Eileen Wiediger of Steep Road: Five Things We Can Do To Develop Serenity And Support Each Other…

Eileen Wiediger of Steep Road: Five Things We Can Do To Develop Serenity And Support Each Other During These Anxious Times

An Interview With Candice Georgiadis

Calm is Contagious: Anxiety can be contagious; if someone around you is experiencing a high level of anxiety, that can cause you to feel anxious. What’s interesting is the converse of this is also true. Suppose you are mindful and present in the moment. In that case, your own sense of calm and focus can decrease the level of anxiety others are experiencing.

As a part of my series about the things we can do to develop serenity and support each other during anxious times, I had the pleasure of interviewing Eileen Wiediger.

Whether creating high-impact learning experiences, facilitating engaging workshops, or coaching clients to new places of possibility, the heart of Eileen’s work is about growth and discovery. For over 20 years, she designed solutions for maximizing organizational potential and performance in the public sector. She is now leveraging her extensive toolset and experience to support others in creating their solutions for living to their fullest potential. Drawing upon her studies and experience in mindfulness, creativity, and self-actualization, Eileen developed a coaching methodology, Solveation™. The Solveation™ method facilitates solutions to move past limiting beliefs and live the biggest and best life possible.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

My interest in continuous improvement and learning started with my love of music and the piano. As a toddler, I perched on the piano bench, alternately smashing my fingers down on the keyboard to make a racket or more gently exploring notes one by one. Music and being able to create music were sources of endless fascination. When I began taking piano lessons and learned how to read music, a door opened to a new world of possibilities. I often practiced for up to six hours a day, which instilled the value of learning, applying that learning, and increasing my expertise. So it’s not surprising that my professional orientation leaned heavily toward working in areas like training, education, and strategic organizational development as an adult. The pandemic offered an unexpected opportunity for me to leave the corporate setting and become a solopreneur, allowing me to focus on working with individuals rather than just organizations.

Can you share the most interesting story that happened to you since you started your career?

So many unexpectedly interesting things have happened since becoming a solopreneur. However, I always find most intriguing the experiences that reaffirm I made the right choice and am on the right path. The Universe recently made sure I received that message loud and clear! I hit a patch where nothing was moving as quickly as I wanted it to, and, for me, when things slow down, I fill up the space with worry and often get stuck in a scarcity spiral. And then, like magic, an easy and safe opportunity I’d turned down once popped back onto the radar. The temptation to jump to safety and certainty was strong. Still, I decided to sleep on it before finalizing my commitment. The following day, I awoke not with a sense of relief but of panic. I realized everything I would give up — however ambiguous and uncertain — if I were to take this very safe and very comfortable opportunity. I realized then that going back to my comfort zone wasn’t an option. And as soon as I recognized that, I noticed new opportunities popping up all over. It’s almost as if the Universe was asking me to reaffirm my path, and once I did, it responded in kind.

What advice would you give to other leaders about how to create a fantastic work culture?

I believe two of the essential elements of a fantastic work culture are creating psychological safety and supporting autonomy and self-direction at work. Psychological safety is a term that gets thrown about frequently, but it is not as often implemented well in organizations. Psychological safety creates a work environment where individuals know they can safely engage, raise issues, and share ideas without fear of reprisal or shame. Where psychological safety exists, collaboration and open communication can thrive. The pandemic has upended much of the how and where of work. Research shows individuals want to have more autonomy and self-direction at work. They want to have a voice in choosing where they work, when they work, what they work on, and with whom they work. Even accommodating only one or two choices goes a long way to developing a more positive and rewarding work environment.

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

I could not put down Scott Barry Kaufman’s book “Transcend: The New Science of Self-Actualization.” Self-actualization is my jam, and this book gave me a whole new way of looking at Abraham Maslow’s hierarchy of needs. It also re-inspired and re-energized my commitment to doing the work necessary to living up to my fullest potential and helping others do the same. I’ve stuffed my book copy with sticky notes, neon highlights, and marginalia. Yet, each time I open it, I find fresh insights and perspectives. “Transcend” resonated deeply with me and articulates why I believe it is vitally important for us to become the best and fullest expressions of who we are.

Ok, thank you for all that. Now let’s move to the main focus of our interview. From your experience or research, how would you define and describe the state of being mindful?

One of the myths about mindfulness is that it requires clearing the mind of thoughts. It’s what I believed initially and why I was so reluctant to engage with mindfulness before I began studying and practicing it over a decade ago. But mindfulness is not about having a clear, calm mind that is empty of thoughts. Instead, mindfulness is about creating space between yourself and those thoughts to create greater awareness of the here and now. Many of my thoughts are either ruminating about the past or worrying about the future. Eckhart Tolle, a spiritual teacher and author, wrote that we experience pain when we resist what we cannot change.

Given that we can change neither the past nor the future focusing on one or both bring us pain. To become mindful is to get ourselves into the present moment. In that way, we can begin to change our relationship with that pain.

“When you make the present moment, instead of past and future, the focal point of your life, your ability to enjoy what you do and with it the quality of your life increases dramatically.”

-Eckhart Tolle

This might be intuitive to you, but it will be instructive to spell this out. Can you share with our readers a few of the physical, mental, and emotional benefits of becoming mindful?

Some of the benefits of mindfulness (also validated by scientific research) are:

Emotional Regulation: Emotional regulation is awareness and understanding of emotions, recognizing their impact on behavior, and managing those emotions positively. When experiencing strong emotions, we often get entangled with them through ruminative thinking — constantly replaying looping thoughts in our minds, which heightens their impact. Mindfulness decreases rumination, which can reduce our feelings of distress, stress, and anxiety.

Decreased Reactivity: Like emotional regulation, decreased reactivity means we can respond more thoughtfully to and recover more rapidly from negative situations. Mindfulness practice creates space for our responses to become less visceral and more objective instead of experiencing a “knee-jerk” reaction to something stressful. Decreased reactivity also helps focus attention, better handle distractions, and increase flexible thinking.

Decreased Stress and Anxiety: Studies have shown that individuals who regularly participated in mindfulness meditation experienced lower levels of depression and anxiety and less fatigue and anger. Mindfulness practice can help foster increased emotional intelligence and social connection, which can also lower feelings of stress.

Enhanced Brain Function: Research shows that mindfulness may enhance brain functions that afford greater self-awareness, modulate fear response, and increase intuition. After establishing a regular mindfulness practice, the brain’s physical structure changes, with thickening in the areas of the brain associated with attention and how we process sensory input. These changes may enable us to process information more quickly and focus our attention more easily.

Improved Well-Being: Mindfulness, particularly mindfulness meditation, has many health benefits. It can improve our sense of well-being, increase immune system function, promote more restful sleep, and make chronic pain more manageable.

Increased Empathy and Compassion: Mindfulness increases empathy and compassion by increasing our capacity to be present to the experiences of others, to be able to take on their perspectives. Mindfulness also promotes attitudes of nonjudgment and nonreaction, both of which are critical components of compassion for others and self-compassion.

Ok. Here is the main question of our discussion. The past 5 years have been filled with upheaval and political uncertainty. Many people have become anxious from the dramatic jolts of the news cycle. From your experience or research, what are five steps that each of us can take to develop mindfulness during such uncertain times? Can you please share a story or example for each.

One of the most powerful aspects of mindfulness is the simplicity of its practices. No special equipment or location is required to practice mindfulness. Instead, it is accessible to anyone at any time.

Breathing Practice: We all breathe, yet we are not always aware and tuned into breathing. Just noticing and focusing on the breath is a great way to bring yourself into the present moment.

If you feel particularly anxious or stressed, you can also change your breath to find a greater sense of calm. Different types of breathing can activate that part of the nervous system tasked with calming the body, the parasympathetic nervous system. One of the simplest ways to do this is to make your exhale longer than your inhale. First, inhale to a count of your choosing; then, you can add to or even double that count when you exhale. Choose a count that feels comfortable for you.

Body Scan Meditation: During a body scan meditation, you mentally touch on each part of your body, from toes to head, and focus on the sensations you notice. You might notice sensations such as warmth, itching, throbbing, or tingling; you might also notice an absence of sensation. Often, physical sensations felt in the body are tied to emotions, and we may not even be aware of these connections. This practice increases your awareness of these sensations and connections to emotions while also training your mind to be present with and accept sensory experiences — even those you don’t like. Ultimately, practicing body scan meditation increases your ability to focus and be more present in each moment. Click here to access a body scan meditation I recently recorded.

Five Senses Exercise: This exercise is beneficial when a more formal mindfulness practice like the body scan meditation isn’t practical.

  1. Notice five things you can see. Then, cast your gaze around you, paying close attention to something you wouldn’t ordinarily notice, such as a shadow or a stain on a wall.
  2. Notice four things that you can feel. Feel the texture of something you are wearing or an object nearby; notice the air temperature around you or on the surface where your hands rest.
  3. Notice three things that you can hear. First, tune in to the sounds of your surroundings, noticing even the slightest sounds. For example, you might become aware of the hum from your computer’s fan or the chirping of birds outside your window.
  4. Notice two things you can smell. Unless something smells particularly pleasant or obnoxious, we often don’t notice it. Focus on picking up even the slightest scent in the air around you. Perhaps it’s the scent of cut grass through an open window or the smell of coffee in the cup on your desk.
  5. Notice one thing you can taste. Focus on one thing you can taste right now. For example, if you have a piece of chocolate or candy, take a bite and savor it, noticing its flavor’s complexity. Or you can take a sip of a beverage, taking time to pay close attention to how it tastes.

Video: Five Senses Mindfulness Exercise

Notice and Name: Mindfulness is about gaining space from thoughts so we don’t get entangled in them and lose awareness of the present moment. Worries, fears, and other thoughts can often turn into continuously running loops and sap our energy and attention. One way to stop the loop is to notice and name. Start by noticing the thoughts, then as you notice each thought, name it “thought.” As each new thought arises, notice and name — in your mind, you may find that at first, the thoughts come fast and furious: “thought — thought — thought- thought.” After a minute or two, though, you will notice the loop slowing and find some space between those thoughts. This practice brings attention out of the thought loop and back to the present moment. It also reinforces that we are not our thoughts and that we can observe them, then let them go.

Start the Day With Intention: Mindfulness focuses and pays specific attention to the present moment and is driven by the slower, conscious mind present in the higher brain centers. When we are not mindful, I call it going on auto-pilot. On auto-pilot, we are driven by our faster subconscious (or unconscious) mind in the lower centers of the brain. These lower centers drive much of our behaviors and decision-making. Have you ever gotten into the car to go someplace and realized you don’t remember how you got there when you arrived? If you have, then you have experienced being on auto-pilot! Starting your day with an intention that has an emotional component (such as reward, safety, connection, purpose, and values) may strengthen the relationship between these higher and lower centers. When these centers are aligned, you can experience more mindfulness throughout the day.

