Women In Wellness: Jennifer Fleming On The Five Lifestyle Tweaks That Will Help Support People’s…

Women In Wellness: Jennifer Fleming On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Invest in Yourself — I learned from an early age that most things in life are not given. They are a direct result of the efforts made to achieve whatever it is we are trying to achieve. Whether we spend time investing in our health or education, we are building foundations that weather the toughest storms. For me, my education and knowledge is something that I hold near and dear to my heart. The more I know, the more I can share with my patients, and that is well worth investing in!

As a part of my series about women in wellness, I had the pleasure of interviewing Jennifer Fleming.

Jennifer Fleming, NP, is a board-certified Family Nurse Practitioner and owner of the medical aesthetic practice, The Alchemy Clinic located in Manchester, NH. Jennifer is leading the field of medical aesthetics through her state advocacy, her holistic approach to augmentation and her mission to ensure that medicine remains the forefront of this unique and specialized field.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

Thank you so much for this opportunity! My path into medicine wasn’t as straightforward as others. Originally a business/communication major, I quickly realized that this wasn’t the field for me. Following in the footsteps of my twin sister, I embarked on my nursing career and have yet to look back. For the past 10 years I have practiced as a nurse practitioner in many fields of medicine including critical care, emergency medicine, and medical aesthetics. Through my work in critical care, especially during a pandemic, I developed a deep appreciation for life, for health, and for building genuine connections. Understanding this fragility of life propelled me to take risks that I too am surprised about and put me on a path of business ownership and activism for a field of medicine that is often misunderstood.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

I’ve been a planner and a dreamer for most of my life. My intense energy has always had me envisioning what my next steps would be and pushing me to do more, learn more, be more. Yet, life is not always what we envision it to be. This sounds crazy I know, but I believe the universe has a plan for us, we just need to be wise enough to listen.

I discovered the world of medical aesthetics by chance, not by intention. Fast forward several years I found myself being swept away by this field and all it has to offer. During COVID, medical aesthetics also became an outlet for me to retreat to which was a true blessing in disguise. As my following grew, my need for a larger space became more apparent. While scrolling through spaces that were available, I came across this beautiful Victorian manor that was for sale. There was something about this place that I knew I had to see. So on a whim I went to view this majestic 1900s Victorian Manor, and as soon as I opened the antique doors I felt a sudden rush of energy fill my body. And through this rush there was a voice telling me that my life was going to change. Despite the doubts of others, I listened to that whisper and life has become so much more than I ever thought possible. Change is scary, perhaps even paralyzing at times, but taking a chance on something that wasn’t pre-planned or meticulously calculated is taking a chance on your destiny. Through this journey I came across The Alchemist by Paulo Coelho and his words have helped me define this journey, “And, when you want something, all the universe conspires in helping you to achieve it.” Our life is filled with paths and crossroads, some more uprooting than others, but I’m a believer that when you want something bad enough, the universe has no other choice than to listen.

It has been said that our mistakes can be our greatest teachers. Can you share a story about a mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I have made many mistakes over the years. I’ve made business mistakes such as overspending on marketing and not having cash flow projections as detailed as they should have been. But the biggest mistake above all else was not knowing when to slow down or turn off. Through my years in critical care, I was exposed to immense stress and became accustomed to working very long hours. Through the pandemic I worked weeks straight without reprieve and quickly lost sight of my own health, both mentally and physically. Through this experience I was reminded of the sacrifice that medical professionals make to care for others, and the importance of being present when we are with those we love and cherish. Fast forward to starting my practice, I’ll admit that I struggle with slowing down and turning off, but I know what’s at stake if I don’t. Now it’s all about making a conscious effort to recognize when I need a break and allowing myself this reprieve.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

Medical aesthetics and the desire to age gracefully through cosmetic procedures is not going away. This post-pandemic medical aesthetic “boom” continues to flood social media networks with the good, the bad, and the ugly of medical aesthetics. It saddens me to see faces that have been over treated and disfigured all to achieve unattainable results. Our faces and bodies are not social media filters, nor are they something we can change at the anatomical level, and why would we want to do that?

My mission is to bring medicine and professionalism back to the bedside to elevate this unique field of medicine and ensure that patients receive the safest and most holistic results possible. While medical aesthetics is medicine, it differs in that these procedures are elective and based primarily off patients’ desires, not necessarily needs. As a result, I am keenly aware of the vulnerability that patients may face when seeking out treatments, which is another reason why I feel so strongly about not only protecting patients but educating patients about the dynamic process of facial aging and the best treatment options available.

I am also one of the core founders and Vice President of Aesthetic Medical Providers of New Hampshire, which is a non-profit organization committed to supporting the highest practice standards in aesthetics. Through advocacy, legislative reform, and education we are working tirelessly to unite medical aesthetic providers with the primary intent to protect patients and advocate for a field that is often misunderstood.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

Take Care of Your Skin — Our skin is in fact the largest organ in our body. It is our body armor and withstands harsh environmental conditions daily. Caring for your skin will also be the best anti-aging investment you ever make. Seriously! Before all other medical aesthetic treatments, I would recommend that you explore medical grade skincare products that will truly protect your skin and transform it. Medical grade skincare is unlike over-the-counter products as the pH of these products tend to be lower — hence more penetration which equates to actual results. Lastly, never forget your sunscreen, no matter the day or season, and sunscreen in your makeup doesn’t count.

Movement Is the Key to Life — Through my years in critical care, I have had the pleasure of caring for our aging population. I have witnessed the devastating effects of chronic disease and illness in patients in their 40s’, 50s, and 60s; yet I have also witnessed life that comes to an end merely due to old age. For my elderly patients who lived well into their 80s and 90s my question was always the same. “What is your secret to life?” And 9 times out of 10, the secret to longevity is movement and engagement. Maintaining muscle mass as you age will be one of the best gifts you could give to your 80-year-old future self.

Invest in Yourself — I learned from an early age that most things in life are not given. They are a direct result of the efforts made to achieve whatever it is we are trying to achieve. Whether we spend time investing in our health or education, we are building foundations that weather the toughest storms. For me, my education and knowledge is something that I hold near and dear to my heart. The more I know, the more I can share with my patients, and that is well worth investing in!

Give Yourself Grace and Praise — For all my entrepreneurial and goal seeking readers, I challenge you to pause each day and recognize all that you have accomplished. Without a doubt we are our biggest critics. We are quick to point out what we have yet to do and forget to acknowledge everything we have done. When we work towards our goals, we often seek assurance and accolades from others, rather than from ourselves. I challenge you to change this preconceived framework. This behavioral shift has allowed me to fill my own tank, not in a narcissistic way, but in a way where confidence is created out of genuine understanding of who you are, who you want to be, and who you believe you will become.

Give More Than You Receive — In my early adult years I had the opportunity to travel the world where I witnessed immense poverty and hardships that seem unimaginable when compared to American standards. Yet despite these circumstances I also witnessed joy, love for life, and compassion for others. These memories are a daily reminder that life’s successes are better when they are shared. I have also come to realize that giving doesn’t just mean monetary in nature. Giving can be sharing your time or knowledge, supporting colleagues, engaging in your community, and making the conscious effort to create change.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

As a provider, I recognize that medical aesthetics is a bonus. It’s something that can be enjoyed when our body is in good health both mentally and physically. But it is not the wellness that would bring forth the most change to the most amount of people. Our society is in crisis. We spend trillions on treating the symptoms of illness, but as a society we lack the resources, time, and money needed that focus on disease prevention, health education, and access to healthcare. Knowing what I know about the medical system both in-patient and now in my clinic, the first thing I would do is make certain weight loss medications available to the masses. Medical weight loss is sweeping the nation because new medications have shown very promising results both with weight loss but with overall improvement in cardiovascular health. Sadly, astronomically high costs have made this medication nearly impossible to access for so many that would likely benefit the most. My movement would be to break the chains on insurance companies and large pharmaceutical companies and provide access to a medication that could change, or even save, someone’s life.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. Build a Network: Developing genuine relationships and connections are the backbone of most small businesses. But this doesn’t happen by chance. Networking is vital as it opens the doors to connections that you likely wouldn’t have otherwise. Connection building however must be genuine. When you stop focusing solely on yourself and your own business and support others in their endeavors you too will grow!
  2. You are not Alone: Business ownership can feel lonely and oftentimes we believe that we must know all, do all, and be all things the business needs. But this is impossible. Seek out resources. There are so many free resources for new business owners such as SCORE which provides free mentors that have a wide array of expertise. I would also recommend finding colleagues that do what you do as they will become mentors, friends, and a shoulder to lean on when you need someone.
  3. Develop Your Mission, Vision, and Values: This sounds cliché I know, but I have learned that when you are building something from scratch there are a lot of decisions that must be made. In the beginning some decisions were made out of passion while others out of pure angst. However, the more time I spent understanding the values of my clinic, the mission, and the vision for the future, decision making was less about me and more about what was best for the practice and my patients. Furthermore, it provides a foundational framework for other team members when everyone is practicing with the same intentions.
  4. It’s Okay to let go of the Reins, even if it’s Just a Little at a Time: Building a business feels very similar to having a first child. You make plans, prepare, dream, but when the time comes and the doors open, you’re never quite ready for what’s to come. There is no roadmap or guidebook that directs the orchestration. Like a newborn baby, there is also this immense attachment to the business which can make relinquishing control difficult. But having learned the hard way, the needs and responsibilities become too much for one person to manage. So, identify the areas you love and the parts of the business that give you life, and find stellar people that share your vision to do the rest!
  5. Hone Your Decisions: Indecisiveness can be draining both mentally and physically. It also robs us of time where we can be spent creating and building. At the start I would perseverate over business decisions fearful that I would make the wrong one. It wasn’t until I was reminded by a dear friend that I did in fact have the tools to make difficult decisions. In critical care indecisiveness could mean life or death for a patient and so I made decisions. Over time I have incorporated this life-or-death philosophy of decision making — meaning I analyze, calculate, feel, and commit. I’ve also learned that some decisions do not go as planned, but adaptation is key. Nothing in life is forever, nor is it a guarantee.

Sustainability, veganism, mental health, and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Beauty by social media standards has become almost unattainable as the desire to have the “perfect” pout, a “snatched” jawline, and flawless skin becomes the standard. With this skewed perception of beauty, it’s not surprising that mental health disorders and medical aesthetics have become so painstakingly intertwined. It is imperative that medical aesthetic providers recognize features and characteristics of those suffering from disorders such as body dysmorphia disorders, anxiety, and depression, and have a system in place to explore this with patients before moving forward with any elective treatments. As the clinician we hold the syringe and our moral responsibilities and obligations must come first in order to protect vulnerable patients from harm. Lastly, we must openly acknowledge and celebrate the beauty in our unique features and treat our patients accordingly to preserve natural and realistic results.

What is the best way for our readers to further follow your work online?

You can follow my work on Instagram or Facebook, or via the clinic’s website, alchemyclinic.com.

Thank you for these fantastic insights! We wish you continued success and good health.


Women In Wellness: Jennifer Fleming On The Five Lifestyle Tweaks That Will Help Support People’s… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Amy Youngblood: 5 Things You Can Do To Help Your Living Space Spark More Joy

An Interview With Candice Georgiadis

Keep your space as updated as possible. Even if you can’t afford a total remodel, you can integrate smaller, more current pieces into your space such as a new rug, coffee table, or accessories. This will keep you feeling like your space is up to snuff when you walk into a beautiful restaurant or store.

As part of my series on the “5 Things You Can Do To Help Your Living Space Spark More Joy”, I had the pleasure of interviewing Amy Youngblood, Founder and Lead Designer, Amy Youngblood Interiors.

Amy began her career in interior design over 20 years ago. She’s worked for several interior design firms, both residential and commercial. With a strong background as an accomplished artist, Amy fused her creative abilities along with her business and design experience to launch Amy Youngblood Interiors in 2009. Both Amy’s artwork and design commissions have been featured over the years in both local and national media. Amy’s appreciation of all styles has made her known for her clean lined, yet comfortable, sophisticated look.

Thank you so much for joining us in this series! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

As a Communications major in college, my initial career path was more on the “safe” side as I took several jobs in sales and marketing for larger corporations. After several years doing this, I realized my creative juices from my younger days weren’t being fulfilled and I was in love with decorating my apartments at the time, plus reading interior design magazines. After some serious thought I decided to reinvent my career and combine my business skills with my strong art background and get my degree in interior design. I worked for a few different design firms after graduating, both residential and commercial based. It ironically wasn’t until 2009 during the last recession that I took the leap to launch my own arm!

Can you share the most interesting story that happened to you since you started this career?

Well there have been a few. One that really stands out to me is from 2005 when I worked for a beautiful furniture store/interior design studio. It was my first real job in the residential sector. The owner of the store had great taste and beautiful things on the showroom floor. I was 6 months pregnant at the time with a 2 year old at home and struggling with the work/life balance. The problem with my job was not only that the store was struggling, but I was working aside another designer much older than me who was extremely demeaning, competitive and territorial. After going to the owner on several occasions to address the issue, I finally decided to leave what I felt was a toxic work environment. Ironically the store went out of business about 6 months after I left from faltering sales (the economy was ironically good then) and a lack of initiative and leadership in the business. It was one of my smartest decisions to walk away when I did and pursue other opportunities.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The funniest mistake that I can recall is mis ordering an expensive sectional for a client. I had my assistant at the time lay it out in the room using auto cad, but when we went to deliver it the parts were reversed and didn’t fit exactly as we had drawn them in. Luckily the room was very square and the sectional ironically fit fine. After confessing our error to the owner they were actually okay with the layout. I avoided a very costly mistake and learned to always double check my order numbers when submitting them to vendors!

What are some of the most interesting or exciting projects you are working on now? How do you think that might help people?

