Women In Wellness: Dr Carrie Jarosinski On The Five Lifestyle Tweaks That Will Help Support…

Women In Wellness: Dr Carrie Jarosinski On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

The very first is getting inside of your own head and second, getting out of your own way by breaking down the inevitable barriers. You must first awaken to what you are telling yourself. We are all filled with self-talk; the running manuscript in our heads that plays all day long. Most often we are not even aware of it. But if you are not aware of what your self-talk is telling you, you are going to have a tough time with sustainable behavior change. These running narratives can often be negative and a source of constant microaggressions against ourselves. When we are beatdown we can’t sustain positive changes. When you awaken to what you are telling yourself you immediately start to break down barriers that would ultimately sabotage you.

As a part of my series about women in wellness, I had the pleasure of interviewing Dr. Carrie Jarosinski.

Dr. Carrie Jarosinski is a registered nurse, wellness coach, educator, inspirational speaker, and author of Reclaim Your Story: Renew Your Health and Wellness through the Power of Storytelling and the Nursing Assistant textbook educational series. She lives in Wisconsin with her two furry companions, Winn and Xena. She likes to hike, explore, meet new people, laugh, and continuously build upon her pollinator garden in her free time.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

Oh boy! I am just a girl from the Midwest that was traveling down an unhealthy path. After some ill effects of that path, I chose to take a peek into meditation by reading a book I had learned about while listening to NPR, which in turn offered me a different direction for my journey. After playing around with and finally adopting a daily meditation practice, other aspects of health and, finally my wellbeing, came into focus and fell into place. Here I am years later trying to share the story of my journey so that I might help others in theirs.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

Well, my career has also taken some different paths along the way. I am a nurse by trade, and currently an author and educator, but I actually began my career as a massage therapist. In doing so I became fascinated learning about the human body. With that newly stoked interest I completed nursing school taking my first job in long term care where I tended to end of life needs and helping “birth” others into the next step of their journey. I then transitioned to work in public health, which completely upended me to the opposite end of the spectrum, working with pregnant moms, new babies and children to help prevent disease before it starts. Lastly, I moved on to teaching; “back in the day” I wanted to be a teacher, so I guess I made it there in the end. Each step of the way has led me to this unique space in time that I am meant to be in, and I am so thankful for that. The biggest takeaway for me is that my path was never clear. I fumbled through stage by stage, along the way figuring out that I simply needed to learn how to trust those around me, trust the process, and to trust me. It was through the fumbles that I learned how to appreciate the beauty of discovery.

It has been said that our mistakes can be our greatest teachers. Can you share a story about a mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I have made my fair share of mistakes, but in reflecting inwards and backwards I would have to say that the pattern of isolating myself when I fumbled would be the biggest mistake. It may seem odd, because I am quite an extrovert and love engaging with others around me but when I would make mistakes I would retreat inward, brood, beat myself up, ruminate, and embrace the mindset of “you made your bed now you’re going to have to sleep in it” all while “suffering in silence” as opposed to owning and talking about my mistakes. I was judgmental of myself and worried that others would judge me if they knew, so I coveted them. This mindset only serves to create shame and blame, it most certainly does not help any situation. But once I recognized the pattern, I was able to lance those wounds and allow the healing to begin. That is a hard thing to do! But opening to the mistakes and talking about them also provides our loved ones a space to offer us help and support so that we can bounce back quicker and stronger, and I think we can all use a little help and support along our journey, don’t you?

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

Scrolling through social media can be so overwhelming. Between fad diets and crazy new cleanses folks have a hard time differentiating what health is, what is not and how to achieve it. As a society we still think health and wellness means diet and exercise! While those are two important aspects to consider, they are not the “be all and end all” and most often not the place for a person to begin a wellness journey. In my new book I break down what sustainable behavior change looks like in action and how to achieve it, when you are ready. While everything in the book is current and best practice, I wanted to make sure it was digestible for everyone. So, you won’t feel like you need a PhD to be able to read the content or decipher what you need to do; it is down to earth and it is individualized for the reader making it not just understandable but impactful for real life. I just want to help folks find the best iteration of themselves, however that looks in this given moment.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

The very first is getting inside of your own head and second, getting out of your own way by breaking down the inevitable barriers. You must first awaken to what you are telling yourself. We are all filled with self-talk; the running manuscript in our heads that plays all day long. Most often we are not even aware of it. But if you are not aware of what your self-talk is telling you, you are going to have a tough time with sustainable behavior change. These running narratives can often be negative and a source of constant microaggressions against ourselves. When we are beatdown we can’t sustain positive changes. When you awaken to what you are telling yourself you immediately start to break down barriers that would ultimately sabotage you. After that, the next intervention is to just be nice! Sounds easy but can be tough. Once you awaken you need to flip the switch to hijack the self-talk and offer yourself a gentler space. You need to be a coach for self-talk; you can’t just stop the microaggressions, you need to intentionally restate the thought in a kind manner to break the cycle. For example, if you get out of the shower, sigh and turn away from the mirror feeling deflated (microaggression) identify that, stop the behavior and then actively state in your mind (or out loud if that makes you feel better!) “You are beautiful”. Kindness matters. Next would be embracing micro-interventions. These are tiny little behavior changes that you can quickly and easily adopt into your life. It takes a big goal and turns it into bite sized pieces. In doing so you see small, fast gains and increase your self-efficacy, the belief in yourself that you can achieve something. Micro-interventions could be something like getting away from your desk every hour on the hour to take 60 seconds of stretching for yourself. Then, as that becomes a habit you can add another minute. After that becomes a habit, you can try adding a yoga app to your phone and doing 5 minutes over your lunch break. You get the idea. Start really small to ensure it works for you and fits your life, and slowly build upon your successes. Lastly, make an effort to find joy. Joy will not find you, it is an inside job, again, a conscious awakening to living in the moment and seeking an internal sense of happiness for what you have right now.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

Eat real food. It is strange that when people learn I try to avoid processed foods, they feel like that is a radical concept. Stop and think about that. Eating food that is real is radical. Preparing all my own meals, radical. Not buying fast food. Radical. Now, I will admit it takes planning, effort, lots of grocery shopping, financial resources and patience to avoid processed foods, but it can be done. Does that mean I don’t eat cookies or chocolate or ice cream? By no means, I do, and I love them! I just don’t have them as a normal staple in my kitchen, they are treats. If humans could eat real foods more often than they eat processed foods we would reduce our environmental footprint, decrease medication usage and chronic disease, and in turn increase lifespan and health span. Pretty great, right?! There are so many connections between diet and mental health, endocrine health, our skin, chronic illness and even acute illness that we can’t ignore it. It is the linchpin to our holistic wellbeing. And there is no need to be “radical” about it. Just try to eat more real foods than fake foods, taking it slowly with micro-interventions day by day.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

Opening to feedback is hard. Really hard. I don’t know that there is anything scarier for me than putting work “out there” and soliciting feedback. It makes you pretty darn vulnerable. But it also creates the most fabulous end product. It doesn’t matter if it is a book or a community health program initiative, working together makes everything better.

You’re going to be tired. It’s part of the deal. It means your living. Again, it doesn’t matter if you are writing a book, working out or shuttling kids from one practice to another, if you are tired you are living and that is a good thing. Do all the things, embrace all the experiences, meet all the people. Rinse and repeat.

You’re going to stumble. A lot. That’s growth and it is beautiful, if you look at it the right way. Having a growth mindset is one of those emotional wellness tools in your toolbox. Knowing that we all are human and make mistakes is important but take that a step further and embrace what you have learned from the experience then implement the knowledge into your life moving forward. That will make you a better human.

Setting goals is easy, accomplishing them is harder. (Yes, that is a Hamilton reference). Being resilient and tenacious are more emotional wellness tools in your toolbox. I have very big ideas and set a lot of goals for myself but seeing the finish line can be difficult. Sometimes we take on more than we can handle and sometimes the goals just are not realistic. Giving yourself the space and the grace to step away from a goal or to “massage” a goal into being more realistic is important. And of course, rejoicing in your goal attainment is great, just remember to savor that accomplishment before jumping into the next one.

Starting is the hardest part. Yes, I sometimes must tell myself out loud to get off the couch and get moving. Get up and move, start the momentum, find your inertia. I promise you will feel so much better if you do, just take that first step.

Sustainability, veganism, mental health, and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Mental health, which is funny because when I was in nursing school, I had zero interest in this area. Perhaps that is part of the reason why I was headed down an unwell path?! With time, lived experience and age I have learned that the biggest mistake in any journey is to ignore mental health, and the second is to label it as mental health. Mental health has a very western medical connotation to it. The term mental health immediately has one thinking of a state of illness or a perceived lack of health in this area, I prefer to reframe that to use the terminology emotional wellness because it takes a strengths-based approach. Analyzing and applying this concept as a resource surplus as opposed to a deficit can further support sustainable behavior change in any dimension of wellness. And as I mentioned above, we all need to flip the switch of how we think about ourselves and how we approach change. Building your emotional wellness toolbox is the first step.

What is the best way for our readers to further follow your work online?

You can find me on Amazon or on Linked In under my name, Carrie Jarosinski, or you can connect with me via my business, Bold Contentment on Facebook, Instagram or go straight to my website at www.boldcontentment.com

Thank you so much for this. This was very inspirational, and we wish you only continued success!


