“5 Things We Need To Do To Close The Gender Wage Gap”, with Brittany Canty and Candice Georgiadis

We need to say no more often. No to bad salary offers, No to unreasonable job descriptions, and No to shady business practices. We have to start feeling more comfortable holding organizations accountable for their bad behavior, because let’s be honest they are not going to change out of the goodness of their heart, it’s not in their best interest. But by doing simple things like letting recruiters and organizations know that their bad reputations have lost them amazing talent, on a continuous basis, they might start to see their opportunity costs are skyrocketing.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Brittany Canty. Brittany is a Product Management Leader who has taken her expertise to the Diversity, Equity, Inclusion and Belonging space. She believes the key to equitable change in our society are intentionality and relationship building. Adding in proven Product Management methodologies, she believes we can make lasting change, one organization at a time.

Thank you so much for joining us! Can you tell us the “backstory” that brought you to this career path?

Absolutely! I was working as a Product Manager at a big tech company, and as you can imagine, as a black woman in tech there were very few women of color, much less black women on the engineering side of an organization. As the organization started to roll out some initiatives to increase diversity and inclusion, I started to get involved heavily in multiple areas of the initiatives. I didn’t know it then, but it really set me on a path to make Diversity, Equity and Inclusion work a central part of my career path moving forward and eventually led me to opening up Time is Now consulting.

The Time is Now consulting practice, allows me to work with people and organizations that already know the “why” of DEI, they don’t need to be convinced. What they need is a little help in where to start, and how to measure the effectiveness of their programs. I take a structured approach to the complexity of DEI work, utilizing traditional Product Management methodologies to make impactful and iterative change. I also bring a completely truthful perspective. I don’t hold punches, and I won’t tell you things like unconscious bias training works or that a 1 day workshop is the answer, because its not. Every organization is unique, but the work can be done and change can happen.

Can you share the most interesting story that happened to you since you began this career?

As I got deeper into this space, I got angrier. Angry at the systemic issues, angry at the enablers of bad behavior, angry at the lip service being made but no real impact; but I also got this deep level of calm. I started to find my tribe, the environments that I wanted to work in, the types of missions that I wanted to put my effort behind. It all made me feel more myself and more impactful in the spaces I decided to join.

One example that is probably more sad than funny was when I was early in my career and I was apart of a huge meeting about the product I was managing. There were about 12 people around this conference table, including a few with VP titles, so a very important meeting. At one point I started speaking, I can’t remember exactly what I was saying, but I’m sure I was sharing one of the many opinions I have at any given time. Then one of the more senior Branding team members, who was sitting directly across from me, starts speaking as well. And I’m kind of dumbfounded, because I hadn’t stopped, I was still mid-thought.

I begin to look around the room, wondering if I am imagining that this guy is speaking over me like I don’t exist but all i see is just a see of compassionate faces, from both men AND women in the room, but no one says anything. What made it worse, was that the guy who was speaking over me had looked me in the eye as he was doing it, and as I tried to speak louder he spoke even louder. It was almost as if he didn’t see at all, like I actually didn’t exist. So I eventually just say, out loud, “I guess I’m just going to stop talking now” and the guy across from me continued on like nothing even happened.

Stories like these are what led me to build Time is Now, to really start addressing all the bad behavior in that room. Not just from the person who spoke over me in the very dis-respecful way, but also to all the other 10 people in the room that enabled that bad behavior.

Can you share a story about the funniest or most interesting mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The most interesting mistake that I made when first starting, was not starting! For the last four years, some of my very amazing mentors have been telling me to make my interest in DEI & Belonging work formal and start consulting on DEI because of my passion and perspective for it. And I was very hesitant, I didn’t think it was for me… so I came up with every excuse in the book. Fast forward, as I was talking to others and encouraging them to make their leaps of faith, and it hit me that I wasn’t practicing what I was preaching. I struggle with the same things that I talk about, but the important lesson I learned was to continually ask yourself “why not you?” Does your future have a greater chance of materializing if are a part of it? The answer is yes… so let’s do it!

Ok let’s jump to the main focus of our interview. Even in 2019, women still earn about 80 cents for every dollar a man makes. Can you explain three of the main factors that are causing the wage gap?

First and foremost, I believe everyone has a part to play, everyone. It’s not just an organization’s fault. It’s not just an allyship problem. It’s not all on the back of men or women. It’s everyone’s problem. So I view the main factors across the full spectrum.

We can start with how companies are determining salaries. They are using antiquated practices to tie “experience” to value, when they are not the same thing. Experience, when determining salary, is generally is a time-based measurement which never gives you the full picture. Anyone that’s worked in a start-up or an early stage company can tell you that a person can do more in 3 months in a startup than others might be able to do in 3 years at an established enterprise.