Well, probably the most exciting right now are my own residence and a new 8,500 square foot home. Both are very contemporary high end projects. For my residence, it’s a major remodel of a large 3,000 square foot condominium. One thing designers experience when they’re doing their own space is harder decision making. This seems to be a known fact in the design world. It’s so much easier to select items for your clients than it is for yourself! I try to keep that in mind and not over think it!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite quote is probably “Karma is a bitch”. I know that might sound a bit rough, but I strongly believe that when you don’t treat others well and act ethically, life always comes back to bite you. It’s like the universe knows when you are not living your best life.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I have two people. My father Mark Youngblood came from little means and started his own company from nothing. He was successful and hardworking in everything he did while still being altruistic to others. I remember as a kid I was always asking him questions about working for himself and how he did it. I’ll never forget his quote of “Everybody thinks they should be in charge but the truth is most can’t and really are better off working for someone else.” This always inspired me and my desire to work ultimately for myself. I also credit my business and life coach David Wood, who I’ve been working with for three years. David not only has helped me achieve greater financial success, he’s helped me become a more intuitive and effective person when dealing with personal situations and issues.

Thank you for that. Here is the main question of our discussion. What are your “5 Things You Can Do To Help Your Living Space Spark More Joy” and why. Please share a story or example for each.

  1. Invest in great artwork that you love for your walls. It will only spark happiness and creativity.
  2. Light your space well with a variety of lighting, from overhead recessed lights to lamps. It’s proven that well lit spaces improve one’s mood.
  3. Create a great conversation area in your home. This could be anything from a large living area with two facing sofas, or a smaller area with a round cocktail table and surrounding club chairs. This is especially fun for the holidays and special events.
  4. Choose a color palette for your space that you personally love. Don’t just follow the trends! For example, if you don’t like gray but like color, choose colors that reflect your personal tastes.
  5. Keep your space as updated as possible. Even if you can’t afford a total remodel, you can integrate smaller, more current pieces into your space such as a new rug, coffee table, or accessories. This will keep you feeling like your space is up to snuff when you walk into a beautiful restaurant or store.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I have thought a lot about what I want to do in my later years and with my legacy As a past victim of sexual assault, I am very passionate about helping women (or even men) who have or are suffering any type of violence or abuse in their relationships. Not only does it hurt women, it hurts their children and everyone involved with them. I would love to start a foundation to help women escape harmful relationships, counsel them, and help them get back on their feet. Obviously there are organizations out there that do this now, but I feel it’s still not enough.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them 🙂

Oprah Winfrey or the Notorious RBG! If Ruth Bader Ginsberg was alive I would love to meet her for all that she has done for women over the years. She was a true trailblazer and I even have an RBG tank top that I work out in! I also adore and admire Oprah. She has become such a major influence in our culture, and I agree with all of her causes and beliefs. She’s also become so successful on her own terms. She does things because she loves it, and not just for the money!

How can our readers follow you on social media?

Readers can follow me on Instagram @amyyoungbloodinteriors of our web-site at amyyoungblood.com.

Thank you so much for joining us. This was very inspirational!


Amy Youngblood: 5 Things You Can Do To Help Your Living Space Spark More Joy was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women In Wellness: Alina Mehrle of AMEON On The Five Lifestyle Tweaks That Will Help Support…

Women In Wellness: Alina Mehrle of AMEON On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Understand what you love and what your body needs. I love to eat fish and berries, it’s the most healthy Nordic diet for smooth skin and a strong body.

As a part of my series about women in wellness, I had the pleasure of interviewing Alina Mehrle.

Alina Mehrle founded AMEŌN, which is an innovative skincare line that has pioneered a cutting edge 3-step cryoritual with five core products activated by Frozen Essence to awaken and unveil youthful, glowing and clear skin! Alina was diagnosed with breast cancer at 30 and after going through 8 rounds of chemotherapy, her skin was left dehydrated and fragile. It was a challenge to bring her skin back to life and she spent 2 years developing these formulas that have an imaginative approach and offer powerful healing benefits that not only nourish the skin, but awaken the mind to allow your skin to reach its ultimate potential.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

My name is Alina Pimkina Mehrle, I’m a 35 year old breast cancer survivor. I’m an architect and co-founder of NYC based interior design company Asthetique. Design, art and self expression is something that was always close to my heart and cultivated in me as a child. I’m also a co-founder of AMEŌN Skin. AMEŌN is a very personal project for me and was born from my recovery after chemotherapy. At the age 30 I was diagnosed with breast cancer and it changed my life forever. AMEŌN became a healing project inspired by my journey to rejuvenate and restore my damaged skin. We have 5 products in our collection: including 2 types of Frozen Essence ™ — our award winning hero product that enhances nearly every skincare ritual. With AMEŌN I want to create the most innovative and trusted skincare brand in the US.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

I will share the story of how I actually started my career — it’s how I got my first serious job and it was a dream job! I loved MTV back in the day, it was such a creative, brave and fresh channel. I read an article about the MTV design team in a cool magazine and I couldn’t get over it. What they did by creating a new vision, new voice resonated with me so much that I put together my graphic portfolio on a disc (remember those), found an address for MTV and sent my portfolio with a hand written letter to the Creative Director. I never expected that they would answer, but in a few days I got a call from the Creative Director and they invited me to become a junior creative designer. The lesson I learned is to always try, even if you think it’s impossible.

It has been said that our mistakes can be our greatest teachers. Can you share a story about a mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I would say that the best lesson I’ve learned is to believe in your own super power as an entrepreneur, creator and leader. I’ve also learned the hard way that you need to let people around you earn your trust. Lots of people will promise you the moon and to succeed you need to get very good at spotting what’s real in an ocean of smoke and mirrors.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

At AMEŌN we teach people how to relax and enjoy our skincare rituals because we’re not creating just another skincare product. Instead, our products and the skincare rituals we teach, work synergistically to help our customers establish a healing daily routine that improves the skin and also relaxes and invigorates the mind. Skin icing has been around for centuries, we created the #icecult to make it more scientific, effective and fun to do!

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

  1. Understand what you love and what your body needs. I love to eat fish and berries, it’s the most healthy Nordic diet for smooth skin and a strong body.
  2. Build your own daily rituals that make you feel grounded. For me it’s skin icing followed by coffee in the morning.
  3. Make a habit to notice what people around you do well and thank them. Make them feel appreciated. It helps you build a strong and healthy work environment.
  4. Always find time for yourself, to contribute to your own growth. I read books — it gives me so much joy and helps me understand the world better. I sometimes also like to binge stream a TV show to relax! Scandinoir is my favorite!
  5. Practice kindness. This is what the world needs most.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

I already started one, the #icecult!

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. Travel the world and leave time in your life for adventures and fun. Nothing recharges me more than a trip to someplace new.
  2. Make sure to save for the future. It’s hard to focus on today when you’re worried about tomorrow.
  3. Friends are important. Friends are family that you pick yourself. Make friends and build your own circle and always try to help them succeed.
  4. Try to work for one or more companies before starting your own business and analyze what they do well that makes them successful. When you do finally start your own business, the lessons you learned will help you avoid having to always learn through trial and error as an entrepreneur.
  5. Invest in your education and skills. The world is always changing around you. You have to grow and adapt with it to succeed.

Sustainability, veganism, mental health, and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Mental health is critically important because it also impacts physical health and the health of society. On the level of each of us as individuals, they say stress kills and I suspect they’re right. I was diagnosed with cancer at 30 with no family history and without the BRCA gene. Looking back, I suspect pushing myself to succeed without any regard for the effect that stress was putting on my mind and body contributed to my illness. On a societal level, if each of us as individuals took better care of ourselves and the people we love, I genuinely believe we’d live in a more just world.

What is the best way for our readers to further follow your work online?

Follow our instagram @ameon.skin and subscribe to the AMEŌN inner circle at our site: ameonskin.com

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Women In Wellness: Alina Mehrle of AMEON On The Five Lifestyle Tweaks That Will Help Support… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Shani Toledano of HTVet On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

I’ll share a piece of advice that I actually didn’t take which is, “don’t work with family.” My brother is the VP of R&D at my company and we work fantastic together. There is something to say about this, that it doesn’t work in every situation, but the common thread pulling us together is my father and our mission to help others detect cancer sooner than when my father did which ultimately caused him to pass away. I think that is a bad piece of advice depending on what the company is and for some people it works and for others it does not.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Shani Toledano.

Shani Toledano is the CEO and co-founder of HTVet and HTBioImaging, revolutionary companies on a mission to rule out cancer in both humans and animals. Shani’s inspiration for finding the company comes from her late father’s late stage cancer diagnosis. Prior to co-founding HTVet and HTBioImaging, Shani served in the Israeli Air Force as an unmanned air vehicle (UAV) instructor and a commander of a flight training center. Following her service, Shani worked for the Israeli Aerospace Industries as a developer of simulators for the aerospace Industry. Shani holds a Bachelor’s degree in Mechanical Engineering focusing on Heat Transfer, Thermodynamics, and Energy as well as a Master of Science in Artifical Inttelligence with a focus on Medical Imaging from Afeka Tel Aviv Academic College of Engineering.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

In Israel, as most eighteen year olds, I enlisted in the Israeli Army and was an unmanned air vehicle (UAV) instructor and a commander of a flight training center. Following my service, I worked for the Israeli Aerospace Industries as a developer of simulators for the aerospace Industry.

Alongside my work at IAI, I studied at Afeka Tel Aviv Academic College of Engineering where I obtained my undergraduate degree in mechanical engineering focusing on heat transfer, thermodynamics, and energy as well as a Masters of Science in Artifical Intelligence with a focus on medical imaging.

In July of 2016 I co-founded HT BioImaging, inspired by my father’s late-stage cancer diagnosis. I was always curious and passionate about technology, medicine and the start-up industry as a growth engine for the world and I love to learn new things. I really wanted to find a way to detect cancer as early as possible as I understood early detection increases the chances of survival. As a part of my studies I had read about Heat Diffusion Imaging (HDI) as a technology and knew there was a way to utilize this technology to detect cancer early that wasn’t being utilized in practice today. After two years of developing solutions for human cancer detection, my team and I found apparent similarities in dogs and the ability to rule out cancer for dogs so in 2020, we launched HTVet.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

The technology we use at HT BioImaging and HTVet is a completely new technology called Heat Diffusion Imaging (HDI). I will use HTVet’s proprietary device HT Vista as an example for how the technology is utilized. Before HTVista, veterinarians used to have to use invasive needles to extract a sample from lumps and bumps found on dogs to then send to the labs where it could take a week to test the sample to see if those lumps or bump were cancerous or benign. HT Vista, is the first non-invasive medical device that allows veterinarians to rule out cancer of subcutaneous and dermal masses at the clinic in a fast and affordable way, utilizing Heat Diffusion Imaging (HDI) patented technology alongside artificial intelligence, computer vision, and signal analysis to detect and determine further investigation for cancer diagnosis in dogs. The device looks like a tablet with a scanner attached to it that includes an LEDs, a thermal sensor and an optic camera. It takes up to 50 seconds for the scanning process and a few minutes to receive results to see if further invasive testing needs to be conducted or not. It is fast, affordable, and efficient, saving time for the veterinarians as well as saving dogs and dog owners from the uncomfortable process that existed before HT Vista. Until now veterinarians were used to this old process and old way of thinking but not HT Vista is transforming the landscape, disrupting the industry and changing it for the better.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from

I can’t find one… Maybe it’s just because I take the mistakes I’ve made too seriously. 🙂

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

My business partner Gideon Barak who is a very experienced and well known serial entrepreneur has been a tremendous mentor in this process. When I first had the idea for HT BioImaging I came from an engineering background. I knew I needed a business industry veteran to show me the way and I searched and contacted many people with vast backgrounds in launching successful businesses, and when I contacted Gideon, he really believed in me and my passion for this company and technology. Not only that, he shared the same passion and drive as I did and since then he has guided me through the intricacies that come from starting a business and to this day he is along with me on this journey as my co-founder and chairman of HT BioImaging and HTVet.

Dan Halutz, Israeli Air Force lieutenant general and former Chief of Staff of the Israel Defense Forces and commander of the Israeli Air Force, is another mentor of mine I met through a mentorship program right after my service in the Israeli Air Force. Through this program we spent hours speaking on goals and ambitions and the knowledge and expertise he offered still make a their lasting impact today with how I approach decision making. I still consider him as a mentor today and even consult with him on various ideas.

I can’t mention my mentors without mentioning my father who inspired the inception of HT BioImaging and HTVet. Throughout his life he mentored and even in his absence he continues to guide me. His initials are HT for Herzl Toledano, and everyday I walk into the office and see his initials on the wall I am reminded the motivation and drive for why I do what I do is because of his mentorship. He is my constant inspiration to achieve the HT BioImaging and HTVet missions to detect cancer as early as possible for more focused treatments.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

If you are being disruptive in an industry to make that industry more efficient then I think disruption could be a great thing. In the nature of my work I work with industries that are very set in their ways and there is a barrier to entry for technologies who want to improve these industries through “disruption.” HTVet could be seen as very disruptive to veterinarians as it completely changes the idea of the cancer diagnosis process, but in a positive way.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

I’ll share a piece of advice that I actually didn’t take which is, “don’t work with family.” My brother is the VP of R&D at my company and we work fantastic together. There is something to say about this, that it doesn’t work in every situation, but the common thread pulling us together is my father and our mission to help others detect cancer sooner than when my father did which ultimately caused him to pass away. I think that is a bad piece of advice depending on what the company is and for some people it works and for others it does not.

Another piece of advice I received is “hire people who are smarter than you.” Without a doubt I am no expert in AI algorithms, but I hand-picked my team so that they are all extremely knowledgable in what they do and like me, the company mission really resonates with their personal missions, which creates an extremely motivated environment.

