Mary Rinaldi: “How I Was Able To Thrive Despite First Experiencing Impostor Syndrome”

Be honest — Self-criticism is the hallmark of Imposter Syndrome, especially sweeping declarative insults that are patently untrue. For example, saying to yourself “You really suck at pitching ideas, and also your ideas are boring and just really bad, and you don’t deserve your job at all” is a dead-end, and therefore false. But if you choose to be honest and say, “I’m nervous about today because I don’t feel connected to this idea and I’m afraid my pitch is going to go badly,” you’ve just found the way forward, now you have options.

I had the pleasure of interviewing Mary Rinaldi. Mary is an NYC-based brand and product advisor helping organizations and individuals center their stories and products in user research, analysis and contextual thinking. After 10 years in finance and tech, she co-founded Simone to help people build power and agency in their careers. She spends her time mentoring and supporting under-represented creative thinkers and entrepreneurs and is in residence at NEW INC.

Thank you so much for joining us, Mary! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’?

Sure! I am a transplant New Yorker — I grew up in Beaverton, Oregon and moved to New York City after college in 2005. I moved to New York because of my parents’ stories. They told me all about their exploits and adventures in New York City as young artists — my father at SVA and my mother at the American Academy of Dramatic Arts. I think they meant for their recounting of life in New York to be a cautionary tale, but all I took away was the art and music, excitement and freedom that weaved throughout their lives here while they also struggled trying to make it in the Sixties and Seventies. They never did, honestly. But I dreamed about the artist’s life, and moved to New York to experience the magic of the city. I got a very dependable job as a paralegal at a respectable Midtown firm. After two years, bored out of my mind, I took a job at an investment firm, building hedge fund products for endowments, wealthy individuals and corporations around the world. I knew nothing about finance or banking but it was 2008 and I promptly learned pretty much everything you need to know about the free market — the rich get richer and the poor get poorer (unless you build and enforce thoughtful regulations and public policy). I left finance with quite a few successes under my belt and eventually landed in tech, excited to build products that democratized access to financial education and independence. You guessed it, more disillusionment. After the final straw of sexual harassment and gender discrimination, I got out, co-founded a company and now I work on what I want to — sustainable business ideas (Small is Beautiful, read it) and mentoring creative technologists at NEW INC.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

I remember heading to Zurich for a week-long business trip in 2009 to brainstorm new business opportunities with colleagues across the UK and Europe. The company was looking for ways to pivot out of the old business model into a new, profitable one. Only a few years into the industry and six months in a new role, I was excited to be included, so I did my research and prepped to participate.

I learned quite a bit that week.

Most importantly it became clear we weren’t really there to design a new business plan, the whole exercise was about who was going to take power at the company now that the old money-making product line was defunct and assets under management had shrunk in half. Those of us who wanted to do the work and believed that collaboration with our colleagues would yield better results were not even in the same conversation.

That experience taught me that values drive everything, especially when the company experiences stress or a major downturn. If there are competing values, eventually the side with the most power and access to capital will win. I was super proud of how my manager, my team, and our sister team handled the 2008 crisis. We worked hard to be ethical and fair to our clients and our partners. But after that week I had a lower opinion of the company, and the industry as a whole. In theory finance and investing is supposed to be a pure place built on merit and numbers and math. But in reality, like every other business, it’s built on privilege and access. I learned how important it is to accept there’s no hidden good that you just can’t see in a place that feels unequal or inaccessible. Like Maya Angelou said, “When someone shows you who they are, believe them.” This holds true for companies too.

What do you think makes your company stand out? Can you share a story?

My company is in transition at the moment, but I’m really proud of the work my co-founder and I have done. We started Simone to explore solving the real problem of inequality and injustice at work. Employees have workplace rights but today companies are spending more time and resources managing risk than they do ensuring a safe and equal workplace. We wanted to change that by putting power and knowledge back in the hands of individuals through a concierge service of work guidance, connections to professional experts like executive coaches, employment lawyers and therapists, and a community of peers to people navigating their career. I’m proud of the success our clients had negotiating employment contracts, compensation, separation agreements and planning their next move with a sense of power and excitement.

We both continue this work personally, and I hope we’ll see more entrepreneurs working on expanding access and wellbeing in the workplace.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I learned about the power of sponsorship from my first female manager, Carla. I was nineteen and working at a multinational chemical distribution company. Carla promoted me to manage a team of five, and told me I was smart, capable, and the right person for the role. She saw a bright future for me and gave me the tools and opportunity to build it. Coming from an isolated childhood and not sure if I would ever attend university, my story might have been wildly different if she had not believed in me. I turned the opportunity she gave into another promotion a year later, negotiated for better pay and when the opportunity arose, left for university. She played a huge role in my belief that as a young woman I could do anything, and I am forever grateful to her.

Ok thank you for all that. Now let’s shift to the main focus of this interview. We would like to explore and flesh out the experience of Impostor Syndrome. How would you define Impostor Syndrome? What do people with Imposter Syndrome feel?

People with Imposter Syndrome feel a constant anxiety that despite repeated success and evidence of their competency, they are frauds. They feel a persistent anxiety that they’ll be caught out as imposters. It’s a very specific experience.

It’s been almost fifty years since clinical psychologists, Pauline Clance and Suzanne Imes, identified the condition and a lot has changed since.[1] As the stigma around mental health and wellness dissipates, the wealth gap continues to widen, and job security decreases, we’re all talking about Imposter Syndrome all the time, so I think it’s important to understand not only what it is, but also what it’s not:

  1. Imposter Syndrome is not just an anxiety about professional ability or knowledge. We all contend with insecurities and inherently understand (whether we admit it or not) that many talented people could do a better job than us with our opportunity. We are under no illusions in 2019 that merit alone brought us our success, but that we have arrived where we are through privilege and an inherent inequality in our economic and societal system. But, we are still individuals with a personal experience and so we feel we must fight for our brilliance, our skills, and our accomplishments, because if we have no story of individual excellence to tell, what do we have? This is debilitating, but it’s not Imposter Syndrome.
  2. Imposter Syndrome is also not the lack of self-worth or belief. Again, we go through discouragement, runs of bad luck, and unexpected challenges, which we can be tempted to interpret as a result of a character flaw or internal deficiency. It’s hard not to, since the vestiges of the American health and wealth gospel still crop up in our cultural storytelling — we’re taught progress is inevitable for those who truly believe in themselves. So what does it mean when we don’t progress? That we’re less worthy. Fighting this storyline is tough and essential, but it’s not Imposter Syndrome.
  3. Imposter Syndrome is also not the world removing opportunities from our grasp because of our gender, race, sexuality, age, body or a combination of any. Being punished for existing as ourselves is oppression. It is dehumanizing and violent, but it’s not Imposter Syndrome.

