Month: October 2021

Female Founders: Kim Hehir and Sue Delegan of Brutus Broth On The Five Things You Need To Thrive…

Female Founders: Kim Hehir and Sue Delegan of Brutus Broth On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

People Buy Stories — That rings true with consumers, buyers, and investors. Nowadays people seek out brands and products that have some deeper backstory than just being thought up in a boardroom. Defining how you want to position your brand and developing your story will help in the long run.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Kim Hehir and Sue Delegan of Brutus Broth.

Sue Delegan serves as Co-Founder and Chief Executive Officer of Brutus Broth, Inc. A graduate of St. Lawrence University, Sue has over 20 years of impressive business and marketing experience launching innovative national brands and raising hundreds of thousands of dollars for a number of non-profit organizations.

Kim Hehir serves as the Co-Founder and President of Brutus Broth, Inc. A graduate of Cornell University’s School of Hotel Administration, Kim has decades of success helping both big businesses and small non-profits with strategy, marketing, finance and more.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Our story began on Thanksgiving Day 2016 when a family member asked to what we attribute Brutus’ longevity. The answer: “Love and Grandma’s Bone Broth.” As a pup that led a very active life, he had a number of health issues most senior dogs face.

We found that adding Bone Broth to his diet not only provided him with a tastier meal but gave him added nutritional benefits. Not only that, he loved the taste and adding the broth to his dry food made it more easily digestible. The challenge was finding a way to share these benefits with other dogs.

Kim and Sue spent thousands of hours researching the pet market, speaking to experts in the industry, testing and tweaking recipes, designing packaging prototypes, working with ingredient suppliers and manufacturers, amongst other things, to assemble the best possible team to help bring Brutus’ Bone Broth to the market.

Can you share the most interesting story that happened to you since you began leading your company?

We’ve had so many crazy things happen to us in the three years we’ve been in business. Some were really serious — like dual double mastectomies in the first year of business alone. Some were less dire like packaging snafus. For example, the first run of our packaging was printed wrong. We did not have the time or money to reprint our packaging because Wegmans was waiting for our first order. We decided we could print labels to cover the mistake. The labels arrived at our warehouse and were affixed to the packages and sent on to Wegmans in record time. Meanwhile, we were in the hospital so could not make a trip to the warehouse to check the labels but trusted they were done correctly. You can imagine how annoyed and frustrated we were when we got a call from Wegmans letting us know the labels were transparent!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

In the beginning we were so inexperienced when it came to the whole manufacturing process that we did things that others thought were funny that we were oblivious to. For example, we visited our co-packer for the first time wearing stilettos and jewelry and had to check everything at the reception desk. We also are always on a tight budget as a start-up. Our first trip to Minneapolis to meet with Target ended up being a crazy adventure that included a missing rental car and a haunted, mold infested AirBNB that we unintentionally traded for a hotel that ended up being a heroin den. We epitomize the saying “ignorance is bliss” and in so many cases that approach has worked out for us — like when we once asked a buyer when we will be put on the shelf, as opposed to the standard protocol of asking when we will hear back from them.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

We will always say that our dad is not only our advisor, but also our biggest cheerleader. He was an entrepreneur and inspired us to follow in his footsteps and never give up. He currently serves as our Chairman.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

Struggling with work / life balance. Aside from just giving birth to our children, including Kim’s eldest, who was born while on a work trip, organizing each kid’s activities and managing the overall household responsibilities often falls on the mom. We think that the worry about struggling to do it all often deters and/or prevents a lot of women from taking the plunge of entrepreneurship because of the time and focus it takes.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

We think that things are going in the right direction and shedding a light on equity, diversity and inclusion. There are more discussions today than in the past around equal pay and equal opportunities so we are heading in the right direction.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Women are expert multi-taskers and we have high emotional quotients, which comes in handy when creating a brand and managing teams. We also have much higher thresholds for pain. The start-up world is not always fun!

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

That every company founder is a millionaire.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Not everyone is cut out to be a founder. Founders are usually people who are willing to take risks, albeit calculated ones. Founders have to be flexible, persistent, multi-taskers and problem solvers. People who don’t like to venture out of their comfort-zone and need routines to thrive should probably not be in an entrepreneurial role.

Ok super. Here is the main question of our interview. Based on your opinion and experience, what are the “Five Things You Need To Thrive and Succeed as a Woman Founder?” (Please share a story or example for each.)

Time Management/Multi-Tasking — It’s not easy to balance work, family, friends, kids, managing a household, and all the other million things we all do. Our cars double as mobile offices to help us get things done on the go.
Persistence/Problem Solving — We never take NO as an answer. We like to think of it as a NOT YET. When we first approached Target, they gave us a “no.” Instead of just moving on, we stayed persistent and tried other avenues to get their attention. Within six months of the first ”no” we launched with them nationally. We always say that, “if the front door slams in your face, go to the back door. If it’s locked, find a window!”
Do your Homework & Follow up — Knowing your audience, their hot buttons and decision drivers is so important. So many people walk into sales meetings and just “do their pitch.” We take time to learn about the retailers we are pitching and the buyers themselves. Are the retailers family-owned? Is sustainability a big deal to them? What are they doing within their communities? What other products do they carry in their set and how are they different and how are we better? What is the buyer’s background and his, hers or their interests? The most important (and often overlooked) part of the sales process is the basic follow up. It’s amazing how many people just don’t follow up in this world!
Networking / Relationship Building — Relationships are really important to us. We spend most of our days working. So, aside from having a “No Jerk” policy, we know how important it is to cultivate relationships with the people we spend so much time with. That makes networking a really important part of our business. We always try to find some common connection to the people we are trying to sell to and always stay in constant contact within our network to uncover random opportunities. We were able to get a meeting with one East Coast retailer because the son of a family member that owned a grocery chain was in a fantasy football league with one of Kim’s college friend’s husband!
People Buy Stories — That rings true with consumers, buyers, and investors. Nowadays people seek out brands and products that have some deeper backstory than just being thought up in a boardroom. Defining how you want to position your brand and developing your story will help in the long run.

How have you used your success to make the world a better place?

We give back to animal shelters and pet related organizations throughout the country. This year alone we’ve donated somewhere close to 1,500 servings of Brutus Bone Broth and over 600 bags of Brutus Bone Broth biscuits.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

We started our Kids Committee because we strongly believe in the need for mentoring future generations. We were just announced as Tory Burch Foundation Fellows and would love to bring that same energy and type of forum to produce opportunities for inspiring entrepreneurs of all ages, like Tory has for so many women founders. There are so many people that have great ideas, but don’t get that extra push or support that helps bring them to life. We’d love to be able to mentor entrepreneurs and offer guidance (and someday seed money) to help.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Sara Blakely — the founder of Spanx.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Female Founders: Kim Hehir and Sue Delegan of Brutus Broth On The Five Things You Need To Thrive… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Mitali Saxena of Fashom On The Five Things You Need To Thrive and Succeed as a…

Female Founders: Mitali Saxena of Fashom On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

A strong support system both at home and in the office — Without a strong support system around you, you will never be able to achieve something that can change the world. You have to give your all when it comes to your dream but you need another set of hands to sometimes to help lift you up when times are harder or just to rest on your shoulder so you know you’re not alone in this all — that other people not just believe in your dream too, but strive to help you achieve it.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Mitali Saxena.