Time-based value doesn’t make sense in our world anymore. It also just compounds the inherent racism or sexism that happens throughout the rest of the employment process. If companies promote more men than women into senior roles, how is a woman supposed to get enough “experience” in order to close that gap within the same timeframe? It’s not possible.

Secondly, as a society we don’t talk about salaries enough, and this is both on the candidate and the recruiter side. I would challenge anyone looking for a job to ask, both men and women, at their target companies and complementary companies what they are making. The only way to really know what the market value is, is to get it directly from people doing that job that you want. There are many stories of women will finding out that they are making an obscene amount less than a male coworker, just because they didn’t know what the actual rate was. This is something that we all can do to mitigate the gap. From the recruiter side, I would challenge them to be upfront about the salary range from the beginning. If you are talking to a candidate, then you already think that they might be a good fit. There’s no real reason to wait until after a 3 week or more interview process to share this information. It’s a complete waste of time for both your organization and the candidate.

Lastly, I feel that fear is also a factor contributing to the wage gap. Fear that’s evident on both sides of the table, but I’ll speak specifically to the fear that women might feel when they are interviewing. We see and hear a lot about imposter syndrome and how women need to negotiate more, but what I haven’t seen anyone acknowledge is how fear plays into this story as well. As a candidate, sometimes you are in real NEED of a job more than you just wanting the job. You could be escaping a toxic workplace, or maybe you took some time off and now you need income to survive. Sometimes that ‘desperation’ really has an effect on how a candidate can present themselves. I’ve been guilty of it as well. I’ve been in situations where I low-balled myself, proactively, because I REALLY wanted that job and I wanted to make myself seem more attractive. But at the end of the day, it doesn’t do anyone any good. Not only does it perpetuate the wage gap and ridiculous stereotypes, but it also tells your potential employer how much YOU value yourself and your skillset. Once you set that precedent, it’s very hard to change so it’s best to come out strong. And the reality is, is that if an organization is “turned off” by a high salary request, they are likely never going to be a company that would pay you what you’re worth and it’s not an organization worth your time.

Can you share with our readers what your work is doing to help close the gender wage gap?

My work with Time is Now, is to bring awareness and innovation to the old ways of doing things. Companies have done the same things decades after decades to no avail, so I’m trying to switch things up and question all the things that go unquestioned everyday. All those “best practices” that just enable the existing outcomes, i.e. a wage gap, I want to throw them out the window and be intentional about how to take action and actually close that gap.

Can you recommend 5 things that need to be done on a broader societal level to close the gender wage gap. Please share a story or example for each.

We need to be more open about salaries, not just for a person’s current role but also their entire career path at that organization. Talking about salaries shouldn’t be taboo because it’s an integral part of our lives and our wellbeing. If we are to close the gap, there’s no way we are going to do it in silence. This is not only going to help women, but everyone!

I would love to see the day where a job req not only listed the role’s salary but is also clear about the full career path at the organization, where the opportunities are for growth and their typical timeline of promotion. Can you imagine how many more people would be able to self-select into that experience? They would know much more about the organization that they would potentially be entering and in turn would reduce the turnover that occurs from an employee’s feelings of a bait and switch. I can only imagine the level of ROI with such a simple change.

Be clear on the career path at the organization and what it looks like. Employees should never have to guess what it takes to get to the next level, what that level looks like, and what they need to do to get there. The lack of clarity from an organization is not a good sign, and an employee might be surprised at the expectations of them and choose to opt-out to find a more accommodating organization.

We need to say no more often. No to bad salary offers, No to unreasonable job descriptions, and No to shady business practices. We have to start feeling more comfortable holding organizations accountable for their bad behavior, because let’s be honest they are not going to change out of the goodness of their heart, it’s not in their best interest. But by doing simple things like letting recruiters and organizations know that their bad reputations have lost them amazing talent, on a continuous basis, they might start to see their opportunity costs are skyrocketing.

There needs to be outside agents actually reviewing pay equity at organizations. This can’t be done in-house — it’s a clear conflict of interest. Can you trust that an addict won’t spend any money given to them, on alcohol or drugs? Then, why are we expecting organizations that have an issue with pay equity to be the ones saying “oh, we fixed it,” and then leave it at that, without ANY data to prove that they did. I personally doubly question any organization that says they have complete pay equity without seeing the data for myself, and how many organizations do you think publish those reports… I have yet to see one.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would make resumes and similar documents illegal. They’ve been proven to enable an established practice that perpetuates privilege and systemic oppression. What people all over this world want, is an opportunity to prove that they can do the job. Can you imagine what the world would look like if people were actually doing, learning and perfecting without first being ‘weeded out because they don’t look like the model’. No one wants a hand out, they just want an opportunity to succeed.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Get Angry”- I feel like anger gets a bad rap at times. We can do a lot of positive things with anger. When I got angry about the inequity that I was seeing in Corporate America, it led me to DEI and Belonging work. It helped me find my voice, and it helped me focus my passion on making lasting change so someone, hopefully sooner than later, doesn’t have to be angry over the same things that I am. So when you focus your anger on what needs to change, sometimes that’s all you need to pursue the things that you were meant to do.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them. 🙂

