Amy Wong On How To Thrive Despite Experiencing Impostor Syndrome

An Interview With Candice Georgiadis

Recognize when it’s happening and name it. Consider the feeling of Imposter Syndrome as valuable information. It’s telling you that you’re actively believing you’re inadequate at that moment.

As a part of our series about how very accomplished leaders were able to succeed despite experiencing Imposter Syndrome, I had the pleasure of interviewing Amy Wong.

Amy Eliza Wong is a certified executive coach who has devoted more than 20 years to the study and practice of helping others live and lead on purpose. She works with some of the biggest names in tech and offers transformational leadership development and internal communication strategies to executives and teams around the world. Her new book is Living on Purpose: Five Deliberate Choices to Realize Fulfillment and Joy (BrainTrust Ink, May 24, 2022). Learn more at alwaysonpurpose.com.

Thank you so much for joining us! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your backstory?

Yes, thank you. As a child I was obsessed with math and piano. I studied (and taught) both through high school and college, got my degree in mathematics at UC Berkeley, and ended up in the tech industry for 10 years at Sun Microsystems. Throughout all my roles at Sun, I recognized the common denominator that thread throughout my life in my passions, my studies, and all my different positions — whether as a program manager or UI architect — was my fascination for how people perceived and interpreted information at hand.

I recognized that I had a gift for being able to identify what others didn’t know about what they didn’t know that kept them stuck and unable to move forward. I was able to reflect those unknowns back to them in a way so that they could derive truths for themselves and catalyzing real learning for transformation.

When my first child was born in 2008 I had a massive breakthrough moment and I committed to embodying my true gifts, not just to achieving goals. I went to graduate school and got my Masters in transpersonal psychology simply because it was fascinating and my heart knew I needed to study it. That’s when coaching “found me.” Every day since that discovery has been nothing short of a miracle. No part of what I do is “work,” but instead is a way of being and a gift I get to experience every day.

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take-aways’ you learned from that?

In 2013, a drug and rehab center in Sacramento inquired into my coaching and asked if I did group coaching. At the time I didn’t but I very much wanted to. I was brutally honest and said, “No, but I’d love to!” They decided to take a chance on letting me run their group coaching sessions once a week for 2 hours with 30 clients in a room at a time. When I learned that each week I’d have some new faces, while others would have graduated, I knew I was in for a challenge. That meant that I could never rely on a regular program or “schtick” — it would always have to be fresh and new. Despite the imposter syndrome I felt with doubts that I’d be up for this task, I pushed through the discomfort. It was so uncomfortably exciting that I knew I was meant to do this work.

I coached for that drug and rehab center and their other locations for over a year and it has been the best part of my coaching career. I learned so much about the human spirit, connection, and resiliency, and I learned a ton about myself and my facilitation abilities. The big aha for me was that the most growth happens alongside the scariest and most uncomfortable opportunities, and I’m not the only one who benefits!

What do you think makes your company stand out? Can you share a story?

I’m typically known for leadership communication coaching, executive presence and public speaking coaching, and for anything pertaining to Conversational Intelligence. But what clients don’t immediately realize is that communication is an effect — or a symptom — of the relationship we have with ourselves. I’ve been told by a few leaders that I coach in three dimensions and that my approach is multifaceted, providing the space to make sense of the totality of one’s experience.

For example, I had a startup founder come to me to improve his executive presence and improve his pitches. The journey to get to that improved state of authentic confidence and compelling delivery involved transforming aspects of his relationship with himself. We reworked the scaffolding of his mental models and beliefs, and strengthened his relationships through improved conversational intelligence. After a short and very successful engagement he said that it felt like “coaching on steroids” and “therapy for his soul.” His transformation was a real shift, not just a quick fix.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Hands down that’s my husband, Arnold. When I told him I wanted to quit my amazing job in tech and go to grad school and get my Masters in transpersonal psychology with no plan with what I was going to do with it, he lovingly backed me up, no questions asked. His unconditional love and support have made it possible for me to take the big risks to create the successful company that I have today. I couldn’t have done it without his love and commitment to me and to us.

