Women In Wellness: Dr Aimee Kamat of Vitruvia On The Five Lifestyle Tweaks That Will Help Support…

Women In Wellness: Dr Aimee Kamat of Vitruvia On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

You can’t do it all and you don’t have to. As a physician, as a mother, as a partner and as a friend, sometimes we feel like we have to give everything and we generally do. The problem is at the end of the day, there’s nothing left for us. I’ve learned that I have to put myself first in order to be better for everyone else.

As a part of my series about women in wellness, I had the pleasure of interviewing Dr. Aimee Kamat.

Dr. Aimee Kamat, Chief Medical Officer, has decades of diverse clinical and research experience. Since 2008 she has been an Assistant Professor of Anesthesiology at the University of Miami Miller School of Medicine. Prior to this role, she completed a Post-Doctoral Research Fellowship at the University of Miami Miller School of Medicine prior to her anesthesiology Residency at the University of Miami Miller School of Medicine Department of Anesthesiology. Dr. Kamat, began her clinical career as a Registered Nurse at the Hospital for Sick Children as a pediatric burns and plastic surgery nurse. She received her Doctor of Medicine degree from University of Sint Eustatius.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

I always knew that I wanted to be a doctor. I started out in nursing. I was a Pediatric Burns, Plastic Surgery and Urology Nurse at the hospital for Sick Children in Toronto Canada. After my experience there, it solidified my desire to continue to be a doctor. After finishing medical school I completed my residency in anesthesiology at the University of Miami /Jackson Memorial Hospital. I worked as an attending anesthesiologist and assistant professor at the University of Miami and the Miami VA for the next 12 years. A few years ago, I connected with Dr. Abhinav Gautam who had formerly been one of my residents in training. He shared with me his discovery at Vitruvia and I was excited about being a part of this revolutionary therapeutic.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

One of my most interesting stories happened while I was a resident in training in Trauma. Every story in the trauma department starts with a horrific accident. This was the case with a young teen. It was an injury that usually results in death. But not this time, in order to keep him alive, we had to think outside of the box and in real time ala “MacGyver” and use the tools we had to keep this very specific injury under control to keep him alive. That day always reminds me that no matter what we learn, no matter what the algorithm for a certain treatment is, to never forget to think outside of the box. It’s akin to Dr. Gautam’s philosophy and discovery.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

One of the biggest mistakes I’ve ever made sounds simple enough but sticks with me every day. Not listening to my patient. In this current healthcare climate, doctors face financial strain and time constraints that result in essentially fast tracking a patient during our time together. During my time at Vitruvia, I’ve learned the value of taking the time to listen to the patient. Carefully and patiently listening to the patient correlates proportionally to a successful outcome. Together, we find the source of pain or immobility.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

When you improve someone’s quality of life, the domino effect is that of positivity. We are changing someone who lives in a state of pain and our immobility, whose entire day is potentially flooded with negative thoughts of pain and or suffering which negatively impacts their quality of life and those around them. The word anesthesia in itself means “ the absence of pain”. I can’t think of a better way to make an impact in the world than changing and improving quality of life.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

Number one would be forcing yourself to practice positivity. Endless peer reviewed scientific studies have been done that support that patients with positive outlooks can dramatically improve outcomes. Secondly, we need to learn how to be grounded in our bodies. In a world of endless exercise trends, sports equipment etc. we sometimes forget the most basic exercise of all. I encourage all our patients to practice savasana- corpse pose in yoga. It simply consists of laying on the floor. It seems like an effortless exercise but yet it is so powerful. It teaches your mind to relearn what alignment is without the constraints of adapting to gravity as our body must when we are standing. Alignment and posture are the core goals of maintaining a healthy spine and connective tissue state. Thirdly, we live in a world where the latest diet trends and or eating patterns govern a lot of people’s lives. If we took food quantity out of the equation, the most important guarantee of health is food quality. If we put as much thought and consideration into our food sources as we do when buying a car for instance our health would benefit exponentially. Of course, lifestyle modification to decrease stress be it physical or emotional is also required. Our physical body is but a mirror of our internal self. If you have a clean, healthy mind, a clean healthy body will follow. Finally the most powerful lifestyle tweak for well-being is having a realistic understanding of our body’s potential. Just like a fine automobile, it requires maintenance and servicing to remain a machine of peak performance. The same should apply to our bodies. Vitruvia for example is a perfect modality to maintain and service our alignment and connective tissue health to keep our bodies running strong.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

As I mentioned before, the yoga pose called savasana/corpse pose is one of the most powerful movements we can do. It actually kills two birds with one stone. The physical act of laying on the ground allows the brain to recognize and remember proper cervical and lumbar alignment. Because this is to be done on the floor with your arms at your side, there is no distraction of cell phones, tablets, or conversations. This is where reflection, meditation and emotional/mental health can thrive.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. You can’t do it all and you don’t have to. As a physician, as a mother, as a partner and as a friend, sometimes we feel like we have to give everything and we generally do. The problem is at the end of the day, there’s nothing left for us. I’ve learned that I have to put myself first in order to be better for everyone else.
  2. We can’t “fix”everyone. As much as we set realistic expectations for patients there are just some situations that may not be amenable to treatment or may not achieve the desired results. As long as we remain transparent with prognosis, it’s OK to accept that.
  3. As much as I explain this to our patients, I have to remind myself to live by this as well: we are in this for the long game. Every day, every hour, every choice we make will affect our health, longevity and well-being. If you make a poor choice, you don’t need to give up. Just remind yourself to make a better choice at the next opportunity.
  4. As a physician , we are often exposed to a lot of traumatic situations that are scary, sad and or depressing. The easiest way to deal with it is to become almost apathetic to those situations as a defense mechanism otherwise we could easily live in everyone’s sorrow. I did that for many years but it was not healthy. I learned that empathy was OK. But most importantly I learned that after I felt that sorrow it was OK to let it go and not stay with me.
  5. Finally, the most important thing I wish I had learned early in life is to stop trying to control things that I cannot control. Being able to let go of that unattainable need was priceless. I live a happier and lighter life now.

Sustainability, veganism, mental health, and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

As I mentioned earlier before, I believe that mental health is paramount. A positive outlook on any situation will no doubt improve the outcome. When we remove pain or improve someone’s quality of life, we have caused an unstoppable positive sequence of events that will benefit innumerable amounts of lives. I can’t think of a better karma.

What is the best way for our readers to further follow your work online?

www.vitruvia.co

Thank you for these fantastic insights! We wish you continued success and good health.


