“A true leader doesn’t ever judge”, with Model Marianne Fonseca and Candice Georgiadis

Leadership in my opinion, is an attitude of being 100% selfless. Leaders help care for people’s needs and put the wellbeing of others before their own.
Also, a true leader doesn’t ever judge. They understand everyone’s unique journeys in order to help guide them.

I had the pleasure of interviewing model Marianne Fonseca. Brazilian born model, Marianne Fonseca, has a resume most models could only dream of. From being featured in editorials for top publications including Elle, Harper’s Bazaar, Maxim, and Cosmopolitan to walking the runway for designers including Dior and Timberland. In addition to modeling, Marianne is extremely passionate about helping children in need and went on her 4th mission trip to Uganda in October 2019. Marianne is currently signed with Ford Models in New York, Next Models in LA and Miami, Fashion Model Management in Milan, MGM Models in Germany and Way Model Management in Brazil.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

For as long as I can remember, I have always wanted to help people in need through missionary work. My mom raised me to be very generous. When I was a kid, she used to volunteer at an organization that provides support for people with AIDS. She then became the director of a local orphanage in our city, so she had taught me the importance of helping others from a young age. In general, I have always admired people like Angelina Jolie, who would choose to help the world without any obligations.

Can you share the most interesting story that happened to you since you began leading your company or organization?

I don’t lead the organization I work with, but I really value being a part of it. The church is called Churchome and it was founded by the lead pastor Judah Smith`s parents in Seattle. The church offers many programs, one of which is the mission trips lead by pastor Joanne Ramos. Since I started doing mission trips, the most interesting thing I’ve experienced is how people can work together to do beautiful things without having known each other prior (we mostly get to meet the other volunteers only a couple months before the trips). I am also amazed at how easy it is to adapt to circumstances, like housing and roommates, lack of sleep, not eating what you are normally used to etc; you just come together as a group for a bigger cause and forget all the little things that normally annoy you back at home. It’s a supernatural thing and something I have experienced each trip I have participated in. It’s real proof that we can be so civil and loving when we come together for something greater than ourselves.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I am new to mission trips; this is only my 4th time going on one. I think the biggest mistakes I have made so far had to do with language barriers. Since English is not my mother tongue, I have made some funny mistakes when talking in public or even praying for others and not seeming to find the right words. Most of the times its funny and I learn for the future, but most importantly I have learned to not fear speaking in public and to not be ashamed of my accent.

Can you describe how you or your organization is making a significant social impact?

Our church gets involved in a many different areas in numerous countries. From what I have experienced and seen, I know that they are making a big difference by providing the inhabitants of Kampala, Uganda with a better quality of life.

In Sri Lanka, where I have volunteered twice, we worked to provide protection to single mothers and their children, since domestic violence is very common and it happens to almost every Srilankan woman. Some of them have nowhere to go and by running away from their husbands, they are no longer accepted at home by their own families. We help by providing them with temporary housing and food We also work on their reintegration in society, we have classes to teach them basic jobs like baking, sewing etc.

Our church is also very close to the organization A21 against human trafficking and slavery, which has done a lot of work in helping to recover victims and arrest criminals convicted for human trafficking.

Can you tell me a story about a particular individual who was impacted by your cause?

My pastor, Joanne Ramos, has always been an inspiration to me. As a young adult, she was lost and involved with drugs etc, but she turned her life around and became a believer of Jesus through a very beautiful story. For 20 years now she has led one trip per month in 12 different countries, doing a beautiful job in helping humanity. It impacts me to think that someone who is broken can be “born again“ and then do so much good in the world. It made me realize that no matter how broken we are inside, it is still possible to get out of that situation and change ourselves and even change the world around us. It gives me a lot of hope.

Are there three things the community/society/politicians can do help you address the root of the problem you are trying to solve?