Women In Wellness: Dr Carrie Jarosinski On The Five Lifestyle Tweaks That Will Help Support… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Modern Fashion: Maria Caruso Martin of The Bella Rosa Collection On The 5 Things You Need To Lead a…

Modern Fashion: Maria Caruso Martin of The Bella Rosa Collection On The 5 Things You Need To Lead a Successful Fashion Brand Today

An Interview With Candice Georgiadice

Start small: Starting a fashion brand is a daunting task. Starting small and finding your niche helps you to stay focused, increasing your chances of success. Expansion and growth can be overwhelming and expensive. I started Bella Rosa as a bridal handbag company. It was a niche market, allowing us to target brides at the start — and now, as we have grown, we have slowly branched out to evening, red carpet, and special occasion handbags. Starting small was the key to our success.

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series I had the distinct pleasure of interviewing Maria Caruso Martin with The Bella Rosa Collection.

Maria Caruso Martin is the passionate founder and creative director behind the Bella Rosa Collection of consciously crafted bespoke Italian luxury clutches, handbags, and heirloom wedding gifts. A multi-talented designer with over 25 years of experience, her keen eye for a couture-inspired aesthetic balanced with elevated signature accent elements brings to life an unparalleled line that is classically tailored and remarkably timeless. A second-generation Italian, her own rich family history serves as the foundational love story that influences a distinctive signature look coveted by brides such as Sophia Bush, in addition to red carpet royalty like Lupita Nyong’o. Her designs have been featured in Vogue and she has appeared on the Oprah Winfrey Show to share her personal wedding style with an audience of millions.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

I grew up in Scotch Plains, New Jersey — a small suburban town 25 miles outside of NYC. My Father is a first generation Italian immigrant. My Mom and Dad were High School sweethearts. They married just after high school, and we moved to Scotch Plains from Elizabeth, NJ when I was five years old. The youngest of three sisters, I spent a lot of time with my Mom and our interior designer as they planned out our house in Scotch Plains; this is where I discovered the world of design. During trips to NYC (the D&D building) and design studio meetings, I recall feeling mesmerized by the fabrics and decor.

At the age of 12, my Mom asked me and each of my sisters what magazine subscription we wanted for Christmas. My eldest sister asked for Seventeen Magazine and my middle sister asked for Tiger Beat. I exclaimed: “I want a subscription to Architectural Digest!” That was a defining moment for me. I knew from a very young age that I loved everything about design and fashion. Living so close to NYC meant weekend trips to 5th Ave, and I would beg my parents to let me look at the windows of all the shops.

Can you tell us the story about what led you to this particular career path?

I moved to Marco Island, Florida in 1998 to work with my brother-in-law at his building company. I started in sales and quickly transitioned to helping clients with their interior design needs. Fast-forward 25 years later: with over 300 homes under my belt, I was looking for something fresh. I wanted to explore working in the world of women’s fashion. As I planned my 2019 elopement, I discovered an open niche in the bridal market as I searched for a quality handbag to suit my bridal look. I quickly discovered there weren’t many choices designed specifically for brides — I guess you could say this was my “a ha” moment. The rest is history!

Can you share the most interesting story that happened to you since you began your career?

My appearance on the Oprah show back in 1997. I was planning my first wedding and the producers of Oprah’s show contacted my wedding coordinator to ask if she knew a bride who might be willing to make a guest appearance on the show. As I look back, it was a foreshadowing of what was to come. Twenty-five years later, I am the founder of a bridal fashion brand, speaking with brides all the time about their “big day.” It’s kind of funny how, 25 years ago, I was that bride having the exact same conversation with Oprah!

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

I like to practice what I call “the three p’s” in business: persistence, perseverance, and patience. Starting any type of new business can be a daunting task, and persistence is what drives you forward. When I was looking for an Italian manufacturer who could create bespoke quality for Bella Rosa, it wasn’t an easy task, but I persistently kept looking, interviewing, and researching. It was this persistence that led me to find my current Florentine factory — endless searching, over a year of looking for the right fit. With persistence, I was able to find the perfect atelier for Bella Rosa.

During the pandemic, it was perseverance that kept the brand alive. Persevering through canceled weddings, closed factories, and roadblock after roadblock. Bella Rosa weathered the pandemic based on my undying will to make it through — and good old fashioned perseverance.

Patience is the hardest “P” to master. When you are in startup mode, loaded with persistence and perseverance, it can be hard to be patient. If you can find your inner voice and stay patient until the answers come, I promise they will come. Being patient when a big launch is pushed due to schedule conflicts or learning to wait for the right connection — these can be hard when you are in “go” mode. Being patient while building a new business can be hard, but it is the key to success. All good things take time; success doesn’t happen overnight.

What do you think makes your company stand out? Can you share a story?

The Bella Rosa Collection is a legacy brand. Our founding story is what makes the brand so unique: an undying love story and desire for quality over quantity, helping the consumer understand how important it is to buy quality-made products that you can continue to use — that stand the test of time. Fast fashion is so dangerous for the environment and detrimental to future generations. We must do all that we can to educate the younger consumers and teach them about the danger of fashion waste. We live in a society of instant gratification and disposable everything. Bella Rosa is here to rewrite the narrative. We believe in heirlooms and family traditions. Our products are made in small batches and often crafted especially for the client. We believe the future of fashion is slower production, better quality, and giving back. Giving back to organizations near and dear to our heart is at the core of The Bella Rosa brand.

Do you have a favorite “Life Lesson Quote?” Can you share a story of how that was relevant to you in your life?

My father has carried an old-school laminated quote in his pocket his entire adult life. As a kid, he would pull it out and read it to us whenever we felt we needed some motivation. “Don’t Quit” by John Greenleaf Whittier. The first few lines are embedded in my head from years of my dad reciting this quote to me. Whenever I’m feeling overwhelmed or ready to give up, I think of this poem and my father’s encouraging words: “no matter what happens, never quit.”

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

I see many big brands ( of the big fashion houses) really trying to reduce waste, use sustainable materials, and move toward safer manufacturing. I am excited to see the larger brands ( big fashion houses) paying attention to the data and showing concern for the planet. Every year, fashion waste makes up 92 million tons of textile waste, and the average US consumer tosses 81.5 pounds of clothes. The fashion industry is responsible for 20% of global waste water. Every brand needs to do their part to reduce these numbers. It is exciting to see the increase in brands offering sustainable options. Bella Rosa is proud to be a brand built on the principals of “less is more,” “quality over quantity,” and “buy better, buy less.”

Can you share how your brand is helping to bring goodness to the world?

Giving back is at the core of the Bella Rosa Collection. We add goodness to every sale by giving back to those in need, donating a portion of every sale to charities near and dear to our hearts. Collaborators are required to select a charity that is important to them. While Bella Rosa’s main giving partner is VOW for Girls, we give additional funds to numerous charities that we and our collaborators care deeply about. Spreading goodness with our “give back” motto is how we bring extra joy to the world.

Can you share with our readers about the ethical standards you use when you choose where to source materials?

Bella Rosa is committed to transparency and ethical craftsmanship. It is super important to me, during the sourcing of all materials and manufacturing facilities, that their ethics align with Bella Rosa’s. All of our vendors are vetted to ensure their companies fit with our values. Our silk is sourced from some of the best factories in Italy, each one doing their part to reduce chemical waste. They hold certificates in sustainable practices and are members of the global clean alliance. We look for factories that offer fair wages to their workers. When vetting a work room, we look for owners who treat their workers like family.

Fast fashion has an advantage, that it is affordable for most people, but it also has the drawback that it does not last very long and is therefore not very sustainable. What are your thoughts about this? How does your company address this question?

Within the last 15 years, the number of times consumers wear a garment has declined by about 36%. Most items are worn only 7–10 times in total. We need to educate the younger generations. Influencers and celebrities with a platform need to get the word out. If you buy better quality, it will last longer. Buying classic designs that are well made allows for continued use well beyond seven wears. The consumer needs to focus on craftsmanship, rather than fads and trends. The disposal mentality of “fad or trend styles” is a dangerous mindset. Modern-day heirloom style is how we address this with our clients. We encourage brides to reuse their clutch past their wedding day. We encourage the tradition of passing things down. Caring for well made products allows the consumer to extend the life of the product. We work really hard to educate our clients on this concept.

Thank you for all that. Here is the main question of our interview. What are your “5 Things You Need To Lead a Successful Fashion Brand”. Please share a story or example for each.

  1. Start small: Starting a fashion brand is a daunting task. Starting small and finding your niche helps you to stay focused, increasing your chances of success. Expansion and growth can be overwhelming and expensive. I started Bella Rosa as a bridal handbag company. It was a niche market, allowing us to target brides at the start — and now, as we have grown, we have slowly branched out to evening, red carpet, and special occasion handbags. Starting small was the key to our success.
  2. Have a plan: Having a plan is imperative. Write out your dreams (thoughts and dreams for your new business) your plans for the business. Don’t get hung up on a fancy business plan at the start. Just work on a total comprehensive plan of what you hope to accomplish with your brand. I started my business plan with a simple journal. I would journal about the brand and my vision for its future. Once I had a clear plan, I was able to take those notes and create the formal business plan.
  3. Surround yourself with good people: Hiring the right people is so important. Surround yourself with the best of the best. Be honest about what you know and what you don’t know. There is no shame in having less knowledge about certain aspects of the business. Hire someone who can fill in where you are weakest. We can’t be experts at everything; hiring a good, solid, loyal, and hardworking staff is really important. Be patient when looking for your dream team. During the beginning days of the brand, I had a few weak spots on the team. Knowing where you might need to replace or adjust the staff is important. With every move forward, finding the best person for the job will inevitably contribute to the success of your brand.
  4. Manage your finances properly: Watching and managing your finances is by far the most important part of a successful startup. Many brands fail in the first two years because of miss-managed funds. Stay on top of spending, and secure funding when needed. Research all of the resources available to small businesses. Think outside the box — sometimes you have to keep your day job to make sure your new brand will succeed; having a steady stream of funds you can carefully allocate to your startup may be the difference between success and failure.
  5. Focus on customer service: Hands-down, customer service wins the game. Your customers are your future; you want to treat them with the utmost care. Happy customers lead to more sales and referrals. Every client is important, regardless of the size of the sale. Treat your customers as you would want to be treated, if you were the customer. Bella Rosa is committed to ensuring that every customer is happy and well attended. Answer client concerns promptly and, if needed, pick up the phone! The new age of email and DM is great sometimes, but I often call (or Zoom) our brides directly to make sure they are happy and well cared for. Set the example for your staff; lead by example whenever possible.