Women In Wellness: Dr Aimee Kamat of Vitruvia On The Five Lifestyle Tweaks That Will Help Support… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women In Wellness: Dr Jennifer Berman of Womens Wellness Center On The Five Lifestyle Tweaks That…

Women In Wellness: Dr Jennifer Berman of Womens Wellness Center On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Being physically active for just 30 minutes a day can have tremendous benefits for your overall health. Not only does exercise help to improve your cardiovascular health and reduce your risk of chronic diseases, but it also boosts your mood and helps you to sleep better at night.

As a part of my series about women in wellness, I had the pleasure of interviewing Dr. Jennifer Berman of Womens Wellness Center.

Dr. Berman founded and created The Berman Women’s Wellness Center in Beverly Hills as a comprehensive, multidisciplinary State of the Art Center dedicated solely to women and wellness. Today, Dr. Berman focuses on her patients in the Center and continues to serve as a recurring expert for the media.

She is featured regularly on The Dr. Phil Show, The Today Show and Good Morning America and co-hosted the CBS Emmy award-winning television show, The Doctors as well as Discovery Health’s TV Guide award-winning show, Berman & Berman. Dr. Berman is not only a credible and relatable authority in the field of female sexual and menopausal health, but her message, commitment, voice and vision are impacting women across all generations and creating positive change for women and girls today.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

I am a Urologist, researcher, and television personality. I have been working in the field of sexual health for over 25 years. I started my career at UCLA, studying human sexuality. I quickly realized that there was a lot of taboo surrounding the topic of sex, and I decided to use my platform to start discussions about controversial topics in an effort to educate and make a difference. I believe that open dialogue is essential to normalizing these discussions and making progress. Over the years, I have gained a large following, and I use my platform to continue the conversation about sexual health. I am committed to helping both men and women live their best lives by providing accurate information and promoting open dialogue.

I am passionate about empowering women to take control of their sexual and reproductive health. This commitment is evident in everything I do — from being featured on award-winning television shows to speaking with patients every day. My voice and vision are making a positive impact on women across all generations, and I am proud to be leading the charge for change. To further serve men and women, I started my own company and practice. I am excited to create a space that treats various needs and expand my services to all. I am excited to change the conversation around female sexual and menopausal health — one patient at a time. In addition to traditional medical services, my company provides patient education, support groups, and other resources to help women feel informed and empowered about their health. I am committed to creating a safe and welcoming space for all patients, regardless of their age, race, or gender identity. By providing comprehensive care and services, I hope to help more women feel confident and comfortable discussing their sexual and reproductive health needs.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

Being a female in a male dominated industry can be extremely intimidating and creates an additional layer of doubt. Not only am I a women in this industry I am also talking about taboo topics that most men are too afraid to talk about, this caused many people to want to silence my practice but I remained confident in what I was doing for women in relation to sexual health and menopause. I have been able to connect with various companies such as Bio-Te, BTL Aesthetics and Inmode Aesthetics to offer the best technology and greatest results to my patients.

I find it interesting how the conversations of sexual health are changing and I am excited for what is to come. Not only sexual health treatments but also technological advances that help with urinary incontinence, weightloss and body contouring. These changes help make people’s lives better and give them back a sense of control. It is my goal to help as many women as possible feel comfortable in their own skin and love themselves at any age. We all deserve to feel beautiful, sexy and confident no matter what our age is!

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I first started my medical practice, I made the mistake of underestimating the popularity of my treatments and having a small team for a large number of patients. In order to deal with this, I spent time investing in my team, the best nurses and patient coordinators. I also spent a lot of time and effort investing in marketing, from social media to interviews/podcasts to traditional marketing efforts. As a result of these investments, my practice has grown significantly and I am now able to provide the best possible care to my patients. My advice for anyone starting a medical practice is to invest in your team and marketing from the start, so that you can build a successful practice that meets the needs of your patients.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

  1. Being physically active for just 30 minutes a day can have tremendous benefits for your overall health. Not only does exercise help to improve your cardiovascular health and reduce your risk of chronic diseases, but it also boosts your mood and helps you to sleep better at night.
  2. Drinking plenty of water is another simple lifestyle change that can have a profound impact on your health. Water helps to flush out toxins, carry nutrients to your cells, and keep your body hydrated and functioning properly.
  3. Taking time out of your busy day to relax and de-stress is important for maintaining your mental health. Whether you enjoy reading, listening to music, or spending time in nature, make sure to schedule some time each day to unwind.
  4. Routine check-ups with your doctor are essential for catching potential health problems early on. By making small changes to your lifestyle, you can journey towards wellbeing and live a healthier life.
  5. It’s important to listen to your body. If you’re feeling run down or under the weather, take a rest. Don’t push yourself harder than you need to.

These 5 lifestyle tweaks are just a few small steps on the long road to wellbeing, but they are important ones nonetheless.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

In my practice, I see patients of all genders struggling with a wide range of issues related to sexual health. I feel privileged to be able to help my patients navigate these difficult conversations and find solutions that work for them. My hope is that by continuing to start these conversations, we can break down the stigma surrounding sexual health and make progress towards a more open and inclusive society.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

As a young doctor, there are many things that I wish someone had told me before I started my career.

One of the most important things is to invest in your team. A good team will be essential to your success, and it is important to find people that you can trust.

Another thing that I wish I had known is to invest in marketing, both digital and traditional. Marketing is crucial for building a successful practice, and it is important to reach as many potential patients as possible. Additionally, I wish I had known the importance of creating relationships with patients that will last throughout your career. These relationships are essential for providing quality care, and they can also be a source of referrals.

I also wish someone had told me to persevere through taboo topics. There are many taboo topics in medicine, but it is important to discuss them openly in order to provide the best care possible.

Finally, do not limit yourself when it comes to technology. There will be many advances in medical technology and you need to be able to adapt to change.

Sustainability, veganism, mental health, and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Mental health is something that is often overlooked, but it is so important. Your mental health affects everything from your mood to your physical health. If you’re not mentally healthy, it can be very difficult to live a happy and fulfilling life. I’ve seen firsthand how mental health issues can Affect people’s lives, and that’s why I’m so passionate about helping people to improve their mental health. I believe that everyone deserves to feel good on the inside so that they can look and feel their best on the outside. I treat each of my patients with compassion and understanding, and I take the time to get to know them so that I can help them in the best way possible. If you’re struggling with your mental health, I encourage you to seek help. There are many resources available, and you don’t have to go through this alone. With the right help, you can improve your mental health and live the life you deserve.

