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An Interview With Candice Georgiadis

Great content — Really spend time putting together valuable content your audience will want to see. We like to include blogs and videos that provide tips/advice in that industry.

As part of my series of interviews about “How to Use LinkedIn To Dramatically Improve Your Business”, I had the pleasure of interviewing Lyndsi Edgar.

Founder and CEO of eLuminate Marketing, providing branding and digital marketing to firms ranging in size from $2M to $15B in annual revenue within the fields of law, education, manufacturing, home services, hospitality, start-ups, healthcare and nonprofits. Her company was recently selected as one of the Five Top Marketing Companies to Hire in 2022. She is also featured in Huffington Post, Forbes Women, Business Collective and Black Enterprise as well as nominated for South Florida’s Up and Comers by South Florida Business & Wealth.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I received my master’s degree in Integrated Marketing at Florida State University, while in college social media was in its infant stages and a few innovative companies wanted to pursue this new thing called “Facebook.” I interned at these companies, discovering a true love for the industry. In 2014, I decided to start my own marketing company and it was the best decision I have ever made. For eight years, I have had the privilege of working with some of the most talented individuals and developing incredible marketing campaigns. eLuminate Marketing is a boutique firm focusing on digital marketing. We are the go-to agency for companies looking to go from “never heard of them” to “I see you everywhere.”

Can you share the most interesting story that happened to you since you started this career?

I am working with a company that provides water filters to people around the world. In November 2020, Liberia became the first developing country to gain border-to-border basic access to clean water. To learn more, visit: https://www.sawyer.com/blog/liberia-reaching-the-unreached-2.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I was putting together an email marketing campaign, after clicking send I realized I spelled “beaches” incorrectly (which was in the subject line, mind you). Thousands and thousands of people received an email that said “beachers.” I spend at least 30 minutes reading subject lines before clicking send.

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

It really depends on the product/service and target audience. Our agency focuses on a lot of B2B companies; therefore we find LinkedIn to be the most effective. LinkedIn is a great avenue for networking and staying top of mind. In addition to posting on their company pages, we are also posting on the CEO/Business Owners page as well.

Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.

  1. Great content — Really spend time putting together valuable content your audience will want to see. We like to include blogs and videos that provide tips/advice in that industry.
  2. Personalized — stock photos do not get engagement. We spend time including real photos of our clients and we notice a different in engagement.
  3. Engage — spend time comment and engaging with your LinkedIn connections.
  4. Creator Mode — upgrade your account to creator mode which allows you access to features such as a feature section on your LinkedIn profile as well as a follow button instead of individuals having to connect with you.
  5. Keep your profile up to date — this includes your cover photo. We recommend checking out Canva.com for free and customizable LinkedIn banner templates. Regarding your profile picture — keep this photo professional. Don’t cut yourself out from a group photo and use a photo in a professional setting and attire. Create a powerful headline that speaks to what you do and why you do it. It should be clear and concise.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Have periods of the day where you are not near your phone. When I pick my children up from school, I place my phone in a drawer so I can be 100% present.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Richard Branson — I love his outlook on life.

Thank you so much for these great insights. This was very enlightening!


Lyndsi Edgar of eLuminate Marketing On How to Use LinkedIn To Dramatically Improve Your Business was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.