As a church community, we are trying to bring the Jesus’s message across the world and help in any way we can. Every country has their own different needs. Often times, the root of the problems we are trying to solve (such as human trafficking, basic sanitation, right to education etc.) are linked to a deep political situation, a lack of financial resources, or corruption, bribes and criminals. Which makes it almost impossible to fight against a whole system. As I’m writing this, I get really concerned as to where our world is going and how we need to rethink about our real priorities. Why do we tend to be so selfish and not care to look at our neighbors? Shouldn’t they also be given the chance to live happily in this world? I say we can all do better. We can all push ourselves and go out of our comfort zones for others like we would want done for ourselves. You don’t need to look far to find someone in need, there’s always a chance someone in your community is in a worse position than you.

How do you define “Leadership”? Can you explain what you mean or give an example?

Leadership in my opinion, is an attitude of being 100% selfless. Leaders help care for people’s needs and put the wellbeing of others before their own.
Also, a true leader doesn’t ever judge. They understand everyone’s unique journeys in order to help guide them.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

There isn’t really anything I wish I knew before, as these trips are so special and beautiful and have taught me so much. You end up getting so much more out of helping others than the people you are actually helping sometimes. It surprises me how close you get to everyone involved and I really wish I started doing these trips earlier, that’s the only thing I wish someone told me.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I think we already have an answer to that — love others and treat others like you would like to be treated. I know this is very cliché, but it is the underlying truth to bringing change to the world. As humans, we tend to have a selfish nature, but I believe that if we truly invested time in loving others like we love ourselves, the world would become a much more perfect place.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Live in the moment. I often spend so much time worrying about the future and used to have anxiety about things that haven’t even happened yet. I have learned to control myself and to focus on the `now` and just take it one day at a time. It’s surprising how much happier you can be when you live each day to the fullest.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

yes, Melinda Gates

How can our readers follow you on social media?

instagram @marianne_fonseca

facebook mariane fonseca prado

This was very meaningful, thank you so much!


“A true leader doesn’t ever judge”, with Model Marianne Fonseca and Candice Georgiadis was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

5 Things We Need To Do To Close The Gender Wage Gap, with Kelly Hollingsworth and Candice…

5 Things We Need To Do To Close The Gender Wage Gap, with Kelly Hollingsworth and Candice Georgiadis

Women are uncomfortable receiving more money than they think is reasonable. That internal ceiling called reasonableness is the real glass ceiling. It’s the thing we have to bust through to close the wage gap. When we conquer it, all the other ceilings will come crashing down as well.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Kelly Hollingsworth. Kelly is one of the few women in the world to manage her own hedge fund. She has a lot to say about how women can succeed in male-dominated industries. She also wants women to know that making money is a whole lot of fun. You can get more of her money-making advice at kellyhollingsworth.com.

Thank you so much for joining us! Can you tell us the “backstory” that brought you to this career path?

My mom delivered newspapers to support me and my two sisters. We didn’t own a working television. We gathered scrap wood from abandoned logging sites to heat our house. I used Crisco as a lip balm when all my friends had Bonne Bell Lip Smackers.

My first job was cleaning houses for $5 an hour. I was poor, but I pined for big diamonds. I wanted to trade my grimy rubber gloves for opera-length silk gloves. Making more money became my mission in life.

I put myself through college working at a steakhouse in Missoula, Montana. I generally ate free salad bar and baked potatoes. But once in a while, I feasted on king crab legs from the plates of spendthrift patrons who didn’t ask for a doggie bag.

A co-worker’s sister was a hedge fund regulator in Chicago. I had no idea what a hedge fund was, but I parlayed that one contact into my first job. I packed up a U-Haul and headed to the Windy City. I’d never encountered a toll booth before, and I remember panicking that I didn’t have enough change.

I bought a purple skirt suit with big shoulder pads and reported for work. I made $27,000 a year answering questions of hedge fund attorneys who earned a thousand dollars an hour. In these conversations, I noticed something striking. The male attorneys would take on work, and then call and ask me how to do the work. The female attorneys were different. They were already experts, and their questions were minor.

The men seemed to have most of the clients, so I guessed they were making most of the money. I took a lesson from their playbook, and decided to get out there and start earning, even if I didn’t feel ready.

I left the regulatory agency for a job on the for-profit side of the industry. I doubled my salary by asking for the biggest number I could say with a straight face.