What is the best way for our readers to further follow your work online?

You can follow me on my instagram @jenbermanmd

Thank you for these fantastic insights! We wish you continued success and good health.


Women In Wellness: Dr Jennifer Berman of Womens Wellness Center On The Five Lifestyle Tweaks That… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Tristan Thibodeau of Wild Womn Haus On The Three Things You Need To Shake Up…

Female Disruptors: Tristan Thibodeau of Wild Womn Haus On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

“Slow down to speed up” — Your best ideas come when you are still. Whenever you feel “stuck” or ‘stagnant,” slow down your mind to receive the clarity and creativity that you need to catapult you forward.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Tristan Thibodeau.

Tristan Thibodeau is a sought-after Brand Strategist and fierce CEO behind the leading brand and marketing agency Wild Womn Haus. In 2021, Thibodeau burst onto the scene with her intuitive approach to brand-building, garnering her the recognition of thousands of online entrepreneurs. Since then, she’s used her signature 8-step strategy to support the growth of high-profile brands such as beauty educator and TikTok Influencer Megan Lavallie and national cosmetic company Sedona Lace.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

The short story is that I became an entrepreneur to avoid being an employee. Anytime that I felt I was being limited by an organization’s hierarchy, I would immediately rebel.

The long story is that I have always felt an inner calling to create a meaningful impact in the world. Knowing this about myself, I became my own boss in 2016 when I opened my first business at the age of 23. From then on, I was hooked by the creative and financial freedom that entrepreneurship provided me.

I’ve since scaled businesses and pivoted specialties, ideal clients, price points, and even entire industries as I searched for a career that would fulfill my need for greater impact. Then, the pandemic happened. And like many of us, my need for fulfillment hit critical mass and I was forced into a period of deep self-reflection.

While half-panicking about my next steps and half-lit up by the excitement of all that was possible, I had time to evaluate how my knowledge, talents, and skills could collide in a single profession. Little did I know that this period of self-reflection would develop into a key piece of the signature brand-building process that I use with my clients today.

Within a few weeks, I discovered my edge. I had a talent for positioning, storytelling, and community-building, and was a natural creative. All of which are the pillars of brand-building and marketing.

Fast-forward through thousands of hours of self-education, mentorship, and of course, imperfect action, I created my signature 8-step process for brand development. And in February of 2022, I launched the Wild Womn Haus agency where my team and I use this process to help female-founded brands push beyond what they believe is possible for their businesses.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

In today’s world of trends, carbon copies, filters, and overly-hyped content, being an industry “rebel” is an asset. Unfortunately, very few people know how to extract and amplify the magic that these disruptors bring to the table.

Our society may claim that they “love a good rebel”, but the reality is that when presented with a true visionary, most people get intimidated and try to control what they don’t understand. However, the work that I do as a brand strategist is quite the opposite. I lean into the boldness that innovators bring to the table, because I know they probably haven’t received the support they need to make their impact.

Therefore, I take a radically different approach to brand-building than most strategists. I’m not interested in helping you “look like that brand you’re obsessed with on TikTok or Instagram.” If you want to recreate what’s already been done in your industry, I’m not your girl.

The value I offer as a brand strategist revolves around identifying your unique edge. I want to discover what you have that no one else can replicate because it is intrinsic to who you are as a leader. Then, I help you package your “it factor” into a brand that drives your business forward and helps you reach your goals. Because let’s be honest, if you’re in my world you probably have some pretty epic ones, right?

Can you share a story about the funniest mistake you made when you first started? Can you tell us what lesson you learned from that?

Let me preface by saying that I’m a Gemini, and I tend to be a little airy and clumsy at times. A few years ago, I had the opportunity to make a guest appearance on live television where I was asked to do a demo for the station’s “healthy lifestyle” segment. Through the nerves and excitement, I got a little tongue-tied and fumbled my words. I laughed it off and made a joke to the newscaster, but I was still extremely embarrassed. It was definitely one of those, “welp, guess I flubbed that incredible experience” moments.

But after my friends and family had the opportunity to give me their feedback, I realized that not a single person mentioned my slip-up. It was almost as if they didn’t even notice! This made me realize that we are always going to be our worst critics and instead of focusing on what we did wrong, we get to celebrate ourselves for our courage! It’s also healthy to laugh at yourself and enjoy the adrenaline of trying something new!

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I’ve had very few official mentors in my career as an entrepreneur. But what I can say is that I have dozens of friends who are also female business owners that always step in as my mentor when I need support.

I’ve learned countless leadership lessons from these women, but one story that stands out goes back to 2015 when I was going through a rough patch with my mental and physical health. After sharing my struggles with a friend, she invited me to a women’s retreat where I experienced what true “sisterhood” felt like. That may sound cliché, but it’s true!

I learned to open up and share my challenges with other women and in doing so, realized that community is absolutely essential to creating success and fulfillment in all areas of life.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

I love this question because it highlights an important distinction between “creating change” VS “creating noise”.

For example, Lady Gaga’s brand “Haus Laboratories” shakes up the status quo with a story about celebrating our differences and using makeup to emphasize what makes us unique. In an industry fueled by trends, Gaga compels her audience to be disruptive and use her products to define for themselves what beauty looks like.

On the opposite side of the spectrum, there are many personal brands (let’s not name names) in the beauty space that use their celebrity to spew drama and chaos. In effect, their content is still technically causing disruption by making headlines in tabloids and social media. However, this type of disruption only adds to the noise of the online space and denigrates the integrity of the beauty industry as a whole.

At the end of the day, the value of being an industry disruptor will be reflected in the maturity, ethics, awareness, and intentions of the brand at play. Disruption is a beautiful way to create change, but without intentionality, can easily become pointless noise.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

“Slow down to speed up”

– Your best ideas come when you are still. Whenever you feel “stuck” or ‘stagnant,” slow down your mind to receive the clarity and creativity that you need to catapult you forward.

“Get your hands dirty”

– The more willing you are to fall down, the more likely you are to succeed. So, experiment with life. Try new things. Explore. Meet new people.

“What story are you telling yourself?”

– Nothing in life is inherently true, and the stories we tell ourselves create our reality. Make sure that you are telling yourself empowering stories.

We are sure you aren’t done. How are you going to shake things up next?

Well, what’s the fun in serving all the tea the second you sit down at the table?