Mitali Saxena is the Founder and CEO of Fashom. She holds a B.S. degree in Computer Engineering and an M.S. degree in Electrical Engineering Fed up with the disparity between fashion industry beauty standards and the needs of real women, she left her engineering career to found Fashom, a style-centered online community. Within a year, Fashom expanded into the body-positive focused personal styling service. Core to Fashom’s mission is offering vegan fashion shipped in recyclable packaging. In line with Fashom’s ethos, one dollar from every Fashom box goes directly to rescue stray animals in NYC. Growing a data-driven team, Mitali has created a shopping experience that allows the members of the Fashom community to feel good inside and out. In her previous role as North American sales manager for a telecom software company, Mitali led both large general and special project-focused teams on a regular basis. It is from this experience that she has grown into the leader that she is today as the CEO of Fashom where she has helmed a smaller but hyper-driven team to the success the company has achieved in such a short period of time.

I was working with the telecommunications company I had been since completing my Master’s degree and at that point was very much rooted within a corporate structure but after a little while of this routine, I started to find myself looking at bigger picture issues my day-to-day in corporate life didn’t usually allow me to focus on. One that had spoken to me for quite a while was that of the way people have been depicted commercially in the fashion industry versus how they were in actuality, especially when one of my close friends admitted to me that this was an issue that had affected her deeply since she was a young girl. This seriously impacted me, so I started to do some of my own research on the subject to see how I could possibly help because I knew she couldn’t have been the only one who felt this way. This sparked an idea in my mind to try to create a platform that helps people like my friend and so many others out there who felt like they weren’t good enough for so long simply because they didn’t look the same way as magazines said they should.

Can you share the most interesting story that happened to you since you began leading your company?

There are so many incredible and interesting things that have happened to me since I founded Fashom, which makes it hard to choose just one. That being said though, one of the most interesting I’d have to say could possibly be the time our marketing coordinator and I flew to Nashville for our first big on-the-road trips as a company. We basically landed in the morning , had 30 minutes to grab food and coffee, and then the chaos of the next 10 hours ensued from there. The 24 hours prior to that had been crazy when we were shipping all of the props and clothes up to the hotel but once we arrived, everything grew even crazier when we brought all of the influencers to our suite to discuss the itinerary for the event. Clothes were flying, our marketing coordinator played everything from makeup artist to seamstress to photographer to set-director to lighting guru, seven people were crammed into a space made for maybe two, and then after a few hours of filming all the highlights and extras, we finally made it over to the event space. However, almost nothing was set up like we had originally thought so, in full hair and makeup, we all started basically rebuilding the event space (most of us in 3 inch + heels) to what we preferred until literally minutes before the guests began to arrive. It was madness but also equal parts amazingness because it showed me just how much both my team members and our own influencers believed in the purpose behind the event and our message itself. It was a crazy moment but one I am really, really proud of.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The amount of hilarious mistakes I made when I first started could easily fill a small novel but if I had to choose one of my ‘finest’ moments from those, it would have to be the time our first big order load came in after one of our very first big YouTube influencers. It was just as we were finishing the last box that we noticed something strange protruding from the top — it was one of my headbands. So we opened this last box to find my own things in there! What that specific incident taught me though was that having a solid team, whether that just be you and one other person or you and a few hundred people, is absolutely a rarity and something that needs to be deeply appreciated when found because, without have that second pair of supportive hands, I would have never got everything out on time.

There are so, so many people who have helped me achieve success along the way that I will never be able to thank enough. However, there is one individual that I believe has helped not just my drive to keep pushing but to create a critical layer of Fashom’s DNA…and his name is Chewy Saxena. Chewy is my 6 year-old cockapoo who I rescued when I was still living in New York. Since he came into my life, my already deep passion for helping animals grew to an extent I didn’t know I had within me. From staying steadfast as a cruelty-free and vegan company that wants to help the deep ethical issue of animal-product use in the fashion industry to securing our long-term partnership with the incredible Second Chance Rescue in NYC, the constant inspiration I’ve felt along every step of the way comes from my amazing furry companion.

I personally believe, based on my own opinion and experience, what could be currently holding back women from founding more companies is the combination of outdated gender roles/notions that are still projected onto women in the business (that are not mirrored on men within this same field) and the lack of representation of women within this space. Sure, there are a few of us out here which is far better than could be said of the general founder slate a decade ago but it’s still incredibly intimidating to enter a field where there are so many people that are the opposite of you. The lack of representation in of itself can be scary to work through not just upon entry, but even as you grow and see competitors try to use that difference as a disadvantage. It is the one, two punch of being told that ‘because you’re a woman, you therefore have to still keep thinking about a familial balance and kids and white-picket fences’, then it being followed up with ‘now that you’re through the doorway, you have to work three times harder to get the same level of recognition because there’s only two other people like you doing this.’ that really pushes someone either closer to the edge or over it.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Funding, initiatives, and representation. These all sound somewhat simple, I know, but these are also simply the facts. Funding is a massive issue, especially when investors with those more ‘old school’ sensibilities come into play because, in truth, people with that viewpoint have a harder time trusting and believing in women founders. It comes down to the notion that women are less reliable than men because they are more emotional and perceived as unstable to a degree, which makes them less appealing for investors who like to see a ‘rock solid candidate’ — i.e. someone who more so represents themselves. Initiatives in both schools and communities is another important factor because this is where women can see their potential encouraged and fostered earlier on in life, which gives them more tools and time to grow into their metaphorical shoes as future founders. Last, but not at all least, is easily more representation because the easiest way to believe in something is by seeing it. If you are a young woman with the hopes of one day founding your own company, then you want to see the success of other women doing that too, which makes that dream all the more palpable to you,

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Women are born multi-taskers. In my opinion a woman can handle a multitude of tasks in different areas of the company in full capacity. As a woman in the male dominated tech industry where you have to be able to handle multiple tasks at one time, I feel we need to empower more women to join the field both through school programs (ranging anywhere from primary to university level) and programs created for those who enter at entry level positions within tech fields or even larger conglomerates with decent size tech departments .

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

There are so many answers to this question but some of the biggest ones I’d say are that we, as founders, make massive paychecks immediately, have the easiest and most relaxed schedules (networking, golfing, etc), get to have these lavish offices and bonuses, and fly private every other day. It’s a massive misconception that, just because you run a company, doesn’t mean you’re suddenly a billionaire overnight a week after launching. In fact, as the founder and CEO, you’re often working harder than so many people expect because you’re not just responsible for your job, you’re responsible for everyone else’s jobs, their pay, their welfare, their representation of the company, your representation of the company, and a few million other things all at once. I could easily work from 6am to 2am the next morning sometimes because there are days when you just have an overload because everyone else on your team does too. This is where having such a strong foundation of a supportive team comes into play though, otherwise you would never have a moment to even breathe

Not everyone is meant to be a founder. That isn’t to say some people cannot be turned into founders via experiences or work towards becoming a founder on their own but it is a challenging road that not everyone has the attributes to make it through. The traits and amount needed of each that it takes to become a founder is a rare concoction because you simply have it or you don’t, in this case. There are absolutely instances in which this concoction can be brought out in someone but that doesn’t mean that everyone has this inside them to even bring out. The specific traits I feel one needs to be a founder are someone who:

Has a strong sense of determination to work through whatever is necessary to achieve a goal.
Can multitask consistently.
Is an absolute self-starter.
Either has or can build a steely support system both at home (whether this be your whole family or just your fur baby) and at the office since you’ll be living in each equally.