  1. When you wake up, find a comfortable place to sit in a relaxed posture. Close your eyes and notice the sensations in your body.
  2. Take three deep breaths, inhaling through the nose, exhaling out through the mouth. Then, allow your breath to go back to its normal rhythm and be aware of the breath.
  3. Set your intention for the day. Factor in what you will be doing, who you might be interacting with, and what challenges you might be facing. Consider how you want to show up and how you want to feel today. Allow your thoughts to settle on a positive intention. The intention should be in the present tense as though it is already happening. It should also have an emotional component. It could be like: “I go through this day with ease and calm.”
  4. Repeat this intention to yourself, either silently or aloud, at least three times.
  5. Take three final deep breaths and open your eyes.
  6. Throughout the day, remind yourself of the intention you set. Then, notice any changes or shifts that occur.

From your experience or research, what are five steps that each of us can take to effectively offer support to those around us who are feeling anxious? Can you explain?

Calm is Contagious: Anxiety can be contagious; if someone around you is experiencing a high level of anxiety, that can cause you to feel anxious. What’s interesting is the converse of this is also true. Suppose you are mindful and present in the moment. In that case, your own sense of calm and focus can decrease the level of anxiety others are experiencing.

Powerful Pause: Take a break and encourage them to find a quiet place to sit comfortably and breathe. You could encourage them to focus on their breath. You could also share one breathing practice that calms the parasympathetic nervous system. Alternatively, you might encourage them to focus on something repetitive, such as counting aloud, to bring their attention back to the present moment.

Mindful Listening: Encourage them to talk about what they’re experiencing and, listen deeply and mindfully to them, fully present to what they share with you. Understanding how they experience anxiety can also help you better empathize with what they are going through.

Be Kind, Be Present: Show up for them and do so by being kind and present. Let them know you are there to support them in whatever way they need. Validate their feelings and also remind them that they will pass.

Encourage Curiosity: It is challenging to be both anxious and curious simultaneously, so when someone is experiencing anxiety, encourage them to get curious about it. You might share some thought prompts they can consider, such as: What was happening when the feeling of anxiety started? What makes it worse? What makes it better?

What are the best resources you would suggest for someone to learn how to be more mindful and serene in their everyday life?

I started my mindfulness practice with a phone app called Calm. I loved Calm’s simplicity and how it made meditating feel so much less intimidating by giving me lots of options. By starting with 5-minute meditations, I was able to build my confidence. Then, as I started seeing some benefits from the practice, I gradually increased my meditation time. Calm is a paid app, although they offer a 7-day free trial. Some great free apps are Insight Timer, Smiling Mind, and MyLife Meditation.

For those who love to read, two of my favorite mindfulness books are Full Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness by Jon Kabat-Zinn and Just One Thing: Developing a Buddha Brain One Simple Practice at a Time by Rick Hanson. Kabat-Zinn is the founder of Mindfulness-Based Stress Reduction (MBSR), and his book is a comprehensive resource on mindfulness. It offers a balanced mix of conceptual information, theory, and practical applications. Hanson (a neuropsychologist) shares over fifty simple practices designed to re-train your brain and increase mindfulness and well-being in Just One Thing.

I’m a big fan of the Greater Good Magazine and Mindful online publications. Both offer insightful articles and news about current mindfulness research. They also include many resources to add to your mindfulness practice, such as online meditations, writing prompts, and guidance for creating an at-home meditation retreat.

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?

My intentions are the best, but my methods not so much when it comes to saving inspirational quotes. When something resonates with me, I think, “I will never forget that,” yet inevitably, I do. The quotes that stick, though, tend to be the ones I most need at the time. Right now, the stickiest of them all is: “There is no failure, only feedback.”

I consider failure to be the true F-bomb because fear of failure continues to blow up even my best-laid plans. Regardless of how well I’ve set myself up for success, that fear alone is enough to send me scurrying back to safety and certainty. However, changing my perspective to think of failure as feedback has unlocked my inner scientist. Now I approach doing something new and different from an experimenter’s perspective instead of a binary success or failure mentality. Without getting hyperbolic, I also don’t want to understate how important this inspiration has been in shifting my limiting beliefs.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Rather than start a movement, I want to be part of the ongoing movement for increased awareness and practice of mindfulness. Mindfulness benefits the mind and body; it contributes to inner peace and well-being; it increases our resilience. So who would say no to advocating for more of that?

What is the best way our readers can follow you online?

All latest information on events, workshops, and details about coaching can be found on my website. I’m currently offering virtual meditation sessions on the Amava platform. And folks can follow me on LinkedIn and Instagram.

Thank you for these fantastic insights. We wish you only continued success in your great work!


Eileen Wiediger of Steep Road: Five Things We Can Do To Develop Serenity And Support Each Other… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women In Wellness: Noga Sapir On The Five Lifestyle Tweaks That Will Help Support People’s Journey…

Women In Wellness: Noga Sapir On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Fewer screens, especially at night. I started sleeping much better when I created a routine that involves leaving my phone out of the bedroom. I also started reading a lot more. It’s become such an ingrained habit in our household that I have to restrain myself from showing my surprise when someone talks about scrolling before sleep.

As a part of my series about the women in wellness, I had the pleasure of interviewing Noga Sapir.

Noga Sapir studied Neuroscience at Tel Aviv University and textile design at Shenkar College of Engineering and Design. She invented the Reflect Orb by weaving together the two disciplines to create a device that is soft and inviting on the outside but contains a formidable inside. Noga founded Reflect Innovation in 2018 and has raised $4M to date.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

I’m Noga, I’m 35 years old, I live in Tel Aviv and I’m the founder of Reflect. My backstory includes some twists and turns. I started by getting a bachelor’s degree in Neuroscience from Tel Aviv University. After graduating, I decided not to pursue a career in science and paused to think about what I love doing. The answer was knitting, crafting, art, and creating. My grandmother had taught me to knit when I was young, and so I decided to study textile design. I received my BDes degree from Shenkar, Israel’s most prestigious design school, specializing in knitting. While in school, I also worked at a start-up, having some technological background from my army service. In my final project in Shenkar, I combined my technological, scientific, and design knowledge and created the Reflect Orb. I wanted to address my most pressing problem — suffering from anxiety and dealing with a lot of stress, through a soft and tactile physical object that utilizes tech and science while being unassuming and comforting. After graduating with a working prototype, I pitched Reflect to a VC, and it became a start-up, founded in 2018. It is now a 10 person company and we are just about to launch Reflect to the market.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

There was one “lightbulb moment” after I graduated and went around showing Reflect in many exhibitions and competitions. It was at an outdoor innovation festival in Tel Aviv when watching people interact with the prototypes, I realized that Reflect should be a product and not just a school project. It was an incredible moment for me to see how people engaged with Reflect, becoming completely immersed in the experience, ignoring all the bustle of the festival and the street, and with the orb light shining on their faces. I didn’t seek out starting a venture, I feel like I stumbled upon it, creating something that just had to become a reality because people want it to be. From that experience on and in all our activities in Reflect, I feel guided by users’ input, striving to maintain the magic of that first interaction.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I don’t personally think it’s a mistake, but many people thought I would be making a huge mistake founding a start-up as a solo founder. I will, however, acknowledge that it’s a huge challenge. All the highs and lows of the entrepreneurial journey fall squarely on my shoulders without anyone to share the burden with, and being a woman founder, it feels sometimes like I have more obstacles and am looked down upon more than male founders. At times, it is super hard, and many people don’t believe in you — like the people who advised me against founding Reflect. The lesson I learned, first and foremost, is sometimes people don’t necessarily know what’s right for you better than yourself, even if you’re just starting, and it’s better to try and fail than not try at all. The second lesson for me was how crucial it was to find the absolute best people to surround myself with, who share my vision and will share my journey. I feel grateful to have found and assembled the best possible team, who make being a solo founder a much easier job.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

In Reflect we’re developing the Reflect Orb, a hand-held soft biofeedback device designed to help people learn how to control their stress and anxiety. Reflect’s biggest message is how important it is to listen to your body, how empowering it can be to learn how to control it, and through it impacts your mind. We’re making Biofeedback therapy accessible through a small device you can take with you wherever you go, and carve out a quiet moment of relaxation anytime in your day.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

  1. Fewer screens, especially at night. I started sleeping much better when I created a routine that involves leaving my phone out of the bedroom. I also started reading a lot more. It’s become such an ingrained habit in our household that I have to restrain myself from showing my surprise when someone talks about scrolling before sleep.
  2. Prioritizing yourself and your wellbeing. I aim to make time for things that make me happy and to take breaks whenever I feel overwhelmed. You can’t take care of others (family, friends, work) if you don’t take care of yourself. For me, it means always having some craft project going to soothe myself, and a happy moment usually means indulging in something sweet and yummy.
  3. Meditate — I started meditating three years ago, around the time Reflect was founded. For a long while, I thought it wasn’t for me — I’m a very logical, grounded, and even skeptical person, and I thought meditation is all spiritual woo-woo. I came into meditation from the scientific angle, learning how it changes and improves the brain. It turned out, that meditation is really for everybody, and you can find the type of meditation that works best for you. Ultimately, it’s a practice. It’s about showing up consistently, even when it’s hard, and training your mind to be still and mindful.
  4. Be kind to yourself — Don’t feel guilty for feeling what you feel. My best friend calls this “not suffering twice”. I try not to feel bad about feeling something, or being some way, or having an off day and just wanting to do nothing. I can be very judgemental of myself, and also have a penchant for jumping into guilt pretty quickly, but I try to cut myself some slack, listening to myself and my needs.
  5. Be open — your feelings aren’t your burden to bear alone. Sharing with others and being open with others always makes me feel better.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

My movement would prioritize always listening to your body and your mind. Wellness starts there.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. Find the right investors — alignment of vision is key.
  2. Your internal drive is the make or break of your startup. This is nerve-wracking and exhausting but also exhilarating.
  3. It’s not quite the wellness message, but the truth is that your startup becomes your life. Not that there’s no room for other things in your life, in fact, it’s important to prioritize other things. However, you will care deeply and think about your startup obsessively as it becomes a part of you.
  4. Finding the right team is hard, but it’s one of the things you shouldn’t compromise on and it’s what makes the ride worthwhile.
  5. It’s hard to overestimate the thrill of seeing the impact of your startup on the people you meet during the journey. Make sure to always be open to feedback and expose your ideas to others.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

The cause that is dearest to me is mental health, of course. As a sufferer of anxiety, it took me a while to accept it as a part of myself and learn how to leverage it to try to connect to others and make an impact on others. I love that mental health is becoming less of a taboo, and that the good side of social media allows us to share our experiences and our weaknesses with others to feel stronger and not alone. I love that I can talk openly about my struggles and that I get to come to work every day to try to help people, like myself, feel better.