I will also give you a piece of advice, never be afraid to fail. I believe, I and many other people in this world, have experience failure and I have always been able to learn from those failures. The difference between dwelling on those failures to push through them versus learning from them and moving on is incredibly impactful to future successes. If you continue to look back at failure you won’t give yourself the room to grow from them and move forward.

We are sure you aren’t done. How are you going to shake things up next?

HTVet is working to develop its technology to be available not only to dogs, but cats, and other animals further down the line. We are expanding with distribution partnerships to make sure the device is available worldwide for veterinarians so pets no longer need to be put through unnecessary uncomfortable situations.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

I really subscribe to the philosophy that a woman can do anything a man can do. If you have the confidence and knowledge to start your own venture and hold yourself to the same standards or even higher standards as counterparts in your industry the challenges you face will be unique to every other entrepreneur, no matter their gender identity.

When it comes to the idea of societal stereotypes and motherhood it is all about who you have in your support system to really overcome those challenges. For me that comes in the form of my husband and our mothers, my child’s grandmothers. They have really helped me maintain my drive and passion in my career so that the challenges I face are unique to me but no different to any other entrepreneur regardless of gender.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

The book Heat Transfer, by J.P Holman. It is definitely not a typical inspirational book but it created the foundation behind the technology my companies use today to make an impact on the world.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Definitely early detection for cancer. Not only are patients effected by this potentially having the ability to save their lives, but also their loved ones are incredibly affected. In 2020, 18.1 million people were diagnosed with cancer, according to the World Cancer Research Fund International, and over 50% of dogs over the age of 10 years old are likely to develop cancer. Through HT BioImaging and HTVet, I can inspire a movement to create awareness around early cancer detection.

It is known in the industry that detecting cancer as early as possible greatly increases chances of survival and allows for an individualized treatment plan that can ultimately save lives. I would love to get cancer patients diagnosed as early as possible so that not only them but also their loved ones can remain calm and support the patient through their treatment and on their road to recovery.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“If nothing goes right, go left.” I use this as my motto in my entrepreneurship journey. I am not sure who said it first, but I heard it and it really resonated with me and it is something I think about often when I am working on something for HT BioImaging and HTVet. I need to be innovative and on my toes consistently and I think this quotes truly captures my journey.

How can our readers follow you online?

HTVet Website: https://www.ht-vet.com/

HT BioImaging Website: https://www.htbioimaging.com/

My LinkedIn: https://www.linkedin.com/in/shani-toledano-a74a77b9/

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Shani Toledano of HTVet On The Three Things You Need To Shake Up Your Industry was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Denise Dupre’ On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

You have much more experience than you think. Life experience is valuable and should not be discounted. A lot of skill comes from juggling your family, and work priorities, for example. Look at personal experiences and how they apply to your career. I was an athlete in high school and college, and I often think about what made good coaches and what made terrible ones. I strive every day to apply those learnings in my leadership journey.

As a part of this series, I had the pleasure of interviewing Denise Dupré, the Founder and Managing Partner of Champagne Hospitality, a luxury hotel design and development company. Denise has an interesting background, with years spent in education, hospitality, and entrepreneurship, and has learned some important lessons about how to thrive as a female founder. Her formula for running a successful business starts with trusting and empowering her employees to work proactively and think entrepreneurially — to give them the liberty to make important decisions and remain accountable for these choices. As a female entrepreneur, she supports and mentors other women in their career progression. Her focus on investing in people and building lasting relationships amid a zero-tolerance policy for discrimination is passed from company leaders to employees, and keenly felt by the guests at her hotels located in St. Barts and the Champagne region of France.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “back story”? What led you to this particular career path?

I was born into hospitality and have kindled and re-kindled my love and commitment to the industry throughout what’s become a life-long journey. Each hospitality experience prepared me for the next one, and throughout my career and its various transformations I’ve had the great fortune of getting a 360-degree view of the industry.

My experience with hospitality started with my grandparents, both of whom emigrated from Germany in the 20s, worked very hard, saved every penny, and were able to buy some land in Pennsylvania. They, along with my father in the next generation, built “The Seven Springs Mountain Resort,” a hunting and fishing inn that was among the first ski resorts in the U.S. This family enterprise was my training ground, and where I got firsthand experience working in hospitality operations from a young age.

After college at Dartmouth, I reached a point in my life where I wanted to break out and try something new, so I joined Leo Burnett Advertising in Chicago and was serendipitously selected to represent a large restaurant chain. The firm’s success with that client and my close involvement reinforced for me the truth that I love hospitality.

Shortly thereafter, I enrolled in the master’s program at Cornell University’s School of Hotel Management and became a teaching fellow. After graduating from Cornell, I worked for a stretch at Lavenenthol and Horwath in New York at the time, one of the largest hotel consulting firms in the country.

But I was drawn back to teaching, so I made the decision to move to Boston and took a full-time position at Boston University, eventually becoming Dean of the School of Hotel Management. When I got married and began raising my own family, I sought a better work-life balance and moved into a part-time position at Harvard University teaching graduate students international hospitality management and delivering guest lectures.

In this current chapter of my career, I seized an opportunity to dive deeper into the industry and open an international hotel, Le Barthélemy in St. Barts. It was an opportunity of a lifetime — and though I miss the classroom, it has been so gratifying that I pivoted away from teaching and gave business expansion my fulltime attention. That was the birth of Champagne Hospitality — with one hotel turning into three and a vineyard business.

Can you share the most interesting story that happened to you since you began leading your company?

Two words: Hurricane Irma.

We opened Le Barthélemy in St. Barts in October 2016 and had a spectacular first year. Eleven months later, on September 6, 2017, Hurricane Irma hit, destroying much of the island and our hotel.

While I’ve always believed in the importance of sustainability and the necessity of combatting climate change, Irma was visceral and showed the significant and real-world impact climate change is having. All connectivity to the island was gone. The hotel’s general manager called me using a satellite phone — thankfully, we had the foresight to equip the hotel with one. He had walked to the hotel, as most of the roads were closed due to fallen trees and debris, and tearfully shared that much of the hotel was destroyed. It had been hit by a 30-foot wall of water, collapsing even the hurricane shutters.

This experience led us to double down on our company-wide efforts to make sustainability and environmental consciousness central to everything we do.

But before we could put our focus on sustainability, we had to navigate the human impact — a situation where putting people first was the clear and only choice. Gratefully, all of our staff were safe and alive, but we had to make a quick decision. Though many hotels on the island were laying off their teams, we decided to keep every employee who wanted to stay. And importantly, we started to rebuild right away. That proved fortuitous as we were one of the first hotels to reopen.

I didn’t have all of the answers that day. I didn’t know what everyone’s jobs would be in the coming year as the hotel wouldn’t be open, and we would have to rethink how everyone would spend their time. But that declaration and the power of thinking forward and having a firm support system firmly in place was one of the best leadership decisions I’ve ever made.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I can’t think of a funny mistake — but I can share one I will never make again.

Years ago, a conflict between two senior team members went unchecked. It was a tricky and hard situation. Because it was left unresolved, one team member quit, and the organization was negatively affected — we lost talent and missed a growth opportunity for the person that stayed, and they eventually left anyway.

Nowadays, a communication breakdown like that among staff at Champagne Hospitality gets flagged as an opportunity for coaching and development. Teams ultimately want to learn and grow, but they also need solid leadership when things break down. I believe every business leader holds responsibility for offering an enriching environment, confronting issues as they arise so teams can thrive.

As a leader, I am not shy to step in to provide guidance, mediation and motivation — and kindness. I think kindness and being human in the face of errors goes a long way toward creating strong teams. This holds great importance in our business and we’re always assessing what it really means to take care of our people and our guests.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There are many people who’ve helped me along the path to where I am today, and I am eternally grateful.

I couldn’t have done any of this without the support of my family. My husband has been the most extraordinary partner and is generous with his many skills. My children have also been extremely supportive and are pleased to see their mom working and achieving.

The importance of family is fully baked into our value system at Champagne Hospitality as well. Families have needs and we think deeply about how we can meet our team where they are at and offer flexibility so they can be great employees and be part of great families. There are so many silver linings that come out of taking care of our people in this way and not creating situations where family and work have to be competing priorities. Quality of life and quality of work go hand-in-hand.

I also have deep gratitude for my team. Having grown up in this business, I’ve never lost touch with the challenges of a hotel’s day-to-day operations — and every single person influences the guest experience and each of their contributions makes a difference. They are extremely skilled at what they do — and it’s not just me who notices. We are very proud that Condé Nast has recognized the Royal Champagne as the Best Resort in France and has also named Le Barthélemy the Best Resort in the Caribbean multiple times. Both hotels have been named in the Best Resorts in the World.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

Creating companies is not easy. There’s a lot to juggle and a significant level of complexity is involved with building a business. It requires sacrifice and family support. Unfortunately, women often have to give up their entrepreneurial aspirations when they start a family. I don’t believe it should be that way. Women bring so much to the table and have good ideas and vision for new businesses, products, and services. We need more positive female role models who show that it’s possible.

A story that stands out for me about the power of women and our ability to lead involves a recent fundraising initiative around the 50th anniversary of co-education at Dartmouth that broke records. In this alumni-led campaign I was proud to be among the first to join the Centennial Circle — initially 100 women raising $100k. This evolved to a larger goal, 100 women giving one million dollars. This has become a leading national model for women’s philanthropy. Women represent more than a third of the alumni body, have taken on leadership positions in their communities and at Dartmouth, and are playing a greater role in charitable giving. Together, these women made approximately $379 million of campaign commitments and another $61 million in bequests to support diverse and far-reaching initiatives, including endowed scholarships, professorships, coaching positions, academic programs, and capital projects. It demonstrates that women are strong contributors — and as one friend said, when we stand together, we are unstoppable.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

In our work at Champagne Hospitality, we have overcome many obstacles that get in the way of greater gender equity. Here are some of them:

  • We seek out people’s greatness and help them build the skills they may not have. We find this builds and reinforces people’s confidence to reach higher and achieve their potential.
  • We encourage people to take chances — and we mean it. There’s no penalty for pushing boundaries and improving the business. A typical question at Champagne Hospitality is “What are we going to try next?”
  • We make work/life balance at priority for our staff. One of our team members had family in Ukraine and took an extra-long vacation to assist them. Another got divorced and was a single mom who wanted to live closer to family. Instead of leaving the company, we helped her relocate and work remotely — and she didn’t miss a beat and remains a strong member of our executive team.
  • We’ve built gender equity throughout our leadership. Our management teams are equally divided between men and women.

This might be intuitive to you as a woman founder, but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

I would reference the 2015 McKinsey Global Institute (MGI) report, The Power of Parity: How Advancing Women’s Equality Can Add $12 Trillion To Global Growth. This article focused on the economic implications of lack of parity between men and women. The study talked about gender inequality as not only a pressing moral and social issue but also as a critical economic challenge. “If women — who account for half the world’s working-age population — do not achieve their full economic potential, the global economy will suffer,” it reported.

Despite the progress the world has made toward making it possible for women to reach parity in the economy and society, there remains a disparity. We must encourage women to start businesses and clear more hurdles to help them. To not do so robs us of their talent. The reason more women should become founders is pretty straightforward: It’s fun. Building and creating something helps women build the confidence to keep going in the face of the inevitable obstacles.

Women make great managers, as many of them know how to juggle a number of tasks at once. Women do it naturally in their daily personal lives — and are experts at prioritization.

The contributions women make at Champagne Hospitality are invaluable — and if any of them asked me if they should start their own company, I would give them my support and encouragement.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

One significant myth to break down is: “Be tough and focus primarily on profitability and losses for the greatest long-term financial returns.” It’s simply untrue. Heart, empathy, caring, as well as focusing on doing the right thing are just as important to delivering financial results.

For example, my teams are looking closely at ways we can conserve energy at our properties and trying to deeply understand our impact on the planet and how our hotels can make a significant difference in our sustainability efforts. In the short term that might mean that it’s more costly, and that we have to invest more in understanding the most effective ways to accomplish our goals. But in the long-term it will pay off for the environment. and ultimately for all of us. The short-term answer is not always the best medium- and/or long-term play.

Another myth is that innovation means coming up with something completely new. Innovation really means creating something in your own way. For example, at one of the vineyards in Champagne, Leclerc Briant, we age some of our champagne by submerging it for months under the Atlantic Ocean. While there are not many do it this way, we are not alone in this practice — the bubbles of our Cuvée Abyss, a product of experimental curiosity, is incredibly unique compared with anything else on the market.

The influence of our grapes, our winemaker and the water with its energy, movement, temperature, aromas, and pressure make our product very innovative and absolutely exquisite. This also relates to the first myth because though aging under the sea is more expensive than traditional methods — and at the onset may have seemed a little crazy, it was worth it. But we took a risk to enhance our long-term results. The quality of the champagne and the love in the marketplace has more than paid for the incremental costs.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

If you can look at your own history and see moments of entrepreneurial instinct when you have started something from nothing or found it comfortable to take a little extra risk, then you probably have entrepreneurial spirit.