In all seriousness, my work is ever-evolving. I am always finding new and exciting ways to shake things up.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

I recently went through the journey of choosing motherhood or choosing to be childless. Because of the mass implications on practically every area of my life, this decision was (hands down) the hardest choice I have ever had to make.

I read books, listened to podcasts, prayed, and talked to practically every woman I knew who was a mother, as well as the women who chose a child-free life. What I experienced was a slew of comments such as “a baby will make you just as happy as a career”, or “you’re definitely going to regret not having kids”.

Well, what if I know in my heart of hearts that the life of a mother isn’t for me? Does that make me broken or under-developed? This is a special form of guilt and shame that women disruptors carry that I don’t believe men have to experience.

Women’s reproductive bodies have been policed for ages, and the biggest challenge women disruptors face is the cultural expectation to set aside their goals and ambitions in order to give birth.

Through grappling with the guilt and shame, I’ve learned to powerfully claim the life that I want for myself. My work lights my entire soul on fire, and I am perfectly happy if the life that I birth into the world are brands that uplift everyone they touch.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

Honestly, anything by Marty Neumeier and Seth Godin. I absolutely love the way Godin’s marketing brain works, and how Neumeier makes branding so intuitive. Some of my favorite titles from these two are “This is Marketing” by Godin, and “Scramble” by Neumeier.

I also absolutely love books on wealth consciousness and money mindset. Learning to live in a state of abundance has transformed my entire life. Some classics would be “A Happy Pocket Full of Money” by Gikandi.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’d petition for a culture that rewards self-expression, individuality, and community. This may be the hippy/bi-sexual/rebel in me, but there is nothing more beautiful than a person who is proud to be unique. My movement would inspire a culture of celebration, and an environment where creativity was more heavily rewarded.

I also want to inspire a movement that brings the siesta to America. Because I think we all need more sleep, right?

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Be a woman of confidence, not cockiness. Know your boundaries, and set no limits. Speak your kindness and turn your back to conformed groups. The only way to be a woman of change in this world is to walk what you talk and set your own soul free first.”

  • Nikki Rowe

Whenever I read this quote, it reminds me that I have to go first if I want change to happen. In love, in life, in business, I get the honor to go first and create the first ripple.

How can our readers follow you online?

To learn more about the Wild Womn Haus agency, our brand and marketing services, as well as dozens of free resources for building your brand, head to wildwomnhaus.com.

I also love to connect with fellow wild womn entrepreneurs on social media, so you can find me on Instagram and TikTok @tristan.wildwomnhaus!

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Tristan Thibodeau of Wild Womn Haus On The Three Things You Need To Shake Up… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Jenny Alberti of Introvert On The Three Things You Need To Shake Up Your…

Female Disruptors: Jenny Alberti of Introvert On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

Fail fast and often. Fear of failure has plagued me my whole life. I’ve been afraid of what failure means to me. During my entrepreneurial journey I have come to the understanding that failure is a necessary component of success. I had many failed launches and ideas that didn’t work out. Each failure brought with it data to analyze and with that data, I was able to refine and iterate. Failing often also eliminated options so the direction I was meant to go became more clear. You are always one step closer to a big success with each failure that you come across.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Jenny Alberti.

Jenny is the CEO of Introvert, She Wrote Publishing and co-founder of the Women Writing Intentionally Collective. After fulfilling her childhood dream of publishing a book, becoming a 2x International bestselling author was the icing on the cake. As an Introvert, Jenny found that the marketing strategies dominating the online entrepreneurial space were challenging and a barrier to success. She believes that remaining in alignment with and celebrating who we are at our core is essential to fulfillment in business and life. It is her predominant intent to help amplify the voices of all women who are here to make an epic impact on the world.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I almost walked away from my business and my dreams. In 2021, I had a meeting with my mastermind coach that forever changed the trajectory of my business and my life.

In that meeting, I expressed how frustrated I was at the lack of success I was having acquiring new clients for my coaching business. He asked if I was using the program’s script and following the strategy of sending 100 cold direct messages on social media. When I explained no and that I couldn’t do that because it wasn’t in alignment with who I was, he said 7 impactful words. Those words were “Maybe you should rethink being a coach”. I closed my laptop, folded my arms on top of it, laid my head down and started sobbing. It felt like the whole world just collapsed into a dark abyss and my dreams went down with it.

As an introvert, it wasn’t just that it was draining for me to start and carry-on conversations at that rapid rate, but also, I was using a script provided in the program. A script that hundreds of other coaches who joined the mastermind used. The thought of me sending a script to hundreds of people each week made me want to jump out of my skin. Authenticity is important to me. It is one of my core values and this method of “prospecting” gave me anxiety.

For nearly an hour my body lay motionless on top of my laptop, even though my mind was moving at a rapid pace all over the place. I started planning what to say to my most recent boss to get my job back and I wondered how I would begin to explain to my partner that I just wasn’t cut out to be an entrepreneur. I thought about all of the money I invested and the bills that were accumulating. I asked myself “What is wrong with you, why can’t you just do what they tell you to do!?” This was rock bottom on my entrepreneurial journey.

But as my head rested on top of my laptop and the tears continued to fall, I decided I must advocate for every other introverted female entrepreneur that may quit because the marketing strategies and tactics taught to them aren’t in alignment with who they are.

A few months later, I contributed to my first multi-author book and leveraged it to grow my coaching business. I quickly recognized that it had never been easier to find clients and I didn’t have to do any of the strategies that made me feel anxious and uncomfortable. I knew that becoming a published author could bring success to women who want to build an impactful business but don’t want to betray who they are to do so.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

For generations society has favored the extroverted personality. We have been led to believe that the most successful people are those who are loud, talkative, and enjoy the spotlight. The marketing strategies being taught to online entrepreneurs follow the same belief. We are changing how people view marketing their business. By removing the narrative of gregarious means successful and emboldening women to embrace their unique traits, we are disrupting the online marketing industry and providing a platform for the quieter, more reserved entrepreneurs to get massive visibility on their terms. Simply put, we are helping visionary women become published authors and leverage their books to grow their businesses in a way that feels good. Introvert, She Wrote Publishing is launching a multi-author book September 23rd, 2022 titled Quiet & Badass: Visionary Women Embracing Their Uniqueness To Create Epic Impact.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Looking back on my first business, I started a digital marketing business for boutique fitness studios because I bought an online course and the advice was: “Go where the money is, not where your passion is”. I wanted out of my regular 9–5 career, which was in boutique fitness. I literally started my own business doing the same thing I wanted to get away from! I had the business 7 months before I shut it down to pursue my passions.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I have had the privilege of being part of many great coaching programs and blessed to have many brilliant individuals contribute to my growth on this journey. From accountability partners that bloomed into trusted friendships, to incredible clients in which I had the honor of learning their genius, people have mentored me without them even knowing it. I consider myself very lucky to constantly have people around me who encourage me to become the next best version of myself.

