby-turned-career.

Let’s talk about Instagram specifically, now. Can you share 6 ways to leverage Instagram to dramatically improve your business? Please share a story or example for each.

If you’re an influencer, now is the time to leverage Instagram from just a social channel to a main source of revenue. I firmly believe that a successful blog business needs to have multiple streams of revenue. Affiliate sales, banner ads and selling products are classics ways to earn passive income, but right now Instagram-based campaigns are a great way to quickly increase your business’ revenue. I’ve personally made over six figures this year, and most partners wanted to work with me because of my Instagram account. Having a profitable year on Instagram means I can afford essential business upgrades and have the liberty to write blog posts about whatever I want, usually evergreen content that overtime can earn tons of passive income.
Instagram is an incredibly useful way to gather qualitative data. You can write thought starts in a caption or questions to prompt comments from followers/customers. You can even use the “Questions” feature in Stories to do this. Ask your followers a question that can’t be answered with quantitative data points and within a few hours, you’ll have plenty of responses to review! Best part? You can do this for free! I use this all the time when making roundups. Just this week I used the Questions feature to quickly gather a list of books for an upcoming blog post.
Of course, you can also use Instagram Stories to gather quantitative data. On top of monitoring insights on static posts to help indicate what products, ideas, mesassing, etc your customers are responding to, you can also use Stories to do quick polls. Want to know their opinion on a new product or article vertical you’re considering? Use a poll! (IE: would you like to see us sell shoes?)
Drive more pageviews with Instagram Stories and Highlights swipe-ups. “Link in bio” works, but the swipe up feature is a powerful way to drive traffic to your website and make conversions.
Conduct takeovers with influencers to spark brand intrigue and gain access to a new audience! Working with key influencers to do channel takeovers is a smart way to diversify your content and tap into a new audience who may turn into paying customers.
Forge an emotional connection with customers. Instagram is highly personal! Your social media manager has to read and reply back to comments. They may be coming from a brand, but a human is still behind the voice. Take the time to write meaningful replies and answering DM’s in a timely, thoughtful manner can help you forge a loyal following. I personally take the time to answer any questions my community has and work on relationship with my followers. This high emotional connection has lead to a loyal following who keep coming back to Whimsy Soul to feel that connection1

I love the idea of using influence to spread doing good. It’s not all about sharing cool vacation spots or a trendy jacket to buy. Just today I bought sandwiches for a homeless man at the bus stop and reminded my followers on Stories that doing good for others in need is important. I’d love to see more influencers share about topics like politics they believe in or great charities to support. If we can use our influence to drive massive revenue streams for brands, why can’t we apply that same power to helping others? The world would be such a better place.

I’m pretty sure drinks with Gary Vee would be both enlightening and entertaining.

Thank you so much for these great insights. This was very enlightening!

How to Use Instagram To Dramatically Improve Your Business: “Gather qualitative data” With Kara… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“Why you need to understand the Instagram algorithm” With Brian Peters, digital marketing manager…

“Why you need to understand the Instagram algorithm” With Brian Peters, digital marketing manager at Buffer

Understand the Instagram algorithm. Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although the Instagram algorithm is often difficult to understand, businesses need to learn to work with it and not against it if they want to find success. In hundreds of conversations with marketers around the world, we’ve found that something as simple as posting consistently can dramatically improve your business results.

I had the pleasure of interviewing Brian Peters. Brian is the digital marketing manager at Buffer, a social media management platform that makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. Based in the Rocky Mountains, Brian manages Buffer’s digital marketing campaigns and initiatives across the board such as social media, partnerships, advertising, content, video, the Buffer podcast, and more. Brian and his wife Katelyn have lived in eight different cities over the last two years, including New York, Chicago, San Francisco, San Diego, and Vancouver, B.C.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I am very fortunate to be in the position I am today at Buffer — it’s truly a dream come true to be able to live and work remotely from wherever makes me happiest in the world.

I started out in the insurance industry in 2012 and quickly realized that insurance wasn’t going to be my long-term career path, but I had no idea what I wanted to do. That’s when I met a professor at my alma mater that introduced me to the world of marketing. Although I was really good at sales, marketing captivated me in a way that is hard to explain. I never looked back.

Five short years later, after various marketing roles in social media, brand management, and digital marketing at one of California’s top universities, I am proud to say that I’m going on my third year at Buffer. Every day brings a new opportunity and challenge to solve as digital marketing manager, where my role includes a bit of everything: social media, advertising, podcasting, content marketing, partnerships, product management, video marketing — you name it.

Can you explain to our readers why you are an authority about Social Media Marketing?

There are so many incredible people working in the social media industry these days; I feel super grateful to be able to play a small part in helping marketers, and business owners improve their social media results on crucial platforms such as Instagram and Facebook.

Over the years I’ve helped multiple organizations grow their social media accounts — followers and engagement — while simultaneously impacting the bottom line. As the digital marketing manager at Cal Poly University, I led the team that increased engagement by 800% over the course of two years. I also managed all social media and communications for the Office of the President. At Buffer, I’ve helped to increase our total audience size from 400,000 in 2016 to more than 1,000,000 followers across Facebook, Instagram, Twitter, and LinkedIn.

Perhaps most importantly, I’ve worked with several great brands such as Animoto, BuzzSumo, Delmondo, and others to publish original pieces of research in the social media industry. This science-backed approach to social media marketing is one of the main factors that have helped us to be so successful over the years.