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

I think there is always room for improvement in everything we do. The fashion industry can improve with a united stance on waste. We need all brands to care about the planet. We need the fast fashion mentality to end. If we bind together, we can make a difference. The work we do today will impact the future of our children tomorrow, and that is really important.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could start a movement, I would choose love — more love, less hate. The world needs more love and more compassion. People need to come back to personal relationships and put down their smart phones. Love is the root of all things; when you have love, anything is possible. The “more love” movement would be my dream.

How can our readers further follow your work online?

@_thebellarosacollection

Thank you for these fantastic insights. We wish you continued success!


Modern Fashion: Maria Caruso Martin of The Bella Rosa Collection On The 5 Things You Need To Lead a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Power Women: Sierra Hampton-Simmons of Project Management Institute On How To Successfully Navigate…

Power Women: Sierra Hampton-Simmons of Project Management Institute On How To Successfully Navigate Work, Love and Life As A Powerful Woman

An Interview With Candice Georgiadis

Boldness and bravery. It is critical to lead and operate through this lens of being bold in all you do. Operating in a passive manner will not yield the results you desire. Whether it’s raising your hand to lead a project, adjusting your plans in the event something isn’t going right, or suggesting a new business proposal to help lead your organization to success, positioning yourself as someone who isn’t afraid to take risks and who yearns to lead with passion will put you on the path to true success.

How does a successful, strong, and powerful woman navigate work, employee relationships, love, and life in a world that still feels uncomfortable with strong women? In this interview series, called “Power Women” we are talking to accomplished women leaders who share their stories and experiences navigating work, love and life as a powerful woman.

As a part of this series, I had the distinct pleasure of interviewing Sierra Hampton-Simmons, Vice President, Products, Project Management Institute (PMI).

Sierra Hampton-Simmons has nearly two decades of experience as an expert in Certification Management with a track record for transforming and developing lucrative brands to include relevant performance-based testing and training. She joined PMI in 2013 and currently serves as Vice President, Products. At PMI Sierra is responsible for the entire portfolio of Certification Products including the PMP credential-the gold standard in project management credentials.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

An interesting part of my childhood that led to who I am today is that I was adopted by my grandparents. I was raised by people who were several decades older than me, which probably contributes to me having a bit of an old soul. They were raised in the rural South, and we had quite a garden in the backyard where we grew vegetables and fruit. Growing up with them taught me the value of hard work as they both worked well past retirement while caring for me and their home. My grandparents always encouraged me to pursue higher education, which they didn’t have the opportunity to do. It was ingrained in me from a very young age.

My grandfather was born in 1898, so he saw America change so much throughout his life. I remember I was maybe eight or nine, and my grandpa asked me, “What do you want for Christmas, baby girl?” I wanted the full series of the Nancy Drew books, so that’s what he bought me. He was so proud that I wanted books — not a doll, not a toy, but some books. We spent time together reading and discussing the plot. Through those pivotal moments with my grandfather — the man who raised me — I learned that while my grandparents never had a formal education past the fourth or fifth grade, they were very smart. And much of what I know now I attribute to them and the many life lessons they bestowed upon me.

Can you tell us the story about what led you to this particular career path?

One of my first jobs was as a teacher. I was a K-12 teacher, and I taught English in Japan. When I came back from living in Japan for several years, I taught Japanese to American kids. The way I taught was less about doing things by the book and more about giving students practical skills. How do you order food in a restaurant? How do you call and make a request to a customer care agent?

After that, I took that same philosophy I had employed in those previous teaching jobs and applied it to teaching people how to code using Java programming and HTML. This was when that technology was relatively new. I didn’t necessarily agree with how the information was presented in textbooks, so I employed some nontraditional teaching techniques to help students think more critically about the information they already knew, the information presented to them, and then how to merge all of that together to learn the technology and skills we were focusing on. At the time, this was called project-based learning. This way of teaching told me who actually learned the information and what we needed to reinforce — in other words, the effectiveness of the overall learning experience.

Teaching others taught me so much about myself: that I have a passion for empowering people to do big things, to make an impact, and to gain skills and expertise in their chosen fields. My role now has expanded from certifying people to include helping them train and learn beyond the four walls of a classroom and apply their knowledge, skills, and passions to new opportunities. And beyond that, it’s about product development. A major component of my role is understanding customers, the psychology of business, and the intrinsic values that drive people and their decision-making. All of my previous experiences have molded where I am today, and I don’t take a single moment for granted.

Can you share the most interesting story that happened to you since you began your career?

When I was a teacher, I had my students email me their assignments. One student decided to email me a job listing he thought I would be interested in. He said that while he enjoyed learning from me and having me as a teacher, he thought this job would be a great fit for me. I decided that since this student had taken the time to think of me and my skills and abilities, I would check it out. I ended up getting the job that my student sent to me — which focused on training adults in technology — and it ended up being a great job for me. That job opened up the door to the path that led me to where I am today, and I am forever grateful to my students for seeing something in me that has ultimately led to more than I ever expected. The moral of that story is that we have much to learn from younger generations, just as much as they have to learn from us

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

I call myself a “frustrated artist,” and that has been very important for my professional journey because it speaks to the creativity and innovation I bring to work every day. There are things I obsess over until they are exactly as I imagine they should be — that iteration process lends itself to getting an idea, a product, whatever it may be, just right so that whoever is at the receiving end of that innovation gets the best work or product possible.

I also consider myself to be transparent. I think oftentimes people are wary about sharing or thinking out loud with leadership for numerous reasons. I was cut from that cloth for a very long time, but I found that operating in that way led to a lot of confusion and scramble. So, something that I learned over the last decade is that oversharing to some extent and building trust — basically, being a transparent leader — is one of the most important leadership attributes a person can possess.

Lastly, I consider myself to be reflective. In many aspects of my life and career, I have paused to reflect on people and experiences that have shaped where I am today, whether in a positive way that has caused me to want to emulate certain leadership qualities, or in a negative way that has led me to do things differently than I have experienced in the past. I didn’t always have the best leaders in my previous experiences. But I have used those instances of negative leadership to learn how I should lead differently, and it has resulted in me managing people the way I would want to be managed — with interpersonal skills (we call them “power skills” at Project Management Institute) at the forefront, such as empathy, communication, and collaborative leadership.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. The premise of this series assumes that our society still feels uncomfortable with strong women. Why do you think this is so?

Women have made massive strides in the workplace and in society at large over the past few decades. But in doing so, they have challenged the status quo. They have challenged the ways things have always been, resulting in discomfort amongst those who wish for the world to remain static. Anyone who has ever gone against the grain knows how difficult it is to effect change on a large scale — understanding that change doesn’t happen overnight. So, it’s this idea that there are pursuers of change and forces for good out there who won’t stop until this change is normalized, resulting in women — in everyone — being viewed through the lens they deserve: as powerful, resilient changemakers.

Without saying any names, can you share a story from your own experience that illustrates this idea?

When I was first starting in my career, I worked on a very large-scale innovation project using simulations and emulations in a certification exam. While this wasn’t new for the IT industry, we created some new types of emulations that indeed were different and got the attention of people in the testing industry. However, this project came with multiple risks, involved tons of internal and external stakeholders, and as a result also came with many individuals who challenged the concepts and openly fought against wanting the project to move ahead. These parties would stop at nothing to cause delays and lend criticism to the efforts during the development. They would often ask, “Why can’t we just do a normal multiple-choice exam?” or “Is this investment worth it?” Despite these objections, I continued with this project and succeeded in bringing cutting-edge learning and testing experiences to the market. The resulting product was a game changer because it enabled people to demonstrate their skills in virtual environments thereby proving they were the best job candidates. And as a result, people who traditionally struggled with old fashioned tests and theoretical learning, found these new products delightful. This resulted in my company at that time making this new way of learning and testing standard throughout their products.

What should a powerful woman do in a context where she feels that people are uneasy around her?

The most important thing a woman can do in this situation is remain true to who she is. Rather than shy away from the situation to make others feel more comfortable, she should remain steadfast in leading and inspiring those around her to be their most genuine and authentic selves, while knowing that there will be times that she’ll face moments of doubt — both from internal and external forces. Whether it’s standing in front of a crowded room, leading a presentation or meeting, or working one-on-one with a peer, authenticity in these moments is critical, which can lead to more support from those around her as they witness this authenticity in action.

Additionally, in these moments a woman should focus on utilizing her power skills — interpersonal skills like empathy, communication, active listening — that come naturally to many women. Because these skills are becoming more of a priority in the workplace, women can lean into them as a competitive advantage.

What do we need to do as a society to change the unease around powerful women?