What is the best way our readers can follow you online?

Instagram — link

Facebook — link

Blog — link

Thank you for these fantastic insights!


Women In Wellness: Noga Sapir On The Five Lifestyle Tweaks That Will Help Support People’s Journey… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Mellisa Seddon Of The Mouse Trap On The Five Things You Need To Thrive and Succeed…

Female Founders: Mellisa Seddon Of The Mouse Trap On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

You can’t do it all on your own. My advice would be to always try and do something yourself first, and if you’re no good at it, find someone who can do it better. You can’t be an expert in everything, so hire people whose strengths lie in your weaker areas.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Mellissa Seddon.

Mellissa Seddon is the Company Director at The Mouse Trap, a cheese, wine and cocktail bar based in Ramsbottom, UK. The business was incorporated in 2015 and has undergone numerous transformations along the way — both physically and in terms of the business offerings. Here, Mellissa shares her journey so far and imparts wisdom to other aspiring female founders.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Before becoming Company Director at The Mouse Trap, I had honestly hated every job I’d ever had. I really didn’t know what I wanted to do with my life or which path to take. We were looking to move house and I saw a pub up for sale, which I looked into buying.

I knew a couple of pub owners who said it wasn’t a great way of life and put me off making the move. I was telling this story to the man who owned a cheese and coffee shop around the corner from where I lived. It just so happened that he was planning on selling it, and he asked if I’d like to buy it. Immediately I said yes, and the rest is history!

We took the place in 2015 and did a huge refurbishment in 2016. The previous owner was turning over around £50k, and in our second year we brought in £294k, so a massive turnaround.

We had to close during the pandemic, so instead of our customers coming to us, we came to them through offering cheese boards available for delivery. It became so popular that we decided to keep it as one of our main business services. We now have a second premises and offer outside catering and delivery nationwide on our products.

The business really has gone from strength to strength! Every day is a school day, but I love the path that I’m on now.

Can you share the most interesting story that happened to you since you began leading your company?

I think this story is unexpectedly interesting! Last August, we received a negative Trustpilot review titled ‘The Real Housewives of Rammy Outing’, calling our bar ‘full of pretentious prats with their babies’ and claiming that we buy our cheese from a local supermarket.

We decided to turn the negative into a positive and created a lighthearted post on Facebook, which went a bit viral! People loved it, our locals will defend Ramsbottom to the grave. It got so much traction that it became a news story and was featured in the Manchester Evening News, so it ended up benefiting us through the free PR!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

During our first Christmas running the bar, I ordered an insane amount of truckles/cheese wheels, thinking they’d be hugely popular. We didn’t even nearly get through enough because I was a novice — it taught me not to over order!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

If I had to pick just one person, it would be my husband, Gareth, for fully backing me along the way. He has a flexible job so he’s able to pick up the slack with our children. I can work some pretty unsociable hours at the bar, so it’s great that he can be there to support me on that side. He’s my sounding board and calms me down when I’m stressed, which is a lot — that’s just the nature of running a business! He’s always there to give me confidence and support when I’m struggling.

I’d also like to thank my mum as well, she allowed me to mortgage her house to buy the bar originally.

Of course, I also have to thank my amazing team — the bar staff who work so hard giving amazing service and keeping our customers happy day to day, and especially my management team of other strong female figures who all have the same vision for The Mouse Trap brand as I do.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

I think society as a whole is holding women back from founding companies. Society still expects us to do the jobs that women have always historically done. We still have so much pressure on us with children to look after, a house to run, meals to cook and prepare… the list is endless.

Now, female founders are having to run a business whilst still having another ‘job’. 50–60 years ago, managing a household was a woman’s full time job. Now we have a 40+ hour workweek and the job of running a house on top of that.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

I think the UK government should definitely help more when it comes to childcare. I think it’s outrageous that there is no real childcare support for children until they turn three years old. How do you fill that gap whilst you run a business, waiting three whole years to get free childcare? It’s ludicrous.

A lot of the time if you’re running a business you’re essentially working to pay for childcare — we pay more for childcare than we do for our mortgage, and that’s also with a lot of help from grandparents and flexible jobs. It is a problem with society that we don’t have that essential support.

I started the business at a similar time to having children, so for a majority of time, growing the business over five years, I’ve had young children. Before that, I did treat my business like my baby. Working open until close six days a week was fine, because I had no commitments. I have to divide my time between the business and my children now.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

I think more women should become founders because we have such a natural ability to multitask. I also think we are naturally very nurturing when it comes to taking on staff and growing them as part of both their day to day work life and further career.

When we do take on staff members, particularly women, it allows you to extend that empathy, especially when they go off to have children of their own. It’s easy for us to relate to each other and understand how difficult it is coming back to the workplace — it can be so simple to lose yourself in your new identity as a mum.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

A lot of people look at you and think you don’t work as hard as someone who has a conventional job, especially because I can pick and choose when I work. A lot of my friends who have traditional jobs tend to think it’s not proper work, but I’ll be on my laptop in the evening after spending the day with my children. When you can’t show up to plans because you’re catching up on work, they don’t get it — they think because you’re not in work, you’re not working.

Another myth is that you tend to have the same sort of responsibilities over time. That hasn’t been true for me at all. At the start, I was very hands-on every day, working more hours than everyone else. As the business grew and staff could take on my earlier responsibilities, I started to work on other areas, such as accounting spreadsheets. A big part of my role now is more strategy-based, looking at profits, losses and setting new targets. I work more on the business itself rather than in the business now.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

No — I always say it takes a special kind of idiot to do it! You need to be the type of person who’s thirsty for knowledge. I’m always reading business-related books and listening to helpful podcasts. A lot of the time I wish I could go home and not think about work or care about it as much, but as a founder you are obsessed with it.

For those who aren’t already in relationships, it’s important that you look for someone who’s really understanding and gets why you are the way you are. I feel like I do neglect my husband sometimes. For me, it’s business and children first.

I tend to employ people who want to eventually run their own business. The aim of this is so that they can work on my business like they would their own until they move on. I’ve accepted that they probably will leave, but I’ll get the best of their abilities whilst they work for me.

My husband uses a good analogy, he says a lot of young boys want to be footballers, but not all of them make it. The same goes for business owners. It does take a special kind of person. Even for those who do become founders, there are certain people who are better at it than others. Just look at companies within the same sector — there can be huge differences in net worth. Some business owners have better strategies, understanding and knowledge. There’s a reason why one business is doing better than the other.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. You can’t do it all on your own. My advice would be to always try and do something yourself first, and if you’re no good at it, find someone who can do it better. You can’t be an expert in everything, so hire people whose strengths lie in your weaker areas.
  2. It’s okay to not know something. There’s so much to learn, especially for someone like me who had no formal education in business. Like I say, every day is a school day for me, there’s so much info out there to help you. Don’t be afraid to ask for advice.
  3. Have a vision for what you want the company to be. Share this with the team so you know you’re all going in the same direction. Have values that you stick by with that vision and don’t compromise — customers can sense it when you’re not invested in your product.
  4. Don’t be afraid to admit defeat when it comes to ideas, or try alternative suggestions. Where we are now as a business is worlds apart from where we started — we’ve had to evolve and change based on customer needs and our competitors.
  5. Always be consistent with your standards, marketing and products. Never let them slip.

How have you used your success to make the world a better place?

I think brightening people’s days during lockdown by delivering delicious cheese boxes was a good way to go about it!

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I don’t feel like I am a person of influence, I just try to be true to myself. I’d love to inspire a movement around helping women do it all though — that’s what’s expected of us. Society is gradually changing, but there’s still a long way to go, especially when it comes to the pay gap. Equality is getting better, but in terms of leveling the playing field for men and women, we’re nowhere near there yet.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

I’d absolutely love to have lunch with Karren Brady — she’s a sensational businesswoman who carries herself so well. She’s achieved so much in the male-dominated business world, so I’d love to sit down with her and pick her brains.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Mellisa Seddon Of The Mouse Trap On The Five Things You Need To Thrive and Succeed… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women In Wellness: Jess Graham of Phenology On The Five Lifestyle Tweaks That Will Help Support…

Women In Wellness: Jess Graham of Phenology On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Get more sleep. We’re only just starting to understand how important sleep is to overall health. There are many that believe that getting good sleep is the single most important thing you can do for your health!

As a part of my series about the women in wellness, I had the pleasure of interviewing Jess Graham.

As a member of LGBTQ+ community, the youngest of four daughters, and the graduate of a women’s college, Jess has always been conscious of bias — in health, education, research, the workplace and in everyday life. So, after a successful 15+ year career in Financial Services, Jess pivoted to work she felt could have a more meaningful positive impact on society, which led her to senior leadership roles in human genomics (at Helix), data and privacy (at Facebook) and culture and technology (at Instagram). Needless to say, she’s extremely proud of being a founding partner of Phenology Labs (which is backed by DSM Human Nutrition), a company that is committed to women’s health and wellbeing.

Jess lives in Brooklyn with her wife, Kelly, and their goofy great dane, Philo, and is an active mentor in the LGBTQ+ and BIPOC communities.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

The youngest of four, I was raised outside DC by a dad from New Orleans and a mom from England so I’m a good yarn spinner with a strong streak of pragmatism which I think makes a good foundation for a CMO. I have a goofy great dane, Philo and a lovely wife named Kelly and we recently moved from Brooklyn from San Francisco and are enjoying the East Coast.

Can you share the most interesting story that happened to you since you started your career? What were the main I

6 or 7 years ago, I had a cushy corporate job. I’d been in the same industry for almost two decades. I worked for a big, global company and I was promoted every couple of years. Things were great — I had stability and success that fueled my “real life.” My real life being everything I did outside of work that brought me joy, fulfillment, connection, purpose like travel, time with friends, learning.

One night, I went to a long-time friend’s apartment for a glass of wine and was telling her I was stuck, creatively, on a presentation I was building. When I started to talk about what I was meant to write — she stopped me and asked ‘Do you even give a S*&! About what you’re saying right now? You are a good storyteller and I am bored to death by what you’re saying.” First I laughed, then I sobered up and answered honestly — none of what I was talking about or doing sparked anything for me, I’d spent years doing things that were a means to an end.

Two months later I quit my job and dedicated myself to finding projects, people, companies, ideas that I could personally connect to and get passionate about, beyond a paycheck. It was my own Great Resignation. And I have been so much happier for it.

The experience was a great reminder that perspective is important (thank you, Jenn) and life’s too short to have a job with no purpose — which is why I am so happy to be working in wellness!