When we talk about Imposter Syndrome, it’s important that we don’t unintentionally misappropriate language for other real experiences, like those named above.

What are the downsides of Impostor Syndrome? How can it limit people?

Imposter syndrome is debilitating because it’s a constant experience. When you’re dealing with something unseen that requires mental and emotional energy to combat, the limitations can be heavy. Vulnerability drives learning — you can say “I don’t know” and ask questions with genuine interest. There is a battle going on internally and the solution to that battle is to learn and grow, but when you’re hampered by a crippling fear of being found out, the instinct is to be protective. It’s a vicious cycle.

How can the experience of Impostor Syndrome impact how one treats others?

Dealing with Imposter Syndrome can be a forcing function on self-acceptance and expand your ability to give other people warmth, space, and encouragement. Once you begin a journey to self-knowledge, what makes you feel good or bad and why, you’re on the path to self-acceptance. Sometimes, people who experience the most pain from Imposter Syndrome are the greatest source of healing for others.

We would love to hear your story about your experience with Impostor Syndrome. Would you be able to share that with us?

After building hedge fund products at an investment firm, one of our partners who I worked with closely on a successful project, wanted to hire me into their firm. This firm was one of the best — highly ethical and extremely well-respected. Even better, the team I was to join was run by one of the smartest, kindest women I met during my short career in finance. But, I was certain I would fail if I took the offer. I was fundamentally, fully afraid that without the pedigree (every single person there had attended The Wharton School of Business), the degree in economics (my degree was in literature and history), and a coveted CFA II certificate, I would last for a few months and then be fired. Looking back, I would have flourished. It was a perfect role for me — it combined my love of explicating structure and process (how the portfolio was built) and communicating outcomes (why the portfolio performed the way it did). But I didn’t take it.

Did you ever shake the feeling off? If yes, what have you done to mitigate it or eliminate it?

I don’t think people with Imposter Syndrome permanently eliminate the feeling, since it’s about alignment between your internal self and how you are perceived by the world. But I’ve found some tools to change the internal dialogue about that process. How we work — listening, teaching, and making — can be the best tool for that.

For example, I’ve accepted that I don’t pop up out of bed at 5:30 AM — that doesn’t mean I can’t make a habit of it and I have (for years). But I’ve learned that general productivity — clocking good hours at my job, meeting professional goals, and expanding my network isn’t really what I want. The grueling schedule required a level of anxiety that kept me from the work I really wanted to do. So now, I wake up around 8 AM, and I read or write for an hour with a freshly brewed cup of coffee. I arrive at my work for the day with clarity and intention — I now have multiple essays in progress, a few new roles I’m going after, and more warmth and generosity to offer others.

In your opinion, what are the 5 steps that someone who is experiencing Impostor Syndrome can take to move forward despite feeling like an “Impostor”? Please share a story or an example for each.

  1. Own the problem — The first step is stating that there is a problem, defining what it is without blaming anyone and then getting feedback. For me, this took the form of telling a close friend about my crippling anxiety and that I was done with it. She recommended a book for me to kick off the work and it was life-changing. Hot tip: read The Artist’s Way, it’s profound.
  2. Get into the world around you — Take walks, ride your bike, notice people, count oddities of nature, and notice the cracks in the sidewalk. While I was on a mission to overcome creative paralysis (brought on by Imposter Syndrome), I enrolled in a course called Drawing for Writers. I learned how to observe with attention, how to be present and found honesty and courage in my writing. Hands down, best class ever.
  3. Take your time — Luxuriate in the time it takes to change with no particular outcome other than feeling less anxiety about whether or not you’re worthy of your life, job or what you want. Time is elastic, so just go with it. Move quickly when you need to, move slowly when you need to. It will change your perception of the world.
  4. Be honest — Self-criticism is the hallmark of Imposter Syndrome, especially sweeping declarative insults that are patently untrue. For example, saying to yourself “You really suck at pitching ideas, and also your ideas are boring and just really bad, and you don’t deserve your job at all” is a dead-end, and therefore false. But if you choose to be honest and say, “I’m nervous about today because I don’t feel connected to this idea and I’m afraid my pitch is going to go badly,” you’ve just found the way forward, now you have options. You might have a teammate help you out with the pitch, or interrogate what you feel is missing from the idea. Or you may accept that this one may not go your way and take some rest and refreshment.
  5. Be disciplined — Practice, practice, practice! As you find time throughout your week to do all these things, ritualize them. Changing the conversation is an ongoing practice. You will experience setbacks and anxious moments, and how you respond to them will have a big impact on the steadiness of your outlook. Healthy emotional and mental grooves help us persist through difficulty.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂

I’d like to see a movement of living in peace with each other. A movement of non-violence for the sake of non-violence. I see violence in most of our structures. It’s used to govern who can move freely, who can vote, who can have a living wage, who can have bodily autonomy, who can express opinions, and the list goes on. This kind of violence needs to end. Today protests go on because governments and societies are unwilling to end the violence that powers systems of inequality. And so people protest and take a stand for autonomy, for freedom, respect and peace.

If we could pass different laws, build different governing systems — ones that are non-punitive, inclusive and respectful, with a universal code of ethics members agree to live by, perhaps we could actually work together to heal our species, our ecosystems and our planet.

That is my deepest hope.

We are blessed that some very prominent leaders read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this, especially if we tag them 🙂

I’m not a scientist, but I believe that we would build a more compassionate, sustainable way of life if we understood ourselves as part of the Earth, not masters of it, just one species among many with a responsibility to help others. Jane Goodall’s work to build that possible future is beautiful and inspiring. I would love to have lunch with her and ask how her work could translate to sustainable diplomacy structures to help the aggrieved and aggriever resolve disputes and conflict.

How can our readers follow you on social media?