The above attributes are critical for increasing the chances of following the founder direction because they are all indicative of someone with both the gumption and go-getter sensibility to lead, which are essential for a founder to have. However, again, these are not qualities that every single person possesses, and that’s absolutely okay. It just means that those people are not quite the best fit for the founder path and better for more of a “regular job” instead As for someone who should perhaps seek a “regular job”, I would say the traits that one might need to possess are:

Being good at going with the flow of things.
Needing that extra push sometimes to get started on something.
The ability to work well with others and/or on teams or groups.

To not just succeed but thrive as a woman founder, the five key things you have to have based on my personal experience are:

A sense of mission/purpose — Possessing a sense of mission or purpose is absolutely critical because you have to have that special something that grounds you and gives you that extra internal fire power to keep you striving towards a greater level.
Determination — You simply won’t get anywhere if you keep taking ‘no’ for an answer.
Passion — You need this to fuel your drive but it also has to come from a pure, purposeful place or your vision simply won’t come together as a whole.
A thick skin — This is a necessity if you are a woman in any male-dominated field. There are less of you and more of them, and, sadly, that is something some people use as a tool of mockery or belittling. So many things might be said about you but once you remember you are just as strong and capable as anyone else in the room, nothing can hurt you.
A strong support system both at home and in the office — Without a strong support system around you, you will never be able to achieve something that can change the world. You have to give your all when it comes to your dream but you need another set of hands to sometimes to help lift you up when times are harder or just to rest on your shoulder so you know you’re not alone in this all — that other people not just believe in your dream too, but strive to help you achieve it.

How have you used your success to make the world a better place?

I used my individual success in my previous career path to start Fashom with the goal of trying to make the world a better, more inclusive place. After being into the incredible venture that is Fashom, we’re working every single day to create a stronger sense of body positivity for both the everyday person and within the fashion industry itself. An example of this I’m really proud of is one of our latest campaigns, our #BetterAsIAm Campaign that was in partnership with a beautiful new charity that was founded by one of our teammates’ family after the very sad passing of their sister. We created a campaign, and, really, a sense of anti-perfection, that spoke to how our ‘imperfections’ make us all better exactly as we are because, without them, we wouldn’t be the amazing individuals we all are today.

The body positivity movement has been around for a few years quite strongly now, and Fashom was created to help support and further that movement with every ounce of passion we have as a company. My biggest hope here is to continue pushing for that to continue until every area of the fashion industry truly reflects the ‘realness’ of the world in a positive, genuine way. Regardless of how much you weigh, your skin tone, your preferred pronouns, your height, etc., everyone deserves to feel represented in the world.

Mindy Kaling! She is such an incredible, smart, talented individual who represents both a woman and a woman of color taking on such a male-dominated field with equal parts creative determination and gusto.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Female Founders: Mitali Saxena of Fashom On The Five Things You Need To Thrive and Succeed as a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Allison Moss of Type:A Brands Five Things You Need To Create A Highly Successful Startup

An Interview With Candice Georgiadis

Manage cash like a hawk. Make a weekly 13-week cash forecast your north star. This allows us to revisit decisions weekly to invest or cut spend across every aspect of the business, to shift with the ups and downs of early-stage growth and forces you to have a sense of cash running low, so you can anticipate and act.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t end up as success stories. What does a founder or a founding team need to know to create a highly successful startup?

In this series, called “Five Things You Need To Create A Highly Successful Startup” we are talking to experienced and successful founders and business leaders who can share stories from their experience about what it takes to create a highly successful startup.

I had the pleasure of interviewing Allison Moss.

Allison Moss has 22 years of prior marketing and management experience working with some of the biggest beauty companies in the business. But her passion for wanting to bring cleaner, safer beauty & personal care products to market brought her to where she is today, Founder & CEO of Type:A Brands.

Since launching Type:A Brands three years ago, Allison has created award-winning, non-toxic, high-performance body care items. Allison has led the company to develop an impactful foundation and immense growth. This includes the hero product, a game-changing aluminum-free deodorant, being awarded a patent for it’s exclusive sweat-activated technology that delivers best-in-class odor and wetness protection. Type:A Brands is a certified B Corporation, carbon neutral, cruelty free, woman-owned and all products are made in the USA.The brand’s commitment to making a difference through the business has recently garnered actress, activist and clean beauty enthusiast Sophia Bush as an investor.

Type:A Brands has gained a well-respected reputation in the industry winning multiple beauty awards from top publications such as Health, SELF and Women’s Health and has developed incredible retailer reach, with Type:A products being sold at CredoBeauty, Whole Foods (California), HEB, Bed Bath & Beyond, Thrive Market, Target.com and many more.

With all this, Allison has stayed true to her word and mission and continues to strive to be better, do better and offer others better in the beauty industry.

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I grew up outside of Los Angeles, and moved to New York City after college (Boston University, go Terriers!) to start a career in Marketing. I was working briefly at a marketing communications agency, which was not my passion but a good foot in the door (so to speak) when friend let me know about an entry-level Marketing role with Kate Spade fragrances, owned by the Estee Lauder Companies. I didn’t get that role, but they had another opening in Marketing at Estee Lauder and that was the start of my career in Marketing and in Beauty.

I’ve spent 20 years in the beauty industry, working with mainstream brands like Estee Lauder, MAC Cosmetics, Lancôme and L’Oreal Paris, and more recently, clean or natural brands like Jurlique and Beautycounter.

What was the “Aha Moment” that led to the idea for your current company? Can you share that story with us?

Like so many others, I first considered switching to an aluminum-free deodorant was when I was pregnant with my first child. I had already switched to a clean skincare routine, so the logical next step was deodorant. But each and every one I tried was a disappointment.

Then after a few years of trying to find ‘the one’, I had one of those ah-ha moments you so often read about. I started to see patterns in the way natural deodorants were formulated and what might be holding them back in terms of performance.

With my professional background, I had a vision for what could be a game-changing safe, clean deodorant. So I took a leap of faith, and dedicated myself exclusively to the product concept that has become Type:A deodorant. My hope and our company’s mission is to offer a safe personal care products that work without any tradeoffs, so more people can make the switch to a clean products and (happily) stick with it.

Was there somebody in your life who inspired or helped you to start your journey with your business? Can you share a story with us?

When I was in business school, a friend approached me to help her write a business plan for a new business she was trying to get off the ground. I was young with (relatively) tons of free time and dove into the project with her. As it turned out, she ended up setting the business plan aside for good reasons. But the experience gave me the first taste of what it might be like to build a business and brand from the ground up. It was a full 10 years later before I had the right idea and professional experience that gave me the confidence to take action and start a business of my own with Type:A Brands.

What do you think makes your company stand out? Can you share a story?

Our company stands out for aiming for the highest standards and doing that authentically — we’re overachievers and it’s in the name Type:A. Through transparent actions, like putting every fragrance ingredient on the package and explaining every ingredient’s purpose on the web site, we want to show that we’re really working hard to do right by our customers. And third party certifications like EWG and being a B Corporation, help us show that we deliver on our brand integrity promise.

How have you used your success to bring goodness to the world?

From the very beginning, I was inspired by having a product that worked differently from what was on the market, and better for people who tried it. I was motivated that this could help more people make the switch they wanted to make and stick with it. The idea of helping people make this healthier choice in their lives is a huge part of why I left my corporate career to take on starting a business. And it’s been the best decision!