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

One thing it took me at least a decade to finally learn was that I was indexing for efficiency and outcomes and not paying enough attention to relationships was not a recipe for success, nor did it make me happy at work. While in my personal life, relationships and friendships always played a key role in what brought me happiness I didn’t apply the same effort at work. But Relationships are what make the world go around — in private life and in work life. For me the key was in focusing on being vs doing, at least with some regularity. Switching from a constant focus on what I was executing to how I was doing it through influence and relationships made more things slide into place, with less effort, generally. And, because I was fostering relationships at work, it made my work life more vibrant, fun, and contributed to my success.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

As the global population ages rapidly, by 2025 there will be 1 billion women in menopause, and yet the options for treatment and support remain sorely lacking. By some estimates, less than 1 in 4 women talk about menopause with even their best friends — let alone in the office where the effects of this hormonal shift can be profound. But these symptoms, which are a fact of life for most women, create an estimated $150B in productivity loss. And that has an impact on global, local, and personal economies and is worthy of serious discussion as well as support for women in the workplace, not to mention impacts at home and on a woman’s sense of self. Phenology recognizes that each woman will have a unique journey through menopause, influenced by genetics, lifestyle, and environment. That’s why we are the first menopause brand taking a 360-degree view of menopause — and systematically improving every aspect of the experience with a truly comprehensive portfolio of tailored wellness products and personalized services, so women can focus on living their lives. We want to help make menopause better for everyone, and that means making women feel truly seen by helping women anticipate, architect and navigate menopause with insight and grace. And, knowing that women have been underrepresented in clinical research, our vision is to instigate change leveraging data and insights and contributing to research — in collaboration with our users — over time to advance the science and enable even better care for women during menopause.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

I don’t think about tweaks, I think about directives based on what we heard from all the women we talked to going thru menopause and perimenopause.

  1. Know you deserve to feel well. By some estimates only 30% of women suffering in menopause (and I do mean suffering) actually do anything to help alleviate their symptoms. If you are suffering, there is effective treatment.
  2. Know you’re not alone. Humans are emotional animals who need validation. We need to know that we are “normal” and we need to feel seen. Menopause is a natural part of nature’s cycle for women.
  3. Consider the complexity of the human machine. In particular, the powerful mind-body connection. Consider a gratitude practice, reframing exercises, meditation — they are trendy AND they work.
  4. Move your body. Infusing movement into the day is important, especially for those of us who work from home and might have felt our worlds shrink and get less ambient movement during the course of a day. In addition to the physical benefits, It helps with focus, creativity, and mood too.
  5. Get more sleep. We’re only just starting to understand how important sleep is to overall health. There are many that believe that getting good sleep is the single most important thing you can do for your health!

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

I’m already a part of the movement I want to create — for menopause. Women deserve better health and wellness research, options, and solutions across our lifespan, but especially during menopause which can impact physical, mental, and emotional health. All the innovation that’s taken place in fertility is awesome. The way we are talking about periods is also a step in the right direction, but we need to move menopause into the 21st Century and into the spotlight for innovation, discussion, and to provide real relief for women.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. There should be some overlap between potential and your comfort zone — but not that much. If you aren’t regularly challenged and ready to take some risk, you won’t grow
  2. Travel to build empathy, to be inspired, and to gain perspective.
  3. Never stay at a job when your values are out of alignment with the work, the company, or the leadership
  4. Time spent shifting your paradigm from extrinsic to intrinsic motivation is well worth the (considerable) effort (for some of us 🙋🏻‍♀️) and pays off in spades in the long run
  5. Enjoy each step in your journey. Keep your aspirations and goals high, certainly, but if you spend all your time striving, you can miss some really good stuff happening right NOW.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Obviously, they are all important causes but mental health for me, especially after the last few years of covid, is really one that strikes the loudest chord. We must accept that mental health is just that — a health imperative. Mental health is the foundation for so many important things — emotions, cognition, communication, resilience, self-esteem. It enables us to function as people — partners, co-workers, friends, community members — in a society. Without mental health, things breaks down at work, school, home and in our communities. We need to end the stigma and the shame and provide support people need to take care of themselves, mentally.

What is the best way our readers can follow you online?

@myphenology

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Women In Wellness: Jess Graham of Phenology On The Five Lifestyle Tweaks That Will Help Support… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Modern Fashion: Cameron Armstrong On The 5 Things You Need To Lead a Successful Fashion Brand Today

An Interview With Candice Georgiadice

Differentiator — You have to have a differentiator to set you apart. For example, we didn’t invent the bikini, but we are the first to offer bikinis based on your butt size through a sizing metric that considers your inseam as well as your hip size.

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series I had the distinct pleasure of interviewing Cameron Armstrong.

Twenty-eight year old Cameron Armstrong, an Atlanta native and UNC — Chapel Hill Alum, was always frustrated by the constant sagging of her bikini bottom. She heard similar complaints from friends with the same issue, and other complaints with the opposite problem — never having enough coverage. She left her role in Marketing at L’Oreal in 2018 to combat the woes of swimsuit shopping and build Kitty and Vibe. Armstrong ultimately hopes to cultivate kindness by helping women feel more confident in a swimsuit, through a better fit and empathetic experience.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

I was born & raised in Atlanta, GA. I am blessed to be the sister of a special needs person. My brother, Richard, has been instilling the virtues of kindness and empathy in me from the day I was born. I graduated from UNC Chapel Hill and moved to New York City post-college to embark on a career in Marketing with L’Oreal. After noticing my own consistent struggles with swimwear and hearing similar complaints from friends & women across the country, I set out on a mission to revolutionize the product and shopping experience.

Can you tell us the story about what led you to this particular career path?

POV: it’s 2017 and we are fresh out of the presidential election. I attended my first Women’s March in NYC and started seeing women at the forefront of successful product-based businesses (think Emily Weiss of Glossier, Jen Rubio of Away, Ty Haney of Outdoor Voices, etc.) I felt drawn to their leadership and wondered if there was a product out there that needed revolutionizing — one that I could pioneer. That summer, I started noticing my frustration surrounding swimwear — the lack of empathy from brands when marketing such a vulnerable product, the overpriced nature for a quality suit, the lack of diversity in marketing campaigns, and the ill-fit of my constant sagging bikini bottoms. There was much to fix and I believed I could be the one to do it.

Can you share the most interesting story that happened to you since you began your career?

Going viral on TikTok was definitely one of the most surreal experiences in Kitty history. A video of me describing our sizing metric garnered almost 4 million views and brought 200K visitors to our website in one week. It propelled the business to new heights in 2021, and laid a whole new foundation for awareness of the brand.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Curiosity — I used to carry a tiny notepad with me where I would jot down ideas for products, services, businesses, whenever they popped into my brain. The curiosity allowed me to look at things in new ways and sparked my interest in dissecting why swimsuit shopping was so stressful.

Empathy — I think growing up with a special needs brother allowed my empathy muscle to develop at a young age. This has contributed to my business by giving me the genuine drive to build an inclusive brand community.

Scrappy — I’ve primarily bootstrapped Kitty and Vibe to date, thus “scrappy” is my middle name. I packaged the first 4,500 orders with my own two hands, and frequented the post office 3 days a week for 17 months.

What do you think makes your company stand out? Can you share a story?

Our engaged and devoted community doesn’t call their swimsuit a “swimsuit” or a “bikini” — they call it a “Kitty”. Similar to how the “Kleenex”, “Post-It” or “Jordans” were born, we are proud that our community has coined a new word for the bathing suits they love so much.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

When you get knocked down, stand up and try again. I was rejected from business school twice, yet now I run a company that’s achieved triple digit growth 3 years running.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

We’ve been noticing community being at the forefront of everything. We tap into this by not using professional models for our campaigns, but instead using fans & customers of the brand. Social media has become less of a polished aesthetic, and instead has gravitated towards a relatable and casual glimpse into people’s lives. We believe folks want to see their favorite brands be human and integrate more seamlessly into their feeds.

Can you share how your brand is helping to bring goodness to the world?

Kitty and Vibe exists to awaken and fuel self-love for a kinder world. We believe there is self-love in all of us, and that each one of us has the ability to unlock and utilize it. We believe that wearing a great-fitting swimsuit is one of the ways we can unlock self-love. When we are feeling this confidence towards ourselves and our bodies, it can translate to showing kindness towards others.

Can you share with our readers about the ethical standards you use when you choose where to source materials?

Kitty and Vibe is a female founded small business based in NYC. Our swimwear is one of a kind, designed in-house. The fabric is digitally printed in Bogota, Colombia and manufactured at a family owned factory, also in Bogota, where Kitty and Vibe is produced ethically in small batches. The factory is run by a woman, Ana, which upholds the female empowerment and inclusive ethos of Kitty and Vibe. All workers have work contracts (to ensure job security), retirement plans, health insurance as well as above-minimum wage.

Kitty and Vibe swimwear ships in 100% recyclable, biodegradable and compostable mailers made from 100% recycled content. The individual swimsuit units ship in their own 100% biodegradable bags. Over 75% of our line is made using sustainable swim fabric. The contents of this fabric is 82% Recycled Poly | 18% X-Life Lycra.

Fast fashion has an advantage, that it is affordable for most people, but it also has the drawback that it does not last very long and is therefore not very sustainable. What are your thoughts about this? How does your company address this question?

We always choose to work with people who promote ethical practices and transparency. We want to prioritize high quality products and ethical standards in everything we make. It is core to our values and brand.

Thank you for all that. Here is the main question of our interview. What are your “5 Things You Need To Lead a Successful Fashion Brand”. Please share a story or example for each.

  1. Community — Kitty and Vibe fans have the opportunity to vote on each and every product we launch. This allows them to feel embedded in the design process and feel that much closer to the product when it’s available to purchase.
  2. Transparency — Show your customers who you are. Being authentically you will only allow them to connect further with what you’re building.
  3. Differentiator — You have to have a differentiator to set you apart. For example, we didn’t invent the bikini, but we are the first to offer bikinis based on your butt size through a sizing metric that considers your inseam as well as your hip size.
  4. Heart — I think in order for you to succeed you have to have true heart behind what you’re building. It can’t be only for financial gain.
  5. Evolve — In order to succeed, you have to be willing to evolve and listen to the feedback of your customer.

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

I think the fashion industry can improve itself by putting more care into garments beyond a sample size. A rude awakening I discovered when launching Kitty and Vibe was that the norm for producing a collection was to approve a size “small” fit sample, and simply proportional “grade” the rest of the sizes without doing fittings. We have rejected this archaic practice and instead do fittings on all of our sizes and add features to improve the fit when needed. For example, a size B bikini top does not need the same level of support as a size G given the lesser weight of the breasts. In our bikini tops sizes DD+ we add an inner layer of power mesh in between the fabric and the liner for increased comfort.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Call people by their name! I heard once that everyone’s favorite sound is the sound of their own name. It’s personal and affirming, which leads to bigger smiles and greater human connection. I challenge a movement where people intentionally spend an extra moment remembering someone’s name and continuing to use it in conversation.