That said, I would be remiss if I did not mention one of the biggest sources of guidance & support for me, my co-founder in the Women Writing Intentionally Collective, Tracey Rampling Brown. Tracey and I first bonded over shared experiences and wanting to provide better solutions for women in the Indie publishing industry. I will never forget the first call I ever had with her. She provided me with so many revelations. I remember getting off the call and thinking “Wow! I should have paid her for that”. We have since developed a strong relationship where we provide each other with honest feedback and challenge each other frequently. Opposite sides of the same coin, we are continuously helping each other evolve, thus our vision for what is possible continues to evolve.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

When the status quo is keeping people from advancing. I believe that disrupting an industry is positive. For example, the changes we are seeing in the publishing industry, less relying on traditional publishing houses and more Indie publishers and people self publishing allows more stories to be out in the world. Traditional publishing houses have been the gatekeeper for a long time. They tell people what stories are and are not worthy, and take a lot of the creativity out of the hands of the creatives. Gone are the days of needing to be picked up by a traditional publishing company in order to become a published author, and this is a disruption that I believe is positive.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

1. Run your own race. When I first pivoted my business from digital marketing to coaching women, I joined a mastermind. I quickly took note of all the other female coaches that were in the program with me, how long they had their business and how successful I perceived them as. It was on a coaching call that someone else said to our coach, “I see everyone else in this program sharing all their wins, and I feel like I am behind”. The coach said to him, “Run your own race, don’t look left and right. It doesn’t matter where anyone else is at because they are running a different race than you. You are the only one running your race, no one else.” I’ll never forget it, because it felt like he was speaking right to me even though I wasn’t the one who brought it up on the call. This interaction completely changed my perspective. I realized I don’t know everyone’s unique situation to even think to compare where I am to where they are. I have held that bit of advice close to me on my journey and have even shared this story with clients who’ve needed it.

2. If you wait until it’s perfect, you waited too long. A common personality trait of an introvert is wanting things to be just right. No, Perfect! I have learned that if you wait to get things perfect before putting them out into the world, it means you have missed out on opportunities. Nothing should ever be perfect the first time, done will beat perfect every single time. You could miss out on connections, money, and valuable feedback and even worse, maybe you never take action at all because you were waiting for it to be perfect first.

3. Fail fast and often. Fear of failure has plagued me my whole life. I’ve been afraid of what failure means to me. During my entrepreneurial journey I have come to the understanding that failure is a necessary component of success. I had many failed launches and ideas that didn’t work out. Each failure brought with it data to analyze and with that data, I was able to refine and iterate. Failing often also eliminated options so the direction I was meant to go became more clear. You are always one step closer to a big success with each failure that you come across.

We are sure you aren’t done. How are you going to shake things up next?

Many of the secrets to success in the publishing industry are being kept secret by gatekeepers who provide the what, but not the how to their own authors. The Women Writing Intentionally Collective is committed to providing community members with all of the secrets that will empower them to write, publish and monetize their books. We are not afraid of sharing what we know and bringing in experts to provide even more support.

We are creating a safe platform for women to share their stories, knowledge and truth without fear of judgment, criticism, or betrayal. By coming together in the genuine spirit of collaboration, we provide opportunities for growth, healing and transformation that benefits ALL women, authors and readers alike.

We are choosing collaboration over competition. The more women we can help publish their books whether they publish with us, other publishers or on their own, the better off the world will be.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

Disruptors have big visions for themselve, for others, and for the world. Being visible is a massive and necessary component in being able to create real change and shake up the status quo. Unfortunately, most women have a fear of visibility, and for good reason. Fear and trauma has been imprinted in our generational DNA.

Think about it, what have we seen happen to women who have stood up, been visible, and spoken their truth? Historically, they have been punished, humiliated, and physically harmed. Being seen, heard, visible and disrupting industries is quite literally something that women are not supposed to do. I can’t possibly think of any bigger challenge for women than having to heal and overcome this fear.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

Susan Cain’s, Quiet, made everything about my introverted personality make sense. I felt seen and understood. I finally knew for a fact that there was nothing wrong with me. I was just introverted. Her stories were similar to my own and resonated deeply. Often while reading I found myself resting the book on my lap as memories popped into my head of times in my life when someone was questioning why I was being quiet, or telling me I wasn’t assertive enough. It felt like at the completion of each chapter, I was awarded a puzzle piece that brought so much clarity to the experiences I had in life and why I had them. Until reading this book, I saw being introverted as a disadvantage. That perspective flipped when I read Cain’s, Manifesto For Introverts. The last line of the manifesto is a quote by Mahatma Gandhi, “In a gentle way, you can shake the world.”. I credit this book with giving me the permission to simply be myself and the confidence to contribute what I am meant to contribute to the world.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

There is so much shame around women making money for their gifts. I would love there to be a movement centered around women making lots of money from their writing. So often I hear a gifted female writer say that “The money isn’t important, it’s how many people are impacted that matters”. While impact is absolutely important, I don’t want to continue to see women settle for not making money as if that is how it should be. No, you should share your gift of writing with the world- uplift, inspire and also make loads of money from it. I would love to remove the shame, normalize and celebrate women writers of all kinds making money. We need more support in general for women writers.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

A couple of years ago my mom and I started reading and listening to Abraham Hicks. As a matter of fact we still text each other links to videos that seem to be helpful and timely. There is a particular quote that instantly felt important, for both me and my mom, “You can’t get there from here.”.

We tend to focus our attention and energy on what we don’t want in our life and wonder when we are going to have the things we do want instead. The reason we aren’t seeing the things we want is because we can’t focus on the people, things, and situations we don’t want and expect the things that we do want to show up. I remember this quote any time I catch myself giving energy to the things I do not want in my life. This quote recalibrates my energy so that I can shift back into focusing on what I want and align my thoughts with them.

Having this quote in my back pocket has helped me course correct as needed throughout my personal and entrepreneurial journey. It reminds me to keep my eye on the prize.

How can our readers follow you online?