Simply put, we need to support women in their endeavors and elevate and promote women in the workplace. Diversity of all kinds, including gender diversity, leads to better business outcomes. Similarly, we need to appreciate and uplift women in these moments of greatness and recognize that it is normal for women to succeed, to prosper, to lead. And for women who are in positions of power, they should work to uplift other women, whether their peers or those who are just starting their careers, to prove a commitment to this growth. We are all where we are today because of the women who came before us, so putting this collective mentality at the forefront of effecting change will ensure that the generations of women who follow us will have the same access to opportunities that we have today, and hopefully, in even better and more prosperous ways. When I was working on the simulation project I mentioned earlier, the detractors were often times men who were in roles much higher than me. However, I was fortunate to also have the support of very strong women who were experts in the field, believed in our project vision, and leaned in to assure we met our objectives.

In my own experience, I have observed that often women have to endure ridiculous or uncomfortable situations to achieve success that men don’t have to endure. Do you have a story like this from your own experience? Can you share it with us?

We have all found ourselves in situations that make us uncomfortable, oftentimes having to prove our resilience through that discomfort to overcompensate for preconceived notions about who we are and what we bring to the table, all thanks to stigmas and stereotypes women face in the workplace.

At one point early in my career, I was struggling to get to a formal managerial title, and I didn’t understand why because I had been working really hard, fostering relationships with colleagues and managing a team of young rising professionals, all while proving I had what it takes to be in that role. Finally, I got promoted, and my direct manager at the time told me I needed coaching on my professional appearance. After asking for an example, I was told, “Maybe it’s your shoes. Have you ever thought about wearing heels?” I wondered what my shoes had to do with whether I can be a good manager. It was so frustrating that this person believed that the shoes I chose to wear should hold me back. But rather than getting upset or shying away from the conversation, I explained why my choice of footwear was necessary to perform my job, a technical role that required walking around and inspecting equipment. However, the fact that this person’s perception of what was “professional attire” for a woman included high heels and make up was something that brought delayed progress to my career. This was not a roadblock for my male counterparts.

And through all of this, I have learned that I am much more than the labels and stereotypes placed upon women, and I will continue to push that boundary for myself, for the women around me, and for future generations of women.

In your opinion, what are the biggest challenges faced by women leaders that aren’t typically faced by their male counterparts?

Women have had to overcome many hurdles in society and in the workplace over time that men have not had to face — from overcoming the stigma that women shouldn’t work, to the time it’s taken to accept that women can lead at the very top, to how women have been disproportionately affected in the workplace by the pandemic. There’s much work that has been done to ensure women are heard, seen and valued in the workplace.

But at the same time, what we’re witnessing now is no longer whether women belong in the workplace, but where do they belong? The answer is everywhere. Industries that have conventionally been more male-dominated are seeing women fill new roles in droves, proving that not only can women succeed in roles that have historically gone to our male counterparts, but that they will succeed. And it’s thanks to the women who have come before us and the women who are alongside us now that we can continue to elevate women in the workplace today and for future generations of female leaders.

Let’s now shift our discussion to a slightly different direction. This is a question that nearly everyone with a job has to contend with. Was it difficult to fit your personal and family life into your business and career? For the benefit of our readers, can you articulate precisely what the struggle was?

To some extent, it was difficult to fit my personal and family life in my career. Early on in my career, I made a choice to become a single mother. I wanted to be a mother, and I wanted to advance in my career, and I felt like I could do both. My son was a very rambunctious little boy. He had a lot of energy, and he wanted to spend a lot of time with me. I was working on a very big project and spending some time on the weekends in the office. I made the decision to bring my son with me, and I encouraged my team to bring their kids, as well. We all had to make it work, and I encouraged my team to do what they could to make it work, too.

However, there were some instances that I will never forget the disappointment on my son’s face. He was older, maybe second or third grade, and he was attending a summer camp. He had a softball game, but the game was in the middle of the workday, and I wasn’t in a position where I could say, “I’m not going to such and such meeting because my son has a softball game on a Tuesday at 10 in the morning.” I didn’t feel comfortable actually making that decision, and I wish I had. It’s important that your family realizes they are more important than the job, and it’s something I’ve been working on as I balance home and work even to this day.

What was a tipping point that helped you achieve a greater balance or greater equilibrium between your work life and personal life? What did you do to reach this equilibrium?

As a mother, I know the toll that burnout takes on the person experiencing it and on those they love and work with. And I know that I cannot give my best to my family if I am not taking care of myself and prioritizing things that bring me joy and allow me to re-center my priorities. Anyone who has the important job of caring for someone else — whether children, elderly family members, or a friend who may need a little extra help — understands the importance of advocating for yourself in these moments of burnout when work-life fulfillment isn’t being achieved, because there are people who are counting on you in various ways.

Something I have found to help me in these moments that I struggle with balance is prioritizing family time. For example, at one point, I had to take off work when my son was sick, and I felt the need to take a picture and show my boss to ensure they knew I really did have something going on at home that was keeping me from work. I received a positive note back saying, “I don’t know why you felt you had to share me the picture. I’m sorry your son is going through this, but please know that we support you, and please put your family first.” It was the wake-up call that I needed — the permission to be human, the permission to be a woman and a mother. I have to prioritize everything accordingly because I may not have this job next week, but my family, if I’m lucky, I’ll have for the rest of my life. I think that was a pivotal moment for me career-wise. It allowed me to recenter my priorities, restore my sense of calm, and manage my priorities as I moved forward as a mother and as a professional.

I work in the beauty tech industry, so I am very interested to hear your philosophy or perspective about beauty. In your role as a powerful woman and leader, how much of an emphasis do you place on your appearance? Do you see beauty as something that is superficial, or is it something that has inherent value for a leader in a public context? Can you explain what you mean?

While I’d like to live in a world where appearance doesn’t matter and that in the workplace all are judged fairly by their accomplishments and contributions. However, the reality is we all have some level of internal biases that are oftentimes cultivated around what society has defined as beauty standards. And while this is never something that should have bearing on a woman’s career, things like ageism, sizeism, and even how a woman dresses can become a blocker for women. Sometimes those inflicting these standards are not even aware of their biases and unconsciously tie a woman’s value to their appearance.

For me at one point I was very overweight and noticed that many of those who entered their career at the same time as me were outpacing me in their advancements. I wasn’t aware of any professional accomplishments they had that exceeded my own. At first, I thought there was perhaps something I needed to do differently: work harder, take on more complex assignments, etc. But at one point I wondered how much my size and others’ biases were playing against me. So, while continuing to focus on my work, I began to focus on my health and over time lost a significant amount of weight. With this newfound focus on my physical health, I gained more confidence and began accomplishing more positive outcomes at work, but I recognize that the most impactful outcome was that I felt better — not that others felt better about me.

To me, true beauty is centered on wellness — both physical and mental wellness. When I feel like I am taking care of my body and mind, I feel that I am able to give my best to those around me and the work that needs to get done. Additionally, self-confidence is also a beautiful thing to witness. Women and men must look within to define what makes us who we are and find practices that cultivate this sense of well-being, leading us to being better leaders and colleagues because we see people for who they are beyond the unrealistic expectations society sometimes places on us.

How is this similar or different for men?

This can be similar for men because everyone has expectations for how leaders should look and present themselves. However, this does seem to be exacerbated for women simply because of the stigmas and stereotypes women in the workplace have had to overcome in relation to how they look and dress. But I think what we’re seeing more so now than we have in the past is this sense of allyship from our male counterparts — celebrating women on International Women’s Day and during Women’s History month (and year-round), uplifting female voices in the workplace, and shining a light on all of the change women are spearheading across industries and sectors. It no longer has to be us versus them. When we come together as allies for each other, that is when our best work gets done.

Ok super. Here is the main question of our interview. Based on your opinion and experience, what are the “Five Things You Need To Thrive and Succeed as a Powerful Woman?” (Please share a story or example for each.)

  1. A community who will uplift you. To me, this is one of the most important aspects of being a powerful woman in our personal and professional lives. We can’t do it alone. We must have a team of people both inside and outside of work who we can lean on when things get hard, who we can turn to when we need a helping hand, and who we can rely on to keep us grounded. I would recommend looking into both virtual and in-person networking communities, as I’ve seen firsthand through PMI’s chapter network that they can be a great way to connect with people who will both empower and challenge you.
  2. Time and space for resetting. We can’t be everything to everyone at all times, and this is especially true for the workplace. Furthermore, we can’t expect our people to give their all to their work if they aren’t taking care of their mental well-being, too. So, we must model what it looks like to prioritize mental wellness not only for ourselves, but for the people we lead, as well.
  3. Intellectual curiosity. We all know that learning and growth isn’t limited to a classroom. The key to being a powerful, impactful leader is committing yourself to lifelong learning and using that knowledge to drive better business and people outcomes in your respective industries. Whether it’s honing an interpersonal skill like collaborative leadership or obtaining an advanced degree or certification like our Project Management Professional (PMP)® at Project Management Institute (PMI), being a lifelong learner and finding joy and passion in curiosity will set you up for success in the long run.
  4. Empathy for yourself — and others. If we’ve learned anything over the past two years, it’s that we need to extend empathy to others and to ourselves if we want to be successful and collaborate in meaningful ways. Finding that right balance of expectations and empathy is key if you want to succeed as a leader in today’s workplace.
  5. Boldness and bravery. It is critical to lead and operate through this lens of being bold in all you do. Operating in a passive manner will not yield the results you desire. Whether it’s raising your hand to lead a project, adjusting your plans in the event something isn’t going right, or suggesting a new business proposal to help lead your organization to success, positioning yourself as someone who isn’t afraid to take risks and who yearns to lead with passion will put you on the path to true success.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

I would pick Rihanna, specifically the business mogul version of Rihanna. She mastered inclusivity right away. Her whole focal point was creating a brand that catered to every woman. It even evolved because it wasn’t just about women — it was anybody who wears makeup, anyone who wears clothes. I love how in her fashion shows you see everyone, from who you are used to seeing on fashion runways to people who have different abilities, different sizes, different genders. It’s wonderful. She’s winning in this world where there are some pockets of hatred. People are buying her brand. I love how she’s gotten that and made it a universal mission of her company to be a brand for everyone because everyone can be beautiful. I love that.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Power Women: Sierra Hampton-Simmons of Project Management Institute On How To Successfully Navigate… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Self-Made Women: Lisa Johnson On How She Started With Very Little and Created A Million Dollar…

Self-Made Women: Lisa Johnson On How She Started With Very Little and Created A Million Dollar Business

An Interview With Candice Georgiadis

You’ll never feel ready to start your business, and this fear will continue every time you come to make the next big decision. Have faith in yourself, and embrace the challenges. As I often say, if I’d taken a look before I leapt every time I’d still be in the same place where I started!