I’m on Twitter at @soulcarousel, and I write a newsletter called PSST — it’s a cheeky but serious weekly compendium of work tips, advice and cool stuff people are doing in their careers. I am focusing on people who have deep wisdom to share, and who are also considered “ordinary.” They may not be the next unicorn or have a sexy title, but they make life and work a joy — people are, after all, all we’ve got.

This was very inspiring. Thank you so much for joining us!


Mary Rinaldi: “How I Was Able To Thrive Despite First Experiencing Impostor Syndrome” was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Maiden Manzanal-Frank: “Promote the causes that you are personally and professionally aligned with…

Maiden Manzanal-Frank: “Promote the causes that you are personally and professionally aligned with so that it is not hard work but part of your lifestyle, values, and mores as a person”

An Interview With Candice Georgiadis

Be yourself. Promote the causes that you are personally and professionally aligned with so that it is not hard work but part of your lifestyle, values, and mores as a person. Whatever you do after that is pleasurable and never about public accolades or recognition but being somebody that can contribute to the common good.

As a part of my series about people who are using their platform to make a significant social impact, I had the pleasure of interviewing Maiden Manzanal-Frank. Known as the Strategy Maven, Maiden Manzanal-Frank is an international organizational development expert based out Alberta, Canada that helps organizations achieve their impacts at the local, national, and international levels. She consults, writes, speaks, and engages others in accelerating business growth, promoting social innovation, and amplifying their impacts.

Thank you so much for doing this with us Maiden! Can you tell us a story about what brought you to this specific career path?

I worked in international development for almost a decade with considerable international experience working on global projects in 14 countries, including a consulting assignment with the United Nations. I had the privilege and access to the many disciplines that I weaved together to create a tapestry of unique value for organizations that I worked with. My background in social sciences, international politics and development, social economy, public policy and advocacy, and grassroots organizing have profound impact in my development as a career professional and have led me to believe that social impacts can be created not just by those who are steeped in development paradigms but have extraordinary passion to create a better society or community.

Can you share the most interesting story that happened to you since you began this career?

People asked me how I started with my business and I always say that it happened a few years ago when I was contemplating the possibility of forging my own path vis-à-vis following the traditional model of 8–5 jobs in the corporate or government sector. It wasn’t those ‘light-bulb moments’ but more of the slow, steady realization of the power of commitment to take the next albeit ambiguous step forward. I never looked back since.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I made a lot of mistakes along the way, perfecting my craft, learning from those who had been successful, and learning from all around me in terms of trends, movements, and seismic shifts in many places that could provide inspiration and solutions to my clients. Success, never perfection.

Ok super. Let’s now jump to the core focus of our interview. Can you describe to our readers how you are using your platform to make a significant social impact?

As a global strategist working on impact, social media influencers can definitely use their current platform to speak to a certain cause or support social issues that will benefit the society in profound ways. I have told a lot of influencers to use their voice, talent, and connections that just their social media clout to clarify specific issues, advocate for good causes and increase public attention including the policymakers for underserviced populations needing special needs for government action. I also caution them to pick the right cause that resonates with them as a professional, individual, and as part of a community or network aligned with their own values and interests.

Can you tell us a story about a particular individual who was impacted by your work?

In my community, social media practitioners amplify the causes that are supported by the United Way. This partnership increases the public’s focus on the benefits of giving, raises the profile of the charitable organization, and, most importantly, engages the public to become more aware of the ‘unignorable’ issues that beset our community.

Are there three things the community/society/politicians can do help you address the root of the problems you are trying to address?

The community should have a collaborative approach to problem-solving. It should nurture the assets that already exist in the community and not look for ‘the angel investor’ or the ‘enlightened politician’ that will save them from their miseries. Stopping the victim mentality is very important.

The community should look for great examples of things that work. A best practice is seldom a one-size-fits-all. The best “best practices” are found locally, from individuals in the community who champions the cause or are already involved in the community. Developing leaders and honoring those who are leading the way for others have to be taken seriously. Third, the root cause of some of the issues in the community is hard to diagnose. It will need social innovation, to map out the systems which it operates and create the linkages that are important to be able to find the right solutions and the right actors to make it work. Decades-long problems take time to be rooted out because people had come to live with it rather than addressing it earlier when it started.

What specific strategies have you been using to promote and advance this cause? Can you recommend any good tips for people who want to follow your lead and use their social platform for a social good?

Be yourself. Promote the causes that you are personally and professionally aligned with so that it is not hard work but part of your lifestyle, values, and mores as a person. Whatever you do after that is pleasurable and never about public accolades or recognition but being somebody that can contribute to the common good.

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

I would tell university students to start building themselves and knowing who they are before they can help the world or their community. “You don’t have to go to Afghanistan and do great things. I know people who do regularly but that is not for everyone. You can do something here locally that with a global impact.”

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would like that social innovation will have more linkages with corporate innovation. That would be exciting to see. The divide between corporate social good and the social development good is artificial, and we need to see future synergies developing that will address some of the most intractable global issues we are facing.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

There is no shortcut to success.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Not right now.

How can our readers follow you on social media?

Please follow me at Twitter, LinkedIn, and Facebook or get more resources at my website: www.globalstakesconsulting.com

This was very meaningful, thank you so much!


Maiden Manzanal-Frank: “Promote the causes that you are personally and professionally aligned with… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“How to Use Instagram To Dramatically Improve Your Business”, With Barbara Bogar Head Digital…

“How to Use Instagram To Dramatically Improve Your Business”, With Barbara Bogar Head Digital Strategist at Reicura

An Interview With Candice Georgiadis

Show personality. We all know there is a human face behind every one of our favourite IG accounts. No one wants to follow a brand or interact with one that comes across boring, robotic and with a lack of emotion. When it comes to community management for our clients, we really emphasize this and we have definitely seen the wonders a little bit of fun can do for a brand when it’s appropriate for the target audience.

I had the pleasure of interviewing Barbara Bogar, Head Digital Strategist from Reicura’s Toronto office. Barbara leads the social media team for various clients in different industries including fast food chains, retail brands, financial services, and more. She is the true definition of a crazy cat lady, and considers herself somewhat of an internet explorer. On her days off (social media never sleeps, what are those?) you can find her with a glass of red wine, look at memes and catching up on the latest social media news and trends.

Thank you so much for doing this with us, Barbara! Can you tell us a story about what brought you to this specific career path?