Instagram: www.instagram.com/_jennyalberti/

Facebook: https://www.facebook.com/thejennyalberti

Facebook: https://www.facebook.com/groups/womenwritingintentionally

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Jenny Alberti of Introvert On The Three Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Lee Rubin Of Confetti On The Five Things You Need To Thrive and Succeed as a Woman…

Female Founders: Lee Rubin Of Confetti On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

Everything is going to be much harder than you anticipate it to be, so be prepared to see this journey not just as a professional one, but as one that will challenge you mentally, spiritually, emotionally, physically, etc.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Lee Rubin, Founder.

Lee Rubin is the co-founder and CEO at Confetti. Lee is a visionary culture leader with a decade of experience in B2B sales. She’s one of the world’s experts on remote event planning. Under her leadership, Confetti scaled from $0 to $12m in annual revenue within 2 years using only $2.5m in funding. She leads a team of 60 people who support a customer base of over 4,000 unique paying companies. On Confetti you can discover, plan and book experiences that improve culture — anything from team building and wellness to soft-skill development workshops and DE&I programs. Her hope is that Confetti not only offers a place for people to easily and quickly book these experiences, but to be a vehicle that changes the relationship people have with their jobs and the people we work with by making it more meaningful.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I wanted to be an entrepreneur from a very young age. There seems to be no shortage of problems that this world needs us to solve and I knew I just needed to find one of them to ‘call my own’.

When I was part of the team at ZocDoc I saw how much money the company was investing in culture. The problem was that events are really complicated to plan and often the responsibility is left on one random person’s shoulders. The team found it super time consuming to come up with ideas and start reaching out to unresponsive vendors. They usually resorted to going to the bar which wasn’t really building strong, professional and authentic relationships with one another.

Eventually I thought “It would be really cool if there was one website that helped you find these activities to do with your team and book it really easily”. I left ZocDoc and did just that. I built a cute little website at first on Wix.com that had a variety of team building activities. Confetti started for the in-person world, pre-COVID so most of our experiences took place inside the offices of our customers.

At the time we had everything from in-office portable laser tag to puppy parties. I started networking and helping dozens of companies put together fun experiences. But shortly into my new career I realized something that is now core to our DNA — If I let any vendor advertise on the website some are going to be good and some are not going to be great. And for experiences that are less than amazing, it’s a waste of an opportunity to truly connect your team with one another (a privilege we take very seriously).

Can you share the most interesting story that happened to you since you began leading your company?

The best thing in terms of building this company was finding my co-founder, Eyal Hakim.

When you’re building a company at a very young age, or at any age if you’re doing it for the first time, you don’t know what the right answer is for the challenges that you are dealing with. You don’t know what you don’t know. When I first started Confetti, the bad advice I heeded was that your equity and the ownership you have within the company should be guarded with your life. I took that advice seriously and tried to build Confetti using external developers for essentially the first two years. And after pouring my life savings into it, I realized I was getting nowhere. I didn’t know how to build a tech company myself and I knew I needed to find a technical co-founder.

I interviewed over 100 people before I found Eyal. By the time that we had met, I had about five different potential co-founders that I was actively at the finish line with. They had finished their assignments and we had conducted several interviews. Then I met Eyal and I really liked him from day one. He said that he had another offer on the table himself and that he needed us to make a decision potentially within the next three days, which I thought was super tight to shake hands with someone you barely know. So, we spent a lot of time together over those three days and I finally felt comfortable. Largely driven by our seamless communication. I did have these other prospects that I spent more time with, but I weirdly didn’t have as much confidence as I did with Eyal. We negotiated the terms of our partnership and shook hands in his car and five years later, we are still co-founders. It’s an important story for people to know because he is my second half in this company and I wouldn’t want to do this journey with anyone else. Not many people know this, but the biggest reason why companies fail is co-founder blow-ups. Not competition. Not a lack of funding. But ultimately the people that you’re working with are not getting along.

I’m so glad that I interviewed so many people during my process that once I met Eyal, it was easy to know and feel that this was the right decision.

Ok ok and sprinkle a bit of luck 🙂

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

It has to be a time from the Confetti stone ages. We’ll call it Before Eyal, or BE. I was working with a freelance developer. I had no idea how to even communicate my ideas to him. When I was waiting for updates, he would tell me that the code is being deployed. Every time I spoke to him he would tell me that “the code is still being deployed.” I had no idea what he meant when he’d tell me this, yet it was almost all he’d ever say to me.I was thinking there was a heavy amount of data and software that needed to be downloaded and that it takes forever and he was just stringing me along and I never got a finished product from him. That’s also when I decided I really needed a true partner. It wasn’t until Eyal joined me that I fully understood what this meant. Now I know- thanks to Eyal- that Confetti’s code is deployed in just about 5 minutes today. If I’d tried to accomplish what Eyal and I have done in regards to our platform’s sophistication with any of the freelance developers I’d worked with previously, I’d still be waiting for the code to be deployed.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There are two people. One of them is a guy called Jonathan Messika, who is the Vice President of Product at Promo.com. He was the first person that I ever really shared the idea of Confetti with and that I wanted to be an entrepreneur. He just said “you should go for it”. He was an entrepreneur at the time too. It’s easier said than done, but he pushed me, encouraged me and was there for me every step of the way. He answered all of my questions; he eased many of my fears. He let me work out of his office for a long time without collecting any rent from me, paying for one too many lunches along the way and I’m forever indebted to him for all his help during those transformative first few years.

The other person is Itamar Mula who is co-founder at a company called Acumen. He helped me as a technical adviser reviewing the resumes of the many people that were interviewing for that co-founder position. He reviewed the codes from the assigners (including Eyal’s!) and was a sounding board for all my complaints and worries. I’m forever grateful for him too. He was such an integral part in me getting to Eyal and confirming that he was the right person for me. I’ll also share that when Eyal and I met over those first few months of getting to know each other, I had trust issues. We went to work together at Itamar’s house. He told me that I needed to trust my partner and having that sit down conversation was the day that I decided to put the bad advice I’d been given previously aside. It’s served me super well to give out that trust.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

I have mixed feelings on this question, and the broader conversation that it stems from.

On the one hand, in my own experience as an entrepreneur in the tech industry, it seems pretty apparent that there is still a poor representation of females not only in my position, but in positions of influence within startups or the gatekeepers that breathe life into ideas like Confetti through investment. I know that it’s something close to ¾ of all VC firms don’t have a female partner and female founders still receive less than 3% of venture capital investments. It’s puzzling to me. Especially when you consider the research done at Harvard that shows VC firms with more female hires have been able to see 10% more profitable exits for their portfolio companies.

