Female Disruptors: Attorney Rebecca Zung On The Three Things You Need To Shake Up Your Industry

“Stop trying to make not your people your people” — not sure where I heard this first but this is just seriously one of the best pieces of advice ever. Some people just won’t like you, won’t get you, or don’t think what you wanted them to think about you. It’s fine. Wish them well and move on. They aren’t your people. Lots of other people are your people. Just focus on them. I take this advice pretty much every single day.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Rebecca Zung.

Rebecca Zung is one of the Top 1% of attorneys in the nation, having been recognized by U.S. News & World Report as a “Best Lawyer in America”, as “Legal Elite” by Trend Magazine, and recognized by her peers and the judiciary as AV preeminent rated in family law, the highest possible rating for an attorney by Martindale Hubbell. She is the author of the bestselling books, Negotiate Like You M.A.T.T.E.R.: The Sure Fire Method to Step Up and Win (foreword by Robert Shapiro) and Breaking Free: A Step-by-Step Divorce Guide for Achieving Emotional, Physical, and Spiritual Freedom, and is a sought after major media contributor. Her perspectives are in high demand by television and print outlets, as she has been featured in or on Extra, Forbes, Huffington Post, Newsweek, Time, Dr. Drew, NPR Talk Radio, Good Day New York and CBS Los Angeles among others. Now, based in Los Angeles, she is continuing to serve through her very popular YouTube channel, media appearances, podcast, articles and on-demand programs such as S.L.A.Y. Your Negotiation™ with a Narcissist and Breaking Free™ Divorce Masterclasses.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I was married at 19 the first time and had 3 children by the time I was 23. At 29, I found myself divorced and was teaching elementary school in inner city Ft. Lauderdale. As a divorced single mom, I was desperate for a way to feed my kids and put a decent roof over their heads. The only advanced degree program that didn’t require lots of pre-requisites was law school. Luckily, University of Miami had a night school at that time, so I applied and got in. My ex husband watched the kids while I went to school at night. I taught during the day, went and got my kids, helped them with homework, took them to sports and dance, fed them dinner then went to school at night from 7 -10 pm and studied until 2 AM. Then up at 6 AM to do it all again.

I then got a job straight out of law school with a top divorce attorney. I got remarried and had another child too. Then I started my own firm and wrote a bestselling divorce book, which allowed me to do a lot of press. I learned how to negotiate at a mastery level because my entire divorce practice was all high net worth, high conflict cases. In 2019, I wrote a second bestselling book on negotiation. By learning about narcissism, I was able to apply my knowledge of negotiation to narcissists.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

I am the only attorney on the planet right now who is giving people real advice on how to negotiate and shift the power dynamic with narcissists. I started discussing this on YouTube early in 2020 and my channel went from zero subscribers to now closing in on 100,000 and nearly 5 million views. My SLAY program is changing lives every day. SLAY stands for S- Strategy; L — Leverage; A — Anticipate; Y- You.

1 in 10. That’s how many people are estimated to be afflicted with narcissistic personality disorder or just simply lack a conscience. 3.4 billion people. That’s how many people are estimated to be victims of narcissists. There is a pandemic of narcissism and no-one is immune. While there are many who are talking about defining narcissists, or what causes narcissism, I give step by step guidance by offering a plan to shift the dynamic of power in dealing with them. It’s time to stop being surprised by narcissists’ behavior and get on the offensive. It’s a power switch. We ALL have to know how to effectively deal with narcissists in everyday life and get what you want.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I am not sure this was a mistake but it was definitely funny. I had taken the bar exam but didn’t have my results yet. My boss, the managing partner of the firm, had asked me to draft a marital settlement agreement, which I had done and he had heavily edited. Then the client was coming in to sign it. My boss said that he would be unavailable but that I could meet with the client, a dentist, and have him sign it. The client signed in front of the paralegal, then she left the room. Thus, the only person with any real knowledge of the process had just left the room. Then, to my horror, the client asked a seemingly innocuous, but to me, deadly question which was “So what happens from here?” My gut dropped out of me. I wanted to say “I have no idea buddy — your guess is as good as mine! I’ve got nothing for you!” But I did not say that. Using large hand gestures for effect so that it would seem I knew what I was doing, I said “Well, um, we will put it all together…. John will review it one more time…. And um…we’ll give you a call!” Then I quickly ushered him out before he could ask any more questions! I remember thinking, wow, 4 years of college, and 3 years of law school, and I knew nothing about the actual practice of law. I often think of that moment because I try to remember to give myself credit on how far I have come since that moment.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

My father was my first mentor. He had come from China at 15 and was immediately accepted into Bronx High School of Science, then went on to Columbia Undergraduate and Medical School. He was very loving but also had very high standards for me. My mother, who is German, was very successful in business and was one of the first female real estate brokers in the state of VA. Being Chinese and German, I often joke that I have no fun genes at all. It’s all work hard, be very efficient etc. All kidding aside, my parents taught me the value of hard work, integrity and being the best I can be at whatever I am doing.