I have always enjoyed using social media, from constantly changing my MySpace layout, to applying the ‘Lark’ filter on all of my photos when Instagram launched. It’s been fun to have my hobby grow into my career! While I was in school and working as a server at a restaurant, I offered to help with promoting the company on social media since I was an avid user and understood the importance of a brand having an online presence. I started with helping out one location and after a year and a half, I was managing the social media content for all 7 locations. I went to school for fashion but realized that digital media was what I wanted to stick to, and the rest is history!

Can you explain to our readers why you are an authority about Social Media Marketing?

To me a Social Media Marketing authority is someone who is constantly up to date with online trends since these change all the time. It’s also someone that constantly keeps an eye on brands and influencers’ activities & content to see what followers respond to and engage with the most. As someone working in this field its also important to be creative and realistic, to be able to see the big picture and have a clear idea of what campaigns looks like from idea to execution. Social media is a powerful tool and if used strategically it can do wonders for a brand — including growing sales.

Can you share the most interesting story that happened to you since you started this career?

I was working on location at a music festival in Europe for one of our music app clients and we had this cool experiential event planned. The merchandise for the event was being shipped and was running into every imaginable customs issue and delay. We didn’t receive the merch in time for the planned activation so we had to ditch our original and planned activation and quickly come up with a new one. There are times when no matter how organized and planned out something might be, things that are outside your control will happen. It’s really important to have a positive and optimistic attitude during these times. Do your best to adjust your plan and move on, don’t spend your energy on something you can’t change.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I was working on a campaign that involved influencers. There was this influencer who had 2 different accounts under different names. I couldn’t figure out why this was the case, maybe something shady was up, I thought. Later I found out that the 2 accounts belonged to 2 separate people. They were twins who had the same exact style and aesthetic. Lesson: do your research and communicate, don’t be afraid to ask questions if you aren’t sure of something, or if it doesn’t make sense in your head. ☺

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

It depends on the brand and the target audience. I love working with brands that generally target millennials in which case Instagram has always proved to be the most effective to increase brand awareness and revenues. We recently did a huge launch for the first Canadian vegan fast-food chain and social ended up being the most significant avenue for reaching new customers. Our numbers were just insane — both online and offline!

Let’s talk about Instagram specifically, now. Can you share 6 ways to leverage Instagram to dramatically improve your business? Please share a story or example for each.

  1. Show personality. We all know there is a human face behind every one of our favourite IG accounts. No one wants to follow a brand or interact with one that comes across boring, robotic and with a lack of emotion. When it comes to community management for our clients, we really emphasize this and we have definitely seen the wonders a little bit of fun can do for a brand when it’s appropriate for the target audience.
  2. Use influencers intelligently. Nowadays there are influencers for essentially any and every market. Make sure to do your research and determine which influencer would be best for your brand. Look at numbers and make sure the terms of the collaboration are clear before you work together. Don’t think that only mega influencers will bring your brand exposure, as micro influencers actually tend to have a more loyal and engaged following hence them being smaller and feeling like your BFF rather than a celebrity.
  3. Include UGC in your content marketing strategy. User generated content I think is so important for a brand’s success. By sharing your customer’s content, not only are you highlighting them as your true and trustworthy brand advocates, but others seeing the content will connect with your brand in a more personal and authentic way. There is much more value in content that seeks to engage with and is relatable by similar users.
  4. Plan your feed. Instagram is the most visual social platform and some of the most popular brands on IG have an extremely aesthetically pleasing feed. Having a thought-out feed allows your brand to instantly showcase your branding and the visual experience you want your potential followers to have. Each post you put up should work on its on and as part of your entire feed. I think @mariecher has done a beautiful job with how she’s branded herself through her IG feed.
  5. Stories! The story feature on Instagram has become increasingly popular with 400 million monthly active users. Since stories allow for real time, and temporary content to be shared it doesn’t come across as pushy or aggressive as opposed to if you were posting multiple posts a day. The stories feature is meant to be used for storytelling (shocking, right?) which is actually a really important part of marketing for a brand. Be creative and be real!
  6. Know when to post. There are many tools available that will track your audience’s activity and determine when they are the most active. Knowing your best posting times will allow your content to be shown to your followers when they are scrolling through the feed and you guessed it, this will also result in higher engagement.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I do think it’s important to be passionate about promoting a cause you personally care about whether that be climate change, mental health, pay equity and so on. I think when people who share the same passion come together collectively and support, demand a change that they believe in, is when a movement happens.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Definitely Sandra Sandor, founder of Hungarian fashion label @nanushka. I have been a huge fan of the brand for over 6 years and it’s been so exciting to see a small Hungarian label grow up and take on the world. Its really inspiring to see a female founded brand from my home country become so strong and successful.

Thank you so much for these great insights. This was very enlightening!


“How to Use Instagram To Dramatically Improve Your Business”, With Barbara Bogar Head Digital… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“How I Was Able To Thrive Despite First Experiencing Impostor Syndrome” With Elena Doukas of…

“How I Was Able To Thrive Despite First Experiencing Impostor Syndrome” With Elena Doukas of Garrett Leight California Optical

An Interview With Candice Georgiadis

Get organized: I think common result of imposter syndrome is either procrastination or anxiety. If I find myself freezing up or on the opposite end approaching a project sporadically, I try to get myself organized. I think a huge stereotype is that creative people are unorganized, where I think a lot creatives actually thrive in an organized environment, and they just need to find the best structure for them.

As a part of our series about how very accomplished leaders were able to succeed despite experiencing Imposter Syndrome, I had the pleasure of interviewing Elena Doukas.

Thank you so much for joining us! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’?

I’m the Chief Designer at Garrett Leight California Optical and I’m coming up on my 10 year anniversary with the company. I started in apparel design, and after interviewing for a sales position in Garrett’s first optical store on Abbot Kinney, I fell in love with eyewear and knew I wanted to design it. At the time, Garrett had not yet started his own eyewear brand, and he trained me to be an optician in his store. He told me he wanted to start his own collection, and he brought me on as a design assistant. We worked odd hours, between the working in the retail store and working on the collection, and within the year, were making our first hires and expanding to a studio space in Venice. Today the Garrett Leight collection is sold in over 50 countries around the world and we have 5 brick and mortar stores.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

After Garrett announced he was launching his own brand, we were traveling to the factories and setting out to sell the collection to the top eyewear accounts around the world. We divided up territories and our goal was to visit stores right before a big eyewear trade show in hopes to be the first to show them something new for the season. The first trip we took we split up across Europe for 3–4 weeks and saw 6 different countries. There was a point during the trip where I would get to 4 cities in one day, catching trains or driving myself. This was before there was an affordable or fast cell phone data plan, and I think I had printed out Google maps!