We could use this business as a force for good, and we try to do that and are always looking to improve. I wanted to get our B Corporation certification as early as we could for just this reason, to help us do a better job of making a positive impact for all stakeholders.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Vision — My career in bringing new beauty concepts to the market has naturally trained me to do a lot of mental tinkering. I’ve learned to take nothing at face value, that there’s always room for improvement. I created Type:A deodorant after trying dozens of other products on the market — none worked very well, and all had tradeoffs in the user experience. I kept turning over the various competitive products in my mind and thinking about what approach, what new formula technology, what ingredient combination could work better for me, and hopefully for the majority of people that tried it. I easily throw out conventional thinking and look to bring ideas together that had not been done before.
Resilience — Leading a company requires having a strategy and vision for where to take the business, and also the flexibility to change that approach, sometimes at the drop of a hat, if needed. The recent pandemic is a perfect example. The world turned upside down overnight and many companies, including ours, were at a bigger disadvantage not having what established brands or large corporations might have — large cash reserves or huge repeat customer bases. We were just too new in the market. But we had something the larger businesses didn’t have, the ability to act lightning fast and make quick changes to the sales strategy and marketing plans. We did this more than once in 2020 as the landscape around us changed.
Mindfulness — Taking feedback is mission critical. In founding a brand, solicited and unsolicited feedback floods in from everywhere. Allowing yourself to hear it all, and take what is valuable, let go of what is not valuable, is key. Remember that it is not personal (if it the comment feels hyper-personal, then it’s off-base and ignore it). There have been many times where someone shares a point of view that would require us to change plans — push back a product launch, reconsider a marketing program. And they made good points, that when I took it back to the team and researched further, I followed and were to our benefit.

Often leaders are asked to share the best advice they received. But let’s reverse the question. Can you share a story about advice you’ve received that you now wish you never followed?

At one brand I worked with, I had a gut feeling about a particular partner we were about to sign a contract with. So I did some digging and asking around. Several of my go-to trusted friends around us said ignore that, on paper things look perfect, and the contract in place has enough

Can you tell us a story about the hard times that you faced when you first started your journey?

Just before launch, we found out that one of our key competitors was purchased by a large CPG. Suddnely this brand would be everywhere with deep pockets to outspend us in marketing.

Where did you get the drive to continue even though things were so hard? What strategies or techniques did you use to help overcome those challenges?

I’ve had my moments where I feel overwhelmed, as anyone would. I run a growing, early-stage business and am a mom of two. For the business, there’s a never-ending amount of work and always more that we can be doing! My biggest challenge is not get bogged down by what we haven’t tackled (yet!) and stay focused on moving forward, motivate my team and continue to make progress.

The journey of an entrepreneur is never easy, and is filled with challenges, failures, setbacks, as well as joys, thrills and celebrations. Can you share a few ideas or stories from your experience about how to successfully ride the emotional highs & lows of being a founder”?

There are certainly the highest of highs and lowest of lows in this journey. Riding those waves is a constant challenge. I have an escape I’ve come to rely on more and more as we grow — reading. I have always loved reading, fiction and non-fiction, and getting absorbed in a storyline and characters from another world, miles away from my own reality. It has proven to be a great way to destress and find mental balance. Also it’s fun! Only downside is losing precious sleeping hours, I read late at night before bed (the only time I have).

Let’s imagine that a young founder comes to you and asks for your advice about whether venture capital or bootstrapping is best for them? What would you advise them? Can you kindly share a few things a founder should look at to determine if fundraising or bootstrapping is the right choice?

My advice would be exactly what will raising capital get you that you can’t build on your own. For a consumer product-based business, I would encourage them to consider getting double the time in market under their belt than they think they need. Learning more up front will lead to more efficient use of capital and better chance of overdelivering on expectations. For example, beyond product market fit, they want to assess the costs of doing business over time — does seasonality play a role, does the cost of CAC or media fluctuate (randomly or by some pattern), what do repeat/loyalty look like, are there customers, channels or lines of business that can be counted on for baseline cash flow.

Ok super. Here is the main question of our interview. Many startups are not successful, and some are very successful. From your experience or perspective, what are the main factors that distinguish successful startups from unsuccessful ones? What are your “Five Things You Need To Create A Highly Successful Startup”? If you can, please share a story or an example for each.

Is your brand or product differentiated, relevant and is this uniqueness ownable? Thank you @Professor Scott Galloway — this stuck with me from my Brand Strategy course at NYU Stern, and I think it should be every new brand’s north star before launching.
Run the numbers before you launch, and stay uber-close to them after. Build out a detailed P&L with all relevant KPIs laddering up to total sales, and track actualized progress against budget to see where you need to adjust, and what costs are coming into play that you are missing (there are always some!)
Manage cash like a hawk. Make a weekly 13-week cash forecast your north star. This allows us to revisit decisions weekly to invest or cut spend across every aspect of the business, to shift with the ups and downs of early-stage growth and forces you to have a sense of cash running low, so you can anticipate and act.
People are your most valuable resources — be selective in hiring contract, part or full time employees. And as hard as it is, if someone is not a fit make the call quickly. It’s best for everyone and critical when teams are so lean and every decision can have outsized consequences, to make quick decisions if changes need to be made.
Say No as often as possible. It’s hard to say no, and honing that skill is important. When you’re young and new, everything seems worth trying. The discipline to stay focused will stretch your resources farther. Iterate as you go, don’t test all at once.

What are the most common mistakes you have seen CEOs & founders make when they start a business? What can be done to avoid those errors?

Know your numbers, track your unit economics and P&L closely, and pay attention to the data. What’s working, what’s not, and make quick decisions to pivot where you need. If this isn’t your strength, search for the consultant who can support this. It will build in the rigor to mind the numbers up front and that will go a long way over time.

Startup founders often work extremely long hours and it’s easy to burn the candle at both ends. What would you recommend to founders about how to best take care of their physical and mental wellness when starting a company?

So true! Carving out that impossible time to get active — for me that’s yoga 1x a week and tennis 1x a week — and reading books before bed are my go-tos. I wish I could do more, but that’s enough and I’m accepting of it (for now).

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Community-led carbon sequestration!!! One of the only proven ways to actively impact the climate change crisis is to sequester more carbon into the ground, a process that occurs naturally but as humans over centuries we’ve stripped away the Earth’s ability to do this via commercial farming and deforestation. It would be amazing if as a community we could band together and find a way to use power in numbers and regenerate ground cove to help the soil trap carbon from the atmosphere, and reduce the impact of climate change.

We are blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

Oprah and Megan Markle

How can our readers further follow your work online?

@typeadeodorant on IG and FB

@allisonrmoss

https://www.linkedin.com/company/type-a-brands/

https://www.linkedin.com/in/allison-moss-23b9002/

This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!

Allison Moss of Type:A Brands Five Things You Need To Create A Highly Successful Startup was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Alexa Carlin of Women Empower X On The Five Things You Need To Thrive and Succeed…

Female Founders: Alexa Carlin of Women Empower X On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

Adaptability — you must be able to adapt to the things you cannot control in order to continue pursuing your purpose. (the reason I wrote Adaptable, it’s imperative to success!)

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Alexa Carlin.

Alexa Carlin is an in-demand public speaker, author of Adaptable, TV personality, and founder & CEO of Women Empower X (WEX), the premier community for women entrepreneurs. Alexa uses her infectious energy and courageous spirit to empower women to turn their obstacles into opportunities and pursue their dreams.

Genuine by nature, caring at heart, and always inspirational, Alexa’s vulnerability allows her to authentically connect with diverse women around the world, helping them understand the true potential they hold. Her company, Women Empower X, helps women entrepreneurs grow their businesses and brands through WEX’s cutting edge courses, events, and publishing division, WEX Press.

