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Women In Wellness: Jacqueline Reinish of Beaver Box on the Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Become a minimalist. Get rid of your stuff! Live with things you absolutely need so you can spend time living and not spending money on possessions. Give your life a purpose versus defining your life by materialism. While people are paying for fancy cars and big houses, you will be enjoying life, family, travel, and experiences.

As a part of our series about the women in wellness, I had the pleasure of interviewing Jacqueline Reinish.

Jacqueline Reinish is a spa CEO, author, podcast host, and Founder of Beaver Box. Ready for her newest venture and inspired by the ongoing quarantine due to COVID-19 and her clients’ ample stories about their sex lives, Jacqueline launched Beaver Box, a curated box of luxurious self-care and pleasure products designed to bring play back into the bedroom. The sexy box delivers a selection of high-end items from luxury brands, each hand selected to help both couples and individuals gain a renewed sense of lust, intimacy, and passion. Her first launch, the LUXE Box, is now available, and there are further plans for themed boxes like girls’ night out, date night, and LGBTQ audiences are in the works. For more on Beaver Box, visit mybeaverbox.com, and follow on Facebook and Instagram.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

Yes, it’s been quite a journey. I began my career in the 80’s, as a young woman striving to succeed in the insurance world, hitting the glass ceiling, breaking it, and moving on to a successful career in Risk Management. The challenges of the corporate world, trains, planes and automobiles, bi-coastal living ultimately took a toll on my personal life. I would find myself booked in a spa, somewhere, wondering how to transition into this business. After twenty years in the corporate world, I bailed and went to beauty school. It was a breeze. I graduated, passed my state boards, and soon launched a spa business for a salon. After years of being single, I married, and put my career on hold to have a family. During this time, I had thoughts of writing about what really happens behind spa doors. Soon after my daughter was born, my mother-in-law became ill. Four years went by of taking care of her, until she passed. That’s a story that is near and dear to my heart. She was amazing and encouraged me over the years to write a book about my funny, yet cheeky spa experiences. My Mom was my rock. She was always by my side cheering me on, almost daily, to get the book done she could read it! So, I did, Beaver Tales, Stories from Below the Belt. At the same time, I was going through a challenging divorce and had to decide on a career. I opened a Salon and Spa! Just as we passed our one-year anniversary of being open, I finally got divorced, my father passed and then Covid-19 hit, and my business closed. With the uncertainty of re-opening my salon and spa, I had to come up with plan B in the event the business is closed permanently. After many zoom calls, texts, and phone conversations, I had an idea. The feedback was intriguing! Couples worried about intimacy during this time, spending 24/7 with their spouses, partners and alone! So why not bring play back into the bedroom and enrich relationships through personal and sexual wellness? Beaver Box was born! Today I am juggling my two labors of love and the love of my life, my daughter…and of course our rescue pooch, George.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

There are so many! When my book Beaver Tales was launched, a local PR firm secured me an interview with Jenny McCarthy on her Sirius XM show and asked to wax her assistant producer on air! Good Lord, what do I wear, I have the mom wardrobe? And how am I going to give her producer a Brazilian Wax on air? Exciting, intriguing, and scary at the same time. This is good stress but c’mon I wasn’t a celebrity like her usual guests. My mind raced; why me? The nobody, stay-at-home mom, soon to be divorcee, who wrote stories about vajayjay waxing. Well, Jenny and I had more in common than I thought. The minute they put the headset, I won’t lie, I felt confident, relaxed and a bit nervous. Jenny was so gracious, funny and the conversation was genuine and honest. The interview followed with a comedy of events waxing her assistant on periscope. A day I will never forget for many reasons.

What are the takeaways? Step out of the box even if you are nervous, uncomfortable, and inexperienced. It’s true, it’s ok to fail. Failure does not define you, only makes you work harder. Just because you are not a celebrity, doesn’t mean you don’t have a great story. It’s ok to be you and not someone you think you should be. Go for it, new opportunities, new careers, if you don’t succeed you have your safe place to fall back on.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I was too confident and assumed the boxes would sell out within weeks after launch. I ordered a few hundred boxes and products, which may not seem like a lot to most, but when you add up the costs as a start up without investors, using your own money, it was a huge expense. As with any start-up you must build buyer confidence, credibility, and buzz. My biggest mistake was jumping in versus wading.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Tough question. I wish I could say there was one person but there were many because I travel in packs! My family, The Rally Girls, close friends, co-workers, public relation teams and social media followers believed in my new ventures. They supported me emotionally and without them it would be a difficult and unsuccessful journey. Is there a story about these amazing people in my life? Lots of them. I believe individually we drive our own success. It’s the circle of friends and family that provide the simple words that enable you to endure and move forward. It’s not just one moment, its many. When you second guess yourself, they say the perfect words to give you confidence to move forward. Everyone who takes on the journey as an entrepreneur will be successful if they have an onion. Layers and layers of support and guidance.