To be an entrepreneur is to be a leader, to be optimistic, and to have the ability to attract a whole set of people who will follow you and believe passionately in what you’re doing together. You also need to be grounded in a way that ensures the wheels won’t come off the bus. Entrepreneurs must know when it’s okay to take risks without being reckless. They are ambitious and forward-thinking, able to lead with hope, seize opportunity and err on the side of innovation. However, they also have to strike a good balance and be grounded.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  • Don’t dodge conflict. In fact go right at it. Unresolved conflict does not just go away. The opposite pays dividends. Resolving conflict can unlock potential in an organization.
  • Stay curious. No matter how far along you progress in a career, remain curious and eager to learn new things.
  • Don’t be afraid to hit the pause key. Pausing can help you sort out what’s really important and what does and doesn’t need to be decided right away. Not everything is urgent. Sometimes the pause key will allow you to make a better, more thoughtful decision.
  • Don’t undervalue balance in your life. It’s okay to take time for yourself and prioritize your family and wellness — and feel good about it. It may take some wisdom and time in the saddle to implement but thinking about balance as an important long-term strategy is critical to long term success.
  • You have much more experience than you think. Life experience is valuable and should not be discounted. A lot of skill comes from juggling your family, and work priorities, for example. Look at personal experiences and how they apply to your career. I was an athlete in high school and college, and I often think about what made good coaches and what made terrible ones. I strive every day to apply those learnings in my leadership journey.

How have you used your success to make the world a better place?

I believe each one of us can have an impact on making the world a better place. Even seemingly small things can ultimately have a significant impact.

Family has always been an important focus for me. I am tapped into my family, and I’ve organized my life and work to be able to invest the time and attention needed to be influential in my family’s success and well-being. We take pride in having raised four children who are conscientious, entrepreneurial, and aware of their responsibility to society at large. They know the importance of empathizing with others, making solid decisions, and solving problems in their own lives and work.

At Champagne Hospitality with the help of countless team members, we have had the pleasure of bringing beautiful experiences to others through our hotels and vineyards, giving them a true taste of home away from home. I’m proud that reviews of our properties reference the kind attention and personal touch of our incredible staff — often by name. It is energizing to lead these teams of individuals who work so hard, are so dedicated to their craft and who also are conscious of ways to improve sustainability and attention to environmental concerns.

Through our philanthropic efforts, I am able to help organizations pursue ambitious efforts aimed at making positive change in the world. Some of the groups we’ve partnered with provide outstanding educational opportunities to those in need, promise to mitigate and reverse the effects of climate change, and work to develop cures for diseases. We’ve committed important resources to improving sustainability and energy efficiency at our hotels and are partnering with local government entities in St. Barts to nurture and protect the coral reefs and the local sea turtle population, an endangered and critical part of the local ecosystem.

And finally, as an educator, I am profoundly grateful to have had the opportunity to help train the next generation of hospitality professionals.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I’d like to inspire people to use their businesses, entrepreneurial energy, investment dollars, and charitable giving power to be a catalyst for positive change in education, the environment, and in lifting up women leaders. Each of these is necessary to improve our planet and the lives of individuals for generations to come.

If we each leave a legacy that has a positive impact on others and the environment, we can all build something that grows and grows so we influence others to influence others. That can have an incredibly positive ripple effect.

We are very blessed that some very prominent names in business, VC funding, sports, and entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

I would love the opportunity to meet Sandra Day O’Connor, who served as the first female associate justice of the Supreme Court of the United States from 1981 to 2006. She was a woman ahead of her time. I appreciate her exceptional sense of humor and that she was a pragmatist in the face of a complex job and a complex court. I also admire her decision to step down from such a powerful position to spend time with and care for her husband who was diagnosed with Alzheimer’s disease. She is a powerful inspiring woman.

Thank you for these fantastic insights. We greatly appreciate your time.


Female Founders: Denise Dupre’ On The Five Things You Need To Thrive and Succeed as a Woman Founder was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Wisdom From the Women Leading The Cannabis Industry, With Mika Stambaugh of Marketing & PR

An Interview With Candice Georgiadis

Take time to earn the legitimacy factor from the industry. There have been people working to make this mainstream for decades so honor their time and work and listen to their advice.

As a part of my series about strong women leaders in the cannabis industry, I had the pleasure of interviewing Mika Stambaugh.

Mika is an Emmy award-winning journalist and dynamic entrepreneur known for thinking outside of the box to execute exclusive results. Her professional career is packed with accolades for her creativity, hustle, and leadership earning Mika her Emmy wings in 2008, as a Field Producer at CBS 2 News Chicago.

That same year she moonlighted to follow her dream to open a small business, showing her willingness to do what it takes to be successful and superior at time management.

Her business savvy sense landed her as the spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection in 2014.

At City Hall, Mika spearheaded the communication strategy for several high-profile policies such as house sharing ordinance with Airbnb, rideshare companies, like Uber and Lyft, entering the Chicago marketplace, Chicago’s minimum wage increase, amended tobacco and liquor laws, and more than 60 consumer protection campaigns. Her ability to secure media to saturate the market brought the department roughly $5M in earned media.

Mika relies on her calm, collected communication skills to lead projects to rid the situation of crisis. She’s commended for being a fair and strong manager with proven success in advertising and marketing in digital and social media. Her comfort zone is producing large-scale events, launching multi-media marketing campaigns, crisis-solving strategy, and recognizing a void and filling it.

Mika was the driving force behind the growth of Mayor Rahm Emanuel’s small business expos by securing local success stories to deliver the keynote speech, offering free headshots, and providing experts in areas entrepreneurs needed the most guidance. Bill Rancic, Michelle Williams of Destiny’s Child, Bill Kurtis, and Laura Schwartz were just a few of the keynote speakers in the last 2 years secured by Mika.

Her determination to achieve success is contagious and her team is motivated by her high energy and passion for perfection. Her work ethic is naturally contagious and she’s always wearing a smile paired with a positive attitude.

Mika has been on the Board of Directors for the YWCA Metropolitan Chicago, Susan G. Komen, PAWS Chicago, and Big Shoulders Fund and has served on several host committees for fundraisers to benefit the sick and the less fortunate. Since 2010, Bronzeville/Hyde Park has been home for Mika and her French Bulldog, Louie.

Thank you so much for doing this with us! Can you tell us the “backstory” about what brought you to the cannabis industry?

Back In 2019, I was t-boned while driving my car and broke my shoulder. I remember the moment when I was handed a bunch of pills to treat the pain, which was scary because I don’t even take over-the-counter pain medication like Advil or Tylenol. At that moment I was so scared to be another victim of the opioid crisis, so I called a good friend who had been using cannabis for decades and asked him what I could do as an alternative to opioids… he said, “CBD, silly!” He said it was a household name. I had never heard of it, so I asked for his recommendation. Immediately, he connected me with a founder of Seven Leaves CBD, and he personally delivered topical and sublingual CBD products to me and that was my preferred pain management path for the next 4 months. Ever since, I have been a loyal customer and huge supporter of CBD.

Can you share the most interesting story that happened to you since you began leading your company? Can you tell us what lesson you learned from that?

Acannability is the industry’s first member-driven, advertising cooperative. We sell memberships and pool the funds to support the industry by educating consumers, which will also support the supply chain. We have been to several cannabis conferences and the one question I hear most frequently is, “Why do you think you can come into this industry and become the go-to resource and good housekeeping seal of approval?” I am learning this industry sticks together and is leery of outsiders, so immediately I had to prove my marketing, advertising, and communications expertise. My 20-year communications career is why I know we can build Acannability. I worked at CBS News Chicago for a decade earning a National Emmy for Field Producing and then I went across Daley Plaza and was a spokesperson for Mayor Rahm Emanuel, where I oversaw the marketing and comms for emerging businesses and developed over 50 campaigns to educate consumers and business owners, including the roll-out of rideshare, home share, plastic bag ban, and the minimum wage increase. When I realized this hadn’t been done for the emerging business of cannabis … I immediately knew what to do to get everyone informed.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I grew up in Crystal Lake, IL. It is a suburb about 45 minutes Northwest of Chicago. I was an athlete. Drugs weren’t tolerated. I was raised with the DARE campaign. Just say no to drugs. I was so fearful of being labeled a “druggy” or “stoner” that I really stayed away from pot for the most part. Not to say I didn’t partake and I for sure inhaled! Fast forward 20 years… more and more friends used cannabis to stay calm, relax, or just sleep better. I am very high-strung and for sure was told a few times to “chill out and smoke some weed” which I did but I always got paranoid. It just wasn’t fun for me… I preferred alcohol since it maintained my high energy. Now 41 years old, I started to dabble with cannabis in forms other than flower in my 30s. I have to say gummies have been the biggest learning curve because if you don’t go low and slow you can really end up in a place where you just have to put yourself to bed. My funniest story is I was gifted a few gummies prior to understanding the proper dosage… they were 20mg and I shared them with some close girlfriends (who shall remain nameless). We didn’t microdose and ended up laughing for hours and hours, recording silly Marco Polo videos of each other and a few other silly acts, but ultimately, we refer to them as the “large orange ones” to this day. I know now I like to microdose 2.5 mg at a time and give each bite around an hour to kick in.

Do you have a funny story about how someone you knew reacted when they first heard you were getting into the cannabis industry?

I have been in the communications, marketing, and public relations industry for 20 years. I am taking my decades of expertise and bringing it to the cannabis industry. Acannability is an advertising company. But when I told my parents and family about my new business, I was very careful to make sure they know I am not pushing products or selling anything other than education to consumers. Since launching Acannability, I have learned so much about what cannabis products can offer. Some products claim to suppress your appetite and help you sleep or focus, but the ones that several friends and family members have asked about are the ones that claim to “elevate your libido” which always puts a smile on my face. Another funny thing that happens the second a friend hears about what I am doing their first response is, “Let me know if you need any product testers!” It always makes me laugh, but I totally get it.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

James Malackowski, who is also a Founder of Acannability, has always been such a driving force in my professional path. We met when I was the Director of Communications for the City of Chicago’s Department of Business Affairs and Consumer Protection. He invited me to lunch and pushed me to think about what was next for me and urged me to start my own PR firm, which I did! Building this with him feels right and I am very excited about what we are offering the industry and consumers.

Are you working on any new or exciting projects now? How do you think that will help people?

We have been on a roadshow to introduce Acannability to the industry. To date, we have 12 members and growing. We are making meaningful progress and as we continue to grow, build, support, and educate I know the impact will be remarkable. Anyone can be a member, which is a perk of starting an advertising cooperative company. The “ah-ha” moment for anyone learning about Acannability is when I explain to them that the “Got Milk” campaign is a cooperative model, and so is Sunkist… as well as The Associated Press. It is a model that has been proven a success many times over.

Ok. Thank you for all that. Let’s now jump to the main core of our interview. Despite great progress that has been made we still have a lot more work to do to achieve gender parity in this industry. According to this report in Entrepreneur, less than 25 percent of cannabis businesses are run by women. In your opinion or experience, what 3 things can be done by a) individuals b) companies and/or c) society to support greater gender parity moving forward?

I am a proud certified WBE (Women Business Enterprise) with the City of Chicago. There are probably only a handful of women in my life that don’t consume cannabis. I think the 3 things that need to change are the stigma of cannabis, access to safe and affordable products, and learning about the different cannabinoids and their amazing powers… which is why we are building Acannability.

You are a “Cannabis Insider”. If you had to advise someone about 5 non intuitive things one should know to succeed in the cannabis industry, what would you say? Can you please give a story or an example for each.

  • Don’t come in like a giant. The industry has been on an island for a long time, you can’t come in like a “know-it-all.”
  • Take time to earn the legitimacy factor from the industry. There have been people working to make this mainstream for decades so honor their time and work and listen to their advice.
  • Be collaborative. Don’t reinvent the wheel, but support what has already been built by adding your experience and expertise.
  • Share your experiences. Don’t come in saying you aren’t a cannabis consumer and think you are going to gain their trust. I made that mistake and several people told me to share my experiences, so the industry knows where I am coming from.
  • Pack your patience. Nothing, I mean NOTHING moves quickly in this industry. It isn’t federally regulated, which plays a huge role in the pauses.

Can you share 3 things that most excite you about the cannabis industry?

  • I love hearing about the healing powers of the plant.
  • I want more people to understand the benefits of CBD and the options available to consumers who are seeking a non-intoxicating supplement that also has healing and calming capabilities.
  • Sustainable hemp is going to be a game-changer!

Can you share 3 things that most concern you about the industry? If you had the ability to implement 3 ways to reform or improve the industry, what would you suggest?

If I had one message overall, it would be: AS A NATION WE NEED TO GET ON THE SAME PAGE.

  • Companies are either making it or they are not. It needs to become federally regulated so we can all work together as a country.
  • I think it is unfair that pharmaceutical companies can have commercials based on their research and studies, but cannabis companies aren’t allowed to even show a pot leaf in their marketing campaign in certain states.
  • Incarceration. The fact that some citizens are jailed for recreational amounts of cannabis in some states, while other states are flourishing from tax revenues, is not fair.

What are your thoughts about federal legalization of cannabis? If you could speak to your Senator, what would be your most persuasive argument regarding why they should or should not pursue federal legalization?

Cannabis has been around for 3000 years but has been illegal for the past 70 years. WHY?

Today, cigarettes are legal, but they are heavily regulated, highly taxed, and they are somewhat socially marginalized. Would you like cannabis to have a similar status to cigarettes or different? Can you explain?

I think cannabis should be accessible to everyone who meets the legal age of consumption, and the government should tax it. But I also believe the government should stay out of everyone’s personal consumption choices.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

YOLO, “You Only Live Once” … in honor of my late friend, Mike Hansen, who was the biggest fan of cannabis in my life. I chose to live my life as Mike did. If I want to do it, I do it.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂

The Cannabis industry is very inclusive already, but I would like to see the social equity piece really come together to eliminate the barriers that have been in place for decades. I believe with education a lot can change… as we say at Acannability, “Let’s Cooperate!”

Thank you so much for the time you spent with this. We wish you only continued success!


Wisdom From the Women Leading The Cannabis Industry, With Mika Stambaugh of Marketing & PR was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Deborah Samuels of Lumije On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

I wish someone had told me how many fires I would have to put out daily and how many different personalities I would have to manage. But, in the end, you learn about all of these things on the job, and you make mistakes, and you dust yourself off and move forward.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Deborah Samuels.