Alexa Carlin has worked with Fortune Global 500 brands to create captivating and relatable content and has been featured on the Oprah Winfrey Network, Cheddar TV, FOX, ABC, CBS, TEDx and in Entrepreneur, Glamour Magazine, and Forbes among others. From a one percent chance to live, to now on a mission to make a difference in one person’s life a day, Alexa is creating ripple effects of change for women everywhere. Alexa resides in Raleigh, NC.

For more information on Alexa Carlin, click here.

Since I can remember it has been my mission to make a difference in at least one person’s life a day. I started my first business when I was just 17 years old, designing jewelry under my own label for an L.A. based fashion company backed by Jennifer Anniston and Courtney Cox. I worked with them to use fashion as a way to raise money to build schools in Africa, using education as a vehicle to make villages self-sustainable. From there, I started a blog in college called Hello Perfect focused on instilling confidence in girls and young women. Through this blog I started to learn more about social media and really using your authentic voice to grow your brand. I was able to get a number of successful celebrities to join in on our movement to instill confidence such as Mark Cuban, Shaq, Rebecca Minkoff, Steve Madden, and Marc Jacobs among others. I was growing this blog in college and excited to continue expanding after I graduated, yet a few months before college graduation, I contracted a deadly bacteria that got into my bloodstream and sent my body into septic shock. At 21 years old I was induced into a medical coma given a 1% chance to live. This changed my life forever as shortly after I survived sepsis, I was diagnosed with a debilitating autoimmune disease. It has been through these struggles that I found the opportunity through the obstacle to share my story as a public speaker, author and founded my current venture, Women Empower X. These experiences also led me to a publishing deal to share the hard lessons learned in my new book, Adaptable.

Can you share the most interesting story that happened to you since you began leading your company?

It’s always been my dream to be a published author. Since I was 10 years old I’ve been writing in my journals about my experiences so after my near-death experience, I thought this would be the thing that led me to landing a publishing deal. I wrote 30,000 words in a google doc and it’s never been read by anyone. I pitched countless agents and publishers and no one gave me the time of day. I was spreading myself too thin between my different goals and ventures so I gave up on the book and shifted my focus solely to Women Empower X. I still had the belief that I would one day be an author, but I decided to stop putting so much pressure on the book and myself and trust the journey. February 29, 2020, we hosted our first conference in Los Angeles attracting 2,500+ women. This was also our last conference since the pandemic. Crazy enough, a publisher attended that event, saw me speak and witnessed the community I had built and a few months later while in quarantine during the pandemic, I got signed for an incredible publishing deal with them to write my book, Adaptable! It’s interesting how timely it was as I now had the time, due to COVID and not hosting events or traveling for speaking, to actually write my book and the stories are so needed right now with the challenges everyone is experiencing, learning to adapt to this new world. Definitely goes to show you to always believe in yourself but at some point, you have to stop resisting what is, and let what’s meant to flow in! Trust the journey, it always leads you to where you are meant to be.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I was just starting Women Empower X, I got invited to attend industry events where they’d fly me out to a beautiful hotel or resort and I’d meet with 30–50 suppliers in the hospitality industry in order to lock in my next event destination, venue, and vendors. I’ll never forget my first event in Arizona where I didn’t know anything about the event industry or really what I was doing. I had just hosted our first conference in South Florida which attracted 1,500+ women but I was still so new and learning as I went. When I sat down to meet with each supplier, they all asked me for my RFP (request for proposal). I had no clue what an RFP stood for! It’s now funny looking back on this story and where I started, but it was definitely embarrassing at the moment. The lesson I learned from this… do more research! While you won’t know everything until you take action and learn through that action, it is important to understand the ins and outs of your industry or the people you are working to do business with. Due to the fact I didn’t have an RFP as I didn’t even know what it was, suppliers didn’t take me as seriously and I left that event without any deals made. I for sure learned from there and since then, you bet suppliers take me seriously now!

My mom and dad. Hands down my biggest supporters, cheerleaders, and mentors. My mom was the one who saved my life when my body was going into septic shock. She happened to be visiting me in college that weekend and I can honestly say, if it wasn’t for her I would not be here today. She taught me to believe in myself and always instilled confidence in me saying, if she can give me anything it would be the gift of confidence. She knew early on that was imperative to my success. And my dad, he’s the entrepreneur of the family and taught me about perseverance and optimism. Early on in my entrepreneurial journey he took me on a business trip to China for me to see the behind the scenes of what he does in his sporting goods business. It was eye-opening to see all the work that goes into producing products and running his business. It really inspired me to dream big, know there’s so many opportunities out there, and work hard to make it happen!

There’s so many factors that go into why this statistic is still so low, but I think it’s two different problems we are looking at. The statistics on funded companies by women founders being so low comes from the big issue we are still seeing where the majority of venture capital funds are going to men. There’s a number of reasons for this but in my opinion I believe the two biggest factors are unconscious bias and the confidence gap. I believe confidence is one of the biggest factors to success and I see lack of confidence stop women from pursuing a business and limit the amount of money asked for in a venture capital meeting. Men are notorious for asking for more money than women because they believe they only need to check off 60% of the requirements versus women feeling they need to check off 100% in order to be deemed worthy.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Unconscious bias is tricky, because people don’t realize they are necessarily favoring someone else over another person due to past preconceived notions. But I do think what can help this, as well as help raise the statistics of the number of female-founded companies, is elevating more women’s voices. That’s what we are working to change at Women Empower X, elevating successful women’s stories and voices so other women (and men) can see what’s possible for them as well. As a society, we also need to work on instilling confidence in young girls and women. We need to teach women how to effectively communicate their needs and see their full value.

One other point I want to mention that I believe can be done to help lower this statistic, is ensuring the same questions are asked to both men and women when they are pitching their company for funding. A study was done by the Harvard Business Review that shows how men are asked about the potential for gains and women are asked about the potential for losses. This bias questioning can have substantial funding consequences for startups.

https://hbr.org/2017/06/male-and-female-entrepreneurs-get-asked-different-questions-by-vcs-and-it-affects-how-much-funding-they-get

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

If you have a dream to start a business, that dream is there for a reason. And I believe you should not ignore it. The main reason I think women should become founders, if they feel called to it, is the freedom and ownership it provides you. Being able to own your potential for wealth creation and own your time, being able to do what you want, with who you want, wherever you want, is an incredible and empowering thing. It gives you the confidence to be yourself in front of others and inspire other women and young girls to chase after their dreams.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

You have to start young to be a successful founder is the biggest lie ever told. I’ve seen it firsthand, how age does not have to be a factor when it comes to entrepreneurship. Inside our WEX Nation Membership we have members who are in their upper 60’s and 70’s who have reinvented themselves and started their business way later in life. We also have members who are in their early twenties. This myth of age correlated to success is only a real thing if the individual makes it so.

I don’t think everyone is cut out to be a founder and if you asked me that a few years ago my answer probably would be different. The reason I’ve changed my thoughts on this is from learning a different perspective from my fiance. He has a great corporate job at a tech company and an MBA. Anytime early on in our relationship where I mentioned him starting his own thing in the tech world, he’d share why he isn’t cut out for it. It’s not that he can’t do it, but some people have a different personality. For example, he has to know when his next paycheck is coming and likes to have everything planned out. When you’re starting a company you may go months even years not knowing when you can pay yourself. You also need to be able to make quick decisions and be confident in them even when you haven’t had too much time to research every aspect around that decision. Some personalities aren’t made out to do this and need to research everything before moving forward on something but in the startup world, you have to be able to pivot, adapt and make decisions quickly in order to stay ahead. That’s not a bad thing though because founders need people that can be more analytical and slower, that’s why it’s so important as a founder to find people who are strong in areas you aren’t. So whether you are cut out to be a ‘founder’ or not, the title is less important than your ability to be part of a startup team to help it scale and grow.