In hindsight, I was showing up on the doorsteps of the top eyewear accounts in the world, many of who did not speak English, and I think a bit of my naive nature kept my anxiety at bay during that time. I knew the collection was something special, but I had no idea what our brand would grow into. It was also an invaluable experience for me as a designer, to see the reaction to the collection first hand. By the end, I really knew what frames were good and what needed to be improved.

What do you think makes your company stand out? Can you share a story?

Garrett Leight California Optical is an independent eyewear company, and if you’re not familiar with the eyewear industry, you may not realize that two or three large corporations own the majority of it. Like any industry, when you’re going up against corporate giants you have to find a way to cut through the noise and stand apart.

Ten years ago when we started the company, it was always a mission to bring an authentic brand experience through curated content to our customers. Over the last decade with the explosion of digital interactions, our industry has gone through a lot of changes, but people still want a human experience. And by making that a priority for the brand, we’re able to connect with our end consumer and educate them on everything that goes into our product. Garrett himself has a very specific perspective, and when you’re introduced to the brand, I think that personality comes through. People want to know that real people are behind the brand and the product, and it has made them eager to join the conversation. Early on during one of our long sales trips, a waiter in Paris that was serving us at a restaurant complimented our glasses and said he had the same pair. He proudly pulled out a pair of Garrett Leight sunglasses. I have a few stories similar to this where I’ll be on an airplane and someone will see a Garrett Leight logo on something I have and take a look at their own glasses and connect the dots that I work for the company. Unlike apparel, eyewear is an accessory people wear every day, on their face, so it carries a different weight in their lives. It becomes a part of their personality. Garrett started a cult following early on, and when people talk to you about their appreciation for the product, you can really feel their excitement.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Without question, Garrett took a chance on me in the very beginning and was willing to teach me the ways of the optical industry. His father Larry Leight, joined our company a few years ago and he’s a walking eyewear encyclopedia. I have been very lucky to work with both of them, and they both have inspired me and pushed me in different ways.

Ok thank you for all that. Now let’s shift to the main focus of this interview. We would like to explore and flesh out the experience of Impostor Syndrome. How would you define Impostor Syndrome? What do people with Imposter Syndrome feel?

Imposter Syndrome is the feeling of not being good enough, or in a role you’re not prepared for. It’s the feeling when your repeated insecurities creep into your head and cause stress, anxiety and self doubt.

What are the downsides of Impostor Syndrome? How can it limit people?

When imposter syndrome sets in, I think all your energy goes towards fixating on your insecurities. The focus is taken away from what you should be working on and you’re unable to do your best work.

How can the experience of Impostor Syndrome impact how one treats others?

I think everyone is different in the side effects of imposter syndrome. Some people I think freeze up and lack leadership and confidence, and others try to overcompensate and can become defensive as a front to their insecurities.

We would love to hear your story about your experience with Impostor Syndrome. Would you be able to share that with us?

My education was in fashion design, and although there are many parallels from apparel design to product design, I’ve always had regret that I didn’t take product design courses. When I started building out the design team at Garrett Leight, I was nervous that candidates with way more product design skills would not respect me as a boss, or that I wouldn’t know what were the magic ingredients were needed to build a strong team. Designing frames was something I was grasping quickly, but managing a team was something I had never done.

On the flip side, when we were first starting out as a company, there were only a few of us, and I had horrible work life balance. I would stay at the office late, and lost touch with a few friends and had trouble giving my friend base the time they deserved. I also had no time to network or interact with any type of peer group, which made me feel like an imposter when I started interacting in fashion circles. It was like an imposter pendulum; on one side I felt not technical enough, and on the other side not connected enough. I was in my late 20s introducing myself as a design director of an eyewear company with no previous eyewear experience, and bracing myself for questions about how I got the job. I knew I got this opportunity from a combination of hard work and luck, but would constantly question if I was truly the most qualified person for the job.

Did you ever shake the feeling off? If yes, what have you done to mitigate it or eliminate it?

As the company grew, I wasn’t always able to have a clear vision of how I wanted to personally grow, and I realized I needed to make some changes and give more balance to my life. I think the most confusing part for me was the evolution of my job. When I was hired, the company needed me to do a lot of roles (design, development, production, and sales), and as we grew it needed me to be an expert at one thing. It was difficult for me to adapt, because no one had a magic ball telling me exactly how I had to change. However, I got some good advice from one of my mentors to really understand what my best strengths were, and had a real constructive conversation on the things I wasn’t good at. There was no how-to guide on building and managing a team, and giving direction. This was a place of unknown for me. And the irony is, that the advice I was given is that no one is ever blessed with knowing exactly how to do everything. It’s the journey of figuring it out that helps you learn how and continue perfecting.

In your opinion, what are 5 steps that someone who is experiencing Impostor Syndrome can take to move forward despite feeling like an “Impostor”? Please share a story or an example for each.