Deborah Samuels started Lumije in 2019 as a passion project to combine her love for diamonds, jewelry and women’s causes. She is a graduate gemologist and is still very active in her family’s well-known and respected diamond manufacturing business, where she has served for 20+ years. Deborah splits her time between two homes in New York and California. When she’s not working, she enjoys working out, biking, hiking and spending time with her husband, three married children, and two adorable granddaughters.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I’m so proud to expand upon what has been a family business. Growing up, I was constantly surrounded by the inner workings of the jewelry and diamond business, and you could say that I learned the 4Cs (cut, color, clarity, and carat weight) before my ABCs. While I was fortunate to have the opportunity to join the family business, I have always been eager to contribute my own ideas and perspectives, so it made sense to branch out and create Lumije as a direct-to-consumer fine jewelry company.

Over the years, I’ve been so excited to continue to build this company and take it into new areas, as we’re doing now with Web3. It takes courage to pursue a different path, and I’m proud of what we’ve accomplished. I’m deeply grateful for the opportunity to learn from my family’s business, and I’m committed to continuing to grow and evolve for the future.

Can you share the most interesting story that happened to you since you began leading your company?

As a female founder, I was thrilled to have the opportunity to attend an evening Celebrating Women Entrepreneurs. When I arrived, I was immediately struck by the energy and determination in the room. All the women were truly inspiring, each having built successful businesses from the ground up, often despite facing significant financial and personal challenges. Hearing the stories of so many other remarkable women was life-changing for me.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

It’s so important to thoroughly understand all aspects of your business, including basic tools and processes that help you run a business efficiently. Take Microsoft Excel — I never quite mastered using the program. One day, I sent someone an Excel spreadsheet with columns and numbers all screwed up. None of the numbers added up, and while it may seem silly today, it was so embarrassing at the time. Today, I always make sure that I’m either learning to use new tools or delegating tasks to the people who know how to use them. I realize I don’t need to be an expert at everything, and having a great team I can count on is essential, even for the simple things.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I have a fantastic team behind me, financially and emotionally. We’ve recently started accepting cryptocurrency and moving into some new directions in Web3 because we believe this is where the future is headed. There’s a tremendous amount of opportunities for a business like Lumije. Many members of our extended team know the online and crypto space much better than I do. Rome was not built in a day, and neither is an online business. It takes grit, time, and many people with different skill sets.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects excellent historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience, what is currently holding women back from founding companies?

Women must be confident that they can do whatever their male counterparts can and better! I think we are progressing, and men who see this as well are helping to champion women across many male-dominated fields. Things are different now than when I was first coming up in business. My own children see a world very different from the one we had just 20–30 years ago. For instance, my son works in a big law firm, and many women are partners he reports to. My daughter is in the health field and is progressing in a management role. Many of her female classmates are emerging leaders in banking and finance. There’s certainly a ways to go, but I think it’s important to recognize the strides we’ve made and realize it wasn’t always like this. Women are getting those high-level jobs in today’s marketplace, and seeing women in those leadership roles has a huge impact on the younger generation of women and men. We need more of that!

Can you help articulate a few things that can be done as individuals, as a society, or by the government to help overcome those obstacles?

Women need only apply themselves in school, succeed in their studies, embrace their successes, and never stop learning. Too many women are held back by imposter syndrome. Spend time networking, and find a mentor or a coach who can help build you up. Put yourselves out there to increase your confidence and know you deserve a seat at the table. Don’t be afraid to speak up for other women and give them space and credit. We all have a role to play in helping each other shine.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

I believe that women interested in becoming founders should never shy away from taking a leap. Women have different perspectives and often come at solutions from different directions. Because of their own experiences, businesses need them and their ideas. You don’t need to be a founder to be successful and have an impact, but if you want to become a founder, you can absolutely achieve your goals. Thankfully, some of the most important groundwork for women succeeding in the workforce has been laid, and it’s now time for the next generation of founders to apply themselves and get to work with pride, drive, and grit.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

One of the main “myths”’ I often hear about founders is the false idea that we’re just coasting and relaxing all the time, but the reality of being a founder is that there’s usually little to no breathing room. Every day you’re going to be faced with challenges, and when one mountain is climbed, there is another one right after it. I like to tell people it’s almost like getting married: kids today think you get married and have “made it ‘’, but the truth is that that is when the real work begins, and there’s no time to sit back and coast.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Being a founder is definitely not for everyone, but it is what you make it. I believe that if someone has determination, vision, character and pride in their work, they can succeed as a founder. It shouldn’t matter who you know or where you went to school. It matters that you can take an idea to fruition. It is hard work. I think it’s important to know that you don’t need to be a founder to have an impact, and there’s no real secret skill set that sets apart the founders from the great employees. Traits that drive success, like determination, pride, and courage, will help you either way. It really comes down to what you’re searching for in life and whether you have the fortitude and courage to step into a founder role.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

If someone had told me how much work and how little sleep I would get, I might not have started in the first place. It would have been good to have a mentor to show me how to wear all the hats I need to wear and be present in the social world, whether online or in person. Being out there, meeting different people, and listening to what women who came before you have to say is so valuable. Never think you are too smart to learn from others. I wish someone had told me how many fires I would have to put out daily and how many different personalities I would have to manage. But, in the end, you learn about all of these things on the job, and you make mistakes, and you dust yourself off and move forward.

How have you used your success to make the world a better place?

Giving back is in my DNA, and I think giving back when you can is important. Because supporting women is so important to me, it’s part of Lumjije’s DNA as well. A percentage of every sale at Lumije benefits BPeace, an organization near to my heart. BPeace supports women in crisis-affected areas by helping them learn new skills to help them on their own journeys.

On a personal level, I believe that I influenced my daughter to work as an ICU nurse and a future nurse practitioner so she can give back in her own way. I try to be a part of women’s organizations where I can mentor the next generation of women, and I hope that when my granddaughters grow up, they will be strong women who lead in their communities.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I think everyone needs to do what they can when they can. Some people are in positions to do more than others. But it truly takes all of us to make a difference. We contribute to BPeace because their mission is one I care about deeply. This is just one way we can make a difference.

We are blessed that some prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world or in the US with whom you would love to have a private breakfast or lunch, and why? They might just see this if we tag them.

My dad has greatly influenced me throughout my entire life. He is a patriarch of our family and a recognized leader in the diamond business. He is a firm believer in change and women advancing in the workforce. I feel blessed that I still get to have dinner with him or just a cup of coffee to share my life’s journey.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Deborah Samuels of Lumije On The Five Things You Need To Thrive and Succeed as a Woman Founder was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women Of The C-Suite: Saranya Babu On The Five Things You Need To Succeed As A Senior Executive

An Interview With Ming Zhao

Self-confidence is beauty. A body-language and demeanor that oozes confidence and authenticity definitely gives you an edge. Different people draw confidence from different things. Regardless, it is very important to feel comfortable and happy about yourself.

As a part of our interview series called “Women Of The C-Suite” , we had the pleasure of interviewing Saranya Babu, CMO at Cloudinary where she manages all aspects of marketing and focuses on building a brand that drives incredible value to customers. She has held various leadership roles in the high-tech industry with proven success achieving 2X — 10X growth in revenue and valuation for B2B software/SaaS startups and mid-size companies. Saranya has broad experience leading initiatives from conception to launch across engineering, product management, marketing, and BD.

Thank you so much for joining us in this interview series! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I started my career as a software engineer and developer. As a developer, you are sometimes disconnected from the “why” — the business drivers behind what you’re asked to build. When I became an architect I started to talk to customers and partners and my curiosity to understand the business side really shot up and drove me to do my MBA and shift over to marketing. I started with marketing for traditional enterprise selling and gradually took on more modern business motions like dual-side marketplaces, mobile apps, product-led growth, freemium and developer-driven API-first growth.

Can you share the most interesting story that happened to you since you began leading your company?

There was an instance where a decision was made by an executive and the team was executing based off of that strategy. I noticed a discrepancy between the strategy and the execution and the team quoted the exact words from the executive. It turned out to be a case where the words were taken very literally to the point where the essence of the strategy was left behind. This is something I have seen happen from time to time. It goes to show how much weight an executive’s words can have and how important it is to weigh every word when you are in a position of power.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I have stories of mistakes but not any funny ones.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There is always a village behind every person’s successes (and failures). I’d like to give a shoutout to every person that cared enough to take the trouble of giving me constructive feedback. Giving constructive feedback can make people very uncomfortable, especially when it is unsolicited. But some people cared enough to do it for me and I am very grateful to them. In one instance a manager of mine pointed out that I was coming across as being defensive during a meeting. Another one pointed out that I was saying “hmm” too many times that came across as being too eager to comply or ready to counter instead of paying attention and actually “listening.” These seemingly tactical inputs, among many others, immensely helped me build an effective communication style and shaped me into a better leader.

As you know, the United States is facing a very important self-reckoning about race, diversity, equality and inclusion. This may be obvious to you, but it will be helpful to spell this out. Can you articulate to our readers a few reasons why it is so important for a business or organization to have a diverse executive team?

Our perspectives are deeply shaped by our environments and experiences. There is so much diversity in people’s backgrounds and so what we can bring to the table is very diverse but also limited by our own biases.

Building a diverse team helps us achieve the global maxima of success for our organizations by avoiding blind spots that come with our biases. No single individual will be limited by the boundaries of their own way of thinking and instead will grow by learning from perspectives they never could acquire from their environments or communities.

It also helps us easily understand our target audiences and approach customers with empathy. Empathy builds trust and loyalty and ultimately helps people and organizations command leadership positions.

As a business leader, can you please share a few steps we must take to truly create an inclusive, representative, and equitable society? Kindly share a story or example for each.

There are two gaps that need to be filled — the opportunity gap and the privilege gap.

There are members of disadvantaged communities that have fought all odds and managed to come to a level that very few in their communities have reached. When they knock on our doors, often they get overlooked because of various conscious and unconscious biases. This can be solved by actively educating people about biases, how to recognize a biased perspective, and actively overcome it. As leaders we should proactively make sure everybody is evaluated purely based on the required job qualifications in a fair manner. This would help bridge the opportunity gap by making sure that opportunities are given in a fair manner.

The bigger problem is the existence of whole communities or sections that are severely disadvantaged and hence don’t even get the privilege to compete. These are people that don’t get access to the same benefits or growth avenues as the people from privileged communities. Often these people are not able to complete their education or sometimes have to abandon it. They don’t get opportunities to qualify for higher education or good jobs. This is a social problem and needs a longer term approach.

Hiring practices that optimize for “culture add” versus “culture fit” can help build truly diverse teams. Promoting social causes through corporate gifting programs can contribute to the privilege gap. I am a big believer in taking small meaningful steps. It could be as small as replacing a corporate swag with a charitable donation to social causes in an ABM campaign. Or having a non-profit program to offer discounts to social outfits.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Most of our readers — in fact, most people — think they have a pretty good idea of what a CEO or executive does. But in just a few words can you explain what an executive does that is different from the responsibilities of the other leaders?

Often people tend to conflate leadership, management, and authority. Anyone in a management position needs all of these but executives need something beyond these. An executive should have strategic vision, sound judgment, and mental grit. An executive is vested with a lot of power and trust so they have to hold themselves accountable and responsible for their decisions. Regardless of the stress they face, they have to be the source of hope and aspiration for their employees. They should not be afraid of having difficult conversations or asking uncomfortable questions. They need the ability to take in the stress, uncertainty and lack of clarity and convert that into confidence, trust, and vision. At every level of leadership this is needed. It is just a continuum with the executive being at the far end of it.

What are the “myths” that you would like to dispel about being a CEO or executive. Can you explain what you mean?

The most popular myth is that a CEO or executive has so much power and can make everybody do whatever they want. This may be true from a very superficial and literal view but the reality is very different. A good CEO or executive takes the highest level of responsibility and risk and will put the interest of the company and the people ahead of their own personal preferences. So in reality most of that power is spent in exercising restraint, inspiring hope while braving any turmoil with resilience. This can be quite stressful and is not something that is obvious to everyone.

In your opinion, what are the biggest challenges faced by women executives that aren’t typically faced by their male counterparts?

Women executives are in many instances a minority in the executive team. So they face the biases and inconveniences that any minority group faces — like lack of awareness or empathy for issues specific to them — which may result in working structures that may not fit them. I have found that women executives carry the burden of creating awareness and paving the path for future women leaders. It is important to speak up for themselves and educate others to be more inclusive at all levels.

What is the most striking difference between your actual job and how you thought the job would be?

Not applicable.

Is everyone cut out to be an executive? In your opinion, which specific traits increase the likelihood that a person will be a successful executive and what type of person should avoid aspiring to be an executive? Can you explain what you mean?

Not everybody is cut out to be an executive. There is no single formula that defines a successful profile for an executive. An executive needs to have a vision and be able to inspire a team to believe in that vision and work towards achieving it. They need to have good judgment and be able to see the road ahead through the fog of uncertainty. They need to have difficult conversations, ask uncomfortable questions and often have to make tough choices that may make them unpopular. But most importantly they need to have the courage and conviction to do the right thing and to stand up for it.

What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. When it comes to compensation it does not matter what anybody thinks you deserve. What matters is what you want. If it matches your true value you will find a place.
  2. When things are not working, move fast.
  3. Tolerating bad performance will make your good employees leave.
  4. Praise, recognition and celebration are extremely important.
  5. Securing buy-in at all levels is important

I work in the beauty tech industry, so I am very interested to hear your philosophy or perspective about beauty. In your role as a powerful woman and leader, how much of an emphasis do you place on your appearance? Do you see beauty as something that is superficial, or is it something that has inherent value for a leader in a public context? Can you explain what you mean?