1. Confidence — this is a skill I had to learn in order to get to where I am today.

2. Decisiveness — you must be able to make a decision and be confident in that decision in order to achieve anything as a founder.

3. Empathy — I believe it is the empathetic leaders who will be the ones who change the world.

4. Belief — No matter how many people tell you no or that it won’t work, you must have unwavering belief in yourself and your ideas.

5. Adaptability — you must be able to adapt to the things you cannot control in order to continue pursuing your purpose. (the reason I wrote Adaptable, it’s imperative to success!)

How have you used your success to make the world a better place?

We connect diverse women from all walks of life, different ages, backgrounds and industries, to empower them to connect and collaborate. This alone has helped thousands of women find the confidence in themselves to pursue their dreams, register their business, start their podcast, etc. Through empowering one woman at a time, we have created a ripple effect of change because when you see one woman finding success pursuing their dreams, they inspire another woman to do the same. The success stories we continue to hear and the transformation our members have from being part of WEX is the reason I continue doing this work.

I’d start a movement called “It Only Takes One”. That’s been my motto for years because I believe that you are just one step, one person, one decision away from changing your entire life for the better. This movement would instill insatiable curiosity in individuals around the world through storytelling sharing how when they were just about to give up, they were curious to try one more thing, and that one thing led them to achieving something far greater than they could ever imagine, I was on the brink of giving up while struggling with my autoimmune disease but it was curiosity that led me to keep waking up day after day, keep showing up on social media, and continue on for one more day because I was curious to what may happen if I just try one more time. That helped me not give up on myself nor my dreams and still today this “it only takes one” movement has changed my life.

Oprah Winfrey so I can share my book Adaptable with her as I truly believe it is one she would find of value and it would be amazing to hear her thoughts and wisdom on the topics shared within the book.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Female Founders: Alexa Carlin of Women Empower X On The Five Things You Need To Thrive and Succeed… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Noella Callejo of MOEĀ On The Five Things You Need To Thrive and Succeed as a…

Female Founders: Noella Callejo of MOEĀ On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

Stay teachable. Invest in mentorship and learning. — One of the best decisions I made was to invest in mentorship and one-on-one consultation from those with industry experience. You can learn from trial and error or you can pay for the wisdom from those who have already navigated the same challenges. Always stay open to learning and if youʻre able to find mentors in your specific industry, really consider making that investment. I paid from my personal checking account for a mentorship course with an expert in wholesale strategies, it was worth every penny.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Noella Callejo.

Noella Callejo co-founded beauty brand, MOEĀ, modern botanical skincare inspired by authentic Hawaii living. She combined years of experience in the healthcare sales industry and love of natural beauty products with her best friend’s work as a master hula teacher and Hawaiian cultural practitioner. Since launching sales of MOEĀ in July 2020, the brand has been tapped by Target to be featured at all Hawaii regional stores and also launched international distribution in Japan.

I paid for most of my college degree through pageants since I was a teen. At 16, I won the national title as Miss American Teen while representing my home state of Hawaii. It was then I discovered this passion for telling the story of where I’m from on a broader platform and recognized the unique allure of Hawaii for people around the world. My professional background has been in public relations and healthcare sales. In 2019, I decided to channel my passions and creative energies into a Hawaii inspired beauty brand, MOEĀ, with my best friend.

Can you share the most interesting story that happened to you since you began leading your company?

I entered a local business plan competition that included an 8-minute pitch to panelists, I never even made it to the top 5 finalists but I was really grateful for the experience. A couple weeks later I sent out the exact same business plan and brand deck to a Target accelerator program. I didn’t get in the program, but a senior executive from Target reached out and said they were particularly struck by the story and intention of our brand to share culture. They asked if I’d be interested in sharing my brand info with their regional buyers. That was the start of getting our products onto Target shelves.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When our facial mist finished products arrived, product spilled everywhere during shipping. We also didn’t feel like it was spraying as a mist, the sprayers were spitting out product. I had a massive falling out with my business partner as we had a very emotional reaction to our losses and different ideas on how to remedy the situation. I ended up using money I saved for my wedding to correct the issues and deliver on my vision. I learned to give myself the permission to fail up from an experience and that being a founder of a small business is like having another mouth to feed at times, with unexpected expenses at every turn.

I have so many people I have to be grateful for, but I’m grateful for my kids. My second son is 12 years old and was helping me pack boxes last holiday season. He was a bit upset that he saw me working many late nights on a business plan and still didn’t win the competition I entered. He got real quiet while packing packing orders with me, stopped and said, “Mom, are you sad you didn’t win?” I knew immediately it was a teaching moment, looked him in the eye and said “No, I’m not upset because every experience in life — winning or losing — is important in preparing us for the next great thing.” Not long after that Target reached out. I’m grateful to be a woman founder that hasn’t had to choose between career and family because my children are learning from my example about work ethic and entrepreneur mindset as they work in the trenches with me.

I’m sure that’s a multi-faceted answer, but I just brought up my children. This makes me think that a lot of women could have family obligations that traditionally they feel more tethered to — whether that’s children or aging parents. Women may have a harder time giving themselves the permission to work on the “big pie in the sky” vision they’ve been daydreaming about for a while if it conflicts with time, energy or resources that could be dedicated to loved ones. It’s also apparent that most venture capital funding still goes to brands founded by men so that’s discouraging when you think about the resources that are available to launch.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

I’m beginning to see recognition of the fact that we as a society need to allocate the space to support women owned, women founded companies. One of the largest beauty retailers in the USA realized that most beauty brands are still mainly founded by males and are now making more resources, mentorships, and retail shelf space available specifically for women-owned companies. Imagine if every industry did that!

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

The world is hungry to see more women following their passions, even if it involves serious stakes and challenging the norms. If 83% of consumption and spending in the U.S. is driven by women, there’s an increased need for more companies to think like a woman and show product innovation led by women. The next generation also needs to see more women in leadership, period.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

You don’t have to be a full-time founder from day one when you start your company. I didn’t just wake up one morning with money that magically fell from the sky to launch a business full-time. I am building a brand in the same way that I’d be pursuing a part-time MBA, juggling my full-time job and family life and just making it happen. Instead of paying money for tuition on business in theory, I invested in my own vision for a business and see everything as the cost of tuition to learn valuable lessons. Will it take more time? A hundred percent, yes.

No, definitely not. Some people like the routine and predictability of knowing you can count on a paycheck and can punch out at 5:00 pm. I haven’t drawn a dime from brand sales of MOEA and don’t plan to anytime soon. Everyone else comes before me in getting compensated for their efforts — formulists, production staff, graphic artists, social media specialists, etc. If you are in a position where your needs and interests have to come before everyone else, I don’t think entrepreneurship is your bag. Just my opinion!

Ok super. Here is the main question of our interview. Based on your opinion and experience, what are the “Five Things You Need To Thrive and Succeed as a Woman Founder?” (Please share a story or example for each.)

1. Embrace the Noʻs

My work in the healthcare sales industry has taught me to accept rejection as part of the process in building a business. If I attached my self-esteem and the value of my brand to every “no,” my partner and I would have completely missed the distribution opportunities we currently have. People are keen to ask how we got on the regional stores of Target, but no one ever asks about the 45–50 other retailers I pitched in a pandemic and got “no” from. Michael Jordan said he missed more than 9,000 shots in his career. He said “I’ve failed over and over and over again in my life. And that is why I succeed.” I started out the brand committing to be unafraid of playing small and taking rejection gracefully for five years before quitting. So far a year after launching sales, we’re in Target and sold internationally. We’re grateful where things are right now.