Some people were born with the proverbial silver spoon in their mouth. Even then, becoming a millionaire is still quite an accomplishment. But people who start from nothing, and especially women who start from nothing, who make it to the top to become millionaires, despite the pay inequalities based on gender, the confidence gap, with nothing but grit, hustle, resilience, and “stick-to-itness”, are on a whole new level. We want to share those stories and inspire other women. In this interview series, we’re talking to “Self-Made” women leaders who started with nothing (i.e. started without investors or trust fund or capital or even people believing in them) and went on to create a million dollar business.

As a part of our series, I had the pleasure of interviewing Lisa Johnson.

Lisa Johnson is a multi-seven-figure Global Business Strategist who makes 90% of her money through passive or semi-passive income streams. Her business made over £10m in the first five years.

After a tough childhood spent in social housing, Lisa went on to have successful careers in law, banking and the entertainment industry. She took herself from £30,000 in debt to a successful entrepreneur making millions and helping thousands of people in just five years.

Lisa has over 50,000 followers across social media and a number one business podcast, Making Money Online which has been listened to across 119 countries and has over 150,000 downloads to date.

Lisa is a huge believer that everyone can become a success no matter their background, is an ambassador for the charity Bullies Out and is known for her anti-bullying campaigning online.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory” and how you grew up?

I grew up in social housing in Lincolnshire, being brought up by my dad after my parents divorced when I was 11. Money was tight, I was the daughter of an immigrant (my dad is from Malta) and I was not a confident child. These three things combined to place a target on my back for bullies at school.

This only worsened when I was awarded a scholarship to the private school, finally resulting in a knife to my throat and a move to another school where the bullying continued.

Unsurprisingly, I did not develop into a confident young woman, and was married at 17 in an attempt to make a new start.

The marriage was short lived, leaving me to stop, re-assess, and finally take control of my life. I moved to London, worked my way through a variety of jobs before working as a banker in the city, earning big bucks and working stupid hours.

The arrival of my twin sons hit me with a sledgehammer of realism and I knew immediately that I could not sustain this lifestyle and be a mother. So I got a job close to home with normal hours and stayed there for two years until I became bored an needed a new challenge!

So, I started my first business — as a wedding planner. I liked parties and organising things, so it seemed like a good idea. It also meant I had to work every weekend, which wasn’t such a good idea, but it did teach me loads about business. As my wedding planning peers saw me constantly fully booked, they started to ask me how I’d done it.

I’d advise them on strategy and ideal client and everything else I’d learnt, and then they too started to see great results.

It didn’t take me long to realise that I shouldn’t be giving this information away for free and that was the birth of my coaching business.

Five years later I make multi 6 figures annually, and with a product launch in the middle of a pandemic I made over £2m.

Growing up, what were your early experiences and perspectives about money? Or we could say, what was the “money consciousness” in which you were raised? Can you please give an example of what you mean?

I have had to work very hard over the last five years or so to reframe my money mindset. In my world as a kid, on my council estate with my hardworking but not overly ambitious family around me, money was what other people had. You made do and you were grateful for what you got.

I can clearly remember one time when I was probably 8 or 9, and a really lovely car came driving down our street. I think I was a Porsche.

Almost in unison, all my family said something like “Look at that flash so and so.”

And this mindset still prevails in so many people today. Especially in the UK where acknowledging you have done well and allowing yourself nice things is seen as vulgar.

Awesome! Let’s now jump to the primary focus of our interview. Let’s talk about what you are doing now, and how you achieved the success that you currently enjoy. Can you tell our readers about the business you’ve created?

I’m a business strategist who helps ambitious people create passive and semi-passive income streams.

I specialise in teaching how to create online courses and memberships, moving away from the one to one model where time is limited, to the One to Many model.

I share my knowledge and experience to help entrepreneurs create business models that tick the boxes for creating a ton of income and impact, without having to spend their lives at their laptops.

What was your vision when you started this business? What’s the WHY behind the work that you do? (Please share a story about this if you can.)

I have to be honest, until recently I would have said simply “To make lots of money”. Don’t get me wrong, there is nothing wrong with this ethos , and it is still a key driver for me. I am the main bread winner, and I want more than anything to give my children a chance to experience things that will make them into more rounded adults.

But I was at a retreat recently where the whole group was talking about their “Why.” I did my usual thing an almost rolled my eyes. My why will never a grand, humanitarian, philanthropic gesture. But it did make me think. And I realised that my why is this. I want to help people who want to change the world to change the world!

That is how I make my mark.

Can you share the most interesting story that happened to you since you began leading your company?

It’s hard to share “the most interesting” story, as every day is different, but one that springs to mind is based around perception, naivete, and the prevalence of smoke and mirrors in my industry.

Early on in the development of my business, I invested in a coach. This person was well known and very successful. They seemed to have all the knowledge that would help me get there too. I spent a lot, and I mean a lot, of money coaching with them.

To cut to the chase, they gave me nothing, they had no interest in me and their only passion was money. No ethics. No integrity. When I raised my dissatisfaction with them, I was told that I would never become anything in the industry because they would make it their mission to ensure everyone they knew would never work with me.

Suffice to say I proved them wrong, but this early encounter really paved the way for me in running my business in a way that is ethical above everything — including profit.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

It’s difficult to pinpoint one specific example. There have been plenty of laughs along the way, but I guess one that that sticks in the mind, and highlights the “do your research” mantra was when I first launched my own membership, it was called Get Sh*t Done, (Or GSD for short.)

What I hadn’t realised was that GSD is also the abbreviation for German Shepherd Dogs… I therefore was somewhat taken aback when I had hundred of people clicking into my group and then registering their sincere disappointment that they couldn’t find a single dog on my membership!

We’d love to explore the traits that help you achieve your success. What were the mindset obstacles that you had to overcome in order to reach the place of earning a million dollars? Can you tell us what you did to overcome them?

I mentioned money mindset earlier and this was a massive one, but there were many more. Often the phrase “imposter syndrome” is used, but I don’t subscribe to this. It is usually “They’ve been doing it longer than me so they know more than I do” syndrome.

Once you reframe it as this and realise that your knowledge is not common knowledge you can be confident in your ability.

Other traits that have helped me are stubbornness, self deprecation, a willingness to learn, enthusiasm, self belief and honesty.

What were the external obstacles that you had to overcome in reaching these milestones? And how specifically did you overcome them? (Please share a story or example.)

Was there ever a point where you wanted to give up on your journey to creating a million dollar business? How did you work through that panic point? Please share a story.

There have been plenty! The encounter with the coach being one. I would say that most are centred around the fact as an online business, being visible is massively important I my success.

However, what this also does, is open the door for trolls to attack me, not only my business, but my personal life and my appearance. This has happened on numerous occasions, and to begin with it really hurt me.

However, I was taught some excellent advice, which is simply this.

People will only target you out of jealousy. No one who is more successful than you will have the time, or the inclination, to be negative towards you.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I would have to say my husband Sam. We are that unusual combination that is able to work to together and still maintain a balanced, happy and fun filled relationship! He has been there with me for nearly ten years now, and it’s no coincidence that my life started to drastically change for the better the minute he walked into it.

Being a team of two makes none of it as scary as it could be.

What do you think is the greatest challenge for women and creating wealth/abundance? What advice would you have for someone that is feeling blocked by that obstacle?

I feel the greatest challenge is still the ingrained, patriarchal attitude of so many people, not just in the business world, but in society in general.

So often at a restaurant the bill is given to my husband without asking. (NB — this means they do not get a tip!) When I have applied for a mortgage, my husband’s name is used at the main applicant, despite him being employed by me!

Do not be scared of sharing your successes, and always be a cheerleader for other women who are doing well. Success is not like pizza, it does not run out! Being supportive of someone else has no effect on your own success.

And my advice? Be louder, be more visible, be more driven, be more confident — be more you!

Great! Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. You’ll never feel ready to start your business, and this fear will continue every time you come to make the next big decision. Have faith in yourself, and embrace the challenges. As I often say, if I’d taken a look before I leapt every time I’d still be in the same place where I started!
  2. Growing an audience is the most important factor in building a successful online business. If someone tells you otherwise, they’re lying! Prioritise this over everything else.
  3. Your mindset for hitting 6 figures will not get you to 7 figures. Grow and learn. Invest in yourself. Become a better leader. Only by developing yourself can you develop and grow your business.
  4. There will be people who don’t like you whatever you do. Never forget this. They are not your people. They are not your ideal client. Let them say what they want to say and be safe in the knowledge that by being yourself, you will attract those clients that you resonate with.
  5. You will not remember every big milestone. It’s the little steps in between that will stay with you, so breathe, keep going, and enjoy the journey.