Self-confidence is beauty. A body-language and demeanor that oozes confidence and authenticity definitely gives you an edge. Different people draw confidence from different things. Regardless, it is very important to feel comfortable and happy about yourself.

All other forms of beauty do not matter.

Beauty is really in the eyes of the beholder. I am a big fan of the beauty industry. I know the role that beauty products play in my life. They are not a crutch for low confidence but a manifestation of the joyous spirit in life.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I would love to give people an easy and reliable way to know facts from fake news and false information. I think this is the biggest problem plaguing our society during these times. We have moved from waging wars through weapons to waging them through misinformation. I would love to see a movement that would fight to eliminate all flavors of fake news, false information, opinions presented as facts, misrepresentation, manipulated information and more.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them

I have always been an admirer of Indira Nooyi. As a first generation immigrant to the US like myself and someone that grew up in the same city as me, I look at her path as an inspiration and hope for my own career aspirations. I would love to have breakfast or lunch with her someday.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

You are welcome. It was my pleasure.


Women Of The C-Suite: Saranya Babu On The Five Things You Need To Succeed As A Senior Executive was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Lessons from a Thriving Power Couple, With Flor de Liz and Jack-Peter

An Interview With Candice Georgiadis

It would definitely be to spread your light and spread your love. There’s so much energy put into negativity; why not pour energy into positivity instead? I firmly believe that love heals all because, as humans, it’s what we crave most. When we experience love, we feel understood, seen, and cared for, amongst many positive things. I believe that if it’s not love, it’s a lesson for those involved. And, when you spread your light, it’s the highest form of respecting yourself as a soul because you’re being your genuine, authentic self and sharing that beauty with the world.

As a part of our series about lessons from Thriving Power Couples, I had the pleasure of interviewing Flor de Liz and Jack-Peter.

Residing in Las Vegas, designer Flor de Liz and husband Jack-Peter, award-winning fashion and leather designer, are turning heads with the bold and unique styles. With a modern aesthetic and a hint of Latin undertones, FDL stands to express emotions of passion, sensuality, and power.

Thank you so much for doing this with us! Can you tell us a story about what brought you two to your respective career paths?

JP: Honestly, I never expected to jump into the world of fashion. I was in college, and I pretty much hated it. I was never really one for the traditional school setting, and when I started college, I had initially gone in with an idea of what I wanted to do — comic books. Towards the end of my college career, I was really miserable and couldn’t stand it. One day, close to my graduation, actually, I had a really deep conversation with Flor de Liz about where I stood in life, and she mentioned that there was always the option of leaving. It was like a lightbulb, but what was funny was that I had no clue what I was going to do. I had already left my first school and started my first few classes at a respected art college, but I was still unhappy. After I completely walked away, Flor de Liz had already been running FDL for about a year, and I sat down at one of our benches. I made a bracer for a Hidden Blade I had (from Assassin’s Creed), and I really enjoyed it. That sparked my interest, and over time, Flor de Liz and I learned how our designs could melt together into cohesive looks.

FG: I always loved fashion, but I never saw myself in the industry until I realized that I was a creative who was majoring in Psychology, then Accounting, and it was not the norm, haha. I knew I was a logical creative who loved fashion, so one day, as I was walking through Wizard World comic-con, there was a college with a booth set up that had Fashion Design as a major — before I knew it, I signed up to attend their tour, and I started learning everything fashion. It honestly was instinctual; I knew for a fact that this was my path. By the end of my college career, I graduated with a B.A. in Fashion Design and started working for local fashion brands. I realized I picked things up fast and noticed how much of an asset I was for other brands, and I remember thinking, “I can do this, too. I’ll learn more as I go.” And that’s exactly what I did — with Jack-Peter’s help and support, I opened FDL in 2018 and have started growing it since then!

Can you share the most interesting story that happened to you since you two got married?

JP: We’ve had a lot of great moments together! Thinking back, two moments have truly stuck out, though. One was just before the pandemic. December 2019, just before Christmas. We were in this personal development program and had gone to this ranch for a week. It was really intense, but it was an incredible experience. One particular moment involved climbing this massive 20/30 foot telephone pole. It was equal parts terrifying and liberating, but I did it. It felt like I could conquer whatever fears I had, and in the end, I stood there at the top, stared out at the hills, and took it in. This trapeze was out in front of the pole; I don’t remember how many feet, but it felt like a mile. The goal was to jump and grab this trapeze, taking that leap of faith and reaching your goals despite how scary it may be to reach them. I remember when I jumped, I felt like an Assassin from the Assassin’s Creed series or Spiderman or Batman. Like a superhero. I caught it, and the second I did, I remember I just bellowed out this yell at the top of my lungs because it just felt so intense. For that week, and since then, we have had the opportunity to work on ourselves a lot, and with it came a lot of growth. The thing is with that, though, it’s not so much the program as it is us who put in the effort to accept and change what was needed. It’s helped a lot, and although we’re constantly growing, it’s really changed how we view life.

Our second moment, we both agree, is presenting at New York Fashion Week. To say we had our clothing and company represented in the heart of one of the most well-known cities and one of the world’s fashion capitals is terrific. What’s more impressive is that we did it together successfully. It was a natural progression of our relationship — that communication and ability to work together has worked well for us.

FG: I absolutely agree with J.P. on this one, too. For me, that telephone pole was a climb that represented my fears, and each step was one of taking definitive action toward my dreams. When we reached the very top of that telephone pole, we were standing on top of a wobble board that spun, so you really had to breathe and focus on your dreams and visions. Once stabilized, we had to jump and catch ourselves on a trapeze about 30 feet in the air. Once you caught it, it was this symbolic moment of you achieving your dreams and aspirations. The whole time you’re doing this, you’re secured in a belaying set, but it has zero pull on you — so once you realize that you did that yourself, it becomes another empowering moment. That was just there to support you and prevent you from hurting yourself — something that could be seen as a parallel in the “real world.”

And our debut in NYFW, I mean, the whole experience, from start to finish — exciting, stressful, chaotic, collaborative, fast-paced, fun, inspirational — everything I had experienced at other fashion shows, but times ten. It was so personal. Just the emotion behind it, and to be able to experience that together, was such a special moment for us. NYFW was a huge step for us as a couple and as an up-and-coming fashion brand. It challenged us in new ways that both Jack-Peter and I knew we were more than capable of fulfilling. If anything, it showed us our potential and our abilities and that we are more than qualified to be in this cut-throat industry. We know great things take time, so we’re being patient while the world begins to discover our work, but I know our voice and expression are missing from this industry — so we’re here to stay.

It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

FG: Oh gosh, the funniest and worst mistake I’ve ever made was volunteering to make my sister-in-law’s wedding gown. I challenged myself to make it from scratch fresh out of college and with very little industry experience. And sure enough, I messed it up. I mean, it was poorly constructed, the fit was poor, and I tried keeping it cool so I wouldn’t freak her out, but it honestly looked like a freshly graduated person’s project. I think back now and wish I didn’t do this project alone; I realized I should’ve been working with a tailor that would have had the patience to walk me through how to best construct it. I learned a couple of things: 1. it takes a team with industry experience to build something grand, 2. there’s no shame in admitting my weaknesses and asking for support, and 3. taking more time than I think to meet a deadline. Since then, I have found the best people in Las Vegas to be a part of the FDL team and help me grow the company. Without this big mistake and the universe being so blatant in what I needed to do, I wouldn’t have been so adamant in finding our team with industry experience.

JP: Oh, man. One in particular that sticks out is that I did an entire photoshoot for one of our collections, and without thinking, I formatted my memory card before doing a second shoot. That was terrifying. Thankfully, Flor de Liz found this wicked program that let me recover the files. It taught me to be more attentive and patient and that I should always double-check my work. I tend to be pretty careful like that, but it cemented that mentality. Another was that I was working on some leather and made a bad enough cut into the piece, so I decided to go with the mistake. It resulted in a completely different design, but it worked and turned out beautifully. I can be a bit obsessively detail-oriented and don’t like making mistakes, but it taught me to be patient and that something beautiful can come from those mistakes. To relax and trust myself, and my creative process, and know that I can handle a situation should it arise.

What do you think makes your company stand out? Can you share a story?

JP + FG: It’s our individuality, willingness to be unique and embrace that, and treat people genuinely. FDL stands for being authentic and unapologetic in who you are. Our clothes, the brand overall, really represents that. When someone puts on the garments, it is almost like they’re stepping into their truest self. They get these genuine big smiles.

I remember Katharine, a lovely friend and model for the brand; the first time she put on some of our more risqué stuff, she couldn’t stop staring at herself. You could feel that energy and power radiating from her. Thankfully, too, we’ve spoken to many of our models, and they’ve stated that they enjoy working with us the most, especially compared to other brands. Whether it’s because they feel safe, heard, or just treated well. We’ve had the opportunity to work with a few celebrities now, and they have said the same thing. All the women that wear FDL express that they feel powerful and sexy, and it’s always a pleasure seeing someone so confident and happy in something that we’ve made. Especially if it’s something they had custom-made, some get so emotional and start to cry.

Another cool story, we have this friend and model, Alexandria. She’s a gorgeous performer here in Vegas, and we hired her to be the opening act for our first runway show after rebranding in 2021. She did this breathtaking burlesque dance, and it really put the crowd in this trance. They couldn’t look away, and you could feel the passion in her movements. When we spoke to her the days following the show, she mentioned she was feeling a bit burnt out and was considering stepping down from performing, but our show reinvigorated that passion in her, which was really beautiful to hear.

The best part is that these souls aren’t beautiful because they’re wearing FDL; they’re what makes FDL beautiful. And without them experiencing the brand, there is no FDL. Our roles in the company far supersede the mundane tasks of designers, but rather, at the end of the day, it’s an emotional connection we share with them. That moment they wear our garments and experience their truest self makes this all worthwhile. They already possess their powerful and confident self. Our garments are just a tool to express that and bring it to light.

Are you working on any exciting new projects now? How do you think that will help people?

JP + FG: Yes! We’re currently working on our newest collection, which we think is really fun, expressive, and unique. There aren’t many companies that make the style of clothing the way we do, so when people discover us and our quality, they are in love. And for the most part, when you find this style of clothes, they tend to be cheap and of low quality. So people have the opportunity to express themselves to the fullest with high-quality, handmade clothing, with FDL as the catalyst.

What advice would you give to other CEOs or founders to help their employees to thrive?

JP + FG: Create a space where they feel comfortable enough to dance and laugh yet be productive, challenge them to take the initiative and learn new things, encourage them to share their ideas to help improve your product/service, inspire them to be their authentic selves and live their dreams, don’t expect them to read your mind — express your expectations and clarify them, share your knowledge and resources with one another, and above all, remind them that you’re a team and we all help one another rise.

I know at times, it may be challenging to be empathetic when you’re running a company, but I recommend this be practiced, too. At the end of the day, it’s our company, and as CEOs / Founders, it is our duty to inspire our team, check in with them, and ensure they share the company’s culture and understand our goals. We’re all on the same team. It’s really just that simple — checking your team’s foundation consistently and reassuring them as their boss is key.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

JP: I’d say my wife, Flor de Liz, my dad, and our life coach Jeff Rogers.

Above all, my wife. Flor de Liz has always been supportive of me and my creativity. She’s always been in my corner and has always been there for me when it gets tough, even before the business. Having a loving wife is something to be so thankful for, and I am. We married young, allowing us to grow together and go through life together. A great aspect of that is that it taught me to love who she will become. We change, and we aren’t who we were, so I get the chance to fall in love with her again and again. She’s a rock, really. Everyone says that about people they know, but it’s true. She’s strong, independent, and incredibly funny. She helps me feel comfortable as myself. We grew up together, too. So we truly are best friends. She’s the best of them, and having her in my life is a blessing. She likes to love because she has a kind heart, which taught me to be more open to receiving it. She’s incredibly funny, which has taught me to be more relaxed and enjoy the little things.

My pop raised me to work hard and keep pushing. Without the mindset to not give up, I wouldn’t be able to achieve what I do, whether it’s big or small. He was a hard worker, but he also learned how to work hard and have fun. I’ve always done my best to work like that; it just makes life more enjoyable. His passing taught me to value the relationships I hold dear to me, and that life is waning. It will end, but that doesn’t mean it isn’t worth it. We don’t know when it’ll end, and we don’t know how long we will have, so enjoy every moment. Enjoy the sweetness of life, and cherish what’s in it. It can be hard, and we all have dark points, but it doesn’t mean there isn’t light.

Our life coach, Jeff Rogers, has been a massive help. He’s been in our lives for three years now, and he’s become family, honestly. There’s so much to talk about there, but above all, he’s helped me learn how to effectively communicate, control my life, and helped guide me in learning how I want be in this world. How I want to have my relationships and how I want to show up in them. Flor de Liz and I have always had a good relationship, but Jeff helped the foundations and gave us the tools to strengthen them.

FG: If it weren’t for Jack-Peter, my parents, or our life coach, I wouldn’t be where I am now.

JP has taught me to be fearless and live my life for my own happiness. He inspires me to be my best self and challenges me to be patient. He supports me in every way imaginable and is my number-one fan. Marrying him was one of the best decisions I’ve ever made, even if we got married as teenagers. Experiencing his love daily and from such a young age is a blessing I’ll always be grateful for. He’s also an amazing individual and brings so much talent to FDL. I mean, he is hands down the most creative, explorative, and talented person I know. It’s a privilege to experience him as my lovely husband, my best friend, and my business partner. I never grow tired of him and our relationship. Our dynamic is built on the foundation of growth, laughter, love, and fun. So, every day he teaches me something new. I can only hope he understands how much I admire him.