  1. Get organized: I think common result of imposter syndrome is either procrastination or anxiety. If I find myself freezing up or on the opposite end approaching a project sporadically, I try to get myself organized. I think a huge stereotype is that creative people are unorganized, where I think a lot creatives actually thrive in an organized environment, and they just need to find the best structure for them. Try to schedule out time for yourself when you’re at your best to tackle your most overwhelming issues. For me it’s early mornings, before I’ve checked my phone or email so I have zero distractions. Bullet journaling, which is a daily free form journal, is something I actively do to keep myself organized, and really has helped me not push things to the side. If you google Bullet Journal, don’t compare your journal to the thousands of journal images showing perfect penmanship, art doodles and different colored pens. As much as I envy some of these peoples art skills, it’s absolutely insane to think you should spend that much time working on making your bullet journal perfect. The whole point is to free mind up so you can focus on more important things.
  2. Rinse and Repeat (But with intent): Growing up I played competitive soccer and I had a coach who started every practice saying, “Practice doesn’t make perfect, perfect practice makes perfect.” It wasn’t until after I graduated college that I realized the intent of this saying wasn’t to become a perfectionist, but it was to be present in every moment you are working on your goal. Now in my job, I’ve also learned to embrace doing multiple iterations of a design and work on them in the full extent. Even when I think it’s finished, I’ll try doing several more. It’s in the process of exploring all the possibilities that you find something new and original, even if the first version ends up being the one you go with.
  3. Mentor: I’m very grateful to have several mentors in my life, and can’t stress enough how important I think it is to have a soundboard. My brother in law is in a line of work where he’s frequently meeting with investors, and he shared with me that in almost every investor meeting a commonly asked question is, “Who are you talking to?”, meaning who’s in your circle giving you advice, and are they smarter than you? Quite frankly, you’re probably not the smartest person on any one subject, and there’s a bit of relief in admitting it and finding guidance from someone who is. I learned from Garrett not to design in a bubble, and he actively pushes me to get feedback from others outside of the office on designs.
  4. Peer relationships: Having close friends that can call you on your bullshit is equally as important as having a peer group within your industry. I now have several friends who are in fashion and eyewear, and a lot of our relationships are built around a support system we give to each other.
  5. Wellness program: Work life balance is a must for me. Find an activity or routine that allows you to turn your brain off and give back to yourself. Yoga has been my way of turning off, and is a practice in itself of learning to shut down a wandering mind. I’ve learned that the reaction of letting your mind wander to negative thoughts is actually possible to shut down, but it takes practice.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂

I think emotional intelligence development is so important to us as people — as individuals, as a community, and as a society. Learning the art of self awareness and communication has been helped me grow both in my personal life and in my career. It’s an ongoing process with a commitment to self improvement — learning, accepting, evolving, practicing.

Workwise, I’ve been lucky enough to have learned this from great managers and mentors along the way. I’m still learning of existing programs operated both in-house and externally that support better work environments for a more emotional skilled workplace, but I would love to be a part of a movement that made these more readily available to young professionals. Teaching people how to operate and communicate in a more emotional skilled workplace promotes resilience and self esteem all around and quite frankly, I think could help a lot with the issue at hand here, Imposture Syndrome.

We are blessed that some very prominent leaders read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this, especially if we tag them 🙂

It might be all this talk about emotional intelligence, but I would even take a private coffee with Esther Perel! I think she is brilliant, and I love the discussions I have with friends and coworkers from her books and podcasts.

How can our readers follow you on social media?

You can find me on instagram @elena_glco or LinkedIn

This was very inspiring. Thank you so much for joining us!


“How I Was Able To Thrive Despite First Experiencing Impostor Syndrome” With Elena Doukas of… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

ZAGENO CEO Dr Florian Wegener: “How I Was Able To Thrive Despite First Experiencing Impostor Syndro

ZAGENO CEO Dr. Florian Wegener: “How I Was Able To Thrive Despite First Experiencing Impostor Syndrome”

An Interview With Candice Georgiadis

Set yourself a stretch goal. As you confidence grows so should your ambition. You may decide that you want to bring some media attention to yourself and your brand by pitching an idea to a journalist or submitting your company for a speaking opportunity or industry award. While these can be very hard to achieve they will help you suppress and mitigate feelings of inferiority.

I had the pleasure of interviewing Dr. Florian Wegener. Dr. Florian Wegener is the co-founder and CEO of ZAGENO, an award-winning online marketplace serving the needs of research scientists. He is also a board-certified physician. In 2015, Florian co-founded ZAGENO Inc. and has since led its commercialization and go-to-market strategy. He relocated to the Greater Boston area in 2018 to continue ZAGENO’s development — principally its marketing, sales, vendor development, integration, investor’s relations and brand reputation. Prior to ZAGENO he was a vice president and global head of eCommerce for Qiagen GmbH, located in Hilden, Germany. At Qiagen Florian led the company’s digital transformation, through executing an e-commerce strategy and by implementing a new digital marketing and sales platform responsible for approximately $400 million in annual revenue. Between 2007 and 2013 Florian was a consultant at the Boston Consulting Group (BCG) in Munich, Germany. At BCG, he drove international projects including one that defined a long-term strategy for a portfolio company in the biopharmaceutical space. These included a project based on a patient segmentation/ dynamic patient model for the development of a lifecycle management framework. At BCG his work extended to transatlantic engagements (Europe and US), for big pharma and med-tech players. This offered Florian exposure to the regulated laboratory market and the creation of a business unit for clinical testing. Further, this work provided him with significant experience in the life science market — specifically along the value chain. Florian became a fully certified MD in 2004 and in 2005, gaining the title Dr. med., magna cum laude. After completing his medical degree at the Universities of Freiburg, Frankfurt, Toronto, and at New York University, Florian spent two years as a practicing cardiologist at the University Hospital of Frankfurt, where he performed invasive electrophysiological studies and heart surgeries. Following his full-time medical career, Florian attended the IE Business School where he earned his MBA in entrepreneurship, corporate finance/valuation, strategy and negotiations.

Thank you so much for joining us, Florian! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’?

Before co-founding ZAGENO I worked as a physician — specifically as a cardiologist.

It was during this time when I learned how to make an impact on people’s lives by performing exploratory EP studies, inserting heart catheters and measuring electricity within the beating heart. When signs of a life-threatening arrhythmia were detected, I would insert an ICD (implantable cardioverter-defibrillator) to prolong the life of the patient and increase their quality of life.

During this period I paid close attention to healthcare systems — especially in the three regions where I did my training — the United States, Canada and Germany. This would turn out to be the impetus for my future, broader vision.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

For most people, becoming a physician is a life accomplishment — the reward of summiting after a long and difficult climb. Said another way it is not something from which a person easily walks away.

That said, I think the most interesting story from my career is the one that people find most surprising — the fact that I chose to end my career as a physician in order to pursue one as an entrepreneur. While medicine was a very enriching experience it was not everything I thought it would be. As I evaluated my prospects for the future I didn’t like what I felt would be my career for the next decade, which seemed like a long, dark and lonely tunnel.

I ultimately decided to leave the hospital to pursue a different path and sought opportunities that would make a bigger impact — this could be accomplished in a business setting.

What do you think makes your company stand out? Can you share a story?

Since ZAGENO’s earliest days we talked about the EUREKA moments that our successful venture would engender. By significantly reducing the administrative burden of scientists, ZAGENO would enable more time for science, leading to more (scientific) EUREKA moments.