We are sure that you are not done. What comes next? What’s your next big goal and why? What plan have you put in place to achieve it? Why is it a stretch for you? What will achieving it represent for you and for others?

Next for me is the publication of my first book “Make Money Online” which is released on the 19th January 2023 and is available for pre order now.

My next big goal is not a financial one. I have learnt that constantly aspiring to move from 6 to 7 figures, and then to multi 7 figures and so on is missing the point.

I want to see my business continue to grow, to see it impact on the lives of millions of entrepreneurs around the world and to be running in an ethical and efficient manner, meaning I have more time to do what is most important — spending time with my family.

How can our readers further follow your work online?

Website : www.lisajohnson.com

Instagram : https://instagram.com/lisajohnsonstrategist

Facebook : https://www.facebook.com/lisajohnsonstrategist/

Thank you so much for taking the time to share with us and our readers. We know that it will make a tremendous difference and impact thousands of lives. We are excited to connect further and we wish you so much joy in your next success.


Self-Made Women: Lisa Johnson On How She Started With Very Little and Created A Million Dollar… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Yolanda Nollie On How to Use LinkedIn To Dramatically Improve Your Business

An Interview With Candice Georgiadis

Utilize the search function to connect with potential clients or collaborators in your industry. Through the search tool, you can also follow companies and join relevant groups.

As part of our series of interviews about “How to Use LinkedIn To Dramatically Improve Your Business”, I had the pleasure of interviewing Yolanda Nollie.

Yolanda Nollie is a leader in entertainment, media, and business strategies. She has a Bachelor of Arts degree in creative writing and business. She also has a minor in journalism and creates strategies to enhance the entertainment media business to gain higher multi-streams of income and generational wealth. She has since dedicated her life to helping others unleash their true genius and brainpower through her successful podcast show, Radio & TV Entertainment AmFm. She is the founder of Master Entertainment Workshops Corp 501c3, Master Entertainment Workshops Online Academy with students in 195 countries. Her mission: To Educate Entertainers on Passive Income in the Entertainment Industry as Entertainers.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

When I was just a teenager, I was hooked on entertainment and media. I understood the power it had to shape our culture. My passion only grew as I pursued my education and began working at major media companies. However, it wasn’t until I wrote my bestselling book, How to Profit in Entertainment: Social Media Guide, that I began to see the potential for creating a successful career as an Entertainment & Media Strategist. Now, as the CEO & Founder of Master Entertainment Workshops Online Academy and the host of Radio & TV Entertainment AmFm Podcast Show, I help others break into the industry and reach their full potential. As a passionate Journalist and independent Filmmaker, I am constantly striving to push boundaries and bring fresh perspectives to the ever-changing world of entertainment and media. This is my dream career, and every day is an exciting adventure. Thank you for asking about what brought me here; it’s a journey that I am grateful for every step of the way.

Here is the link to my bestseller

https://www.amazon.com/How-Profit-Entertainment-Social-Media-ebook/dp/B07KY3546R/ref=sr_1_1?crid=T0LXZAA9OVPT&keywords=how+to+profit+in+entertainment+social+media+guide&qid=1667425171&qu=eyJxc2MiOiIwLjczIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=how+to+profit+in+entertainment+social+media+guide%2Caps%2C440&sr=8-1

Can you share the most interesting story that happened to you since you started this career?

As an Entertainment and Media Strategist, I’ve had the privilege to work with some of Hollywood’s biggest names and help them further their careers. However, one moment that really stands out to me was having the opportunity to interview actress Lark Voorhees, known for her role as Lisa Turtle on Saved by the Bell. Voorhees shared her struggles with mental illness and how she overcame it. It was a powerful moment that emphasized the impact entertainment can have on society by starting important conversations. As a passionate journalist, moments like this remind me why I love my career and continue to strive for excellence in everything I do. I am grateful for the amazing opportunities and experiences that have come from being a bestselling book author and entertainment and media strategist. Ultimately, my passion drives me towards creating impactful and thought-provoking content in all facets of my career.

It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

As an Entertainment and Media Strategist, I have made plenty of mistakes throughout my career. However, one mistake that sticks out to me as particularly funny was during a live podcast recording with a popular TV star. I had planned for the interview to be longer and didn’t realize until halfway through that I hadn’t hit the record button. While it was quite embarrassing at the time, I learned an important lesson about triple checking all technical aspects before hitting “go.” This mistake taught me to always be prepared and stay on top of my game to deliver the best possible product. As a bestselling book author and passionate journalist, it’s critical for me to continually learn from my mistakes and use them as valuable lessons moving forward. Without this sense of growth, improvement is impossible. It may not always be something as comical as forgetting to hit record.

Leadership often entails making difficult decisions or hard choices between two apparently good paths. Can you share a story with us about a hard decision or choice you had to make as a leader?

It is a valuable lesson for personal and professional development. In entertainment and media, mishaps will inevitably happen. It’s how we choose to handle them that sets us apart from the rest. In this industry, consistently delivering excellence is key and learning from mistakes is crucial in achieving success.

Another instance that stands out in my mind was when I was presented with two potential guests for my podcast show. Both were very well known and had the potential to bring in a large audience and boost ratings. However, upon further research, I discovered that one of the guests had a history of making offensive and derogatory comments. While it would have been easy to overlook this issue for the sake of increasing my audience, I ultimately made the difficult decision to not give them a platform on my show. It may have resulted in some backlash from fans, but I stand by my decision as a leader to not give hate a platform and amplify hateful voices. In the end, we were able to find another amazing guest who aligns with our values and morals. Making tough decisions like this is often challenging, but they are necessary as a successful leader.”

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

Out of all the social media platforms I’ve tried to increase business revenues, LinkedIn has been the most effective. As a Radio & TV Entertainment AM/FM Podcast Show Producer and Host, I am constantly networking and connecting with potential clients and collaborators. My LinkedIn profile showcases my skills and expertise, allowing me to attract high-quality leads.

I once received an exciting opportunity through a connection on LinkedIn. A well-known producer reached out to me about hosting a podcast for their company. This eventually led to multiple paid hosting gigs and increased my earnings significantly. Without LinkedIn, I may have never even known about this opportunity. It truly shows the power of networking on this platform. Overall, I highly recommend LinkedIn for any business looking to increase revenues.

Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.

When it comes to networking and finding new business opportunities, LinkedIn is a valuable tool. Here are five ways to leverage LinkedIn in order to dramatically improve your business:

1) Utilize the search function to connect with potential clients or collaborators in your industry. Through the search tool, you can also follow companies and join relevant groups.

2) Join in on conversations and comment on posts in your industry to increase visibility and position yourself as a thought leader.

3) Update your profile regularly to showcase your skills and experience, and to ensure that it appears higher in search results.

4) Use the messaging feature to directly reach out to connections with personalized messages rather than generic invitations or requests.

5) Take advantage of LinkedIn’s publishing platform by writing long-form posts about your expertise or industry insights. These can be shared with your connections and potentially picked up by larger publications, leading to increased exposure for your business. By utilizing these strategies, LinkedIn can be a powerful tool for growing your business.

An important way to leverage LinkedIn for business is by utilizing the platform to showcase your personal brand. This can include sharing content, joining or starting relevant industry groups, and connecting with potential clients and collaborators.

Additionally, LinkedIn offers various paid advertising options that can be targeted to a specific audience.

Using LinkedIn as a networking tool is also important for business growth. By actively participating in group discussions and reaching out to connect with thought leaders in your industry, you can expand your professional network and open new opportunities.

Finally, LinkedIn can be a valuable resource for job searching and recruiting top talent for your own company.

By staying active on the platform and regularly updating your profile, you can increase your chances of catching the attention of hiring managers or attracting quality job candidates.

Overall, there are numerous ways to leverage LinkedIn for business success — it’s just a matter of knowing how to utilize the platform effectively.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 😊

If I were to inspire a movement, it would be to encourage and support diverse representation in all forms of media. We are living in a time where representation matters more than ever, and yet we still see limitations on who is allowed to share their stories and experiences.

This not only limits the opportunities for marginalized communities, but it also restricts the perspectives and narratives available for consumption by society. By uplifting diverse voices and telling authentic, multifaceted stories, we can begin to break down harmful stereotypes and open minds to new ideas and experiences.

This movement would not only bring good to those directly affected by increased representation, but ultimately it would benefit society by promoting understanding and acceptance.

As a Radio & TV Entertainment Am/Fm Podcast Show Producer & Host, as well as a LinkedIn Influencer discussing diversity in media, I am dedicated to spreading this message and doing my part to make a positive impact.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them

If I had the chance to sit down with anyone for breakfast or lunch, it would definitely be Oprah Winfrey. As an Entertainment & Media Strategist, bestselling book author, and passionate journalist, I am extremely inspired by her journey in the entertainment industry.

From her humble beginnings as a news anchor and show host, she has become a media mogul and one of the most influential women in the world. I would love to pick her brain about how she turned failures into successes, her strategies for balancing business and philanthropy, and how she stays true to herself amidst constant scrutiny and criticism.

Not only is she a successful businesswoman, but also a humanitarian who uses her platform to empower and uplift others. That is truly inspiring to me, and I know that sitting down with Oprah for breakfast or lunch would surely be a memorable experience.

Thank you so much for these great insights. This was very enlightening!