How can our readers further follow your work online?

Feel free to follow us on TikTok and Instagram, and check out our line at kittyandvibe.com!

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

Thanks for speaking with me!


Modern Fashion: Cameron Armstrong On The 5 Things You Need To Lead a Successful Fashion Brand Today was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Charlotte Hanna of Community Growth Partners On The Three Things You Need To…

Female Disruptors: Charlotte Hanna of Community Growth Partners On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

Being resilient, adaptable and flexible is more important in the cannabis industry that any industry- a state can legalize marijuana use overnight and suddenly a $4billion opportunity opens up that wasn’t there before. You can’t get so stuck in a plan- you must be flexible and have the agility to pivot because your 6 months to 1 year plan can change course without any warning.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Charlotte Hanna.

Charlotte Hanna is the Founder and CEO of Community Growth Partners (CGP), a woman and minority-owned vertically integrated cultivation, manufacturing and retail startup with a focus on social justice and wellness. Based in Massachusetts with offices in New York City, CPG is dedicated to empowering communities disproportionately impacted by cannabis criminalization. Through CGP, Charlotte has pioneered a disruptive cannabis brand with a social impact business model designed to help solve one of the most challenging and protracted cannabis policy challenges- social equity. With CGP’s first retail outpost, the Rebelle Dispensary located in Great Barrington, Massachusetts, the company is carving out its own corner of the industry through its community-first, woman-focused philosophy and plans to open more dispensaries in other states where marijuana is legalized.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

My love for cannabis goes back many years. During summers in college, I toured with The Grateful Dead and traveled in circles where marijuana was as common as water. Early in my career I was a social justice advocate working on a variety of issues related to poverty and hunger relief — always with a focus on women and children, included building urban farms in San Francisco training homeless women to farm organic produce. I also raised the money to help start a day care program for homeless children whose mothers were victims of domestic violence. I went on to a career in finance spending a decade at Goldman Sachs and then subsequently spent another decade in the family real estate business before founding Community Growth Partners — blending my expertise in finance with my interest and passion for the cannabis industry. I have always believed in the healing powers of this plant and am very excited to expand into this category with Rebelle, our cannabis retail experience and the other products we’ll be launching this year.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

I see all of us in the cannabis industry as change makers — and as a woman and a mother I feel I have a special place in the public discourse about cannabis. Community Growth Partners, the holding company I founded as a sort of social experiment I call just capitalism, is all about finding new ways to do business and solve social problems at the same time. I believe that for-profit enterprises can also be engines for socio and economic change — just like traditional institutions such as non-profit philanthropic organizations or government which we’ve always turned to in our society. Our social purpose — to be a part of repairing the harm that the war on drugs caused — is fully integrated into the day-to-day operations of our business and not a separate CSR initiative.

Through our strategic alliance with our nonprofit partner ROCA we are creating pathways into the cannabis industry and opportunities for building careers and wealth together, while adjudicated young men and women affected by cannabis prohibition. And finally, despite being a fairly young company we offer an employee stock program for everyone at CGP to earn equity, one they can leverage for benefit during their entire employment at the company. All employees — even hourly and part time — earn stock every quarter.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

My parents have been my role models for my entire life- they’ve taught me how to be an entrepreneur, a risk taker, creative thinker, and a savvy negotiator. My mom was really a pioneering woman for her generation as an entrepreneur and businesswoman having owned her own real estate business. I still lean on them for advice so much so that I asked my dad to be on the board of CGP. He and I talk almost every day — I can’t think of a better negotiator.

Since venturing into the cannabis industry, I’ve met so many incredible women who have helped me navigate the business. One of the most influential women I’ve met is Jeanne Sullivan, Chief Investment Officer at Arcview Ventures. After introducing myself to Jeanne at a conference where she was a speaker, she has supported me tremendously offering insights and wisdom as an advisor and investor in the cannabis sector, and she helped me navigate how to raise capital in a business dominated by men. I’m so grateful for the time she spent mentoring me when I was just getting started and I also want to pay it forward for women getting into the cannabis space now because there have been so many incredible women who have done the same for me.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

I really believe the world needs disruptors. Disruptors are the voices of change. When entrepreneurs and future leaders are just starting out, they are on the fringe and often met with resistance by their more established counterparts. So, they really must stand firm in what they believe in because it’s all about effecting change. I know people outside of business who are incredibly disruptive in society- you need an alternative view to how things are typically done.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

The idea of the velvet hammer- words of wisdom that Jeanne Sullivan shared with me. I love this idea of being strong like a hammer but having a soft velvet touch. When you’re building a cannabis business in a community that is new to a cannabis industry, you’re often in public meetings facing adversity to justify get approvals on a license to open a dispensary. It’s important to stand firm in what you believe in and articulate you’re trying to do, while not jeopardizing your relationship with members of the community.

-My parents- Every adult can recall from their childhood the simple messages your parents gave to you over and over again. One thing my mom said my entire life was believe you can do anything. That fearlessness and confidence that you can do anything has led me to be incredibly resilient — through tragedy, downward economic cycles, changing careers and in my everyday life.

-Being resilient, adaptable and flexible is more important in the cannabis industry that any industry- a state can legalize marijuana use overnight and suddenly a $4billion opportunity opens up that wasn’t there before. You can’t get so stuck in a plan- you must be flexible and have the agility to pivot because your 6 months to 1 year plan can change course without any warning.

We are sure you aren’t done. How are you going to shake things up next?

Spring is going to be an exciting time for the company in many ways. We’re completing the construction of a 25,000-square foot cannabis cultivation and manufacturing facility opening in Northampton. In May we’ll be rolling out a white glove delivery service across all of Massachusetts. I’m most excited about new product development — and designing ways to consume that feel socially acceptable to newer consumers with a dedicated line of wellness products.

We’ll also be expanding Rebelle retail locations in other states nationwide where marijuana is legal, including New York, Boston and Illinois.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

Raising money as a woman founder is very difficult. Less than 10% of all venture capital goes to women founders. Women are forced to defend their numbers and assumptions more than men.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

I love anything by Michael Pollen. His book, How to Change Your Mind, really got me thinking about microdosing and how we can use psychedelics to transform our thinking. It had such an impact that the first product we’re bringing to the market this spring will be a microdosing form of cannabis that’s blended with other plant based adaptogens.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

People need to understand the risk to our democracy in the US today. We need to change the way money impacts public policy and politics. There’s a reason that nothing happens in Washington. Dark money has had the worst possible impact on our democracy. We need to do something about this. I’m sure we would have legalized cannabis federally by now if there weren’t so many groups funding campaigns to stop progress.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I was fortunate to get to know a woman named Ruth Brinker when I was a young woman working in San Francisco. Ruth was an innovator, a pioneer and a well-known leader in the Bay Area. I met her when she was in her 70s and so full of new innovative ideas and the courage to do them. I asked her what her secret was and she told me that you must completely change your career a few times in your life. It will always keep you learning, interested and fearless. I lived by these rules and can attest that she’s right!

How can our readers follow you online?

@rebellecharlotte

@rebelledispensary

https://www.linkedin.com/in/charlotte-hanna-a6a014164/

letsrebelle.com

Thank you for these fantastic insights. We wish you only continued success in your great work!


Female Disruptors: Charlotte Hanna of Community Growth Partners On The Three Things You Need To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Inspirational Women in STEM and Tech: Dr Nandi Leslie of Raytheon Technologies Engineering Fellow…

Inspirational Women in STEM and Tech: Dr Nandi Leslie of Raytheon Technologies Engineering Fellow On The 5 Leadership Lessons She Learned From Her Experience

An Interview With Candice Georgiadis

Isolation from other women. Studies have shown that women who have encountered discrimination early on in their careers often distance themselves from other women. This isolation can be problematic from a professional and personal standpoint, while also impeding our ability to mentor other women. More specifically, women of color may worry that engaging with colleagues of the same ethnicity or race may be negatively perceived by their other colleagues.

As a part of my series about “Lessons From Inspirational Women in STEM and Tech”, I had the pleasure of interviewing Dr. Nandi Leslie.

Dr. Nandi Leslie is an Engineering Fellow at Raytheon Technologies. She joined the then Raytheon Company, as an engineer in 2015. In 2019, Dr. Leslie became the first African American woman to hold the distinction of engineering fellow — the company’s highest technical honor as only 3% of the company’s engineers has achieved it. Dr. Leslie has supported the U.S. Army Research Laboratory as a researcher and principal investigator on projects related to machine learning and cybersecurity. For the past three years, Dr. Leslie has been a visiting professor at the African Institute for Mathematical Sciences in Senegal, Africa. Dr. Leslie has also led and contributed to sensor performance projects for the U.S. Navy at Systems Planning and Analysis, Inc. from 2007 to 2015. As program manager and senior analyst, she developed modeling approaches for submarine force security, using dynamical systems and stochastic processes. Dr. Leslie has published over 40 articles in journals, magazines, conference proceedings and technical reports and given over 50 research talks at national and international conferences including North Atlantic Treaty Organization (NATO) conferences.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I am an applied mathematician, and my father is a mathematician and a retired professor of mathematics. Growing up, pursuing a career in mathematics was encouraged not only by my dad, but also my mom, who’s a sociologist. They enrolled me in additional math programs outside of school, which not only instilled a love of mathematics in me from a young age, but also inspired me to get into the field.

My siblings also played a role in my academic and professional life. I have a big family with six siblings: one of my sisters studied mathematics education in college and graduate school, another sister studied computer science for two of her degrees, and yet another sister studied chemistry for two degrees. Seeing how much joy STEM fields brought to them helped to reinforce my interest in math and inspired me to work more diligently. In addition, it soon became an escape from any negativity I experienced from the normal pressures of life.

Later on, I had amazing professors at Howard University — Professors Lutterodt, Robart, and Adeboye, to name just a few — where I received my Bachelor’s degree, and then Professor Simon Levin at Princeton University, where I received both a Master’s and Ph.D. in applied and computational mathematics. They helped me further understand mathematics from a variety of different perspectives. What led me to applied mathematics specifically was meeting an incredible professor who visited my undergraduate institution from Cornell University, Professor Carlos Castillo-Chavez. He gave a phenomenal talk on how mathematics could be used to understand the spread of disease — a field called epidemiology. I loved that mathematics could be applied in such an impactful way, and it really piqued my interest in the field. From there, he invited me to apply to a summer program at Cornell, which catapulted me into the field of applied mathematics.

Can you share the most interesting story that happened to you since you began at your company?

I’ve been fortunate to have many incredible experiences at Raytheon Technologies and Raytheon Intelligence & Space. One that stands out to me occurred through my work with the Army Research Laboratory (ARL), which gave me the opportunity to travel and participate in NATO workshops and conferences.