Ok perfect. Now let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

I always wanted to be a modern-day Dr. Ruth with a focus on personal and sexual wellness. I’m not a doctor, gynecologist, or sex therapist. People confide in me based on experience, conversations, and research. I don’t require a medical designation and degree to reassure people it’s ok to love who you want, when you want, and how you want. The world of sexuality has evolved into many designations. The core of who we are and how we take care of our bodies and share intimacy is universal. However, social media is degrading the art of sex, intimacy, and relationships. I want to change that. There are women who want to speak freely of their wants and needs but are afraid to. The millennials are driven sexually through social media. It would be a major undertaking, but I’m ready to educate them on how to respect sex, love and the value of family and relationships.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

These are not in order of importance because they are equal in supporting wellbeing.

Become a minimalist. Get rid of your stuff! Live with things you absolutely need so you can spend time living and not spending money on possessions. Give your life a purpose versus defining your life by materialism. While people are paying for fancy cars and big houses, you will be enjoying life, family, travel, and experiences.

Family first. Seems everyone is running in different directions. Family values have disappeared. Everyone is busy, busy, busy. Then someone dies, there is huge regret, and everyone promises to get together often. Doesn’t happen. It’s time for an intervention. Pick someone in the family who is a leader and organizer. All must share in the gatherings. It could even be a weekly zoom call! Start with mandatory monthly Sunday dinner, game, or movie night. No excuses. Go old school with potluck dinners and BBQs. Our lifestyle has resorted to weddings and funerals. Even then we are too busy. Find time, make time. Life is too short.

Sex and intimacy should be a priority. There are so many studies that prove sex and intimacy is attributed to great health, mentally and physically. Stop the infidelity and work at your relationship. We get older, have babies, go through changes and our body chemistry just isn’t what it used to be. Communicate! Talk to one another, tell each other what you like and what you need. Guys, just because she likes to have a pleasure toy accompany you in bed does not mean you are not doing your job. The net of this is do not assume it’s ok to be complacent in a relationship. It is not. You will lose the one you love so find ways to romance, invent foreplay, and spice up your romp under the sheets. Make the effort, don’t just bail and cheat. It’s as simple as a snuggle, a sensual massage, candles, breakfast in bed, whatever it takes to keep the love alive. Just listen.

Pick up the phone. Stop texting and messaging. Verbal communication is critical to a successful relationship and career. We are losing our social skills by relying on texting versus person-to-person communication. Don’t hide behind technology. Expressing emotions and feelings can be misinterpreted via text. Tell them in person or verbally on the phone.

Please yourself. Many of us have struggled to be alone during the pandemic. Many don’t know how to put themselves first, even if they are not alone. Carve out time for you. Workout, cook an amazing meal, take a bath with candles, and spark up the ambiance. Don’t be afraid to explore. It’s normal to pleasure yourself. Don’t be embarrassed or feel shame. Our desires are natural. Studies show it is beneficial to your physical and mental health and personal wellness.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

Young girls and boys are being destroyed mentally and physically by social media. A few examples, teens are teaching girls ways to become anorexic, a disease that stays with most girls for a lifetime, or results in death. There are sex videos and commentary about how to give oral sex, how to dress seductively, dance erotically, and the list goes on. This applies to boys as well. I want to start a positive movement to educate parents and their kids on how this is destroying their lives and to eliminate social media until they are considered an adult at 18. I’ve seen things on TikTok that make me sick and cry. Most parents have no idea what is going on and how it is affecting their children, and I mean children! Parents allow their kids on social media in elementary school! Well, when your child gets over 2,000 friend requests from all over the country in a week, I can assure you these are not their friends from school.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

Build a more diverse focus group and familiarize yourself with all your potential audiences, they will drive your success.

Start small, so that you can manage your own expectations.

Not every business is the same; having one successful business doesn’t mean the next one will be too.

You will spend money before you make money — You must have your arms around your financial portfolio, whether you have investors or use your own money.

Have a plan to expand — If you are successful out of the gate, you need to be able to build on that and scale properly.

Sometimes you have to say no even if you don’t want — It’s hard for everyone, especially when you believe so deeply in your own business.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

These are all dear to me. I wish one of these causes was saving our small business economy. Without a stable economy sustainability, veganism, mental health and protecting our environment will be lost causes. Over 99 percent of America’s 28.7 million firms are small businesses. We are dwindling away because we can’t get people back to work. There are those people who are not mentally ready. Provide counseling, educate them on the benefits of the vaccine and provide job placement. The flipside? There are millions of people who are physically and mentally capable of returning to work. They are taking advantage of the unemployment system and refusing to work because they make more money from the government just sitting at home. This drives up more costs for small business who are trying to stay open. Meanwhile small businesses are closing, losing money and lack staffing to sustain revenue and pay expenses. We should build government programs and technology to assist unemployment centers in capturing job opportunities, pool qualified workers on unemployment, qualify their job searches, and provide job placement. The current system only monitors if you apply for work. People are applying but not interviewing so they can continue to collect unemployment. If we don’t get our arms around this national crisis our economy will fail, and small businesses will become extinct. We need 99% to thrive.

What is the best way our readers can follow you on social media?

Instagram @beaver_box

Facebook Beaver Box

Thank you for these fantastic insights!


Women In Wellness: Jacqueline Reinish of Beaver Box on the Five Lifestyle Tweaks That Will Help… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.