The Future Of Travel, with Robert Klein of Marriott’s AC Hotel

An interview with Candice Georgiadis

…A sustainable and simplistic approach in rooms, like laminar wood floors instead of carpet, and refillable shampoo and conditioner bottles placed on walls rather than individual bottles of shampoo and conditioner set in the bathroom.

As part of my series about “exciting developments in the travel industry over the next five years”, I had the pleasure of interviewing Robert Klein, Director of Sales and Marketing at AC Hotel New York Downtown. Prior to opening the AC Hotel New York Downtown for Concord Hospitality, he was the Area Director of Sales where he was responsible for several properties including the Renaissance Meadowlands, the Residence Inn East Rutherford, Residence Inn Secaucus and Fairfield Inn East Rutherford.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

My love for connecting with people from different parts of the world has attracted me to the hospitality industry and has landed me at AC Hotel New York Downtown. I’ve developed close relationships with regular hotel guests who constantly stay at AC New York Downtown.

Can you share the most interesting story that happened to you since you started your career?

I served as a representative to the AC Hotel’s Sales Managers Advisory Council, Peer Group Program and its selective Task Force initiative, providing strategic counsel to properties across the country in order to improve their sales training and development skills. I share my passion for the hospitality industry by speaking to sales, marketing and business students at local universities, including Fairleigh Dickinson and Montclair State.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

A silly mistake that often occurs in the hotel industry is overbooking rooms. I have done this in the past and worked quickly with the brand’s sister properties to transfer transient guests to fulfill the group block.

What do you think makes your company stand out? Can you share a story?

The distinctive geometric design of AC Hotel New York Downtown’s façade sets the building apart from the surrounding Seaport District neighborhood. The movement of the nearby East River inspired architect Peter Poon to incorporate a wave-like pattern throughout the tower. Guest rooms will be situated on an angle for exceptional views of Lower Manhattan, the East River and Brooklyn as an added bonus. Similar to the exterior, the interior design of AC Hotel New York Downtown by Kyi Gyaw, Phillip Poon, Jude Smith, reflects the personality of the neighborhood. Upon entering the hotel, guests will notice the purposeful design and thoughtful placement of artwork throughout the property. From the impressive suspended Italian marble staircase at the entry to the art installations by local artists Rachel Weiss and Thomas Hammer; the interiors are meant to evoke positive energy vibrations and organized chaos within an urban environment.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? Can you share a story about that?

Hotels run on a 24/7 timeline so it is important to maintain a work life balance by knowing when to leave the office, prioritizing your needs, and delegating tasks efficiently amongst peers as running a hotel is a team effort!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Helene Okabe, Concord’s Regional VP of Sales, is extremely intelligent in the hospitality industry. Learning from her and assisting AC Hotel New York Downtown’s owners and managers with various properties and projects helped me learn and understand my own role.

Let’s jump to the core of our discussion. Can you share with our readers about the innovations that you are bringing to the travel and hospitality industries?

I try to be proactive and think of creative solutions to amplify guest experiences by working with the hotel team on brainstorming and executing creative activations, menus and cocktails while developing relationships with different companies and vendors in the neighborhood for potential partnerships.

Which “pain point” are you trying to address by introducing this innovation?

AC Hotel New York Downtown provides a simplistic approach to the guest experience by providing basic necessities for the traveler and emphasizing local experiences in the neighborhood. The rooms feature an in-room safe, coffee maker, and a spa-like bathroom with a waterfall shower head. Guests can also casually lounge in AC Lounge as the bartender handcrafts cocktails or enjoy the hotel’s 24-hour fitness center. AC Hotel New York Downtown is a great alternative to AirBnB as the hotel offers affordable rates and is a prime location in Downtown Manhattan.

How do you envision that this might disrupt the status quo?

AC Hotel New York Downtown is perfect for those who want to get away from notoriously overcrowded neighborhoods like Times Square and Rockerfeller Center. The hotel offers a European twist to the typical New York hotel stay with tapas style plates at AC Kitchen and European amenities in the room.

Can you share 5 examples of how travel and hospitality companies will be adjusting over the next five years to the new ways that consumers like to travel?

  • Mobile key check in and access to rooms using phone technology
  • With so many attractions to explore, light bites and tapas would be a great option for people to grab and go
  • Open style lounges with signature cocktails with tap wine, beer and cocktails
  • Call pods — guests can press a device for service in restaurant
  • Eateries that use market items and local ingredients
  • A sustainable and simplistic approach in rooms like laminar wood floors instead of carpet and refillable shampoo and conditioner bottles placed on walls rather than individual bottles of shampoo and conditioner set in the bathroom

You are a “travel insider”. How would you describe your “perfect vacation experience”?

A hotel or resort that offers a seamless check-in experience and a warm, friendly backdrop complete with a line up of unique entertainment and relaxation options.

Can you share with our readers how have you used your success to bring goodness to the world?

With a positive attitude and welcoming personality, I ensure that everyone around me is comfortable and happy at AC Hotel New York Downtown.

AC Hotel New York Downtown donates room stays for select charitable causes. The hotel also participates in soap recycling by donating unused soaps to Clean the World, a social enterprise with a mission to protect the environment and save millions of lives by leading the global hygiene revolution.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’d encourage everyone to volunteer at a charity for at least 3–4 hours per month. I’ve volunteered at several nonprofit organizations over the years and can attest to how this small act of kindness and support can go a long way for the greater good.

This was very inspiring. Thank you so much for joining us!