My parents have raised me to be a hard worker and have always encouraged me to continue learning. They’re always there whenever I need them and are the definition of unconditional love. It’s a blessing and a curse to grow up in a conservative household and be told to be modest. In retrospect, I matured and understood certain perspectives most kids my age wouldn’t grasp. I learned discipline and saw that I had so many great qualities to offer this world. I know most people may hold things like that against their parents, but I don’t. I appreciate everything they’ve taught me because I also learned so much about myself. I learned that my true self is not a modest woman by nature but a strong, expressive woman with a magnetic presence. They were the first friends I ever had and remain my best friends today.

Last but not least, our life coach of three years, Jeff Rogers. He’s taught us many things, but the things that stick out most is that he’s taught us how to communicate effectively and be a better version of ourselves. He’s given us many tools to improve our mindset, communication, and relationships. One of the things I practice most with him is giving support to those in my support group and showing up for myself and others with high accountability. Thanks to his guidance, I’ve reached newer and higher levels of myself and personal goals I was too afraid to experience outside of my dreams.

How have you used your success to bring goodness to the world?

JP + FG: We’ve used our success as a means to inspire others to live their dreams and to express themselves without fear of judgment. We use our platform to empower others and remind them that they already possess power, beauty, and seduction. They have to believe it and find it within themselves. FDL spreads the message of being authentic, spreading love, and expressing yourself through fashion. Gone are the days when we had to fit into a mold society had created for us. Uniqueness is celebrated at FDL!

What are the “5 Things You Need To Thrive As A Couple”? Please share a story or example for each.

JP + FG: For us, laughter, deep honesty, open communication, quality time, and fun sex, aha!

Laughter embodies having fun and letting your guard down. You make yourself a fool to make your partner laugh, haha. It’s those moments where you remember why they’re your best friend and that it’s a safe space. Laughter brings us together and tends to create amazing memories with one another.

Deep honesty can be uncomfortable, but a big part of a healthy marriage is being willing to discuss uncomfortable topics. This foundational part of our relationship allows us not to hold back anything, and speak to one another with respect, and prevents resentment from growing within us.

The same can be said for open communication. Sometimes emotion can take over, but in those moments, we either take a breather and pause or walk away and revisit the topic. We have to remind ourselves that it’s us against this topic, and that we need to manage our emotions and come to a compromise that suits both of us.

Quality time is so important for us, especially since we spend most of the day working as business partners. It’s a gentle reminder that we’re a couple first, then business partners. It also grounds us in our relationship and is a healthy way of falling in love with each other more.

And, well, fun sex — haha, it’s pretty self-explanatory. Being explorative and honest opens the relationship to more bonding and trust. It’s not only a physically fulfilling experience but a spiritual one, too.

You are people of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

JP: Saying we’re people of great influence is flattering; thank you! Sometimes, I want to grab someone by the face and tell them not to care what people think! Be yourself, be you, and be proud of it. Judgment is the biggest hindrance to growth for me. We worry about what our friends, family, let alone strangers think. And it holds us back from our potential, to be honest with ourselves, to be happy, to express ourselves. Our souls strive for that, and we hold ourselves back from getting that job, doing that thing, wearing that outfit, whatever it may be. Of course, there are limits, meaning don’t harm yourself or those around you. But wear that one outfit, live that lifestyle, think for yourself, love unconditionally, and have fun doing it!

FG: It would definitely be to spread your light and spread your love. There’s so much energy put into negativity; why not pour energy into positivity instead? I firmly believe that love heals all because, as humans, it’s what we crave most. When we experience love, we feel understood, seen, and cared for, amongst many positive things. I believe that if it’s not love, it’s a lesson for those involved. And, when you spread your light, it’s the highest form of respecting yourself as a soul because you’re being your genuine, authentic self and sharing that beauty with the world.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

JP: I have two, and both are from Star Wars. Both are great, and Star Wars can teach a lot about balance, hope, and fear of loss. “The dark is generous, and it is patient and it always wins — but in the heart of its strength lies its weakness: one lone candle is enough to hold it back…“ It’s from the novelization of Revenge of the Sith. To me, it’s about how love can truly overcome dark times and how it can really change the world. I like to spread love and do my best to be positive because you never know whom it could affect.

The other is: “For my ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us and binds us. Luminous beings are we, not this crude matter.” It comes from the Master of Masters himself, Yoda. He explains to Luke that we are more than our physical being; we are the Force, the universe. When we die, we become one with the universe; we’re made of stardust. He knows the universe will watch over him and that we’re all connected on a certain level. We can get wrapped up in the here and now, and I take it as if you love the universe; it’ll love you back. Feed kindness to the world; kindness will grow in small ways.

FG: “Silence is a great teacher and to learn its lessons you must pay attention to it. There is no substitute for the creative inspiration, knowledge, and stability that come from knowing how to contact your core of inner silence.” — Deepak Chopra

It’s in my moments of silence and meditation that I’m able to see and conceptualize some of my fashion designs, maybe even some of my stronger ones, too. I have tried looking at a blank page to start designing, creating mood boards, looking at history, and playing with textiles, but closing my eyes and removing distractions has been the most helpful with designing. I’ve also found that listening to instrumental music, going on hikes, or going birding to experience nature also helps bring in silence and help my creativity start flowing. All the traditional methods of designing a new collection aren’t pushed aside but become tools to implement the theme together and make it cohesive. So, Chopra’s quote has made me realize that silence is something healthy and necessary to live an aligned life.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

JP + FG: We would love to meet either Zendaya or Vivienne Westwood; they’re both stellar women.

Zendaya seems so grounded, fun, bold, and quirky. She feels like she’d be a great friend to have and host chill / intimate dinner parties with — she honestly reminds us of some of our friends. We also love being creative, so we see us conceptualizing a fun design with her and just vibing to music together and laughing a lot.

Vivienne Westwood is such a powerhouse woman. She’s unapologetic in her designs and who she is, which is admirable. We feel like our values align with hers — she would be great to talk about how to use our platform fearlessly and to have her as a mentor in the fashion industry. Her attitude, influence, and knowledge are hard to come by.

And, of course, if he was still alive, it would be an honor to have met Alexander Lee McQueen — he was a legend. May he Rest In Peace.

How can our readers follow your work online?

The best ways to connect with us are through our website: FDLbrand.com, or across all social media platforms: @fdlbrand and our personal @flordelizguior and @jpguior! Thanks for interviewing us; we really enjoyed these thought-provoking questions!

Thank you so much for joining us. This was very inspirational.


Lessons from a Thriving Power Couple, With Flor de Liz and Jack-Peter was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Power Women: Jill Bausch On How To Successfully Navigate Work, Love and Life As A Powerful Woman

An Interview With Candice Georgiadis

BE A ROLE MODEL FOR OTHER WOMEN — This is probably something you may be before you know you are. It may be that it happens naturally, organically, spontaneously by practicing these habits. That is, other women will see you as you’ve seen your role models and they will mirror you as you mirrored those who went before.

How does a successful, strong, and powerful woman navigate work, employee relationships, love, and life in a world that still feels uncomfortable with strong women? In this interview series, called “Power Women” we are talking to accomplished women leaders who share their stories and experiences navigating work, love and life as a powerful woman.

As a part of this series, I had the distinct pleasure of interviewing Jill Bausch.

Jill Bausch, a top head-hunter for international organisations has seen hundreds of women underestimate themselves and lose out on wonderful life opportunities. Her new book “Why Brave Women Win — Creating Your Path to Confidence and Power in the Workplace” is the cure to self-doubt and imposter syndrome. Jill has worked across the globe in the public and private sectors on five continents, and now shows women how to find and take on the success they deserve, while having fulfilling relationships and mentally healthy families.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

I was brought up in upstate New York, the middle child of five, my father was a doctor and my mother a housewife until she got her master’s degree in her forties and created a path for herself outside the home. In my teens I was very close to a juvenile delinquent, in trouble a lot and doing things I shouldn’t have been doing. Because I was so disruptive to the family my parents sent me away to a boarding school, so hideous it made me sit up and think about how to craft a fulfilling and productive life. In my 20’s I married a British man and moved to the UK, and went on to live around the world including Europe, The Americas and Africa.

Can you tell us the story about what led you to this particular career path?

I started in the private sector and had great jobs in senior marketing roles in luxury hotels in the USA and Europe. That work became increasingly unfulfilling to me, and I wanted to do something that would matter and leave a legacy. I quite accidentally found an opportunity to get into women’s health issues in the middle of the HIV/AIDS epidemic and talked my way into a British Government training program to teach me how to help prevent people from HIV/Aids, where it was ravaging Africa and Asia. I had none of the skills they wanted but I crafted my way around those needs and learned things quickly and got the post. There were 600 applicants. It became my life’s work, and I felt a renewed fulfillment that my life had purpose. After 10 years as CEO of Futures Group Europe working in 50 countries on Aids prevention, I moved to the headhunting side and now hire top people to run organizations like the United Nations to keep working to raise women up, get them out of poverty, give them a voice and education so they and their families can achieve and live full lives.

Can you share the most interesting story that happened to you since you began your career?

This is an excerpt from my book ‘Why Brave Women Win.”

I was sitting in the hot tub on the roof of the Maurice Hotel in Paris, in the presidential suite, alone.

In the last hour, the expert staff at this 5-star+ hotel have delivered a two-foot ice sculpture, a bottle of Tattinger Champagne and a tray of foie-gras to my suite. I’m Director of Marketing Communications for Intercontinental Hotels for Europe, Middle East, and Africa. When I stay in one of the hotels, they bestow their best treats on me because it bodes well for them if I “experience” the exemplary attention they bestow on guests. But every time some gloved butler brings something else, with each rap on the door, I feel emptier.

In every hotel, in all these exotic locations around the globe, it’s the same. In all these places, the 5-star excess is giving me a 1-star feeling in my gut. The contradictions in the world are troubling me because the poor get poorer, the rich get richer, and the divide gets wider every year. I know I’m lucky to have the job, live the life, and all that comes with it, plus a supportive husband and two small children at home but, suddenly, it’s not enough. The job is increasingly meaningless to me. I don’t want my legacy to be a solitary life feathering my nest without purpose. I’ve been feeling this way for a while, and I know something must change. I’ve spent 10 years in senior roles in Hyatt, Marriott and Intercontinental Hotels and been all around the world. Increasingly, that just isn’t enough.

I’ve reached the point where the reason for marketing luxury hotels completely eludes me, and I go home every night feeling like life is passing but I’m not learning, not growing. I’ve hit my limit at this conference, so I leave the conference room, head to the lobby of the hotel and order an expensive coffee while sitting by the hotel’s front windows, which face Buckingham Palace.

Absentmindedly, I pick up a London magazine I would never normally read and flip to the ads in the back. There, I find an advertisement for a job in the Department for International Development (DFID), the agency of the British government that bestows monetary aid on developing countries in need. They are looking for marketing experts to train in social marketing. I’ve never heard of social marketing but quickly learn that it’s marketing products and services for social good — with an emphasis on halting the growing HIV/AIDS epidemic which is ravaging Africa and Asia — by creating marketing and education programs for poor people at risk of contracting AIDS.

I am instantly energized by the idea of this new job; one I know I can do with my whole heart and soul. The ad says the government will train those they accept in the areas of sexual health, social marketing, and working within aid agencies, then employ them in British government aid programs.

Then came the bad news, I found some roadblocks. Candidates must have the following:

  1. British Citizenship. (I did not, although I was married to a British citizen.)
  2. Commercial FMCG experience. (Another hurdle — FMCG stands for “fast-moving consumer goods” and hotels certainly are not.)
  3. Professional experience in women’s health issues. (Besides actually being a woman, I had none.)
  4. Experience in poverty-stricken countries in Africa and Asia. (The closest I could get was a visit with my sister to Nepal a few years prior, when she adopted my niece. My title might be Director of Marketing Communications Public Relations for Europe, Middle East, and Africa, but our hotels are in major cities — Cairo, Amman, Delhi — where the poor congregate outside the doors to beg. Hardly the experience they were seeking.)

Still, I tore the ad out, downed my coffee, and, instead of returning to my office, I went home and applied for the job. I later found out they had six places to fill and over 600 applicants. My chances were not looking good.

On the London tube (the British name for the subway) heading home, I thought, I don’t have anything they have asked for, but I do have two things they didn’t ask for.

1. Confidence.
2. The ability to learn anything that I put my mind to, if I care enough about it.

So, I waited. And waited. And one evening, I came home from work to hear a phone message thanking me for the application, but sorry, DFID said I did not meet any of the criteria they were seeking. I listened to the message, and as I heard it, I simply sat down and cried. My four-year-old daughter, Hannah, was next to me when I heard the message. I excused myself from her to go to my bedroom and have a real wail. I stewed in my sadness overnight and tried to reconcile this lost opportunity. Then I decided to use the power I had. I pulled out my two secret weapons: confidence and my ability to learn.

I rang DFID the next morning and asked who oversaw this program. To my surprise, they gave me a name. Even more remarkably, when I asked to speak to him, they put me through. A kindly male voice asked if he could help me and, when I asked if I could speak to the head of hiring for this post, he replied, “That’s me.”

I thanked him for taking my call, told him my application had been turned down but that I felt I had a lot to offer. Knowing that a personal meeting face to face is almost always best, I asked him if he would give me 15 minutes to talk if I came to his office, with the promise that I would not stay longer, I would not stalk or pester or plead with him when he said the meeting was over.

Astonishingly, he agreed.