2. Just start. Itʻs never the right time.

We planned to launch in April of 2020 at a festival that is the equivalent of the Olympics for hula competitions. The entire state of Hawaii shutdown to travelers right before we launched and has the longest ongoing travel restrictions in the country. Spas were down and small business retail was struggling to stay open, not taking on new brands and new inventory. 2020 was the worst time to launch anything. But even in the midst of that we managed to get noticed by a major retailer and the Japan government approved our products and ingredients for distribution. Things may not have moved as quickly as we liked, but I’m glad MOEĀ launched when it did.

3. Stay teachable. Invest in mentorship and learning.

One of the best decisions I made was to invest in mentorship and one-on-one consultation from those with industry experience. You can learn from trial and error or you can pay for the wisdom from those who have already navigated the same challenges. Always stay open to learning and if youʻre able to find mentors in your specific industry, really consider making that investment. I paid from my personal checking account for a mentorship course with an expert in wholesale strategies, it was worth every penny.

4. Giving invites abundance

Founders will feel a greater sense of purpose in their success if giving back is embedded into the culture of their companies. We also see a consumer trend to support businesses that demonstrate a social consciousness. A percentage of all MOEĀ online sales are donated to non-profits supporting perpetuation of the Native Hawaiian tradition of hula.

5. Get clear on a personal definition of “thriving”

If you want to avoid burnout and actually enjoy the success you already have (no matter how small or big those wins may be), actively engage in the process of defining with crystal clear clarity what success means to you personally. One of the best books I bought was The Desire Map by Danielle Laporte. I also enjoyed The Parable of the Mexican Fisherman and the Bankers from The 4-Hour Work Week by Tim Ferriss. In ramping up production for the opportunities weʻve had this year, I made a really hard decision to pause direct-to-consumer sales temporarily. The increased demands that come with great opportunities were leading me into overwhelm and I found myself needing to be more fully present in other areas of my life. I had to consider what the point is in being a founder of any company if you’re not able to address when success is counterproductive for your health. We’ve had customers messaging us and we direct them to our retail partners, obviously thereʻs the cost of lost opportunities and we are turning away revenue. Thriving isn’t a dollar amount and if you don’t take the time to get clear on what it means to you, you may never truly enjoy success.

How have you used your success to make the world a better place?

Before I even started the beauty brand MOEĀ, I was on the board of directors for a non-profit awarding scholarships to women returning to higher education as non-traditional students. It’s called The Rise Project which stands for Resilience in Self-development and Education (theriseprojecthawaii.com). The organization also hosts free women’s workshops that promote personal development and thriving. I see purpose in my personal success and have built that into the fabric of the company I co-founded.

There is a huge disparity between the number of beauty brands in national distribution using the words “Hawaiian” or “Hawaii” in marketing and the number of brands actually led by Pacific Islanders. Hawaii has the highest “diversity index” and yet there’s a glaring lack of founders of color and lack of representation for the traditions of its indigenous people in global beauty.

The world has not even scratched the surface in exploring Hawaii’s elements and traditions as keys to vitality and beauty. I would love if Sephora or Ulta hosted a global beauty brunch and invited me to sit with founders from different cultures around the world, sharing their insights and take on trends to direct the next wave of beauty. That would be next level amazing.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Female Founders: Noella Callejo of MOEĀ On The Five Things You Need To Thrive and Succeed as a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Hila Klein of Teddy Fresh On The Five Things You Need To Thrive and Succeed as a…

Female Founders: Hila Klein of Teddy Fresh On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

Be grateful for your team. They are bringing your dream to life, this is something to cherish. A good leader is only as good as their team. I’m always grateful to our employees for choosing to spend their time working with us and I want them to know they are appreciated.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Hila Klein.

Hila Klein is the CEO and owner of Teddy Fresh, a vibrant streetwear label focusing on high quality pieces and artist collaborations. Noticing a lack of colorful expressive clothing in the streetwear market, Hila was inspired by the naivety of kids’ clothing, the epic colors of vintage pieces, and the quality of high end brands to create Teddy Fresh. Teddy Fresh continues to create bright, fun, premium quality clothing for adults, at a consumer price that is approachable for all.

Starting out I went to school for fine art, that led me to video art, which led me to YouTube. I was shooting and editing videos with my husband and over time we grew a following. It was very slow but we just had so much fun we became super committed to it. The moment we had saved up enough money to invest in the creation of the business, we immediately went for it. I designed a small capsule and hired one person to start the business, and since then Teddy Fresh has taken over my whole life. I actually applied to design college and was rejected, funnily enough. Don’t ever let rejection stop you.

Can you share the most interesting story that happened to you since you began leading your company?

One time we almost got scammed out of 150k! One of our manufacturers got their email hacked and they asked for a payment but wanted to change the payment info to a new name. My mothers’ intuition immediately came to action and I could tell something didn’t seem right. We contacted the owner through another avenue and he indeed confirmed that wasn’t him. It was the first time something like this happened to me. I was so relieved to not lose 150k, as you can imagine.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Putting together a photoshoot outside for the first time was quite a lesson.The sun was brutal and intense and it casted all of these crazy shadows which made the shoot so much more difficult. The editing that had to be done in post production was horrendous.

I feel fortunate to be able to work with my team so intensely. Each person brings expertise and experience to the brand to the point where I have been able to learn from the best of the best. Our team is amazing, I would not be able to name just one person. If I had to get specific, I would say the first crew from when we went from 1 to 5 employees, they all had such a crucial part in the shaping of Teddy Fresh. Each one has a special place in my heart. Now we are up to 30+ employees and still growing, and every single one of them contributes so much.

I think we like to think that we made huge progress and the old days are behind us but in reality there is still more work to be done for women to be fully seen as equal at every level and every profession. I think growing up and not seeing a lot of women in power makes its way to your subconscious. It tells you you’re not supposed to be in charge, you’re not strong enough to be in a position of power, but progress is happening. The more young girls get to see other women leaders that they can look up to the more they will feel inspired and encouraged to pursue their ambitions.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Don’t slow down for rejection, don’t listen to doubt, know you are capable, push through insecurities, and never give up. Growth is painful and uncomfortable, so when you feel out of your element, or facing unbeatable odds — that’s when you know you are in the right place.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Because we rule! Why should we ignore 50% of the people on Earth? Men have their undeniable abilities, but so do women. We need to use both sides of the brain to operate, same with gender.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

That being your own boss is easy. In owning your own business you become very consumed. Work is now your life. You love it but you never get away from it. You don’t get to clock in and clock out. When you’re done with work, there is always more work. You’re never really done with work. You hardly ever get vacations or even weekends — Actually, that is one of the hardest things I’ve been forced to learn, to allow myself time.

I wouldn’t want to put it out there that a certain person can’t do it because if I looked at myself a few years ago — I would have never thought I could do it. However, I would say you have to be highly motivated, and you have to have this crazy endless drive to keep going and improve. I’m constantly thinking, “what’s the next step, how do we improve, how do we fix any weak points?” If we’re doing good I’m thinking how do we do it better. It’s endless. The truth is that if you want it, and it’s inside of you, you will pursue it, and if not, you won’t.

I don’t feel like you need anything specific to thrive as a woman, I think gender doesn’t matter and if anyone thinks it does, I just feel sorry for them. With that being said I’ll lay down the five core values for me:

Follow your intuition. You have to believe in yourself regardless of what anyone says and sometimes you have to trust that gut feeling you have inside.