I thought I’d hit my income ceiling, but then something amazing happened. Another hedge fund asked my employer if they could “borrow” me for a couple of weeks. They agreed to pay my employer three times what my employer was paying me, but I wasn’t going to receive one dime extra. My employer was going to pay me my regular salary, and pocket the difference.

This didn’t sit well with me. If there was extra money to be made from my skills, I was the one who was going to make it. So I quit my job, hung out a shingle, and began my practice as a legal and business advisor to hedge fund managers.

My income skyrocketed. My life changed. But I was concerned about other women who were struggling. One of my friends was a lawyer with Ivy-League degrees and amazing credentials. She was working as in-house counsel at a hedge fund, but earning less than a well-paid secretary.

This was in sharp contrast to the hedge fund managers — all men — that I worked with. They weren’t bothered by what they didn’t know. Sometimes this paid off for them, but often, it was the cause of their downfall.

I began to see under earning for men and women as the flipside of a single coin. When men under earn, it’s because they think they know a lot, when they actually know very little. When women under earn, it’s because they think they know too little, when they actually know a lot.

My lawyer friend who was earning a secretary’s salary was the first woman I coached on making more money. When she stopped mentally discounting her own skills, she quadrupled her salary. That was the beginning of my coaching practice for women who under earn.

Can you share the most interesting story that happened to you since you began this career?

One of my most meaningful stories is how I started my own hedge fund.

Early in my career, I set out to find the best undiscovered trading talent. In that search, I found a gifted trader who had an impressive history of day-trading the S&P 500. He earned a very stable income doing something that most people consider very risky.

He wanted to try his hand at trading “other people’s money” and I agreed to raise it for him. I was living in the Virgin Islands at the time. I was the only female partner in my firm, and my male partners said I was wasting my time. But I saw brilliance in his skills. I gathered up all the cash I had and started a little hedge fund. With only my money in the fund, I hired him as the trader, and I sat back and watched the profits roll in.

The first month I made money. The second month I made money. The third month I made money. Pretty soon, my naysaying partners were asking, “What is this fund you started? Can I get into it?”

They invested, too, and that’s how I became one of the few women in the world to manage her own hedge fund.

What I learned from this is that most people will tell you not to act on your great idea. If you wait for a cheerleader for your money-making efforts, you’ll be waiting a long time. You don’t get the cheerleaders until after you start making money.

Can you share a story about the funniest or most interesting mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The biggest mistake I made was closing my hedge fund.

It was kicking out consistent income for me, so I moved back to North Idaho intending to buy a waterfront house and write novels about my adventures in finance.

I bought a tear-down on the water that I intended to rebuild. Then my trader told me he was done trading other people’s money. He wanted to go back to just trading for himself.

In my mind, this meant that my business was over. I built the fund around his skill, and I thought that without his skill, the fund was doomed. I called up my investors and told them I was sending their money home.

So there I was, in my waterfront teardown with a giant mortgage and no income. The monthly payment felt like a gut punch. Then the housing market crashed. I couldn’t sell and I couldn’t rebuild. The house had no heating system, so I spent the first winter dragging space heaters around from room to room.

Initially, I blamed the end of my income on my trader’s decision to quit. I was a victim in the classic sense of the word.

But then I realized the end of my income was not his fault. My income ended not because my trader quit, but because of my thoughts about him quitting. I thought he was irreplaceable.

If I could go back in time, I would tell my thirty-something self not to shut down that fund. I would tell her that opportunities are like cockroaches. Where there’s one, there’s two. Where there’s two, there’s four. You just have to look for them, because often they’re not in plain sight.

The fact is that my brilliant S&P trader didn’t just fall out of the sky. I went looking for someone like him, and I found him. If I could do it once, I could do it again. I could have hired someone else to trade the money. I didn’t see that at the time, so instead of keeping my hedge fund going, I closed it. My mind was closed to my opportunities, and that closed off the income I was earning from my fund.

Ok let’s jump to the main focus of our interview. Even in 2019, women still earn about 80 cents for every dollar a man makes. Can you explain three of the main factors that are causing the wage gap?

When we talk about the wage gap, we generally talk about factors outside women’s control. We discuss blatant sexism. We discuss rich white guys hiring, mentoring, and promoting other rich white guys. We envision them running in a pack. They wear the same suits, drive the same cars, and drink the same scotch. We feel left out.