Ok thank you for all that. Now let’s shift to the main focus of this interview. We would like to explore and flesh out the experience of Impostor Syndrome. How would you define Impostor Syndrome? What do people with Imposter Syndrome feel?

An “imposter” is defined as a person who practices deception under an assumed name or character. As a syndrome it’s an experience that some people feel within certain contexts or situations in which they believe they don’t measure up — that they’re actually not good enough to do the job — and that they have everyone fooled. It’s an awful feeling because at the core of it is a consuming feeling of self-doubt.

What are the downsides of Impostor Syndrome? How can it limit people?

A belief that you’re inadequate, not good enough, or not competent is a terrible feeling to entertain, which in itself is a downside. But the weight of that belief is what causes the destruction. The fear, self-doubt, and the consequential inner dialogue take up a lot of inner resources that could be used to navigate accurately, connect authentically, and innovate creatively. With those resources channeled in the direction of self-centered fear we’re not only unable to thrive, but to feel present, grounded and impactful. It’s like trying to run a race with a pair of ankle weights on strapped on. It just weighs you down and keeps you from being ineffective.

How can the experience of Impostor Syndrome impact how one treats others?

I’ve found that there is a range of responses depending on how one reacts to fear itself. On one end of the spectrum, Imposter Syndrome can leave someone riddled with insecurity and afraid of being “found out.” This person will recede and remain quiet. In cases like this, people tend not to share opinions, assert themselves or contribute to the conversation, which is unfortunate because others lose out on a perspective that will add to the job at hand. On the other end, that fear can result in someone over-compensating and desperately attempting to prove themselves worthy. They come off as arrogant and step on others’ toes in the process, stealing credit, bull dozing others in conversation, and so on.

The common thread that runs through the spectrum of responses is that all acts are based out of fear. When fear is running the show, it’s easy to lose awareness of our impact on others. When we’re not mindful of our impact, we can cause unintended consequences, drive others away, or cause others to lose trust in our abilities.

We would love to hear your story about your experience with Impostor Syndrome. Would you be able to share that with us?

When I first joined IDEO in 2011, I had to be mindful of the difference between self-doubt and doubt. I’d been in the technology industry for 10 years and entering into the design industry was a whole new ball game. While I knew I was hired for my coaching and facilitation ability, I still felt like I was a fish out of water not having had any experience in design. I had to actively orient my mindset out of self-doubt and objectively look at the knowledge gaps I could close. Forcing myself to look objectively at what I knew and what I didn’t know, and also recognizing that it was going to be a process to identify what I didn’t know that I didn’t know, was a process that kept Imposter Syndrome as an option to entertain, not a way of being. I had to actively work not to choose it.

Did you ever shake the feeling off? If yes, what have you done to mitigate it or eliminate it?

Yes, fortunately. It took me reminding myself that there is a difference between self-doubt (doubt in my inherent capability or capacity) and doubt (question about what I objectively know and don’t know). It took reminding myself that doubt is healthy and my job was to close knowledge gaps and skill gaps. I had to remind myself that there was no room to doubt my self, and I would often recall the image of adding weights to my body while running a race just to remind myself how futile self-doubt is.

In your opinion, what are 5 steps that someone who is experiencing Impostor Syndrome can take to move forward despite feeling like an impostor? Please share a story or an example for each.

1. Recognize when it’s happening and name it. Consider the feeling of Imposter Syndrome as valuable information. It’s telling you that you’re actively believing you’re inadequate at that moment.

2. Make the distinction between self-doubt and doubt. Ask yourself if it’s worth entertaining a belief that you’re not good enough — doubting yourself — or if it would be more constructive to objectively look at what you know and what you don’t know. (When asking yourself this intentionally, you’ll always opt for doubt over self-doubt!)

3. Remind yourself that as a human, there’s no way to be perfect and no way to know it all. Your job is to remove the unnecessary weight of limiting beliefs and show up and do the best you can. Also, decide that your best is enough.