I have since come to accept and embrace the idea of ZAGENO itself was a EUREKA moment because of the win-win-win situation it has the potential to create.

  1. Scientists win through a platform designed to save time and provide choice in the supplies they procure.
  2. Procurement teams win through centralized invoicing to simplify order processing and fulfillment.
  3. Suppliers win through a new channel to market — especially with the fast-growing category of smaller biotechs
  4. The idea of a multi-vendor marketplace is not new. Industries from transportation to utilities, and all ranges of consumables have long-held strategies predicated on this model — but not within life science.

ZAGENO is unique in its goal to solve a complex problem while also creating a brand new market.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Without hesitation I would say that my wife has been that person who most helped me get where I am today. In supporting me she built on the efforts made by my entire family.

For her part, my wife grew up predisposed to globalism — she was multinational before it was trendy. Being raised in different cultures: Germany, Spain and Latin America afforded her a unique and open minded perspective on the world. From very early on in our relationship and up until the present day she has taught and encouraged me to adopt this type of ideology and to ultimately follow my heart.

Among the many positive outcomes of this life approach, this has resulted in a company (ZAGENO) that is among the most diverse of its kind. Within a company of approximately 75 professionals we are proud to have 25 different nationalities and 17 languages spoken.That diversity is our strength.

Ok thank you for all that. Now let’s shift to the main focus of this interview. We would like to explore and flesh out the experience of Impostor Syndrome.

How would you define Impostor Syndrome?

Impostor syndrome is a commonly held but not often discussed or defined feeling that can occur in virtually every walk of life. This could manifest in a professional athlete who is made a team captain but somehow feels unworthy of the honor. It could be experienced by a team leader or CEO who faces a particular uncertainty, specifically related to their leadership role.

What do people with impostor Syndrome feel?

The overriding feeling is simple — inferiority. Regardless of the situation or environment, the feeling of inferiority can exist as a response to an assumed role and responsibility. It hinges on the person’s uncertainty in their ability to meet and exceed that role and those responsibilities.

What are the downsides of Impostor Syndrome? How can it limit people?

A clear and unfortunate downside to impostor syndrome is wasted time. Time is a precious commodity in business, which is why any downside — due to a lack of productivity — can interrupt any number of day-to-day business goals like meeting employee needs, addressing customer demands or achieving sales targets.

Whether as a functional leader or a company’s top executive the notion of being an impostor can cause a ripple effect across any business.

How can the experience of Impostor Syndrome impact how one treats others?

On this point there is actually an upside to impostor syndrome, which I would describe as a value of vulnerability.

Much like medicine, being a CEO can also be a lonely existence largely because of perceptions of the position by those around you. If you value transparency — as I do — you communicate to your staff about the positives and negatives. This is especially true within start-up organizations where the work is extremely collaborative and usually in tight quarters. If within this environment mid-level managers and even junior staff see and experience humanity in their leadership it can have a net-positive effect on bringing people together and removing unproductive hierarchies.

We would love to hear your story about your experience with Impostor Syndrome. Would you be able to share that with us?

I experienced this in several ways; I suspect most entrepreneurs would agree, attest and empathize with this part of the journey.

In the earliest days, a start-up presents ideas and aspirations to an audience of one or in the situation of co-founders, two. Sitting at a table and doodling ideas on the back of a napkin are experiences that all successful entrepreneurs vividly remember. As time goes by these memories can take-on a deeper meaning.

What immediately follows that initial ideation is the endless selling that follows.

  • Selling your idea to investors.
  • Selling the idea of employment to the best people despite having no brand recognition.
  • Selling a nascent offering to customers.

While I always believed in the core objective of ZAGENO the above points were key moments experienced by me and my co-founder. For every positive meeting with a venture capitalist, prospective employee or customer there were far more negative ones that could have knocked us back and make us feel like impostors.

Did you ever shake the feeling off? If yes, what have you done to mitigate it or eliminate it?

Yes, of course, you can shake-off the feeling of impostor syndrome.

In my experience success begets success so a focus and rigor on achieving incremental steps towards your bigger vision is critical. If successful you will eventually experience a momentum with enough funding to attract the right people who can execute a winning strategy.

In your opinion, what are 5 steps that someone who is experiencing Impostor Syndrome can take to move forward despite feeling like an “Impostor”? Please share a story or an example for each.

  1. Find a coach and talk about it. There is truth to the saying that a problem shared is a problem halved. Having a person with whom you can speak directly and demonstrate vulnerabilities that are not appropriate in a work setting can help provide a much-needed perspective.
  2. Set small goals and achieve them. Even establishing a regular routine can be a professional win. Take the time to map out a number of goals that may not amount to much independently but that, taken as a group, will demonstrate clear progress.
  3. Celebrate success. Enjoy the progress you’ve achieved with some kind of celebration. Hiring your next great sales executive may earn you a break from the normal grind to hit the gym or try that new lunch place around the corner from the office. Meanwhile, a new customer win could be cause for a more significant way to celebrate.
  4. Meet your peers. Locate ways you can engage with other business leaders in a setting that’s interactive and organized around problem-solving. You’re likely to find that you’re not alone in the challenges that can feed impostor syndrome.
  5. Set yourself a stretch goal. As you confidence grows so should your ambition. You may decide that you want to bring some media attention to yourself and your brand by pitching an idea to a journalist or submitting your company for a speaking opportunity or industry award. While these can be very hard to achieve they will help you suppress and mitigate feelings of inferiority.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂

It’s a great question and somewhat ironic because the ideas that cause impostor feelings are the same that can help you pivot away from those feelings.

The idea of ZAGENO can be seen through a business lens but can also be thought of as a lever to disrupt an industry and — in turn — cause a positive societal impact. If through the ZAGENO marketplace we can reduce the time spent by a single scientist to procure lab supplies by 70% and that time gets reappropriated to achieving successful research outcomes then what began as an idea by a so-called impostor evolves into a viable business that can inspire a movement.

Now, take the improvements to that single scientist and scale it out to hundreds and even thousands of scientists. It is fair to say that this would be an inspiring movement!

We are blessed that some very prominent leaders read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this, especially if we tag them 🙂

I would love to have a working lunch with Elon Musk. During lunch, we could discuss how he sees the world as a person with insatiable curiosity and a track record of setting and achieving extraordinary goals.

I believe that he is either the antithesis of an impostor or someone who has perfected the art of overcoming the negative impacts associated with those feelings.