I attended a workshop organized by the ARL chief scientist of a lab based in the Czech Republic, which focused on global cyber resilience and predictive analytics challenges. It was eye opening and valuable for me to get a different perspective from ARL and NATO partners on cybersecurity issues. Being able to brainstorm solutions with NATO partners was very rewarding.

That experience drove home for me just how important the work Raytheon Intelligence & Space does — we really are tackling the hardest problems head-on. It also motivated me to continue to develop my mathematics and computational skills and avoid allowing them to atrophy, even as I reach toward the pinnacle of my career.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

None come to mind, but I’m sure I’ve had a few along the way!

What do you think makes your company stand out? Can you share a story?

There are many factors that make Raytheon Intelligence & Space a great place to work, and two things in particular stand out as an RI&S employee.

First, as I touched on earlier, is RI&S’ global impact. We’re not just working to address national challenges, but also global issues. For example, we develop advanced sensors, cyber services and software solutions, and we deliver cutting-edge technology that enables our customers to succeed in any domain, against any challenge.

Second is our environmental sustainability efforts. We are committed to protecting the environment and conserving natural resources. RI&S — and Raytheon Technologies as a whole — is working to reduce our environmental footprint through responsible resource management, implementing innovative solutions and collaborating with stakeholders. In fact, Raytheon Technologies recently appointed a chief sustainability officer to help ensure that our products, solutions and platforms are built with sustainability in mind, and that we’re positively impacting the Earth’s climate and biodiversity in the process. I love that sustainability is something we’re working toward as a company.

Are you working on any exciting new projects now? How do you think that will help people?

I am working on a diverse portfolio of projects that look at the intersection of computational modeling, artificial intelligence/machine learning and cybersecurity. One project that I’m particularly excited about is related to network security and resilience. Many ground vehicles and autonomous vehicle networks remain vulnerable to unauthorized network activities.

This project addresses an issue that affects almost everyone — whether your means of transportation include a car, bus, aircraft or something else. This work has the potential to positively impact many people. It is also using novel developments in mathematical modeling, including machine learning, to develop innovative algorithms to both monitor and detect new types of attacks on vehicle networks. Overall, I’m finding my work in this area and many others to be very exciting and fulfilling.

Now shifting to the main focus of the interview. Are you currently satisfied with the status quo regarding women in Science, Technology, Mathematics and Engineering? What specific changes do you think are needed to change the status quo?

I am certainly unsatisfied with the status quo regarding women in STEM — spanning both women and women of color. There are so many things we can do and should do to increase diversity in STEM fields. One being a concerted effort to cultivate STEM skills among youth at an early age.

Raytheon Intelligence & Space does just that by partnering with nonprofit organizations that cultivate STEM skills, innovation, and diverse thinking. Our goal is to create a more diverse and inclusive environment that encourages young people to build critical confidence, skills and networks — setting them up for success. Some of our partners include FIRST Robotics, Girls Who Code and Boys & Girls Clubs of America.

There is much more work to be done throughout the industry to develop, promote and retain diverse talent.

In your opinion, what are the biggest challenges faced by women in STEM that aren’t typically faced by their male counterparts? What would you suggest to address this?

There are many challenges that women face in STEM fields. I read an article in Harvard Business Review a while back that I think summarizes the top biases pushing women out of STEM:

Women need to prove themselves over and over again. Two thirds of women say they need to prove themselves repeatedly, that their successes are discounted, and that their expertise is unnecessarily questioned.

Women find they need to behave in masculine ways in order to be seen as competent, but yet are expected to be feminine. If they don’t follow this standard, they risk being seen as angry or too forward. The authors called this, “walking the tightrope.”

When professional women have children, they often find themselves running into a wall where their commitment to their job and competency is questioned. Some also find that after returning from maternity leave, opportunities begin to dry up. I definitely experienced this as a young mother, in my early career at another company.

Isolation from other women. Studies have shown that women who have encountered discrimination early on in their careers often distance themselves from other women. This isolation can be problematic from a professional and personal standpoint, while also impeding our ability to mentor other women. More specifically, women of color may worry that engaging with colleagues of the same ethnicity or race may be negatively perceived by their other colleagues.

There is no silver bullet to solving these issues. However, Raytheon Technologies serves as a founding partner for the Women of Color in Engineering Collaborative funded in part by the Society of Women Engineers, and both organizations strive to address these issues. This partnership has begun to uncover that one good place to start is by developing objective metrics that are quantifiable, and then holding organizations and leadership accountable for meeting those metrics. This includes:

Urging men and women to work together to address these issues to ease the burden on women of working on solutions in isolation;

Ensuring minority employees have access to mentorships, sponsorships, and grants;

Ensuring minority employees have access to leadership positions and professional development tools; and

Identifying barriers and creating specific plans and metrics to break them down.

8. What are the “myths” that you would like to dispel about being a woman in STEM. Can you explain what you mean?

The most common myths about being a woman in STEM are based on the biases I outlined above. Most prevalent are questioning a woman’s expertise because of their gender or commitment to their role because they are a mother. Many women in STEM face these biases every day and steps must be taken to improve working conditions and social norms.

What are your “Five Leadership Lessons I Learned From My Experience as a Woman in STEM” and why. (Please share a story or example for each.)

Know your self-worth. As women, we need to fully know and understand our self-worth and value so that we can ensure that we are asking for the right salary and for the same opportunities as our male counterparts. This also involves having open and honest conversations with our male colleagues who may be privy to different resources. For example, I once found out through a male friend at work that I was being significantly underpaid at a previous job. Once I knew that, I took action to rectify the situation.

Continue to find ways to grow. You may already feel like you’re at the pinnacle of your career and are in a good groove, which is great. Speaking from experience, there are always ways to grow and further develop your skill set to best prepare yourself for what’s around the corner.

Continue to challenge women in STEM. Along the same lines, leaders need to make sure they continue to challenge women in STEM with diverse assignments that require them to learn and develop skills. I have found this is an opportunity that is not extended to women as often as it could be.

Work to connect women with great sponsors and mentors. My mentors are a resource that I’ve truly valued throughout my career. Whether male or female, they are a source of invaluable, tangible feedback and support.

Invest in leadership development and executive coaching for women. This gives women more opportunities to work their way up in organizations and eliminates barriers to their success. An adequate investment to ensure that there are development opportunities and a pipeline for women goes a long way and positively impacts retention.

What advice would you give to other women leaders to help their team to thrive?

I would say encourage your teams to hone their talents and skills, strive to learn new things and lead by example. Present skill development as a value-add and objective not just for the individual but for the team and company at-large.

What advice would you give to other women leaders about the best way to manage a large team?

Even though your team may be large, be sure to find ways to connect with the individual contributors. With a large team, it can become difficult to connect with your direct reports regularly, but it’s important to have some connection. In these instances, I recommend making quarterly or biannual one-on-one connections with your direct reports, and more frequently where feasible. At the end of the day, having a personal connection with your direct reports inspires them to feel like they are a part of the team, provides them with consistent coaching opportunities and exposes them to senior leaders. I find this also inspires high productivity and effectiveness.

Is there a particular person who you are grateful toward who helped get you to where you are? Can you share a story about that?

As I mentioned above, my parents and family played a large role in helping me get to where I am today. They truly ignited my passion for math as a child and helped support my love for the subject throughout the early years of my life. Their support and guidance ultimately set me up for success throughout my career. In addition, the professors that I mentioned earlier have also helped shape how I see the world.

How have you used your success to bring goodness to the world?

One of the most rewarding aspects of my career has been my mentorship work. I currently mentor professional engineers, data scientists and student interns — including those at the Johns Hopkins University and University of Texas, Dallas — on machine learning and cybersecurity projects.

I also participate in and support several societies and committees that work to advance professional opportunities for women and minorities in STEM. I am also a subcommittee member of the Society of Applied and Industrial Mathematics Industry Committee, looking at programs that could help build a talent pipeline for applied mathematics. In addition to that, I’m an advisory board member for the Center of Excellence in AI/ML at my alma mater Howard University, helping guide and mentor students’ research.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

One cause that’s extremely important to me is ensuring that workers are paid a living wage. If accomplished, it will positively impact many aspects of our society. Making a fair, living wage enables individuals and families not only access to the basic human rights of food and shelter, but also provides them the freedom to make decisions that will benefit themselves and their community. When you make a living wage, you can begin caring beyond yourself, have freedom of thought, and are less stressed — leading to your health improving, too. I think ensuring fair wages for workers would help solve many issues faced by communities around the world.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite quote is from the Bible: “So you must go to people in every country in the world. Teach them how to become disciples. Baptize them by the authority of God the Father, his Son, and the Holy Spirit. Teach them to obey everything that I have taught you. You can be sure that I will be with you always. I will be with you until the end of time” — Matthew 28:19–20 EASY.

This quote is important to me because it focuses in on my top priority, which is the authority of God, Christ and the Holy Spirit. This quote speaks to how we should be globally minded, show love and emit peace throughout the word. And this is something we should think about in the way we communicate with every single person, regardless of their stature, position, career choices, where they live in the world or where they were born.

Is there a person in the world, or in the U.S. with whom you would love to have a private breakfast or lunch with, and why?

I would love to have a conversation with Warren Buffett. Specifically, I’d love to better understand his motivations, investment choices, and business insights, and learn more about his philanthropy. I’d also be curious to learn from him how he’s gotten to where he is today and his advice on affecting that kind of change in my own life.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Inspirational Women in STEM and Tech: Dr Nandi Leslie of Raytheon Technologies Engineering Fellow… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women In Wellness: Dawn Russell of 8Greens On The Five Lifestyle Tweaks That Will Help Support…

Women In Wellness: Dawn Russell of 8Greens On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Keep it simple. Less is more. The wellness industry is so overly saturated at the moment, it is difficult for consumers to know what to do when. It is costly, time consuming and ever changing. Since I created a wellness brand long before it became this trend, major retailers have asked me for guidance on how to launch their wellness departments. I always say keep it simple and focus on efficacy, efficacy, efficacy.

As a part of my series about the women in wellness, I had the pleasure of interviewing Dawn Russell.