4. Affirm that you’re already whole and complete. Not perfect, but capable, resourceful, and resilient.

5. Actively practice a growth mindset. Seek feedback and honor it as information that you’re on track, not evidence of your worth! Use feedback as a way to continually improve and create positive impact.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂

I want everyone on the planet to know that they’re whole, complete, worthy, deserving, and enough. My life’s mission is to help heal the planet by minding the relationship each person has with themselves. The moment one knows themselves as worthy, whole, and complete and practices true unconditional self-love, they see others and the world with true, real, eyes. Compassion, care, and understanding emerge. That’s when the world starts to heal.

We are blessed that some very prominent leaders read this column. Is there a person in the world, or in the US, with whom you would love to have a private breakfast or lunch, and why? He or she might just see this, especially if we tag them 🙂

I’m really inspired by Carla Harris. She’s an incredible force in the world, a positive influence, and a role model for what’s possible for women. She exudes wisdom, kindness, and compassion and has a lovely presence of warm authority. Not only am I certain I would learn a ton from her, she feels like she would be a really good friend. 🙂

How can our readers follow you on social media?

Linkedin: @amyelizawong

Thank you so much for these insights! This was so inspiring!


Amy Wong On How To Thrive Despite Experiencing Impostor Syndrome was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women In Wellness: Kiele-Jael Stanton On The Five Lifestyle Tweaks That Will Help Support People’s…

Women In Wellness: Kiele-Jael Stanton On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Shift to focus on your energy system. Your energy system is the primary system in Traditional Chinese Medicine, and it rules the body and all other systems: digestive, nervous, circulatory, urinary, lymphatic, endocrine, muscular, skeletal, reproductive, and respiratory. You need energy to get all other systems to respond and function properly. Doing this simple shift to focus on the energy system as a whole will help you understand your body’s health from a holistic point of view.

As a part of my series about the women in wellness, I had the pleasure of interviewing Kiele-Jael Stanton.

Kiele-Jael Stanton aka The Sensual Chef is a certified Health-Supportive Chef, Sensual Culinary Guide, and the founder of Kiele Jael Wellness. Kiele’s approach takes a new spin on traditional food wisdom, where she combines her love of food education, cooking, wellness, self-love, and sensuality, into one delicious experience that teaches women how to take care of themselves through nourishment.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

I started my business in the culinary, health, and wellness worlds because I saw a need for the type of work that I do. I noticed that there weren’t many chefs that taught holistic healing, self-reliance, and culinary skills all in one. My business came about due to my own past experiences where I focused on root-cause healing, sensuality, and slowing down in order to bring myself back into alignment.

I was born and raised on the beautiful island of Guam. I was always fascinated with food because I had always loved the feelings I got while cooking. It is also the central aspect of my island roots. Cooking, to me, sparked curiosity, showed immense skill and was a language of love. I moved to Brooklyn, NY from Guam in 2000 right after high school to attend Pratt Institute. I graduated in 2004 with a communications design degree and immediately got a job in the fashion industry designing handbags and accessories. I worked as a handbag and accessories designer for 15 years. It was a fun, adventurous, lucrative career where I worked really hard and hardly ever had time for play. My life revolved around work. I traveled 6 months out of the year, and created new collections constantly. I suffered from overwhelm, burnout and fatigue often; needless to say it was a high-stress environment, and I embodied the hustle lifestyle fully. My self-care routine was non-existent and my idea of health was skipping breakfast, eating a low calorie salad at 2pm, and working on the weekends.

In 2008, everything changed. I suffered from metal poisoning that left me sick and in need of some self-care, self-love, and nourishment prioritization. The metal poisoning left me with rashes and lesions from head to toe, epilectic twitching, damage to my nervous system and digestive system, and a sense of feeling ill 24/7. Doctors had no idea what was wrong with me and only gave me different steroid medication that suppressed my symptoms but made me more ill. After 7 months, multiple biopsies, and no answers, I finally discovered the thing that was poisoning me — my braces. Months prior I decided to get braces to straighten my teeth, not knowing that I was allergic to nickel, which was 15% of the brace system in my mouth. I immediately got them out and decided I needed to try something different. I was feeling limited and agitated that I couldn’t rely on myself to heal. Turning my negative into a positive, I decided to focus on that and found health-supportive cooking.