The Future Of Travel, with Robert Klein of Marriott’s AC Hotel was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

How to Use Instagram To Dramatically Improve Your Business, with Zahir Dossa and Candice Georgiadis

My goal has always been to start a personal revolution in which “beauty” is no longer just one singular ideal that is packaged, marketed, and sold using young, thin supermodels with professional makeup, styling, lighting, and airbrushing. This stereotyped approach to beauty is not only the polar opposite of true beauty, which is something that comes from within and is unique to each and every one of us, but is also increasingly toxic to our society. The personal movement strives to celebrate that which makes every single person unique and beautiful by empowering them to express their individual definition of beauty.

I had the pleasure of interviewing Dr. Zahir Dossa, the co-founder and CEO of Function of Beauty, a digitally-native, hyper- customizable personal care company that individually formulates products based on one’s unique hair goals and preferences. Zahir is a graduate of MIT, earning two degrees in computer science and management, as well a Ph.D. in sustainability. After graduating, Zahir received a postdoctoral fellowship at the Center for Sustainability at the IMD Business School in Switzerland, where he co-authored a book on sustainable business models. Zahir’s research focused on the role of internet-based technologies to transform value chains, which eventually led him to found Function of Beauty in 2015.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Through a series of random events during my Ph.D. and beyond, I learned that women had a huge unmet need in hair care — and that the industry was not really changing (new celebrities replacing older ones, “latest” ingredients being heralded over predecessors). We now know that women have an average of 3.8 hair goals, but even back then, I saw that no products were actually solving any of these problems. Instead, the beauty industry has been segmenting people into generic categories and dictating what beauty looks like for everyone. My co-founders, (Josh Maciejewski and Hien Nguyen) and I had a deep-seated desire to personalize “Beauty” by creating truly unique, hyper-customized products that helped each and every person achieve their idea of personal beauty. Our philosophy was to let customers tell us what they want rather than the other way around. As a result, we developed our own unique algorithm that analyzes the results of each customer’s hair survey and use the latest automation technology (all developed in-house) to create an ideal product based on the data received. We get feedback across the algorithm so that we are constantly learning and improving with every customer, which allows us to create the best possible product for each individual.

Can you explain to our readers why you are an authority about Social Media Marketing?

Frankly, I’m not — but I wanted to create a product that people would love to share on social media. If you can achieve that, you get a ton of organic growth and your customer acquisition costs decrease dramatically because you’re showing customers something that they actually want. Names on bottles, bright colors, and a real personality were all things missing in the industry that resonated really well with our customer base.

Can you share the most interesting story that happened to you since you started this career?

A couple weeks before celebrating our 4-year anniversary as a company (in January 2019), a couple of my earlier employees invited me out to go to Fat Cat — one of my favorite spots in NY. Although we were only going to grab a quick drink on a Tuesday evening, the night sort of took off from there. We even Uber’d an employee out of bed in Brooklyn to come join the fun. It was a refreshing and rejuvenating reminder of what really matters to me at Function — the people I’m able to build this with. It’s also nice to know that with over 200 people on payroll, I can still maintain close friendships with employees.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I had an angel investor meeting with Adam D’Angelo. I was running around like crazy and didn’t have the time to quickly learn about his background (Caltech brainchild, CTO-ish of Facebook, and Founder and CEO of Quora). There was an awkward moment when I mentioned whether he understood the tech side of things. His humble response, “well there was Facebook, and now there is Quora…”. I got the hint. He ended up investing nonetheless so thankfully I didn’t have to pay for my mistake.

Lesson: Always know who you’re going into a meeting with.

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

Instagram has definitely been the most effective tool for our company as it’s allowed us to engage and interact with our customers on a much more personal level. Gaining that level of access to our customers, as well as millions of potential new customers, has been crucial, especially because we are a direct-to-consumer brand and our products aren’t sold in stores. Instagram has given us a platform to not only share what our company is about but also demonstrate how our products work, why they’re better, and why our customers love them so much, which isn’t something that you can effectively do on most other social platforms. It’s also given us the unique ability to communicate directly with our customers — whether it’s asking them for their feedback on a product or having them vote on the name of a new fragrance or the type of product we should launch next — and make them feel like they are truly a part of the brand.

Let’s talk about Instagram specifically, now. Can you share 6 ways to leverage Instagram to dramatically improve your business? Please share a story or example for each.

Expand our reach — By actively engaging with followers on Instagram (i.e. tags, hashtags, sponsored posts), we’ve been able to expand our reach and overall brand awareness across a wide range of demographics. In the last 30 days specifically, we’ve been able to reach over 10M people across the Instagram/Facebook organic and ad network.

Instagram Stories — Stories specifically, has given us the opportunity to create more authentic content with our brand ambassadors and content creators. We’ve found that Stories make for a far more personal and intimate experience with both existing and prospective customers.

Customer Insights — Instagram has allowed us to leverage insights from across our entire marketing mix.

Polls & Customer Feedback — Instagram gives us the unique ability to communicate directly with our customers, including asking them for their feedback on our fragrance names and new product offerings via polls and direct messages. Our new fragrance, Naughty or (sp)ice, for instance, was a name that was voted on by customers, a fragrance that was tested by customers, and launched as a result of customer feedback.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

My goal has always been to start a personal revolution in which “beauty” is no longer just one singular ideal that is packaged, marketed, and sold using young, thin supermodels with professional makeup, styling, lighting, and airbrushing. This stereotyped approach to beauty is not only the polar opposite of true beauty, which is something that comes from within and is unique to each and every one of us, but is also increasingly toxic to our society. The personal movement strives to celebrate that which makes every single person unique and beautiful by empowering them to express their individual definition of beauty.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Jeff Bezos — a visionary if there ever was one, coupled with the ability to just make it happen. I’d love to discuss visions, roadmaps, and whatever else… ideally over beers 🙂

Thank you for sharing this!


How to Use Instagram To Dramatically Improve Your Business, with Zahir Dossa and Candice Georgiadis was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.