But I think often when we have these conversations, we lose the forest for the trees a bit. I’m definitely guilty of it. I battle with the idea of whether we will see the boy’s club dynamic that’s so common across a vast majority of society ever be dismantled. However, it’s undeniable to dismiss that there’s been significant progress in what women as a whole, across multiple generations, have been able to accomplish. One of the many crazy stats I remember hearing during the pandemic was that women accounted for 60% of all college students by the end of 2021. In the same way I think we shouldn’t accept a lack of equality as zero progress, I think so many of the steps forward taken by women will bear exponential fruit in the future. I think secondary education is a great predictor of the roles women will hold in society in the future. I don’t think it’s my job, or any other woman’s job to achieve equality for all women before we die. But I think I feel some type of responsibility to push the rock a little bit further up the hill.

I also struggle with my own interpretation of what equality means or looks like for women. As a woman, there’s parts of me that wants to be seen and treated no differently than my male counterparts. On the other hand, we’re not the same, and therefore not equal and never will be. So why should we be trying to construct a system that will treat women like men? I don’t think the answer to how to treat working women who want to be working mothers is to disenfranchise them. But I do think there needs to be an acknowledgement of the mental, physical, and emotional tole that women go through when becoming a mother. After so many years of a broken system, I wouldn’t mind seeing an overcorrection for how we treat our working moms.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

We need to be comfortable having really deep conversations with those founders and the people you want to do business with and support them. I think that we need to do a better job not just optimizing for money — our time and life is such an incredible currency and such a scarce resource, we should lead with empathy and humanity in business.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

I think some of the biggest headwinds women face within the traditional corporate career track are dealt with head on when we choose the entrepreneur route. You hear so many stories from women (young and old) that harp on not feeling heard in a meeting, or having credit taken for something they developed. As a founder, you are placing yourself in a position where the trajectory of the entire company is a result of your ideas and intuition. That’s a really rewarding feeling and the empowerment that comes with it is something that I think is unique in building your own business. I think there’s a level of pride that is only reached when you’ve taken a situation into your own hands. But at the end of the day, I think these struggles are something that anybody might face, regardless of gender.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

There are lots of misconceptions out there revolving around starting your own business. And clearing up these misconceptions isn’t easy, especially when the make-6-figures-in-30-days influencers romanticize the life of “being your own boss” to sell their class.

So many people try to sell entrepreneurship as a get-rich-quick scheme and money talks. And, honestly, it’s easy to believe if you’re only focusing on the financial success stories, like Steve Jobs or Bill Gates. Most startups aren’t profitable for many many years. The initial cash flow coming in isn’t (and shouldn’t) go into your pocket. It goes back into the business.

But successful entrepreneurs aren’t in it just for the money; they’re in it to create something special.

Starting a company exposes you to challenges you’ve never faced and roles you may not have experience in, like accounting or marketing. You’re suddenly the CEO, accountant, recruiter, HR and developer all at the same time. You’re conducting market research, creating investor pitches, finding customers, and networking your butt off.

If that’s not what you anticipate, you’re on a fast track for disappointment.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

No, I don’t think everyone is cut out to be a founder and some people go into entrepreneurship for the wrong reasons. Even founders who made the jump question whether it was the right decision and deal with pretty paralyzing mental health issues and deep imposter syndrome. It’s not easy at all.

I think to succeed though you need to develop a deep connection to the impact that you want to make and there needs to be a fuel that keeps you going that isn’t just purely based on money. You need to be agile, you need to be willing to change yourself, to listen and you need to be a true leader that can inspire change in other people. Most people hate and avoid change — you simply can’t be that kind of person as a founder.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

Everything is going to be much harder than you anticipate it to be, so be prepared to see this journey not just as a professional one, but as one that will challenge you mentally, spiritually, emotionally, physically, etc.

You’re going to have a million good ideas in your life, stay extremely focused on building that “one thing” very well and look at each project as something that should contribute to making that one thing move forward and be careful of distractions.

Surround yourself with good people. Because this journey is already hard AF and it sucks to work with @$$holes. If they don’t align with your values, don’t work with them.

Any C-Suite person should be good enough to be the CEO of your company. You should be able to trust them with their departments fully, but also be smart, flexible and capable enough to run the entire company. Ask yourself, if they were the CEO would you join their startup?

The most complex part of this journey is working with other people. We’re all so complex and different, yet we’re all so similar…So become exceptional at managing, leading, inspiring, etc.

How have you used your success to make the world a better place?

So many people look forward to Fridays and dread Mondays, and that’s such a terrible way to live. A lot of people don’t like their jobs and Confetti wants to change the relationship that people have with their jobs. We want to help companies create deeper meaning between the people colleagues and improve the work that they’re doing. If people like their team members, they communicate better — and if people enjoy their time together they’ll succeed more and solve problems better, faster.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

There are so many things that this world needs right now, whether it’s work that goes towards the climate change crisis or providing more clean water and food to those who are starving.

There are, however, only certain things that I can do within my control and if I can inspire a movement that can bring the most amount of good to the most amount of people, it’s improving the relationship that people have with their co-workers and their jobs. I choose to believe that the consciousness of the planet will improve as a result.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

If I had to choose one, it would be Brené Brown who has a podcast ‘Dare to Lead’ which I follow religiously. She talks about many of the things that are missing from the workplace and guests include genuine culture shifters that are building a more just world and that requires very daring leadership. I think she just checks all the boxes in terms of what this world needs right now.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Lee Rubin Of Confetti On The Five Things You Need To Thrive and Succeed as a Woman… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Modern Fashion: Sean Coutts of Pas Une Marque On The 5 Things You Need To Lead a Successful Fashion

Modern Fashion: Sean Coutts of Pas Une Marque On The 5 Things You Need To Lead a Successful Fashion Brand Today

An Interview With Candice Georgiadice

You must know why you are taking this route. Selling clothing & making money is just no longer enough. Being successful in the fashion industry requires making a product that speaks to its why and leaves customers with a feeling that is intangible.

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series I had the distinct pleasure of interviewing Sean Coutts of Pas Une Marque.