I got off all prescription medications and learned everything that I could about food and healing. Within a year I was 100% healed, and proud I did it naturally. My inflammation went away, my skin was glowing, and my digestive and nervous systems finally healed. One of the biggest takeaways that I learned from this experience was how crucial it was to not only eat certain foods, but that cooking was an integral part of the process in my healing journey. Cooking gave me confidence, intuition, and helped me feel connected to my food and myself even more. I was so thrilled with my results that I wanted to learn more so I could help others discover this power. I saw the need to help women who suffered from illness, confusion, burnout, stress, and overwhelm and wanted to share the benefits of connecting back to themselves through a simple daily tradition that we all need to do: cook.

I decided that I wanted to learn more, and instead of opting for a basic health coaching or nutrition certification, I got the certification and training I longed for from a health-supportive culinary school. There, they educated their students in whole food education and nutritional cooking centered around healing. After my training was over, I went on to study with an eastern medicine mentor and expanded my education in Traditional Chinese Medicine, focused on healing foods and cooking. The one thing that I loved to focus on was how to connect to your nourishment in deep, sensual ways. I realized how disconnected I was from my body where I wasn’t prioritizing my health or nourishment at all. I loved how learning about ancient food wisdom and the energetics of cooking helped me connect to myself in ways that were meaningful and practical. I couldn’t wait to share this with the world.

While still working full-time in fashion, I began part-time cheffing for women’s retreats and working in high-end NYC restaurants on the side. I then became a private chef, taught in-home cooking classes and hosted culinary events in NYC. Although it was fun cooking for events and teaching classes, it wasn’t sustainable for long-term impact. I wanted to create a company that focused on educating women for a lifetime healing and sensual nourishment. The purpose was to teach holistic health from a sensual approach that educates women how to heal for life and cook with pleasure. That’s when in 2018, The Sensual Chef emerged, and Kiele Jael Wellness was created. Through my experience, I saw a need for women to connect to their health through food and cooking, in deeper, tangible, meaningful ways that focused on root-cause healing as a lifestyle.

And now, through my programs, coaching, and online courses, I have helped hundreds of women improve their relationships with food, and become passionate and confident about cooking, to see it as a meditative process. They have been able to mitigate symptoms and even heal illnesses like type 2 diabetes, Hashimoto’s, adenomyosis, PCOS, arthritis, and hormonal imbalances. It’s such rewarding work and I feel honored to touch women’s lives in this way. It’s my mission, passion, and purpose in this lifetime.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

The most interesting story that has happened to me since I started my career is seeing the evolution of sensual cooking and how it has helped so many women. It constantly amazes me that it’s growing and becoming more accepted in society every day. The main takeaway that I received from this experience is that if you truly believe in something, you know it could work, and show up every day, it will flourish and blossom.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The biggest mistake that I have made was not listening to my gut and intuition when it came to big business decisions. For example, at the beginning of my career, I listened to a business coach and public relations group that told me to not incorporate sensuality into my work. They said it would be too confusing for people and they weren’t ready for it. That was back in 2018/2019. But I knew deep down that, even if women didn’t know it yet, this was exactly what they were craving in the kitchen and would make the biggest impact. So after about four months of taking their advice, which felt deeply wrong, I decided to make sensuality the main focus of my work. Since then I’ve followed my gut, worked really hard to get my messaging right, and now the sensuality aspect is what is sought after and actually sets me apart from other health-driven chefs and health coaches around the world. I’ve perfected my craft and expertise with sensuality at the forefront of my purpose, and based on my clients’ transformation, it works and they love it. So, the moral of the story is to follow your gut and listen to your intuition.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

My methods focus on root-cause healing and helping women learn the proper skills to help them heal naturally, nourish themselves with confidence, and take responsibility for their health. It’s not about eating to be healthy, it’s about cooking to heal. There’s a difference.