Can you share the most interesting story that happened to you since you started this career?

I’ve always believed that in the world of marketing and social media, if you focus on consistently helping and educating people, eventually someone will take notice.

That’s precisely what happened in early 2017 when we partnered with Animoto on a big research study that looked at how landscape (16:9) video format performed vs square (1:1) video format on social media.

That partnership led to an invitation to speak alongside Gary Vaynerchuk and Sue Bryce at the Animoto Video Summit in New York City. I was out of my league, but Gary and Sue were terrific people. They gave me some advice on those starting their marketing careers:

Learn to love failing. Trying and experimenting with new strategies almost always leads to failure (and that’s a good thing!) Success is often by a byproduct of failing and getting back up.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I’ve made plenty of mistakes in my career!

However, one of the biggest mistakes I made when I was first starting out, and one that I now look back on and laugh, was when I was personally managing the President of Cal Poly University’s Twitter account.

As many social media marketers know, you can easily switch back and forth between Twitter accounts in the app. Well, I thought I was Tweeting from my personal account, but I was still logged in under the President’s account. I Tweeted something about the Los Angeles Dodgers and didn’t realize for about two hours that I had sent the Tweet out under the wrong account. Needless to say, the President wasn’t too happy with me!

I learned that when you’re in a public-facing position such as roles within marketing and social media, you have to be nearly perfect with everything from timing to spelling to grammar. That Tweet is the reason why I still double-check everything before posting anything to social.

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

Today, I’ve found that Facebook and Instagram offer the most effective way for businesses to increase their revenue on social media directly. Not only do they offer more than 2 billion monthly users on their platform for businesses to target, but they also feature robust advertising tools to reach very specific audiences.

For example, I helped consult for a small e-commerce brand on the side during the Black Friday / Cyber Monday weekend, and we were able to drive more than $2,500 in revenue from Instagram Ads alone — spending a mere $250 total in advertisements. That’s a 900% return on investment (ROI)!

Let’s talk about Instagram specifically, now. Can you share 6 ways to leverage Instagram to dramatically improve your business? Please share a story or example for each.

Utilize Instagram Stories

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Whether you’re promoting your product, giving your audience a behind-the-scenes look at your business, or simply posting entertaining content, the Stories format offers businesses an exciting new way to reach audiences. At Buffer, for example, we’re using Instagram Stories to drive awareness around various company initiatives that help drive traffic back to our key landing pages.

2. Understand the Instagram algorithm

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although the Instagram algorithm is often difficult to understand, businesses need to learn to work with it and not against it if they want to find success. In hundreds of conversations with marketers around the world, we’ve found that something as simple as posting consistently can dramatically improve your business results.

3. Boost your top performing posts

Growing your account organically is wonderful, but it’s also a huge challenge for many businesses. By putting a few dollars behind your top performing posts, you’re greatly increasing the speed at which your account will grow. At Buffer, for example, we spend $20 per day on boosting our top posts, which has helped us to grow our account by an average over 50% month-over-month. Not to mention the thousands of engagements we receive in the process.

4. Embrace user-generated content

One thing that we hear from businesses is that it’s difficult to find and create consistently engaging content for Instagram. I believe that the best way to supplement your own branded content is to feature posts from your community and other users. There is an unlimited amount of beautiful content on Instagram today and businesses that know where to look and how to tap into that content are seeing tremendous results. During the period of six months in 2018, we saw a 300% growth in audience size after experimenting with a UGC strategy.

5. Maximize your hashtags

Instagram is one of the few social media platforms where hashtags truly matter and make a big impact on results. Hashtags play an important role in the Instagram algorithm when it comes to content discoverability in the Explore feed. When used correctly, hashtags can help users that have never heard of your brand or business discover your content. For pro users, we recommend adding the hashtags as the “first comment” on your own post in order to keep your caption clean and tidy. Also, try to use no more than 15 highly-targeted and relevant hashtags for best results with your content.

6. Pay attention to the small details

With more than 1 billion monthly users, Instagram is becoming a second “home page” for businesses around the world. In other words, your Instagram account is an extension of your brand’s website or storefront. Businesses should treat it that way. Pay attention to even the smallest details such as your company description, website URL, how your feed looks on the whole, the language you use, your captions, etc. Everything matters. Many of the most successful brands on Instagram today use their feed as a visual representation of what their brand is all about.

If I could spark a movement it would most certainly be in relation to social media and the 2 billion+ people that use the various networks each month. While there is a TON of good on social today, I also feel like there is a lot of negativity that is spread and passed along on social media.

I’d love to inspire and encourage a larger majority of people to use social media to positively impact the world. Whether that’s raising money for natural disasters, helping others that are going through tough times, or simply saying something kind each day to people in your network, there’s so much potential. After all, social media connects more than one third of the earth’s population, we just need to understand how to better leverage that power.

If I could sit down with one person in the world for breakfast it would be the host of The Daily Show, Trevor Noah. He went through so much growing up in South Africa to get where he is today that I think I could learn a ton from him. He’s an inspiration in so many different ways.

Plus, Trevor Noah is an amazing storyteller and has a knack for understanding and conveying the human experience on a deep, personal level. That sort of thing is infinitely interesting to me.

Thank you so much for these great insights. This was very enlightening!

“Why you need to understand the Instagram algorithm” With Brian Peters, digital marketing manager… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.