Michelle Obama. Hands down. She has been such an inspiration to me and many more like me. At the highest offices, she’s dealt with pure vileness and has done it with pure grace, and never lost sight of the bigger mission. I would love to be in the presence of such amazing #BlackGirlMagic!

This was really meaningful! Thank you so much for your time.


“5 Things We Need To Do To Close The Gender Wage Gap”, with Brittany Canty and Candice Georgiadis was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“5 Things We Need To Do To Close The Gender Wage Gap”, with Andrea Loubier and Candice Georgiadis

Train younger women entering the professional job market on how to have a powerful discussion about wage expectations that are purely based on experience and value they can add to a company.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Andrea Loubier. Andrea has been recognized as one of the thought leaders and top female entrepreneurs in Southeast Asia. As CEO of Mailbird, Andrea takes inspiration from many other leading female tech entrepreneurs in changing the mindset and way we conduct personal and business communication through email today. With Andrea as the muscle behind pushing Mailbird into the forefront of tech companies in the world, Mailbird has been nominated by PC World as one of the best productivity tools for the business person, IT World named Mailbird the best email client for Windows, and Microsoft even nominated Mailbird as Startup of the Day. Andrea is a contributor to Forbes and The Asian Entrepreneur. She’s been featured and interviewed on Bloomberg TV and BBC. Andrea’s backbone comes from her experience in building strategic relationships, conceptual selling skills, multiple project and people management, cross team communication and coordination, leadership, project bidding and billing, and client correspondence with top international corporate enterprises that include Proctor and Gamble, KAO Brands and Ubisoft, among many other highly reputable brands. As the CEO of Mailbird, dedicated to building a great company and finding opportunities in business for her team to develop a healthy relationship with email for the world.

Thank you so much for joining us! Can you tell us the “backstory” that brought you to this career path?

In all of my jobs after college, I always used Outlook and was frustrated with it. My more recent role before starting Mailbird was working at a software company and myself and my colleagues were always plagued by the stresses of email management at work and even at home with our personal accounts. At this software company the business was growing fast and the team culture and vibe was awesome. I decided that I wanted to build my own company and I wanted to do it from Southeast Asia, where I saw the technology market booming. In my search, I was introduced through a mutual friend to my co-founders. I would work full time 8:30am — 5:00pm at the software company in Ohio, then go home and work on Mailbird until 2:00am. Eventually, my soon to be co-founders and partners in crime at Mailbird finally met in person in exotic Bali, Indonesia. I quit my job, and pursued my venture into entrepreneurship full on at this point and today we are a market leader in the email industry with a fully remote, distributed team of brilliant people. We work together to create a healthy relationship with email and online communication with technology.

Can you share the most interesting story that happened to you since you began this career?

I was invited to be on a startup reality show. I expected that starting a tech company would be tough, that I would have to prove myself constantly, that I would learn so much about leadership and the dynamics of team work, how to be a fixer and an opportunity seeker. All of that happened and continues to happen, but I never thought that I’d be asked to be part of a network reality show about tech startup founders, doing different challenges like on The Apprentice or like Shark Tank, only the SEA version. The best outcome of it was learning how to present Mailbird to all different types of people and we even raised the most during a crowdfunding challenge. It was a good experience, especially when you are forced to be very public in representing your company, but now I’m more into diggin deep into the data with my team and focusing on measurable initiatives that stimulate high demand and growth for Mailbird. We want to share the power of balance in creating a healthy relationship with email — for both individuals and teams.

Can you share a story about the funniest or most interesting mistake you made when you were first starting?

Ha! Yes, we decided it would be great to get Mailbird out to the Chinese market. All of our marketing collateral to launch in China was in English and with language and images of people that were not representative of the Chinese market.

Can you tell us what lesson you learned from that?

For many companies, China is a massive market opportunity. The only thing to consider is that you should build your business from the beginning, with focus on that market. Either that or you need to have a team on the ground that knows the right way to market or bring your product or service to that market. We didn’t take the time to do thorough research on market channel development. Retrospectively, I would have taken a few more months to plan, learn and build a local team in China to do the marketing and outreach to launch in that region. True localization in restrictive markets can be a big challenge, and requires a little more investment than we ever anticipated. Today we have Chinese users, but most of our users come from the U.S., other English speaking countries and Europe. One day we may take on the challenge again to bring Mailbird to China, if the market demand is there and it makes sense.