None of this is helpful. If someone else is the problem, someone else is in control of the solution. Commerce is a self-centered place. If we’re waiting for someone else to help us make more money, we might never close the wage gap.

So I’d like to discuss three factors that are wholly within each woman’s control. When women focus on correcting what they can correct, each woman’s personal wage gap takes care of itself. And if each individual wage gap closes, eventually we no longer have a wage gap.

Factor #1

Feeling Bad About Money

How a woman feels about money, and her role in earning it, accurately predict how much money she’ll earn.

Does money feel like a big gray cloud, or a dose of bright yellow sunshine? Is money a board room or a birthday party? Is earning an obligation or a celebration? Does making money feel foreign or familiar? Does it taste like shortening or champagne?

This is where I start in my coaching practice, because all of this affects what women earn. When women feel better about making money, they make more money.

Factor #2

Working for Non-Cash Compensation

Another wedge in the wage gap is that many women work for non-cash compensation. They would rather be well-liked than well-paid. Often, they’d rather learn than earn. They give up cash for a flexible work schedule, a shorter commute, or the ability to work from home. “Security” also is a bugaboo for women. I once coached a woman earning $60,000 year, when she could have been making $600,000. She accepted the low compensation because at $60,000 a year, she knew they’d never fire her.

I teach women that they can have all of these side benefits, plus cash. This revelation helps women generate a lot more revenue.

Factor #3

Discounting Your Skills and Expertise

When women discount their skills and expertise, they create a domino effect of under earning. They ask for less. They earn less. They collect credentials instead of cash. They also shy away from the bigger jobs and the bigger paydays.

This domino effect of under-earning halts when a woman stops discounting what she knows and what she can do.

We Don’t Need an Act of Congress to Fix These Problems

Women are 100% in control of fixing each of these under-earning factors. When women stop doing the things that cause them to under earn, they start making money. Each woman has the power to close her own personal wage gap.

Can you share with our readers what your work is doing to help close the gender wage gap?

By day, I’m the CEO of a hedge fund. In my evening and weekend hours, I am a coach for women who want to make more money.

These roles may seem very different, but they’re actually quite similar.

Hedge fund management is about seeing obstacles as opportunities. At my firm, a falling stock market is never a problem, because we short the market and make money from the decline. Our performance is never about the market. It’s always about what we’re thinking about the market.

It’s exactly the same for women. What a woman earns or doesn’t earn is never about the market she’s working in. It’s always about what she’s thinking about that market.

Here’s an example. One of my first jobs was at the Chicago Mercantile Exchange. The escalator coming down from the trading floor was like a Pez dispenser of men. But never did I think that I was in a “male-dominated” industry. My thought was that I was in a “male-populated” industry.

That subtle difference in my thinking made all the difference in my experience. When a woman thinks her environment is “male-dominated,” what happens? She generally hangs back and allows men to dominate. I never did that. Even in meetings filled with men, I was the alpha. My thoughts about my situation were far more important than the situation itself.

Women are exactly like hedge fund managers. They’re much more in control of their earnings than they often realize. I help women see how much control they have over what they earn. As a result, women who work with me routinely double, triple, or quadruple their incomes.

Can you recommend 5 things that need to be done on a broader societal level to close the gender wage gap. Please share a story or example for each.

Step 1

Let’s fix the wage gap ourselves

Let’s stop waiting for a societal solution. If we wait for society to solve this problem, we will continue to feel angry, powerless, and underpaid.

I’m all for a level playing field. But I also want women to know that they can make more money without one. All it takes is the right mindset, the right message, and some effective strategy.

Every “disadvantage” can become an advantage that puts more cash in your pocket.

Here’s an example from my own life. We think of hedge funds as the ultimate insiders’ game. But I succeeded in that business as an outsider. I was a hayseed from North Idaho who knew no one. My lack of connections played to my advantage because I could tell my clients what no one else was willing to say. This blatant honesty is a big reason I’ve never had a problem finding clients.

No matter what’s happening, I’m going to make money, and I teach the women I coach to function the same way. It’s not that I don’t care about injustice. I definitely do. But I’ve realized that getting angry is far less effective than getting paid.