Remember there is no one diet and no one way of eating for everyone. We all have individual nourishment needs and it’s been my goal to teach women how to eat, cook, and live with balance. To me, if everyone learned this knowledge, we’d be in a much more peaceful, healthy, and vibrant place in our health. We’d also be filled with less anxiety, chaos, and confusion, and more self-love, compassion, and groundedness.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

  1. Shift to focus on your energy system. Your energy system is the primary system in Traditional Chinese Medicine, and it rules the body and all other systems: digestive, nervous, circulatory, urinary, lymphatic, endocrine, muscular, skeletal, reproductive, and respiratory. You need energy to get all other systems to respond and function properly. Doing this simple shift to focus on the energy system as a whole will help you understand your body’s health from a holistic point of view.
  2. Before you start to cook, take the time to ground yourself in your kitchen space. This is especially helpful for individuals with high anxiety, who are workaholics, and constantly “don’t have time” for anything, especially cooking. Try doing a quick deep breathing exercise in your kitchen, set the intention to slow down, relax, and nourish yourself. Reframing the brain to include nourishment as self-love takes practice. If you practice this daily, you’ll feel more calm, confident, and more likely to enjoy your cooking.
  3. Revive your kitchen with new accessories. I recommend investing in five pieces. The first is a beautiful and sturdy cutting board that won’t slip on your countertop and is larger in size. Second is a well-made chef’s knife which is imperative to feeling confident and safe while you prep. Whether you use a German-style chef’s knife or a Japanese chef’s knife, it’s your personal preference. Just make sure it’s sharp and you get it sharpened every six months to a year. A bench scraper (or pastry scraper) is an amazing tool to scrape up any food bits off of your cutting board. I recommend getting a set of kitchen towels to keep on you to wipe your hands, clean up your cutting board, and use while you cook. In my opinion, you can never have enough. Lastly, a set of glass nesting prep bowls are necessary to stay organized and enjoy the mise en place. These are the five pieces that you need to have the perfect prep space set up for you. Having the right accessories will make your experience feel less chaotic and more enjoyable.
  4. Follow your cycle. The truth is women are cyclical. So, in a way, we’re somewhat predictable, if you know yourself well. I recommend following your cycle and getting to know it deeply. Take the time to understand how long your phases are, and how to listen to what your body is telling you, so that you nourish it well during each phase. This is important for hormone balance, mental health, and emotional stability. For your follicular phase, eat flax seeds, avocado, and green vegetables. For your ovulation, eat berries, pumpkin seeds, and fermented foods like kimchi. For your luteal phase, eat sunflower seeds, broccoli, red raspberry leaf tea and sweet potato. For your menstrual phase, have soups, sesame seeds, and nettle tea.
  5. My number one tip is that it’s never too late to start prioritizing yourself and your health. Self-love doesn’t have an expiration date. Sacrificing yourself is not sexy, admirable, or inspiring, and quite literally the opposite. So prioritize yourself daily. ‘Fill up your cup’ so you can feel good about being there for others. I would say the number number one tip for women who want to get started on this journey is to start looking at food not just as basic fuel, but as sensual, energetic matter. Whole, natural food has the ability to heal us in deep ways. It’s important to shift your mindset to not just focus on food as basic fuel, but as an abundance of flavor, texture, nourishment, and energy. By doing that it affects us on deep, emotional levels that help us make better decisions, digest well, feel good, and thrive in our daily lives. This shift is subtle, powerful, and extremely important.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

An annual global Sensual Wellness Seminar held in all the different continents to promote connection to health, nature, and each other. I would love to have different professionals teach seminars to help people take control of their health, become more connected to themselves, nature, and to focus on healing in sensual ways. These workshops would be very practical, such as how to organize and create a community garden, how to teach children to help in the kitchen, and how to focus on healing throughout the seasons in sustainable, practical ways.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