Ok let’s jump to the main focus of our interview. Even in 2019, women still earn about 80 cents for every dollar a man makes. Can you explain three of the main factors that are causing the wage gap?

There are a number of reasons, not just three, as to why this is still the case where women in the same roles and positions earn less than men. For one, we are still culturally around the world, in very different perspectives when it comes to equality in the wage gap for men and women. Even in progressive countries, we are still crawling out of this scenario given the “typical” societal system that has been put in place with specific roles of individuals in that system that we call family.

So we are still changing the norm for the wage benchmark for men and women, there are cultural and political implications involved in this and of course the story telling and empowerment of women to feel confident asking for the wage they deserve or starting their own business so that they call the shots on their value and worth when it comes to wages. I believe regardless of gender, you have to earn it on an even playing field.

The way in which we treat and approach women in business should remove gender from the equation and focus on progression, growth, ability and solutions that reshape the culture of gender, expectations and wages for the 21st century worker and future generations that are solving the problems of the future. A great panel discussion is to “put yourself in my shoes”. If you as a man had the exact same job as me, but knew you were making less money, how does that make you feel about your worth in society and in the job market? Do you feel this would be fair? Change the way we approach the discussion of wages and gender, focus on the stories of many women that have worked very hard to get to a position in society of prestige, success, respect and leadership. Make these remarkable stories the norm in leadership discussions, so that one day we can change that conversation, where gender is no longer on the table.

Can you share with our readers what your work is doing to help close the gender wage gap?

Well as a CEO of Mailbird, a tech company with a multicultural background and upbringing, I do my part by sharing my story. I’m not going to sit here and tell everyone that it’s hard (because we all know it is tough to start a business), but instead talk about the people, men and women, who are change makers. Talk about what it takes to build a successful career, company, life and support network — mind you that success has a very different definition across the world.

Not only are there challenges that come with being a female tech entrepreneur, but there are also many opportunities here. I like to talk about those opportunities, but also calling out the instances or experiences of women in these executive roles that have been unjust on the topic of the gender wage gap. I think it’s important in society to be vulnerable, in order to enable the rest of the world to feel safe and supported in their journey when it comes to work and the gender gap. Sharing my story, being an example of progress, being vulnerable and transparent is what I am doing to help close the gender wage gap.

Can you recommend 5 things that need to be done on a broader societal level to close the gender wage gap. Please share a story or example for each.

  1. Tell and share stories of women that are kicking ass in the world, making a difference and are a great example for the younger generation where gender is no longer the unfair advantage.
  2. Educate people about the gender wage gap, especially executives who are responsible for wages.
  3. Encourage more women to pursue leadership or executive roles, the more examples we have, the less we will find that there is a significant gap in wages between men and women.
  4. Creating safe support networks for women that promotes inclusion and discussion in work environments.
  5. Training younger women entering the professional job market on how to have a powerful discussion about wage expectations that are purely based on experience and value they can add to a company.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Recognition of how powerful women are in their abilities to nurture, influence, lead and juggle more life challenges than our male counterparts. In my case, I have managed many things in life based on the cards I’ve been dealt. In my life I will juggle being a full time CEO of a tech company, full time attention and management of my health as a diabetic, nurturing my support network of friends, family, colleagues and loved ones, being a mother, being a leader and being strong through tough times and adversities that are part of being a woman in this world today.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“There is no tool for development more effective than the empowerment of women.” — Kofi Annan, I really believe in this. I can see already the progression since I pursued the venture of starting Mailbird in the tech industry, and it is very evident that companies are seeing the benefits of hiring the right women with the confidence and bravery to lead in remaking the future of work that is fair and inclusive for both men and women. This world is not made of one gender or culture, it is made up of many. So we must think of how we can be sure that ideas and discussions include full gender and cultural diversity. This is how we will build a better world.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them. 🙂

There are many great influencers and leaders in this world who are doing amazing things for our future. I would love to sit down with Larry Page or Sergey Brin — both men who’ve led a massive team of people around the world in changing our lives with accessibility to information. They made the internet work for us. As men leading the Google empire, I’d like to know what their perspective, journey and lessons have been with the concept of the gender wage gap and what they’ve done to address these issues in building the Google teams across the globe. Outside of the gender discussion, I what they believe have been the biggest challenges in their lives.

This was really meaningful! Thank you so much for your time.


“5 Things We Need To Do To Close The Gender Wage Gap”, with Andrea Loubier and Candice Georgiadis was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.