Dawn Russell is a health leader, entrepreneur, mother, wife and cancer survivor. In 2015 she founded 8Greens after recovering from stage III cancer, having been the first patient at Memorial Sloan Kettering to forgo Chemo-Radiation and exclusively do integrative medicine. During her recovery Dawn learned the power of real greens, and was committed to making greens easy, tasty, and accessible for anyone, anywhere, any time. After five years and 264 prototypes to make the world’s first real greens effervescent tablet, Dawn brought the brand to market, which now also offers the world’s first greens gummies, world’s first real greens chewables, and world’s first real greens lollipops.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

At age 25, I was diagnosed with stage III cancer. During my fourth surgery, I got a bone infection that changed the course of my life. I could not do chemo or radiation, so after years of traveling the globe researching and trying complementary treatments, I returned to my apartment in New York City, and turned to the basics of nutrition. Through this process, I learned the power of greens first-hand. This was long before any wellness trend or kale fad. I survived and committed myself to creating a way for everyone to get their daily greens in a tasty, easy way. Five years and 264 prototypes later, unbeknownst to me, I had launched 8Greens.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

Trying to solve a problem rather than launch a business was my best naivety. My intention was solely focused on getting more greens into everyone. The CDC reports that 87% of Americans do not get the minimum amount of greens daily, which is approximately a cup. Lowering this statistic was my mission. Once 8Greens exploded into greater success than my wildest imagination, business had to prevail. I fight daily to lead with my mission, rather than with business.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I launched 8Greens, I had no idea I was starting a business. I was solely focused on the efficacy of the product. I would change nothing from when I was first starting. My lessons came later. I launched in all 119 Nordstrom stores with not a single merchandising unit or marketing asset. We sold out in 3 days. The product spoke for itself.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

We are the world’s first REAL GREENS effervescent tablets, gummies, chewables and lollipops. I worked tirelessly to create all of them. I am constantly reminding myself to keep focused on my mission, rather than copycats or the business at large. Customers are savvy, they know quality.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

  1. Drink 8Greens daily in the morning to start the day.
  2. Flaxseed sprinkled on any food gives instant mega nutritional value.
  3. Epsom salt baths are not only enjoyable but hugely beneficial for both detoxing internally and softening the skin externally.
  4. Try acupuncture. It is a life changer.
  5. Try putting 8Greens into any recipe that includes a liquid ingredient. Soups, cocktails, marinating fish, even birthday cakes or brownies. You and your family will be getting greens without even knowing it.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

Keep it simple. Less is more. The wellness industry is so overly saturated at the moment, it is difficult for consumers to know what to do when. It is costly, time consuming and ever changing. Since I created a wellness brand long before it became this trend, major retailers have asked me for guidance on how to launch their wellness departments. I always say keep it simple and focus on efficacy, efficacy, efficacy.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. It is a long marathon. Pace yourself.
  2. After your children, it will be your greatest contribution in life.
  3. It will be your work and EITHER motherhood or a social life. Obviously, I picked motherhood. But I do miss a social life at times.
  4. Keep your eye on your sandbox only. Do not give a second thought to copycats.
  5. Take care of yourself to endure the long marathon, and always stay you.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Sustainability is a responsibility we all share. 8Greens Gummies jars are made of postconsumer resin, and our Tablets tubes and Lollipop wrappers/sticks are recyclable. When launching a product, I start with the efficacy, which for us means that all of the real greens ingredients are from the farm into the product, and then I end with the sustainability of the packaging. Both the beginning and end of the process matter.

What is the best way our readers can follow you online?

8Greens.com@8greens

Thank you for these fantastic insights!


Women In Wellness: Dawn Russell of 8Greens On The Five Lifestyle Tweaks That Will Help Support… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Helen Lee And So Young Cho of leVerden On The Five Things You Need To Thrive and…

Female Founders: Helen Lee And So Young Cho of leVerden On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

Sourcing and supply chain management is key yet is very difficult to manage as it runs under a strict calendar. Moreover, working with smaller local suppliers can sometimes be extremely challenging as some can turn out to be unreliable. There has to be a lot of research done and back up plans put in place before you can land on the correct partner.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Helen Lee and So Young Cho.

Founders Helen Lee and So Young Cho combined their passion for curating traditional wellness practices from across the globe to create leVerden. Their personal experiences of healing guided their shared path forward — Helen through spiritual journeys at Ayurvedic and shamanistic retreats, and So Young through relaxation therapies after intense athletic training. Though former fashion executive Helen lives in New York City and So Young is an accomplished businesswoman in Seoul, they remain fast friends, united in their desire to help others discover a place of purity, ritual, and healing within themselves.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Helen: When So Young and I reconnected after the COVID-19 lockdown, we didn’t quite expect to create a beauty brand. But our 20-year friendship led us down a familiar path of shared sensibilities — design, fashion, art, culture and creativity — and soon we were discussing a body care line based on the five senses that would lift us out of the doldrums of the previous year.

Can you share the most interesting story that happened to you since you began leading your company?

So Young: Originally, we had a different brand name, but while we were waiting for trademark registration, we decided on both the logo design and the brand concept and finished all the brand design. Six months into it, the trademark registration was rejected. As a result, we had to restart the process of branding, spending a lot of money and time designing the new brand name and concept. It was our first time doing it, so we didn’t know registering the trademark was such a challenge, and as we went through these things, we learned a lot that required more research, needed expert help, and spent a lot of time registering my trademarks.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

So Young: Our brand concept is to introduce new ingredients to our customers, so we are always looking for surprising and interesting sources, the first of which is bamboo salt. In fact, I didn’t think it would be difficult to source bamboo salt because it is a common ingredient in Korea. After some research, there are places where bamboo salt is produced in large quantities, but we knew that it was mainly made by a small company operated by monks. Much like the trademark issue, six months into developing our product line the supplier decided not to sell to us. So in our minds we were meant to launch in June 2021, however we found ourselves without a brand name nor an ingredient to launch with. It was quite stressful at the time but in hindsight it’s quite funny.

From this experience, we learned that anything and everything can go wrong! After a few months of tracking, I was lucky enough to meet a monk kind enough to work with us. The competition in the market is so intense that I continue to look for new wonders, but I have already learned that sourcing is very difficult even if I have a good idea.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Helen: I wish to express my gratitude to Anna who was my mentor for 15 years. She has shaped me to be the person I am today professionally. I met Anna at the beginning of my career at Michael Kors in 2005. She was the President of Handbags and Footwear, and I was only an intern at the time. She took me under her wing and taught me most of what I know today when it comes to running a business. It was hard training but without her, I wouldn’t have challenged myself to grow into the person who I am today. Even to this day, I will channel her whenever I’m feeling stuck. It’s probably not imaginable nowadays but fashion back in the day was very demanding, often we would work 6 days a week/15–17 hours a day…. This was done because we were all very passionate about the things we were building. Our teams used to travel 4 times a year to Asia (every 12 weeks) and would pack Japan, China, Hong Kong and South Korea all in less than 10 days. I don’t know how I did it but can only say, we were able to because we had a strong leader that kept us motivated and we were acknowledged and rewarded generously. Because of those experiences, I have become a leader in my own way.

So Young: When I was in Korea, I ran an interior design firm and thought I had built up a lot of experience and in my 20’s, but once I came to the U.S., after taking a few years off work to parent, along with having some issues with the language barriers, I didn’t feel confident about starting work again in the United States. Helen, who had over 15 years of experience in the fashion industry and had brilliant ideas, was able to make me believe in myself and inspire us to start a leVerden. I sometimes think about whether I would have started working again now without Helen and I thank her so much.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

Helen: I grew up in a family where it was typical for women to be business owners. In her early years, my mother was a dancer and traveled around the world in the 1950’s and 1960’s which was uncommon for women to do during that time, and she was also a business owner herself. As a result, it was easier and more natural for me to follow that path. Even as a child growing up in Korean culture, I remember our play dates were about being a wife and taking care of husbands and children (at least in our generation). It’s only recent that women are now beginning to find their voices and making choices on whether to pursue a career vs being a housewife.

It’s only been a short history for women sitting in leadership roles and to make it even more challenging, women continue to be expected to become the default parent. Taking care of children is a full-time job on its own, how are women expected to strive in this type of environment?

Lastly, it is still very much a “boys club” when trying to access funding because VC Funding and investment firms are still very much a male dominated industry.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Helen: I once read in an article that 42% of Entrepreneurs in the US are female business owners. That represents close to 50% of business owners which is an unequal comparison to only 20% of funding spread to women founders.

I think some of the ways that we can help women overcome these obstacles include:

Providing affordable childcare services during the day when parents are out to work.

Public education/majors starting in Highschool to promote VC and Finance industry. One of the challenges I feel with these industries being male dominated is that women only find out about these types of jobs when they’re in college or during MBA where men are taught at a very young age from their brothers, fathers, and inspirational male figures to be able to imagine these positions.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Helen: While I don’t believe that it’s my place to tell any women what they should or shouldn’t do, I have to say that for me I never imagined myself becoming a founder. I had a very successful career path and probably could have pursued it for much longer. But I made the decision to pivot and try something new. In the beginning, I had to train myself to be confident in the decisions I made and to be strong for the team that I’m leading. Much of it was a learning curve and still is but it’s a way for us to have full control of the decisions we make. And it’s been great to be able to practice my creativity and be able to communicate my thoughts to the world. It’s kind of exhilarating, especially after marching to someone else’s beat for 15 years.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

So Young: There is an expression in Korea, “An old virgin who has yet to marry only works and counts” This is a stereotype describing how women who only focus on work can miss the boat on marriage should instead pursue a family. There was a time in Korea, when it was thought that the only way for women to achieve success was by clinging onto work. However, I think the mindset has shifted and there is a way for women to balance work and their personal lives and there is room for a gentler version of a businesswoman.

In Eastern culture, the concept of purity is like the flow of water, as the saying goes “go with the flow”.

Business is much like moving with the flow, it’s only when you fight against the flow that you tend to get stuck.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Helen: One must train oneself to have a tremendous amount of resilience, discipline, and determination when running your own business. As a founder, you are the captain of the ship, you can either sink or sail the ship, there is no one telling you how to do it, you sort of need to figure things out on your own. I guess in this sense there is a greater risk of failing. The biggest trait I feel is important to become a founder is not being afraid to fail as there will be many little sequences of failure along the way as you create your own project.

In a “regular job” it’s easier as a lot of the work is already mapped out for you and in most cases, you work with a predetermined schedule and role. Anyone who wants to be on the safer side is more cut out to hold regular jobs.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

So Young: No matter how close of a friend you have, there is always a risk of losing that friend over business. Fortunately, Helen and I have similar styles, design tastes, and ideas and as a result it is easier to work with each other. But this is not to say we don’t have differences and sometimes have conflicting views over different ideas. Whenever I do, I always think about whether what I want is a business or a friend, my answer always seems to be friend. And therefore, when there’s an issue we have a mutual understanding of our priorities and are able to move forward. Growing up as conservative Korean, it’s not easy for me to express my thoughts, whereas Helen, who was born and raised in the United States, is very used to self-expression. Helen helps me express my thoughts periodically in regards to partnerships and business relations. We often try to have open conversations and freely discuss and plan out next steps so there is not the slightest misunderstanding. So far we continue to be very good friends and business partners.

It takes a lot of money, time, and effort to create a brand. It took more than a year to launch leVerden, and it took a lot of money and effort to design, produce, and so on. But the fact is, it’s not all about launching the brand, there is also a waiting period before the brand receives recognition to be able to leave a stake in the ground. We have to constantly remind ourselves to be patient.