My first bosses in the law were also great mentors in a lot of ways. The male managing partner taught me a lot about how to run a law firm and grow a practice. The female partner was a master at marketing. I used to call her the Madonna of family law. She actually gave me a book on my very first day at the law firm called “Women Rainmakers”. I learned so much about how to create, grow and maintain a successful practice.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

“People will think what you tell them to think” — my business coach, Kelly Townsend, was working with me while I was setting up my own law practice. I was worried because I had practiced law, then spent a couple of years as a financial advisor (had my Series 7 and 66) and was going back to law. I thought everyone would think I was a flake going back and forth. She said “people will think what you tell them to think” — and then said “you are going to tell them to think that you are the only family law attorney in town that has a financial background, so you are more qualified than everyone else.” So I marketed myself that way and guess what — many people who hired me said that they were hiring me because I was the only attorney in town that had a financial background so they knew I could handle their case better! Go figure!

“Whatever you say, say it with authority and people will believe you” — my dad used to say this all time. Now I use that when I teach about negotiation. I also use this as an example of how narcissists are able to use their voodoo and cast spells on people.

“Stop trying to make not your people your people” — not sure where I heard this first but this is just seriously one of the best pieces of advice ever. Some people just won’t like you, won’t get you, or don’t think what you wanted them to think about you. It’s fine. Wish them well and move on. They aren’t your people. Lots of other people are your people. Just focus on them. I take this advice pretty much every single day.

We are sure you aren’t done. How are you going to shake things up next?

I want to create SLAY Your Negotiation with a Narcissist for lots of different sectors –

SLAY Your Negotiation with a Narcissist in Business

SLAY Your Negotiation with a Narcissist in Divorce

SLAY Your Negotiation with a Narcissist in Family Relationships

SLAY Your Negotiation with a Narcissist for Teens

Etc

I also want to create a program for lawyers and a network for lawyers who are certified in my SLAY methodology.

I also want to create a non-profit for people to get access to funds for legal representation against narcissists.

I’m also planning a TED talk, a documentary and so much more!

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

Women are often not taken seriously especially in business. There really still is a glass ceiling at the very top of the food chain. Even women lawyers are only paid $.70 cents on every male dollars. It’s time we all learn to “negotiate our best lives” (the name of my podcast ☺)

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

I read Marianne Williamson’s “A Women’s Worth” when I was about 30. It was so impactful for me — especially the quote that says something like when others are jealous of you or your accomplishments, just turn away and smile and say to yourself “I haven’t even started yet”

I also loved her quote in “A Return to Love” about “our greatest fear” isn’t that we are inadequate but that we are powerful beyond measure….

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

That you can create that power switch and shift the dynamic with anyone.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

That would be the Marianne Williamson quote. I love it because it speaks to how the universe is abundant. We all have access to create the life we want. It is quantum law. We are all stars that can shine. My shine has nothing to do with anyone else’s shine except that if we all shine, we have a gorgeous universe filled with incredible light.

Here’s the full quote:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

How can our readers follow you online?

https://www.youtube.com/rebeccazung

https://www.instagram.com/rebeccazung

https://www.facebook.com/rebeccazung

https://www.twitter.com/rebeccazung

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Attorney Rebecca Zung On The Three Things You Need To Shake Up Your Industry was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Ira Kaganovsky Green On The Three Things You Need To Shake Up Your Industry

Trust your gut instinct, sometimes people are not invested in your plan and that is okay. Everyone will have an opinion and you do not have to listen to it. For example, I had male advisors that expressed I needed coaching because I did not always agree with them. When women are strong, they can be labeled as “bitchy”, but when men appear strong, they are labeled as “leaders.” I never understood this theory.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Ira Kaganovsky Green.