How can our readers follow you on social media?

I am an active LinkedIn user and would welcome engagement and new connections to https://www.linkedin.com/in/dr-florian-wegener-2b575218/.

Thank you for all of these great insights!


ZAGENO CEO Dr Florian Wegener: “How I Was Able To Thrive Despite First Experiencing Impostor Syndro was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“5 Things We Need To Do To Close The Gender Wage Gap”, with Sarah Bolt of Forth

An Interview With Candice Georgiadis

We need to stop devaluing women once they have children. Taking time out of your career to have children doesn’t mean that you eradicate the years of experience you have or are less ambitious or less invested in a company. We need to harness the experience these women have by offering more flexibility in the workplace whether it be flexible hours, remote working or job sharing.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Sarah Bolt. Sarah is the founder of Forth an innovative personal biometrics tracking platform, which helps people navigate their way to better health. Through her career, Sarah has worked across a number of industries from music to the global technology company Dyson, before finding a passion for supporting behaviour change within the world of healthcare. Sarah raised initial investment to launch Forth in 2017 through crowdfunding after being turned down by a number of investors. She is a strong advocate of female-led businesses especially in her home town of Bristol which has a thriving start-up community.

Thank you so much for joining us, Sarah! Can you tell us the “backstory” that brought you to this career path?

Birthdays can often be the trigger for change and it was turning 40 which was the landmark one for me. I decided I wanted a career that made a social impact, and at the time I was working as the New Product Development Manager for Dyson. The two options were politics or healthcare, and I choose the latter.

Can you share the most interesting story that happened to you since you began this career?

In the early days of the business I did a number of 15 minute investment pitches. At one such pitch I was almost superfluous to proceeding, as the investor panel spent most of the time arguing between themselves as to whether I had an investable business. I actually came out feeling quite bullish as I realised investors certainly don’t hold all the answers, and I knew more about the industry I was intending to launch in than any of them.

Can you share a story about the most interesting mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I think you often underestimate what it takes to start a business and the stress it puts you under. When we were trying to raise initial investment, I took my laptop on holiday with the intention to work on the investment deck. It was a huge mistake. On day one my son, then aged 10, accidentally spilt a full glass of fizzy drink onto the keyboard. The laptop never switched on again and I learnt the lesson that family holidays and work should never mix! You have to choose one or the other and give yourself a break (as well as giving your family a break from seeing you constantly at the keyboard).

Ok let’s jump to the main focus of our interview. Even in 2019, women still earn about 80 cents for every dollar a man makes. Can you explain three of the main factors that are causing the wage gap?

  1. I think women under-sell themselves. When a woman looks at a job specification, they think ‘I can do 80% of it’ then worry about the remaining 20% they may have little experience with. Men however go with the approach, ‘I can do 80%, therefore I am perfect for the role’. Men believe more in themselves and believe they are worth it. We undervalue ourselves and don’t push ourselves forward as much as men do.
  2. I believe that some women are more focused on achieving work/life/value balance rather than the pure monetary element of a job. They opt for a salary that gets them by, and enables them to do things they want to do. Because of that, they are not always pushing on earning more.
  3. When management teams are majority-led by men, there is the risk of inequality. They try to get away with what they can and women don’t push hard enough.

Can you share with our readers what your work is doing to help close the gender wage gap?

We are looking to balance our workforce and to ensure that regardless of gender there is a straightforward pay level. For example, at the moment we have an all male tech team, but our next techie recruit has to be female. There isn’t a difference on pay by gender but on skills, and as a female founder it is really important to me that we are building a business that has both the right environment for women and for all to develop regardless of gender.

Can you recommend 5 things that need to be done on a broader societal level to close the gender wage gap. Please share a story or an example for each.

  1. We need more women at the heads of business. It needs to be the norm rather than the anomaly. In Fortune’s list of the top 500 companies, females make up fewer than 3.1 % of executive staff.
  2. To do this, women need to be seen as less of ‘a risk’ and viewed more as ‘an opportunity’ in line with men. The risk/opportunity gender imbalance is highly visible in the investment world where female-led start-ups which only get 7% of total venture funding.
  3. We need to stop devaluing women once they have children. Taking time out of your career to have children doesn’t mean that you eradicate the years of experience you have or are less ambitious or less invested in a company. We need to harness the experience these women have by offering more flexibility in the workplace whether it be flexible hours, remote working or job sharing.
  4. Looking more broadly at society, we need to encourage girls at a very young age that anything is possible, getting them more involved in business with female role models in business being visible. These role models are not held up as the norm, but they should be. Successful women in business are the norm.
  5. We need more transparency in salary scales in companies. This is clear in the public sector where it is equitable, however there is plenty of obfuscation in the private sector resulting in a discrepancy in salaries based on gender.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would campaign for compulsory food technology lessons in schools for all kids up until the age of 16. Type 2 diabetes is the biggest growing health epidemic facing the modern world. Gaining knowledge of food and cooking is so crucial to our future health and it should have the same importance as Maths or English. We need to encourage the next generation not to grab for sugar laden snacks and the ready-made processed option at mealtimes.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“No one can make you feel inferior without your consent.” Eleanor Roosevelt.

This really speaks to my belief that a key element of what holds some women back is a lack of self-belief. This is something they need to overcome to build equality. I’ve experienced this many times myself, especially when I originally founded the business and was seeking seed investment. These days I’m far more bullish and embrace more of a ‘Yes, I can’ attitude.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them. 🙂

Given my line of work it has to be Elizabeth Holmes –the disgraced founder of Theranos, now one of Silicon Valley’s biggest fraud cases. The book ‘Bad Blood’ which charts the journey of Elizabeth and Theranos is truly jaw dropping. Elizabeth’s vision was to provide technology that provided a wealth of information on the health of a person using a tiny sample of blood. She raised $400 million and the company was at one point valued at $9bn.

However, it turned out that she didn’t have the tech and is now facing criminal fraud charges. She started with an amazing vision, and I’m sure similar to many people who go into healthcare she was driven by the desire to make a positive impact on people’s lives. I’d really like to sit down with Elizabeth and ask her when did she lose sight of this. When did human life become less important than ‘success at all costs’.

This was really meaningful! Thank you so much for your time.


“5 Things We Need To Do To Close The Gender Wage Gap”, with Sarah Bolt of Forth was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.