At the initial stages of a business, it is in our nature to recruit people that are closest to us for various reasons. But as time passes, you might find it difficult to sustain these relationships. At some point, you must weigh out the pros and cons of these relationships. From my experience, it is best to hire the talent that is suitable for the business.

Sourcing and supply chain management is key yet is very difficult to manage as it runs under a strict calendar. Moreover, working with smaller local suppliers can sometimes be extremely challenging as some can turn out to be unreliable. There has to be a lot of research done and back up plans put in place before you can land on the correct partner.

The balance of work and my life is super important! I am a mother of 2 children, a wife, a founder of a business, and a person who values my personal life very much. I’m working with a schedule that honestly requires multiple bodies to pull off, I need to make time to ensure my body is healthy and fit with Pilates and golf, do business work, help with housework and homework for my 5th grade daughter. In the end, what I do is get up earlier and sleep later. Try to fit a variety of things in your schedule other than just your work including exercise time and the time needed to spend with family as much as possible. I would recommend doing your best to not interrupt or disturb your partners as much as you can, my partner Helen and I try to implement this by doing things like not calling each other after 8 p.m. on Sundays. My career and business are important, but my time with my family and my personal time are even more important.

How have you used your success to make the world a better place?

Helen: I really find what is happening with the planet to be very sad. I love the beach but I’m afraid one day the younger generations will not be able to enjoy all the beauties I have seen and experienced. Sadly, the world is deteriorating.

We want to be able to alleviate some of the damage that is being done by creating a business that has a sustainable mindset, therefore we design with a circular mindset. The other point I want to touch upon is we want to be able to support some of the indigenous communities out in the world by buying ingredients directly from the indigenous farms and NGOS who help build some of these communities.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

So Young: In Korea, a close friend published a book about 12 years ago. The title of the book was “I Make Good Money.” At the time, I thought that people with immense wealth and success were only looking ahead, thinking of their own interests. I thought then that would be the only way that I could succeed, but this book changed my perspective. I want to have a good influence on the world as it revolves around our business by not prioritizing money first. I truly believe that success is built on being enthusiastic, practicing good business, and respecting your surroundings and the people around you. Creating a fun and respectful atmosphere builds positive energy which transfers from one person to the next.

If I could inspire anything it would be for businesses to not say they are doing something positive but also back it up with more action. For example, our small business is committed to sustainability, therefore we have prioritized planting more trees, donating to eco-friendly and environmentally conscious projects and building products that use cleaner and more recyclable materials.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Helen: There are two figures that I came across in recent times that have inspired me greatly, Rose Marcario and Simone Sinek. But if I had to choose just one, I would be so grateful if I ever had the chance to meet Rose Marcario in person.

I don’t even know where to start when I’m trying to answer the why… She’s so charismatic and humble at the same time. There was an article published by the NY Times last year where she speaks about one of the reasons why she left Patagonia and how her next goal in life is to use business as a force of good instead of evil and greed. And then she continued to speak about the Vedic system and the four stages of life, where the third stage in life “vanaprastha” is to go into a forest- which is the stage she is in, to become an adviser and a teacher and let the next generation take the reins of the responsibilities.

This has always been her attitude in the way she leads one of the most influential companies in the world and has been such a strong activist at the same time. When I see people like this successfully running their businesses, I feel motivated to become a better person.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Helen Lee And So Young Cho of leVerden On The Five Things You Need To Thrive and… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Ana Gonzalez Herrera On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

Take your time to choose your core team. Glow’s COO and I spent over 5 months getting to know each other before she joined the company. It was a deliberate process to understand if we were a good fit — not just from the experience / skill set perspective, but most importantly, from a values perspective.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Ana Gonzalez Herrera.

Ana is a global executive with 15+ years of experience leading and growing Personal Care, Beauty and Wellness corporations, SMBs and start-ups worldwide. She spent her career building & growing international brands. Ana suffered from stage IV Endometriosis for years, struggled with extreme PMS, went through five surgeries, infertility, and surgical menopause. She decided this obstacle in her life would fuel her mission to help others by increasing awareness and creating products for hormonal imbalances.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I often say I am just starting to connect the dots of my professional life, applying everything I have learned over the course of 17 years in the personal care and beauty industry — although it’s a very different story when you have to build something from scratch! Through my personal experiences it became deeply evident to me that what we go through as women is burdensome, suffering in silence is far too common, while desperately lacking plant-based remedies. After dealing with the ramifications of Stage IV Endometriosis for years and going through extreme PMS, infertility, five surgeries, surgical menopause, and severe reactions from IUDs and HRT, I was driven to create natural solutions that support hormonal imbalances and symptoms, no matter the age or phase of life — and without the side effects of what the pharma industry currently offers.

Knowledge is the foundation of everything, so my first port of call was to create a free platform with clear and well-researched information to help us all understand the depths of hormonal health. Hormone University was launched during the Pandemic to provide supportive content to educate ourselves and ask the right questions when we go to the doctor. The next phase was about creating products that would target symptoms we experience due to hormonal imbalance at any stage of our lives. After two long years of research and very hard work, Glow Botanica was born!

Can you tell our readers what it is about the work you’re doing that’s disruptive?

At present, our choices as women are limited when it comes to relieving our symptoms — whether from PMS or menopause, and the pharma options (from painkillers to the Pill or hormonal treatments) can cause unwanted side effects.

After consulting with brilliant doctors, we created a line of topical products and other solutions based on Naturopathic principles. Every product we create targets symptoms in an effective and natural way. To really set ourselves apart in the market space, we conducted a study prior to launching our main product. I wanted to be able to tell our consumers we did our homework with integrity and were not just impulsively launching another product in the market. This meant further investment and delaying the launch for over four months, and it was well worth it.

The study involved two cohorts of women going through PMS and menopause. After two months of continuous use of our main product — Tummy butter — the results were outstanding. It demonstrated an average of 64% improvement in symptoms. I cried so much that day. It was one of the best, and most cathartic moments of creating Glow!

There is no brand with our value proposition and formulation approach out there. We are addressing 80% of the adult female population! No matter what goes on in the world, we go through hormonal imbalance in our reproductive and menopause phases.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

We made a lot of mistakes! During the first year we were relying on my savings and some family help, so we were in complete bootstrapping mode. We had to find a freelancer on a budget to create a temporary website for investors whilst we were creating the brand. We went through three different freelancers and the process took 3x longer than expected, so it became an “expensive” mistake due to the time it took. What we learned: It’s okay to invest a little more if it is going to save you weeks of frustration. Take the time to check for references and understand capabilities in depth before you engage them to do work for you!

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I am thrilled to share this part of our journey. We have been immensely fortunate to have incredible, brilliant mentors. It was clear to me from the start I had to surround myself with the best advisors.

My mentors Jelena Zec and David Pascual taught me about capitalization tables, raising money, agreements, and negotiations — Jelena comes from Unilever Ventures and pioneered the women’s wellness space investment focus there. She has invested in numerous startups from the other side of the table and loves supporting founders. David is a successful former founder and investor himself. He has his own fund and is a former CFO. I had absolutely no idea about fundraising, creating an impactful deck, learning the investor’s language, or how to get the right introductions, and beyond that how to approach them. They have been great teachers and I have learned so much from them throughout this process.

MZ Goodman comes from digital growth at Glossier and Goop; she is not only a very smart advisor, but she is also a wonderful community builder who has provided me with introductions, interviewed key members of the team, and given us brilliant and honest feedback. Jose Maria Palencia is the former CEO of World Duty Free — say no more. I could go on and on!

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

Disruption is positive when you are creating something new that the world truly needs. Solving a problem is one of the most rewarding experiences despite the hardships of creating something from the ground up. It’s hard to launch innovation because it requires a lot of energy and investment to educate the consumer. There will never be an individual successful enough to independently make the world a better place. I wish all entrepreneurs and opinion leaders would combine forces, and unify their agenda by putting egos aside and truly concentrating their efforts toward common goals that would benefit society as a whole.

Despite the fact almost every woman has hormonal issues — they still need to discover they have more options than what the market is currently offering — it is our job to let them know we are there.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

“Be careful with the unreasonable.” A huge lesson about investors wanting to squeeze extra steps and not respecting the value of your business. Dragging you on, changing their mind. Run.

Be patient. Sometimes what may seem like the worst outcome can be your best one. I had one investor who offered 50% of the capital we needed right at the beginning of fundraising, but the terms were outrageous. I declined, and while insanely hard, it was the best thing I ever did.

Take your time to choose your core team. Glow’s COO and I spent over 5 months getting to know each other before she joined the company. It was a deliberate process to understand if we were a good fit — not just from the experience / skill set perspective, but most importantly, from a values perspective.

We are sure you aren’t done. How are you going to shake things up next?

It’s just the beginning for us. We want to partner with big corporations to raise awareness about the importance of women’s hormonal health. Employers should be aware of what women go through in order to create a safe place and offer the right wellness policies. We do not need to continue suffering in silence because of fear of judgment or job repercussions.

We are also looking to partner with brilliant retailers to create a hormonal wellness category with the goal of providing women with the best resources in addition to guidance and direction as they shop.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

Funding. We still have a long way to go.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

It’s really hard to pick one. I take my growth and learnings from my dad, founders I admire, and several books that have shaped my thinking in different ways. I love Tony Robbins. I went to a three day seminar in London when I was 23 yrs old and he wasn’t as well-known in Europe. I remember the ticket was expensive, but the sales guy was relentless and I even convinced a colleague to come with me! I conquered one of my fears by walking on those burning coals! It was an incredible feeling and made me believe anything is possible. I am of the opinion that if you reframe your thinking, you can change your life, and it all starts with your own psychology and mindset. I watch attitude more than experience when we hire — experience can be taught, attitude and mindset cannot. Top books: Mindset by Carol Dweck, The Speed of Trust by Stephen Covey ,and The Obstacle is The Way by Ryan Holiday. For founders out there looking to raise for the first time: Fundraising by Ryan Breslow.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Influence is, in my opinion, overrated. Individuals have access to information and have the tools to make themselves heard. I would simply encourage everyone to keep their critical sense alert, challenge the status quo, and never take anything for granted, even if it comes from people that they consider a “person of influence”. For us it’s all about supporting women with education and providing relief with products. 80% of the adult female population experience hormonal imbalance, — that’s 3.3 billion of us! We truly are just getting started.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

‘Where focus goes, energy flows’ — Tony Robbins. We can reframe any situation or circumstance by repositioning our thinking and focusing energy on what serves us.

How can our readers follow you online?

@hormoneuniversity and @getglowbotanica

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Ana Gonzalez Herrera On The Three Things You Need To Shake Up Your Industry was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.