Yolanda Nollie On How to Use LinkedIn To Dramatically Improve Your Business was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Inspirational Women Leaders Of Tech: Eynat Guez of Papaya Global On The Five Things You Need To…

Inspirational Women Leaders Of Tech: Eynat Guez of Papaya Global On The Five Things You Need To Know In Order To Create A Highly Successful Tech Company

An Interview With Candice Georgiadis

Make mistakes and grow. Humility is the most important trait of an entrepreneur and CEO and one that serves you well in building expertise in your field or industry. There is a huge difference between managers and leaders. True leaders are honest with themselves about what they know and what they don’t know and how they need to grow to become better leaders. That means making mistakes, learning, and having a mindset of continual improvement. I learned some stunning lessons early on in my efforts to find the right investors in Papaya and decided I needed to find partners who would share my vision and stand side by side with me, not in front.

As a part of my series about “Lessons From Inspirational Women Leaders in Tech”, I had the pleasure of interviewing Eynat Guez.

Eynat Guez, an entrepreneur with over 20 years of experience, is a leading expert in global payroll and global workforce management in the remote work era. She co-founded Papaya Global after seeing the technology gap in global payroll. The company combines her three passions — technology, supporting the employee experience, and empowering finance leaders — to start a revolution in global payroll management. Papaya, now valued at over $3.7 billion under Eynat’s leadership, provides a nascent technology approach to how we pay people and how technology can provide real-time business intelligence around people data to finance, HR, and business leaders regardless of where companies employ workers. Within five years, Eynat became a female unicorn founder and CEO. Recently, Papaya, now the largest fintech company with a female founder/CEO, made the Forbes Cloud 100 (Eynat being only one of eight female CEOs on the list).

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

I started my career as an HR and operations manager heavily focused on global talent and relocation services — instilling the value of supporting the employee experience regardless of where an employee worked in the world. I was drawn to HR because I believe in taking care of your neighbors and investing in people to improve their quality of life. In my first CEO role, I headed up a global relocation company to assist employees with their transition to new geographies and all the challenges that business has in managing a global workforce. Seeing the lack of technology to support a global workforce motivated me to co-found Papaya Global.

Can you share the most interesting story that happened to you since you began at your company?

While I don’t like being singled out as the rare female CEO of a tech company, I quickly realized the challenge of gaining traction as a startup company seeking investments in your idea. Obviously, I see the broader struggles of women in the workplace finding their own personal successes and figuring out how to prioritize their energies. But I have appreciated the privilege of showing other women entrepreneurs and executives that you can have it all — family, career, and success. But that’s only possible with great support at home, which I’m so fortunate to have. I don’t know that it is a singular story, but I’ve learned through interviews like this to set aside my discomfort on gender topics and embrace them and encourage women in general to invest in themselves without feeling regret or as though they are sacrificing something.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

It was a mistake for me to think that my background in global talent issues such as relocation services or payroll was boring. I laugh about it now. But I knew we had an innovative idea in consolidating global payroll and drawing data from what is typically a messy patchwork of multiple data systems. What I didn’t realize at the time was how forward-looking the idea was to simplify and bring outdated ways of paying employees into a modern era of consumer-like expectations of software. Think about it: Getting paid by an employer is one of the most important touch points between a company and its workers. From the employee perspective, people have been told how and when they will get their money for as long as organizations have been issuing paychecks. I learned that payroll is central to the employee experience and companies undervalue the data and insights that they have in workforce analytics. Now in the remote work and global talent environment, that idea is quite compelling.

Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?

During Papaya Global’s first two years, it felt like such a struggle to convince investors of our vision. I couldn’t give up because I had seen firsthand in my earlier career roles how terribly complex it can be to manage a global workforce, capture data about those workers, and create a consistently great experience for those employees regardless of the country where they worked. I knew employees were having bad experiences tied to payroll and that finance leaders just had no idea of their true labor costs when their employee base was so spread out across the world. I’m glad we persevered and found great investors. We grew. Our valuation rose (now exceeding $3.7 billion). And we’ve grown and opened offices around the world.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Twentieth-century painter Frida Kahlo said: “At the end of the day, we can endure much more than we think we can.” I find this to be true in business and life. Entrepreneurs face endless challenges in building and growing a business, especially when it begins to scale globally. I have faced many frustrations in my career and as a co-founder, but I keep it in perspective, allow myself to fail, and move forward. I don’t believe in dwelling on the past. Instead, it’s important to always be looking forward.

OK super. Thank you for all that. Let’s now shift to the main focus of our interview. We’d love to learn a bit about your company. What is the pain point that your company is helping to address?

Papaya Global is the first company to simplify and consolidate global payroll, whether a company has an entity in another country or they are just employing one or hundreds of contingent workers in another geography or multiple countries. You have to understand that most companies have no access to real-time payroll costs when they have a complex, multi-country workforce because they typically hire a different payroll provider for every country where they operate or hire people. That means all their people data is stored in disparate systems. What we’ve done is consolidate that information into a single platform and dashboard, empowering business decision-makers with real-time people insights. We’ve also innovated our solution to give employers new ways to make payments that are faster and can be made in any currency or when and how employees prefer to be paid. We do all that securely and follow every local compliance requirement regardless of geographical boundaries. And we’ve done all that while integrating with some of the world’s largest ERP systems used by finance, HR, and business leaders. Think of us as the Salesforce for global payroll technology.

What do you think makes your company stand out? Can you share a story?

I think our company’s growth really stands out. It is not only humbling how quickly we’ve raised money, invested it into our technology, and innovated the global payroll market, but we’ve tripled our company growth by adding new employees and clients while increasing revenue for three straight years. When you think about our vision of transforming payroll and payments across the globe regardless of geographic boundaries, I’m proud of the way our company has expanded our own footprint with employees in Tel Aviv, New York, London, Kyiv, Singapore, Melbourne, and Austin, Texas. The other compelling story about our company is our continued innovation and investment in innovation. We’ve put 40% to 50% of our revenue back into the solution to solve some of the most challenging business problems related to paying and managing global workforces.

Are you working on any exciting new projects now? How do you think that will help people?

We’re forging new partnerships in the financial sector to continue our company’s transformation to being a hybrid between payroll technology and a fintech solution. The partnerships are key collaborations that speed up payroll and payments to within a few days compared with transfers that take weeks, all while ensuring compliance regardless of where a company pays its workers. It is really hard to label where our company is headed because no one has offered such flexibility in delivering payments and delivering payroll for companies as well as creating a new relationship between employer and employee as it relates to payroll. We believe that technology will change the way employers support their people with payroll and that technology will play a key role in making that happen.

Let’s zoom out a bit and talk in more broad terms. Are you currently satisfied with the status quo regarding women in tech? What specific changes do you think are needed to change the status quo?

Again, not a topic I’m most comfortable with because I don’t see myself as a woman CEO — with emphasis on the adjective modifier. I am a CEO. I bring a perspective and have a responsibility to bring up women through the ranks to better opportunities for themselves and their families. The status quo is not going to change for women until we can achieve pay equity in work and central to solving that equation for finance and HR leaders is having better data around internal equity. Once companies have better data and can make fair decisions about equity, the market overall will begin to course-correct around external competitive salaries. At Papaya, we walk the walk with 50% of our workforce being women.

In your opinion, what are the biggest challenges faced by women in tech that aren’t typically faced by their male counterparts? What would you suggest to address this?

Have you heard lately someone ask how a man is going to work a job and still manage to raise a family? Even now, with paternity leave, there are more men that are working from home and many more women in the CEO chair. This question still arises only in women’s interviews. Only women seem to have to make a choice between their children and career. I think that it’s too often framed as a false choice. Certainly, there are difficult choices that many women have to make. Like I said before, I’m fortunate enough to have a great support system at home just like many men have a great support system at home, right? Certainly fostering more inclusive work environments that are focused on flexibility and putting the employee experience first will solve not only challenges for women but also reduce stress on workers facing an array of life’s obstacles.

What would you advise to another tech leader who initially went through years of successive growth, but has now reached a standstill? From your experience, do you have any general advice about how to boost growth or sales and “restart their engines”?

I suggest following these three things: be pragmatic, be brave and stand behind your people, and the last one I call the trolley exercise. It works like this: When you travel and start packing a suitcase, you take everything that is critical and essential that fits in your luggage and that you’re capable of carrying. What I mean by that is you have to make critical decisions that keep an eye on the future but reduce the cost of everything that is not critical to continue your growth.

Based on your experience, can you share three or four strategies to give your customers the best possible user experience and customer service?

Customer support in technology has evolved far beyond triaging user issues affected by features and functions of the software. The best strategy for customer support is for a point of contact to bring a level of strategic guidance to operations to help companies thrive and grow. At Papaya Global, our customers need legal services to deal with complex payroll compliance issues, and it is no longer enough to just offer templates to address issues. If you offer legal services, you need to be able to customize that guidance. It is also a good strategy to provide your users with a knowledge hub, or a library of information to answer questions. For example, if they have legal questions, the content should provide a level of expertise that businesses would normally seek out costly advice from a law office that could be easily answered with hypotheticals. From a global payroll perspective, another strategy is to have a center of excellence with experts on immigration, pay equity, and benefits all with a breadth and depth of knowledge to localize the expertise.

Here is the main question of our discussion. Based on your experience and success, what are the five most important things one should know in order to create a very successful tech company?

Make mistakes and grow. Humility is the most important trait of an entrepreneur and CEO and one that serves you well in building expertise in your field or industry. There is a huge difference between managers and leaders. True leaders are honest with themselves about what they know and what they don’t know and how they need to grow to become better leaders. That means making mistakes, learning, and having a mindset of continual improvement. I learned some stunning lessons early on in my efforts to find the right investors in Papaya and decided I needed to find partners who would share my vision and stand side by side with me, not in front.