Step 2

Don’t Apologize for Making More than a Man

Women must lose the opinion that it’s wrong or unnatural to make more than a man.

Women live longer. We’re more likely to need extensive long-term care. The cost to insure for that care is higher. We spend more time out of the workforce. We still do the lion’s share of childcare and housework. Our personal care is more expensive. Botox, blowouts and Balenciaga blouses come with a high price tag, not just in terms of money but also the time those things require. Many of these things no longer feel optional.

So the fact is that women need to earn more money than men, and we need to do so in less time.

We need this even if we don’t have kids. I was injured while hiking on the Pacific Crest Trail. For three years I was largely unable to sit, stand, or walk. But because I earn a high hourly rate, I was still able to earn a high income even though I was able to work very few hours.

This ability is something every woman needs, and this is what I help women achieve.

Step 3

Let It Be Easy

Women who under earn work very hard for their money. So they think that making more money will be even more difficult.

The opposite is what’s actually true. I worked much harder as a waitress than I do as a CEO. In my restaurant days, I was often required to work when I was ill. I had little or no control over my schedule. I dealt with people I’d rather not have had to deal with. I had to keep going even when I was exhausted. All of this unpleasantness fell away when I started making more money. Now that I’m a CEO, I experience none of that.

Bottom line: The more money a woman earns, the easier her life becomes. She gets more sleep. She eats better food. Her house is cleaner. Her car is nicer (and more reliable). She has money for her own hobbies. She has room to dream. She works less, and worries less. She has more help. She feels more secure. We need to spread the word on this. Women who under earn are always telling me that it will be too difficult to make more money. This is a lie that keeps women under earning.

Step 4

Break the Rules

Girls are trained to follow rules far more than boys. Women who want to make more money must let go of this training, because an ineffective rule is a nose ring that leads them away from money.

Here’s a rule I teach women to break. Many “experts” tell women not to ask for more money until their client or employer is flush with cash. If times are tight, the advice is that women should sit tight and wait.

Advice like this causes women to under earn, so I teach women to disregard it. When women decide that someone else’s cash flow problem is not their problem, they start getting paid.

Step 5

Learn to Receive

Recently, I gave one of our female contractors an unsolicited raise. She told me that she didn’t deserve more money and she listed the reasons. She was slower. She wasn’t as experienced. She was older. She needed more breaks.

None of this was true. She’s one of our best-performing contractors. Reliable. Timely. Efficient. We get great value in that relationship and we wanted to pay her more money to keep her around.

Against her wishes to receive less, I had to insist on paying her more.

This is not a conversation I’ve ever had with a man, but I have it with women all the time. Why? Because women are uncomfortable receiving more money than they think is reasonable. That internal ceiling called reasonableness is the real glass ceiling. It’s the thing we have to bust through to close the wage gap. When we conquer it, all the other ceilings will come crashing down as well.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

My mission is for each woman to realize that what she earns is wholly within her control. We could wait for “society” to provide us with pay parity, or we can roll up our sleeves and grab it for ourselves. The latter is far more empowering and effective. It’s also much more fun. Underearning women think that making money is going to be a tough slog. In reality, making money is a party. I want every woman to know that she’s invited.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

A friend’s wealthy grandfather used to tell us that there are three rules for success in life:

1. Always begin at the beginning.

2. Always conduct yourself as a lady.

3. Buy low, sell high.

I don’t know about the first two rules, but the last one has always served me well.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them. 🙂

Dr. Michael J. Burry is a personal idol. He’s the physician-turned-hedge fund manager depicted in the movie The Big Short. He foresaw the housing crisis, and famously shorted the sub-prime mortgage market.

His investors thought he was reckless and turned against him. But he stuck to his guns and made millions for them. Meeting him would be a dream come true. I love people who think differently. I’m also drawn to people who aren’t afraid to take an unpopular position when it’s the right thing to do.

This was really meaningful! Thank you so much for your time.

Thank you for having me. I love talking about how women can make more money.


5 Things We Need To Do To Close The Gender Wage Gap, with Kelly Hollingsworth and Candice… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.