I planned those 15 minutes very carefully and, on the appointed day, sat down with the gentleman. The details of the conversation are unimportant, except that, when I was done, he started a conversation that lasted, all-in-all, about two hours. I left his office with the job in hand. Life then pivoted for me enormously. I was now moving in the right direction. Over the next two years that I worked for DFID, and the following 10 years as CEO of Futures Group Europe, I had tremendous opportunities to learn, to grow, to give, and to take back some of my own power — power I felt I’d lost in the grind of my hotel PR life, which had lost its meaning for me.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. The premise of this series assumes that our society still feels uncomfortable with strong women. Why do you think this is so?

Society sometimes rewards men for being strong and criticizes women for showing strength. Words like ‘feisty’ will be applied to a woman when she speaks out, but a man will be called assertive, as a compliment. In western societies women are still expected to be subservient to men, and some men, still warn women not to become ‘emotional” because they don’t know how to handle a woman that shows up, stands up and speaks out. Women need to show they can be strong without being loud and aggressive and we need to call on and mirror our great female role models that have proven this to work, like Michele Obama, Christine La Garde, and Angela Merkel.

Without saying any names, can you share a story from your own experience that illustrates this idea?

Early in my career, I was appointed Manager of Public Relations for North America for Hyatt Hotels. I was just 25, so had a few years under my belt, but was looking for female role models. I was hired after several tough interviews, including a few with my potential direct supervisor, a woman in her late thirties. During the extensive interview process, she was open, charming, and supportive.

On my first day in the job, she criticised the business suit I was wearing, swore at me, gave me press releases to draft, and then took her red pen to savage them. Her face the colour of her pen, she would burst into my office, just across from hers, with floor to ceiling glass walls, throwing red-marked documents on my desk, scribbled with expletives. What came out of her mouth in these outbursts was more of the same — loud and angry.

For two years, I continued working in this environment, not knowing when I arrived in the office each day (early every day) whether she would sing-song “Good morning!” or shout “Get the ꭍμ¢₰ in my office, right now!”

She confused solving a problem — my style of writing, which was raw back then but improved over time — with creating stress and controversy. I spent many long nights up with a colleague and friend trying to decide if I should go to HR to complain or go over her head to her boss, or simply quit. I’ve always believed that going over the head of your boss can be suicide, but after getting a lukewarm response from HR, who simply shrugged and said, “Well, we know about her but that’s the way she is.” I went to her boss; at that point, I had nothing to lose.

I had come to the place where it was quit or seek advice from her supervisor. So, I asked for a meeting with her boss, the Vice President. He made time for me privately. To my surprise, when I told him the situation and that I was near resigning, he calmly said, “Don’t let her do it.”

What? How would I just “not let her do it”? He explained that he would intervene if he had to, but that I was fully capable of managing this situation. He told me he had faith in me and that the next time she treated me in an aggressive and disrespectful way, I should simply say, “I’ll speak to you about this topic only if we mutually speak in a respectful tone, without angry shouting and aggressiveness.” I went home that night, thought hard about whether I could do this, and decided to be brave.

The next morning when she shouted, “Jill, get the ꭍμ¢₰ in my office, now!” I went into her office, and when she started delivering the loud angry diatribe at me, I was terrified, but said, as the VP advised, “I’ll speak to you about this only if we mutually speak in a respectful tone, without angry shouting and aggressiveness.” I then turned and walked out of her office and into mine and sat down. Unsurprisingly, she went ballistic and came after me. I repeated the same again and, after the third repetition, she stormed out and left the office. I did not see her again that day.

The next day, and every day afterwards, she never raised her voice, she never wrote the red scribbled expletives, I never saw the shouting red face. I took her (now calm and helpful) suggestions on how to improve very seriously. I learned many lessons there, but perhaps the most valuable lesson is that being motivated by fear never solves problems, it only corrupts and creates tension. And, that power is standing up and speaking out against wrongs done to all of us.

What should a powerful woman do in a context where she feels that people are uneasy around her?

There are many tools for this. Listening is the first one. Most people don’t listen fully, hear fully, and engage fully. In my book, I explain the differences between level 1, 2, & 3 listening. If other people are uncomfortable, directly asking about their discomfort and truly listening to what would increase their comfort is within everyone’s toolbox.

Learn about levels of listening and adjust your behavior accordingly to win.

What do we need to do as a society to change the unease around powerful women?

One by one talk about the courage of women, that their novices are also be safe spaces in which to speak up and they do not have to denigrate others to get positive messages across.

In my own experience, I have observed that often women have to endure ridiculous or uncomfortable situations to achieve success that men don’t have to endure. Do you have a story like this from your own experience? Can you share it with us?

I had to suffer through daily sexual harassment in London as senior executive at a young age, 27. If I had complained to the HR department, they would have laughed me out of the office or fired me. It was daily, relentless, vulgar, and corrupt. But I had to endure it to keep my job and excel. And this was in the headquarters of a well-known luxury hotel brand.

In your opinion, what are the biggest challenges faced by women leaders that aren’t typically faced by their male counterparts?

Comments about their sexuality or appearance, lower pay for the same job, not getting the respect or authority given to their words in comparison to men, assumptions that certain tasks are ‘women’s work.’

Let’s now shift our discussion to a slightly different direction. This is a question that nearly everyone with a job has to contend with. Was it difficult to fit your personal and family life into your business and career? For the benefit of our readers, can you articulate precisely what the struggle was?

I was lucky and I was smart, and I watched and absorbed everything when I moved between countries. I had a great mentor/boss who allowed me to do the work anytime if it was done. So, I picked my kids up from school, never missed a rugby game or ballet recital, and did the work at night or early morning. Not every woman is as lucky. One of the best things the pandemic has shown us is that we can be highly productive from home, and we don’t need to congregate in groups at the office every day. Seek out an understanding mentor who practices tough empathy and respects you. Settle for nothing less.

What was a tipping point that helped you achieve a greater balance or greater equilibrium between your work life and personal life? What did you do to reach this equilibrium?

Read the chapter in my book entitled “You’re not-to-do list is your BFF.”

Women often think the more they do the better they are. When I began to believe the less I do, the better I feel, things got much better. I only do the essential things that give me fulfillment and I have committed to do. The other thing was to learn how to say NO.

I work in the beauty tech industry, so I am very interested to hear your philosophy or perspective about beauty. In your role as a powerful woman and leader, how much of an emphasis do you place on your appearance? Do you see beauty as something that is superficial, or is it something that has inherent value for a leader in a public context? Can you explain what you mean?

My undergraduate degree is in fashion design and my master’s is in Population and International Development. I love fashion and beauty and the businesses around it, and I love working in HIV/Aids and health issues. I wear makeup every day and am very careful about how I dress and present myself, for two reasons. My self-esteem stays healthy if l stay healthy and reasonably attractive. Secondly, I want my demeanor to be as a professional, not otherwise. Beauty and fashion are fascinating businesses, and many world economies thrive around them. After all, even the poorest people wear clothes!

Ok super. Here is the main question of our interview. Based on your opinion and experience, what are the “Five Things You Need To Thrive and Succeed as a Powerful Woman?” (Please share a story or example for each.)

1. THE “MORE OF/LESS OF” EXERCISE

When I had an in-office staff, before I began working from home, I frequently used the “more of, less of” exercise. I mentioned this in a previous chapter, but it needs more detail here. It’s a way to give and receive feedback that’s low-key and gentle. I find most people are naturally reluctant to give feedback, particularly feedback that could be construed as negative or critical.

2. VALUE FEEDBACK TO YOURSELF AND OTHERS

Performance feedback is a communications process. It should be ongoing, meaning adjustments are made based on the information exchanged between manager and team member. There should be regular follow up dialogue to determine success.

3. PLAN MULTIPLE PATHS TO SUCCESS

This feedback exercise is an example of a crucial conversation, and such dialogues require planning. My beloved, departed mother, Jo, would always say, “Imagine the worst that can happen. Plan for it, then everything else that can happen is better. After you do that plan, put it away and plan for a better-than-bad outcome. Then plan for the very best outcome you could have.”

THINK THROUGH HOW TO HANDLE A CRUCIAL CONVERSATION

First, crucial conversations are not chit-chat about the weather. Coined by a group of researchers at the turn of the century, “crucial conversations” refers to interactions of “high stakes, differing views, and strong emotions.” These terms are relative. A high-stakes subject to one person might be chit-chat to another. Likewise, some people are raised to never show emotion in public. To them, any display of anger or embarrassment or other feelings would be considered strong emotions.

Second, they’re so rarely conducted successfully via text, email, or chat apps, that such a plan isn’t worth considering. Crucial conversations need the human connection so that the participants can see, hear, and judge voice tone and inflexion; body language, like eye contact and posture; and everything else. Information is generally transmitted by the words we use, but the interpretation of data is very much affected by body language. Researchers have estimated that anywhere from 55 to 90 percent of communication is nonverbal. They add that, if there’s an inconsistency between the attitudes conveyed by word and those conveyed by posture, posture will be, in almost every situation, the more convincing.

EVERYBODY’S GOT A PLAN A

Very few people see Plan A come to fruition. Good leaders always create a Plan B, a Plan C, and maybe several more if they think things could really go sideways. Look as objectively as you can at an upcoming crucial conversation and plan various scenarios in advance of those conversations to form a path to success.

Consider the following:

  • What is your goal for the conversation? What goals might the other participants have?
  • What is the relationship among the participants?
  • What individual strengths, weaknesses, or other factors could affect the conversation.
  • What outside influences may affect the conversation?
  • What do you know about the situation? What do you think you know? What are you sure you don’t know?

• Who is affected by the conversation’s outcome? Positively or negatively?

4. GET IN THE GAME

Many people have an unconscious, destructive habit. Either they ignore important issues, or they minimise or devalue things that are important to other people and, essentially, dismiss those things. Both are tactics used by people who fear contention and do their utmost to avoid it. This is another habit you should be looking for in yourself and proactively working to eliminate. Contention happens and pretending it doesn’t or avoiding it only makes it worse. As you get to know your teammates, it becomes easier to see their perspective and what you can do to accommodate their views without conflict. Sometimes, however, their priorities, which drive their perspective, are not so obvious.

As children, our needs are simple, and our attention spans very short. Children need food, warmth, and security, and tend to focus on whatever catches their attention in each moment.

SHOW UP

Zig Ziglar, the American author and motivational speaker, famously said, “If you’re in something, get in it; if not, get out of it.” When you meet someone for a crucial conversation, that person and that subject become your top priority for those moments. Showing up is more than just walking into the room and shutting the door. It’s leaving your phone at your desk or turning it off. It’s telling your teammates that you are not to be disturbed unless the building catches fire. Focus your mind and attention on the business of the meeting. Develop the habit of recognizing and rejecting distractions like:

  • Fleeting thoughts, such as “I need to pay the utility bills when I get home tonight” or “What should I do for lunch?” or “Did my friend text me back yet?” while looking at your phone.
  • Topics you could discuss with the other participants — called “chit-chat,” “fluff,” or “squirrels,” among other things — that might be amusing, entertaining, or interesting, but distract from the goals of the meeting.
  • Rehashing parts of the conversation that have already been decided.
  • “Showing up” is discipline and respect.

SLOW DOWN

One of humanity’s worst bad habits is our “need” to eliminate dead space. The awkward silences that arise every few minutes in normal discussions are disconcerting, but that’s casual conversation — no harm, no problem if nothing life-changing gets said or not. A few seconds of thoughtful silence that arise between a comment and a response can be vital to the success of a crucial conversation because, by their nature, a crucial conversation — such as my interview with the hiring authority at DFID — can be truly life-changing.

  • First, that moment of silence has other participants thinking, “You didn’t spend the time I was speaking thinking about your response, you spent it really listening.” That gains face and builds trust.
  • Second, it gives you time to formulate a proactive response instead of offering a reactive, knee- jerk response.
  • Finally, everybody’s heard the phrase “rush to judgment.” That’s the fastest way to end

TUNE IN

By showing up and slowing down, you show the other person that you’re paying attention. You don’t have to agree with everything others say, but you must give them voice. As you do, you will, hopefully, come to a meeting of the minds — an understanding that this solution will meet the needs of all concerned and you all can proceed toward that solution with a clear conscience.

You can do more. As noted, I’m somewhere between an agnostic and an atheist, I don’t know how the universe works and don’t worry about it. But I recognize that any of us (maybe all of us) can be smarter and more aware than we are. We don’t always have to be satisfied with a solution that meet the needs of all concerned. Sometimes, we can make a miracle. We can be brilliant, see what has never been seen before and make it happen. We can truly innovate, by working together.

5. ASSUME THE RIGHT TO MIRROR CONFIDENCE

Assume means both “to take for granted or without proof” and “to take upon oneself.” Assuming the right to mirror confidence does both. Assuming the right to mirror confidence and, ultimately, to be confident, is the path to success. It is, in a real sense, the victory. If you, as an individual woman:

  • Think about how your role models confidence and ask yourself, “How would s/he handle this situation?”
  • Mirror the actions that follow from that attitude.
  • Respond to others as if you already have the confidence you seek.
  • Repeat this cycle until the act becomes a habit, second nature, an automatic response to any situation.

You become the confident woman you should be — the act becomes the persona. You win.

6. BE A ROLE MODEL FOR OTHER WOMEN

This is probably something you may be before you know you are. It may be that it happens naturally, organically, spontaneously by practicing these habits. That is, other women will see you as you’ve seen your role models and they will mirror you as you mirrored those who went before.

In many cases, it will be something you do:

  • Look around you, see who needs coaching or mentoring or just a little encouragement.
  • Adopt some obvious up-and-comers and some obvious strugglers as protégés.
  • Coach and mentor them, by example and by educating them in how the system works.
  • Encourage them to pay-it-forward by assisting those who follow them.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Arianna Huffington and Michelle Obama but best, together!

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Power Women: Jill Bausch On How To Successfully Navigate Work, Love and Life As A Powerful Woman was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.