Pas Une Marque or PUM as they are often referred to uses traditional French inspired tailoring techniques in their street wear garments, this enables them to offer pieces that you can wear throughout the day and into those long nights boasting durability in stylish wear. Pas Une Marque’s say’s its aesthetic, ‘Is a fusion between lux and street wear, a perfect equilibrium of comfort and elegance. Pas Une Marque re-interprets timeless environments of a luxurious midnight in Paris or a romance sparked in the Metropolitan’ and if you take a look at the pieces this brand stocks you can see this definition come to life. There is something special about this brand, you can see the quality in the designs as well as the fabrics and this is how you separate your self from the rest to join that small group of elite brands.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

I was born in Miami, Florida and have lived there for 11 years, then I moved to Lima, Peru where I have lived another 9 years.

Can you tell us the story about what led you to this career path?

Since moving to the United Kingdom for University I had a huge cultural shock especially to the way fashion was praised and worn. This inspired me to begin consuming fashion pieces and worrying more about my own personal style. Since then, I have developed a particular interest in fashion, and always found it something particularly special.

Can you share the most interesting story that happened to you since you began your career?

The most interesting story is when we had our first ‘campaign’. Back then, I used to travel with a couple of samples in my luggage but our pieces where very basic and generic, with our logo slapped on. We managed to connect with a well-known club promoter in Miami and he told us to come out to the club. There he told us how much he liked the brand and that he knew a lot of cool places to shoot in Miami. He said: I’ll help you guys out, but under one condition — If I’m the model. So, of course we went ahead and to our surprise we found out he was super close to the owner of the Versace Mansion (a cultural heritage site, and Gianni Versace’s former home). Next thing we knew, we were pulling up at the Versace Mansion with the samples and models, and the rest is history.

You are a successful business leader. Which three-character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Persistence, Self-motivation, and Determination.

Persistence — I have been let down multiple times throughout my career, and nowadays I feel like being let down is good if and only if you don’t let it get too your head. There always be people who don’t share your vision but that doesn’t mean you should give up or change it. It just means that they don’t agree with you, and that’s ok, each person is entitled to their own opinion upon any matter. What isn’t ok is giving up just because of rejection, because sadly you could be right next to your next big break.

Self-motivation — You must view motivation as your food and water — without it is hard to survive. Then you must realize that it is up to you to ‘hydrate’ and ‘eat’. Everyone is super focused on their own life, and it is important to grasp focus on yours, if you can’t motivate yourself then why should someone share with you, your vision?

Determination — Nothing good comes easy is probably the best motto to live by. Nothing will ever fall on your lap, unless you’re winning the lotto — and the probabilities of that are very slim. So best bet is to work like there is competition working 10 times harder, and slowly your wins will speak for themselves.

What do you think makes your company stand out? Can you share a story?

I think that Pas Une Marque stand’s out because it is invested more in the why. With this, I mean that we are interested in telling a story through clothing, one that evolves around questioning and discovering the unknown. The product comes second. Of course, we strive for top notch quality in everything we do, and our most loyal customers know that — but the true core of Pas Une Marque is it’s why.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

I think the best life lesson quote is what comes up fast will come back down just as fast. This has always been incredibly relevant in my life because I have learnt to really enjoy the journey and view situations more in the long-term than short.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

I believe that the technological shifts in the fashion industry have been incredible such as the introduction of NFTs through fashion. However, what I find even more fascinating is the fact that there is a never-ending appeal on the vintage, as if the new is no longer relevant. This appraisal means that the future of fashion will always tends to look back in time.

Can you share how your brand is helping to bring goodness to the world?

Pas Une Marque is always trying to be much more than just a brand. Currently, we are donating one tree for every order placed on our webstore and this is the start of our path to reach carbon neutrality by 2025.

Can you share with our readers about the ethical standards you use when you choose where to source materials?

We are involved in the entire sourcing aspect of the brand, from the raw material all the way to the final product. That means — we visit the farms where the cotton is planted and work with professionals that test the quality of the cotton which will be used in our pieces. Then, our continue involvement in the cut and sew process ensures that workers are receiving appropriate compensation, with balanced work hours, and are treated honestly.

Fast fashion has an advantage, that it is affordable for most people, but it also has the drawback that it does not last very long and is therefore not very sustainable. What are your thoughts about this? How does your company address this question?

We are not interested in making affordable clothing because of the huge environmental impact this entails. We are instead intending on creating intricate pieces that will last a lifetime. This makes our entire research and development process very lengthy, but it allows us to ensure that all details from our pieces are the best quality possible.

Thank you for all that. Here is the main question of our interview.

What are your “5 Things You Need To Lead a Successful Fashion Brand”. Please share a story or example for each.

  1. Imagination — When creating pieces and making an impact in others you must make sure to be unique and not let any pre-existing paradigms affect you in your creative process. Imagination plays a very important role since you have to truly think outside the box.
  2. Courage — A Fashion Brand, is no easy task — and even though it may seem like it from afar it really involves and intricate array of problems, and outcomes one would never expect. Courage is fundamental because it helps one know that nothing is given or certain in fashion. What may work for some, may not necessarily work for you. That’s why it’s important to have strength and venture into the unknown, knowing that nothing is set in stone.
  3. Perseverance — You mustn’t allow anything / anyone to let you down even at the hardest of times. That person who probably doesn’t believe in you is likely not someone who has made much of his/her life. As a rule of thumb, only listen to those who are in a better position than you, or somewhere were you want to be. On the contrary, continue to row even if you are against the current, eventually someone will share your belief and will support what you are making, there is no such thing as being too late.
  4. Support — With support everything is easier, and less stressful — be it your partner, or parents, or siblings support is the key to gain the proper motivation to really exploit your full potential. Surely, if your brand and idea are so good that they will be part of fashion history — someone in your inner surrounding will find it amazing as well.
  5. Why — You must know why you are taking this route. Selling clothing & making money is just no longer enough. Being successful in the fashion industry requires making a product that speaks to its why and leaves customers with a feeling that is intangible.

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

I think the fashion industry can improve itself by being more open to newcomers. Even though nowadays it is ‘easier’ than ever, the industry itself is very narrow-minded and does not easily cave in especially when it comes to the newbies.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would start a movement that helps people question and develop critical thinking. I believe many of us are guided through so many different directions that is seems almost impossible not to be influenced. For that reason, standing back and seeing situations as a third party is fundamental because as we grow, and mature we need to be able to form our own decisions wisely and that the only way to make the world truly and singularly a better place.

How can our readers further follow your work online?

You can follow our brand on Instagram @pasunemarque


Modern Fashion: Sean Coutts of Pas Une Marque On The 5 Things You Need To Lead a Successful Fashion was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.