In 2016 Ira Kaganovsky launched FREEDOM right from her kitchen in honor of her three friends who were diagnosed with breast, and the strong need for a natural deodorant that will keep women healthy AND odor-free.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

When I was 6 years old my family immigrated to the United States from the USSR. I became inspired by the work ethic in America and went on to spend 20 years in finance while being a single mother to my 3 amazing girls.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

I became inspired by the health benefits of taking an all-natural approach to what we put on and in our bodies. Many companies include harmful chemicals such as talc and aluminum in everyday products. Continued use of these harmful chemicals has been linked to cancer and other diseases. After my 3 friends were diagnosed with breast cancer, I sought out to find another way to keep women healthy through the use of natural products. As for the name, Freedom by George Michaels is my favorite song, so that was a huge inspiration to me in naming my brand.

Creating all-natural products can be difficult. It takes a lot of trial and error, but that requires determination. I knew eventually we would find the right scent, the right formula, and the best possible results, it just required time and effort. I did not want to have to choose between FREEDOM being effective or good for you. This was a huge concern for me when building the brand. However, we were able to achieve BOTH without comprise, which is why you need FREEDOM in your life!

Can you share a story about the funniest mistake you made when you were first starting?

I am a firm believer in learning from your mistakes. Without mistakes, we will never grow. Every mistake I have made, and there were many, made me stronger and more knowledgeable. Mistakes are opportunities for me. The best was when I had no idea what a bottom fill was. I thought it was self-explanatory when running a production line, but it cost our first run thousands. Luckily, it was an easy fix and I never made that mistake again!

Can you tell us what lesson you learned from that?

No question is a stupid question! Always ask questions, the worst thing that can happen is that you learn something, which is pretty awesome to me!

We all need a little help along the journey. Who have been some of your mentors?

I find a lot of inspiration in podcasts and books. I heavily researched companies that inspired my brand and reached out to the founders for advice and insight. Some responded and some didn’t, of all, Chris Birchby from COOLA was a great resource that I really learned from. Remember, ask as many questions as you need!

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

Chris allowed me to come in and see the everyday operations of COOLA. I really appreciated his willingness to share and mentor me. It was nice to see this first hand. It opened my eyes to the type of team, culture, and responsibilities I wanted for Freedom. Podcasts and other resources do not really address the reality of da-to-day and it is hard to grasp the foundations through a computer screen. This was definitely a great learning opportunity!

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

I would love to focus on the positive, as I am an optimist. You make things that are better for people, with a better application, ingredients, and overall experience. It is great when you switch to something better and you actually enjoy it — it’s fulfilling to me.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a brief story or example for each.

Trust your gut instinct, sometimes people are not invested in your plan and that is okay. Everyone will have an opinion and you do not have to listen to it. For example, I had male advisors that expressed I needed coaching because I did not always agree with them. When women are strong, they can be labeled as “bitchy”, but when men appear strong, they are labeled as “leaders.” I never understood this theory. One time, I was told I was a man-hater by my advisor (I am not and I am actively looking for a nice single one too!) because I disagreed with hiring a bookkeeper out of state. I fired my advisor and got that bookkeeper. They have been with us ever since — trust your gut instinct. And last but not least, if I had a dollar for every time my family or friends thought FREEDOM was a dumb idea or unfriended me because of my love for a natural deodorant, I could’ve self-funded this company years ago!

We are sure you aren’t done. How are you going to shake things up next?

There are lots of things in the works for Freedom and well, I love the element of surprise so stay tuned. What I will say is, wait until you see our new packaging and where you’ll be able to find our products for purchase — definitely keep this on your radar!

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

Ambition and strength are some of the biggest challenges I believe women face. Women are viewed as hard to work with, while men are viewed as disruptors and leaders. The truth is, I think we’re all leaders in our own way. Determination is key and essential to building a brand!

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

How I Built This is a must listen, it is my happy place. While I was going through a tough divorce, I went to see a tealeaf reader to tell me where my life was going as I really didn’t know what my next step was going to be (anyone who has gone through this knows you tend to try anything). The tealeaf reader saw a hummingbird in my tealeaves…I immediately got upset. I thought to myself, “I spent $200 to get what? A hummingbird?” As I was leaving, she told me the hummingbird would bring me my FREEDOM, and she was right. When you check out the FREEDOM logo, you will see a hummingbird.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

To bring more investment into female-owned brands, more advice, more opportunity…it blows my mind that women only get 2% of VC money. The industry is getting better, but it’s still very tough for female-owned brands. I would love to see more women invest in women, not just philanthropies. Empower a woman and she will empower her whole community.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Jump off the cliff and build the airplane on the way” It basically means don’t wait for perfection, just do it! (Thank you, Nike).


Female Disruptors: Ira Kaganovsky Green On The Three Things You Need To Shake Up Your Industry was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.