Be grateful for your team. They are bringing your dream to life, this is something to cherish. A good leader is only as good as their team. I’m always grateful to our employees for choosing to spend their time working with us and I want them to know they are appreciated.

Value your craft. Spend time learning about each position and the processes required to get a company to operate like a well oiled machine. Each person is so crucial in the process of getting to the one end goal that we all collaboratively desire.

Quality wins. One thing that always guides my decisions is that I always thrive to make the best product I can. If it means pushing a delivery, dropping an item or completely, changing something and/or redesigning altogether, I will do it. I only care about putting the best product we can out there. Otherwise what’s the point?

Be Flexible. Example, we opened our business and then a global pandemic occurred. We had to stay flexible and nimble with a willingness to bend without compromising our values.

How have you used your success to make the world a better place?

Once we achieved success, we made sure to find ways to give back by doing different charity events. Last year when the pandemic hit really hard, my husband and I personally gave away 100k in cash to random people on Twitter. We gave $500 to 3 different people every day in an effort to help people in the most direct way possible. Additionally, we have created Tee’s for a cause. 100% of the profit from each Tee is donated to a charity. In the past we have done: Hila Klein Orange Sky Tee: Australian Wildfires 2020: The Koala Hospital raising $25,360.50, Hila Klein Orange Sky Tee: Australian Wildfires 2020: NSW Rural Fire Service raising $25,360.50, Crippling Anxiety Tee 2020: Mental Health America raising $44,372, Your Vote Matters Tee 2020: Fair Vote raising $2,856, and Earth Day Tee 2021: Rainforest Alliance raising $10,750.

We haven’t announced what we’ll do this year yet but we definitely have a charity event in the works.

Access to affordable healthcare, childcare, and education for all. I find the access/prices of healthcare and education here so shocking and sad. No one should ever have to choose between medical care and being able to pay the electricity bill.

Larry David! He’s a king. Why? Seinfeld and Curb Your Enthusiasm are everything. I doubt he could help our business but it would be pretty pretty pretty cool.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Female Founders: Hila Klein of Teddy Fresh On The Five Things You Need To Thrive and Succeed as a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Laura Adams of FreeAdvice On The Five Things You Need To Thrive and Succeed as

Female Founders: Laura Adams of FreeAdvice.com On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

…Staying focused on desired outcomes. Often, founders get approached with new ideas or product lines that aren’t part of their core competency or vision. Saying “no” can be the key to focusing on what’s truly important to your business growth.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Laura Adams.

Laura Adams is a personal finance and small business expert, award-winning author, and host of Money Girl, a top-rated weekly audio podcast and blog. She’s frequently quoted in the national media, and millions of readers and listeners benefit from her practical financial advice. Laura’s mission is to empower consumers to make smart money decisions every day through her speaking, spokesperson, and advocacy work. She received an MBA from the University of Florida and lives in Vero Beach, Florida.

You might be surprised that I didn’t set out to become a finance expert or writer. As a young high school kid, I enjoyed managing money and couldn’t wait to get my own checking account. But after college graduation, I fell into the trap that so many people do: living above my means. I rented apartments that I couldn’t afford, spent too much on vacations, and became a shopaholic.

Since then, my passion for spending has turned into a passion for saving, investing, planning, and every aspect of personal finances. Over the years, I became a serious finance student and received my MBA from the University of Florida.

My career has been diverse. I’ve worked in accounting and real estate, owned a floor covering business, consulted and trained for a Fortune 100 company, and been a COO for a small company.

Now, I’m passionate about working as a spokesperson, analyst, and consumer advocate to promote critical financial topics in the national media. Since 2013, I’ve completed more than 2,500 live and taped interviews with national TV and radio show hosts, news reporters, and print and online journalists. My mission is to help over 100 million consumers and students live richer lives through my podcasting, writing, spokesperson, and advocacy work.

Can you share the most interesting story that happened to you since you began leading your company?

The most interesting or exciting thing that’s happened since founding my company is the feedback I receive from readers and podcast listeners. Countless people have told me that I inspired them to start businesses, begin saving for a child’s education, or get their finances in shape after a hardship. The comments and questions that I receive fuel me to continue writing, speaking, and podcasting about complex financial topics in easy-to-understand ways.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

With my first book, I had the latitude to write about any personal finance topic of my choosing. My editor offered to work with me chapter by chapter, but I wasn’t used to having such close oversight and deadlines. While I submitted the book manuscript on time, it required many revisions for the chapters and sections to flow correctly. I learned that when experts offer their help, you should always take it, especially when you’re doing something for the first time. Their knowledge and guidance can save you a tremendous amount of time, money, and hassle.

My friend Mignon Fogarty, founder of the Grammar Girl podcast and the Quick and Dirty Tips podcast network, invited me to host Money Girl in 2008. The show was one of a few personal finance podcasts at the time, and it took off. The financial reward was minimal; however, later, the network was acquired by Macmillan Publishing. Suddenly, I had lucrative book deals and new, unexpected media opportunities.

In many cases, women get held back from founding a company because they don’t have the same connections to potential venture capital sources as men. Breaking into a network of men who fund men can be challenging for women, no matter how innovative or hardworking they may be.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Having more government-backed business loans available for female founders could be a solution. Also, creating startup incubators and networks available exclusively for women may encourage more females to have confidence in their business ideas.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Since women tend to make most of the buying decisions in a household, women founders often have an innate ability to easily sell and market products and services to in-market female consumers. They also understand the importance of empathy and community when it comes to creating loyal employees and customers.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

I think the biggest myth about being an entrepreneur is that it’s easy. Founding a company or running a solo venture requires you to wear many hats and work more than you ever would in a day job.

Given the right circumstances, I think there’s an entrepreneur in everyone. However, I don’t think everyone is suited to start and run a large business. It takes a headstrong visionary who isn’t afraid of risk to create an organization around an idea, product, or service. Therefore, if you tend to be risk-averse or enjoy a predictable schedule and income, having a regular job may be the right work for you.

Staying focused on desired outcomes. Often, founders get approached with new ideas or product lines that aren’t part of their core competency or vision. Saying “no” can be the key to focusing on what’s truly important to your business growth.
Surrounding yourself with talented people. Whether you have a solo venture or build a large company, having the best employees or contractors can make or break your success.
Getting support from your family, spouse, or life partner. Having a healthy home life with family and friends who believe in your work can make you a better entrepreneur.
Dedicating time for deep work. Founders who try to wear too many hats in their business may find it challenging to step away and work on deep strategy and growth opportunities.
Being open-minded about new opportunities. While going in too many directions can hurt a founder’s success, being willing to pivot when needed is critical.

How have you used your success to make the world a better place?

After completing almost 3,000 interviews with media outlets and having more than 40 million Money Girl podcast downloads, I’ve had the honor of reaching millions of consumers who are seeking financial advice.

When I hear from podcast listeners that an episode inspired them to take action, such as saving for emergencies, participating in a retirement plan, or purchasing essential insurance, I feel honored to have made a positive impact on their current and future financial wellbeing.

I would inspire a movement of entrepreneurial empowerment. As I mentioned, I think there’s an entrepreneur in all of us. You unlock it by valuing your unique talents and skills and creating win-win solutions for customers, which can be life-changing!

I’m a huge fan of freelance reporters and correspondents, such as Clarissa Ward, who put their lives at risk to witness, uncover, and relay the truth about events and conflicts around the globe.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Female Founders: Laura Adams of FreeAdvice On The Five Things You Need To Thrive and Succeed as was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.