Here are my top five things that I wish someone told me before I started. First is that being an industry disruptor will be a difficult, long road. But if you love what you do, it’ll be fun and adventurous! When you’re creating something from scratch, focus on the long term, not the short term. Don’t focus on time, failures, and rejections. Focus on the small wins and celebrate every day! Secondly, just start now. It’s better to start before you’re ready, because there is no better time than the present moment. This is the mantra for life. Third, anything is possible if you just show up. You can create whatever your heart desires. Fourth, is that it’s important to be your work, not just do your work. This is the best way to know that your methods are clear, they work, and to feel confident about your mission. Be your mission. Lastly, to be fully present in everything you do. Focus on being grounded and using your senses has been an integral part of my journey personally and professionally.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

I’m especially passionate about sustainability, environmental, and mental health. No waste cooking is something I teach in my courses and programs. There are a lot of simple ways to use up all of your food, starting with only purchasing what you need when you go grocery shopping, choosing local foods and products, properly storing your food, and maximizing each food as much as possible using different cooking methods plus creating variety and flavor combinations. Having a sustainable mindset in the kitchen contributes to environmental changes and helps with our carbon footprints. You will naturally have less waste and use less trash. One of my priorities in creating the sensual cooking methods was to help with mental health as well. My methods promote a calming, meditational practice. All my clients say that my programs feel like a “break from life’s chaos” and are their “me time.” It helps them alleviate their stress and anxiety around cooking and brings them to a calmer, collected place.

What is the best way our readers can follow you online?

Readers can take my quiz, “What’s Your Nourishment Style?” and join my community. You can also find me on Instagram @_thesensualchef

Thank you for these fantastic insights!


Women In Wellness: Kiele-Jael Stanton On The Five Lifestyle Tweaks That Will Help Support People’s… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Helene Lerner of WomenWorking On The Five Things You Need To Thrive and Succeed as…

Female Founders: Helene Lerner of WomenWorking On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

DON’T QUIT BEFORE THE MIRACLE. Keep on keeping on, even when you are down and out, frustrated or want success before it happens. Just keep taking the next right action.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Helene Lerner.

Helene Lerner is the founder of WomenWorking.com. She is a prolific author, independent public television host, Emmy award-winning executive producer, and workplace consultant. She is an influencer on social media with over 19 million followers.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

When I started my company, Creative Expansions, Inc. several decades ago, I remember interviewing a high-level woman in government. When I asked her, ‘did you ever imagine you’d be where you are today?’ her answer to me was that “if I knew what was involved, I probably would never have made the move.” Of course, she was referring to the challenges, frustrations, etc. That wasn’t true for me. In my 20s I was obese, and I found a group of people who helped me take the weight off and keep it off. Group support was key to my growth and ultimately my business success. It kept me going in the roughest of times and made me stronger. I could conquer the 20th NO, because I knew deep down that what I was selling made a difference. The mission of my multi-media company is to empower women and girls. I truly believe that together we can do what we cannot do alone.

Can you share the most interesting story that happened to you since you began leading your company?

About 10 years ago my social media went viral. For our website, womenworking.com we had interviewed several celebrities and asked them to publicize their articles on their social media — that might have accounted for some of the increase, but I truly believe that I had been asking from a deep place within me to be used in a greater way; I am a spiritual person and it seemed that the world needed every bit of resourcefulness from its citizens. That week, I returned from a long weekend, and my 11,000 followers had grown to 5,000,000 on Facebook — I was amazed, to say the least! Being a smart businesswoman, I told my staff that we were going to create content based on what people were asking for — and that is what we did. We’ve since grown our following to 19 million, and in the last quarter of 2021,we were the number 1 page on Facebook.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

A Fortune 500 company had agreed to sponsor one of my early television shows, and I received a check for a very large amount of money from them. About two days later, I received another check for the same amount. Of course, I returned it promptly…but on second thought, maybe I should have taken my friends for a long vacation to Tahiti! Just kidding…on a serious note, people know they can trust me — what you see is what you get. They count on my integrity.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Early on there was a terrific leader, Barbara Cowden of State Farm, who has since retired. She was responsible for supporting many of my shows — she believed in the work we were doing to empower women and girls. She also introduced me to C-Suite leaders at her company. I consider her a sponsor of mine. Barbara had this idea of taking our television forums directly to her company, and we created events for employees that were truly special. Subsequently, I have been hosting similar events for other Fortune 500 companies for over a decade. Truly powerful sessions — in the last two years they have been virtual.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Since Covid, women are rethinking what they want from work. We have seen women exiting corporations — with the stress of childcare and eldercare. However, many are staying and figuring it out how to make it all work, and advance. Women are an important part of the talent pool, and there is a war on talent now.

Corporations need to rethink what is necessary in terms of travel, meetings, being on site, or working from home. FLEXIBILITY is key. And many corporations have come back to headquarters in a hybrid way.

This might be intuitive to you as a woman founder, but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

I do think that owning and running your own business is an alternative to working for someone else. I originally started out in the corporate workplace and worked my way up the ranks of the New York Times. But I had a deep desire to empower women and girls and to start a multimedia company. After my first and only son was born, I had a choice to go back to my corporate job, or not. I tortured myself with that decision the week before I was to report back after maternity leave. Golden handcuffs won out, and I decided to go back to the newspaper. However, something happened which I did not expect. I walked into the building in a trance-like state and did not go to my office, instead went to HR and resigned! And the rest is history. My heart won out!

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

I think the biggest myth for me was that if I worked from home/having a home office that I would get the best of both worlds. Do my dream job and see my young son more. However, what I found is that to run my business efficiently, I had to hire someone to help. For him to see me at home and working wasn’t easy — he wanted to play with Mommy. There is no perfect way of integrating work and life. Ellen Galinsky, the founder of Families and Work Institute talks about “navigating work/life. One day you give more at work, and other times more at home. What women need to do, me included, is to “give up the guilt.” We just can’t be things to all people. OUR BEST IS GOOD ENOUGH!

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

No, I don’t think that everyone is cut out to be a founder, but I do think everyone is cut out to be a leader. In fact, the challenges we are all facing in this world makes it necessary for us to step up. I have a new book out, Confidence Booster: How to Boost Confidence, Set Boundaries and Practice Self-Care in the Changing Work World. Here is what I say about leadership.

“A strong woman knows that fear is part of the journey. But her commitment to making a difference is greater.

Her motto: being of service trumps fear.” I encourage people to ask themselves: Why not me? Who knows better?

I support women to pick their issue and speak up now!

Ok super. Here is the main question of our interview. What are your “3 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

DON’T QUIT BEFORE THE MIRACLE. Keep on keeping on, even when you are down and out, frustrated or want success before it happens. Just keep taking the next right action.

MAKE BUSINESS FRIENDS. Especially these days after Covid, conversations are getting deeper and more courageous. Even though there is competition, which is sometimes fierce, we are all in this together. People remember you because of your kindness. Listen beyond their words. (Everyone wants to be heard and listened to). They want to do business with people like that.

GIVE MORE THAN YOU GET. Go to each sales meeting with a full heart. Don’t just think of the sale, think of how you can have impact in more ways than one. How can I make a difference in the life of your prospect, not just professionally. I look at my mission statement each morning, and I say it to myself. Here is part of it: “I empower people to be their higher selves, and they in turn, empower others. I am richly rewarded in all ways for the work I do which is part of my spiritual destiny.” Good luck and God Bless!

How have you used your success to make the world a better place?

I try to do that every day with our 19 million followers — there is so much negativity around. In our books, website, and social media, we offer practical information and inspiration.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

It is already here. Good Deeds Day….A terrific business started by women in Israel.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

I have met Oprah briefly, but I would love to sit down with her. We are very much aligned.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Helene Lerner of WomenWorking On The Five Things You Need To Thrive and Succeed as… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.