Think fast. Leading a technology company requires evaluating the market needs in real time and having the ability to see where solutions are headed from a user experience and how they fit into a larger technology stack or ecosystem. That requires quick thinking and decision-making. A good example of that was how we thought about how to quickly scale our vision for employee payments and quickly seized the opportunity to acquire a global payments company (Azimo). If you think for too long in tech, you’re probably behind another competitor.

Solve a real problem. Far too often in the technology space, we see people develop applications and then look for someone to buy or people they need to convince need their solution. Know the problem you want to solve. Develop around the customer experience of the problem and in the context of their workflow, knowing how solving that one problem can also impact other areas of the business. I built on my experience in HR of seeing firsthand how complex the work experience is for people living in countries outside where their employer is headquartered — that was the problem I set out to address.

Center around data. User expectations for B2B technology have never been higher, driven in large part by the fantastic features and benefits of consumer applications on computers, phones, and other portable devices. While having nice functionality is great and will wow your customers, data is even more important. CFOs, finance departments, heads of HR, and the C-suite expect more from our digital systems, especially around data visualizations and real-time insights. Data will prove ROI, it supports business functions, and it can help serve other stakeholders within a business. From day one of launching Papaya, I knew putting data and insights around the workforce would be a huge differentiator because of how complex global workforce data can be.

Continuously innovate. Startups are born every day. While some signs point to venture capital cooling a tad in the technology industry, record levels of investment have led to countless startup ventures trying to solve today’s and tomorrow’s problems faster, more efficiently, and with more pizazz than ever. You cannot assume no one offers the same features and functions. Or, at least, some other company out there will claim that they have a better solution (even if it’s not true). Stay relevant. Talk to your customers and find out how their requirements or business use cases are evolving and do your best to stay ahead of the innovation curve. I push our team all the time to expand the definition of payroll — an evolution that one day will be unrecognizable by today’s standards.

We are very blessed that very prominent leaders read this column. Is there a person in the world, or in the U.S., with whom you would love to have a private breakfast or lunch and why? He or she might just see this if we tag them 🙂

I would love to meet with Julie Bradshaw, who first swam the English Channel when she was 15, because I would love to discuss her open-water swimming experiences (something I do in my spare time as a form of meditation). I wonder how other prominent women meditate and become more mindful in their daily lives.

Thank you so much for this. This was very inspirational, and we wish you only continued success!


Inspirational Women Leaders Of Tech: Eynat Guez of Papaya Global On The Five Things You Need To… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Self-Made Women: Cynthia Stant of Inner Feminine Beast On How She Started With Very Little and…

Self-Made Women: Cynthia Stant of Inner Feminine Beast On How She Started With Very Little and Created A Million Dollar Business

An Interview With Candice Georgiadis

Not everyone is going to want to celebrate your success. When you hit huge milestones all you’re going to want to do is scream from the rooftops and celebrate like crazy. You cannot get upset when people you love and people you want to tell aren’t that happy for you. You have to remember that being an entrepreneur is a choice. A lot of people aren’t willing to do what you are willing to do but that is also why you will get to live a life that many others will not. And although you earned it, just remember everybody’s doing the best they can at the conscious level that they are at. So it’s very important that you are very selective with who you keep as the top five people in your life. Always choose to be the smallest person in the room. Because those people will help you to rise up. They will celebrate you, motivate you, inspire you, and be there to support you. Find your tribe. I would not be where I am if I didn’t have the women I have in my life.

Some people were born with the proverbial silver spoon in their mouth. Even then, becoming a millionaire is still quite an accomplishment. But people who start from nothing, and especially women who start from nothing, who make it to the top to become millionaires, despite the pay inequalities based on gender, the confidence gap, with nothing but grit, hustle, resilience, and “stick-to-itness”, are on a whole new level. We want to share those stories and inspire other women. In this interview series, we’re talking to “Self-Made” women leaders who started with nothing (i.e. started without investors or trust fund or capital or even people believing in them) and went on to create a million dollar business.

As a part of our series, I had the pleasure of interviewing Cynthia Stant.

Cynthia Stant is a self made millionaire, sales consultant, and brand strategist. After conquering the corporate world of sales at an executive level, she found herself without a next move in life after being fired. After just 6 months she was already pulling in multiple 6 figures from her favorable programs by tapping into her financial, business oriented, and metaphysically disciplined background, in order to start a path for luxurious, hardworking, successful, ambitious women like herself to follow and thrive from.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory” and how you grew up?

I grew up in the small state of Delaware. My father was married when he was 18 and had two children, but then years later had a divorce. My mother was 20 when she met and married my father who was 10 years older. Together, they had my older sister and 7 years later I was born. I am the baby of the family. My father was 45 by the time he had me. I lived a very happy suburbia life that my family worked extremely hard to provide. Being the youngest, I often played alone at home and became very used to playing with my imagination. Being that my sister was so much older, when we would interact she would pretend to be my teacher. I would often be at school desk and she would be writing on the chalk board and creating worksheets for me. She would teach me whatever she was learning at school at the time and I would love earning a golden star sticker from her. This made me very advanced at school. I was always in gifted programs. I even was asked to skip two grades and had the local University come interview me and my family to see what our at home life was like because of my high state testing scores. My parents decided to not have me in advance because they were concerned about the social aspects. It makes sense now that my sister is a school principal and has her doctorate in education. As I got a bit older, I was in every extra curricular activity. I inherited my father’s athleticism and height. I have been close to 6 ft tall since I was 12, and I was often the youngest person to earn the spot on many of the sports teams I was on. I was captain of the cheerleading squad and softball team in middle school, and continued to cheer and participate in many school events including the yearly charity fashion show as I grew up.

Growing up, what were your early experiences and perspectives about money? Or we could say, what was the “money consciousness” in which you were raised? Can you please give an example of what you mean?

Because my father had two children from a previous marriage who were only a few years younger than my mother, my mom worked three jobs to provide for the family. I often wouldn’t see her in the morning and she would come home and kiss me while I was already sleeping. She used to work at the bank in the morning, JCPenny’s men’s shoe department in the evening, and very late evenings she often served at the bar my father and she owned. My mother worked her hiney off and advanced in the bank. She took night classes at the local college to climb up the ladder in her career. She worked her way up to becoming Vice president at the 3rd largest financial firm in the world. She benefited from extremely long hours and hard work and instilled this in me. She somehow was still very present for me in my life — Helping me with every school project, hand sewing every halloween costume, and somehow sneaking out of work to see me at Distinguished Honorary awards ceremonies at school. She showed me that although she worked a ton, she prioritized her children the most. In 2008 my mom was let go during the financial crisis. After 16 years in a leadership role that she took so much pride in, it was all thrown away. She was devastated. This was my first real lesson in life that the source of your success and happiness cannot ever come from outside of yourself.

My father took care of me daily and was a serial entrepreneur. I saw him own every single type of small business. My mother and he owned a bar, a car battery business, a bakery business dropping off baked goods at gas stations and convenience stores, lollipop stands, pool business, and even electrical lighting. Starting at the age of 4, I would wake up at 4:30 in the morning and help the whole family to roll up hundreds of newspapers and bag them. Often I would go with my family first thing in the morning carrying a bag, black ink on my hands covering one side of a neighborhood street or an apartment building with my sister. I would travel the entire east coast visiting all the stops my father had to make to run his businesses. We’d go to bowling alleys to fix lights, we’d go to giant freezers on the side of the road to pick up bake goods, and we’d stop at every laundromat to collect the quarters that people left to buy lollipops, often finding that all the lollipops and quarters were stolen. My dad always took me somewhere special once a week to reward my behavior. My father was a historian at heart. So we would go to many museums, battle fields, and the zoo. We would read every sign top to bottom and often spent time drawing our favorite animals. I asked a million questions and he always had an answer. This added to my advanced learning. When I started school, my dad would take care of me the best he could. I remember my first grade teacher would keep a hair brush for me to do my hair in the morning because my father struggled putting a 6 year olds hair up in a ponytail. My father’s way of doing business conditioned me to think that it’s important to have multiple streams of income, and the more things you do, the more successful you will be. But just like my mother, his child was what he loved most. Upon my father’s death bed, he joked with me at 72 years old that “he still doesn’t know what he wants to be when he grows up.”

Awesome! Let’s now jump to the primary focus of our interview. Let’s talk about what you are doing now, and how you achieved the success that you currently enjoy. Can you tell our readers about the business you’ve created?

I am a sales consultant and branding strategist for 6 and 7 figure entrepreneurs. I help my clients to grow and scale service based businesses online through utilizing social selling, aka selling through social media. This means creating effective and profitable conversion events such as masterclasses and workshops, and having authentic connections and making sales in direct messages on several different social platforms. I primarily work with multiple seven-figure entrepreneurs who have sales teams and I teach the sales teams how to create an online experience through authenticity and support which ultimately helps the company to increase the revenue dramatically through their selling efforts. I have been blessed with the gift of knowing how to sell. It comes natural for me. To me, sales is all about serving, and being a solution. I find sales to be a spiritual practice because I truly believe a sale with me or whatever I sold was the start to someone’s success. At the age of 22 after taking a lot of pride in providing outstanding service at an upscale restaurant as a server, I had a table leave me their business card to come interview to work for them. 13 interviews later, I became the youngest state portfolio manager in the world and 1 of 4 women to represent the 2nd largest wine and spirits supplier at the largest national distributor. I managed a team of 42 people in sales. I was responsible for forecasting, budgeting, creating programs and tools to support my teams, building relationships, and training my team in the classroom and in the field. Most of my sales people had children my age. It was hard and I busted my butt often missing trick or treating with my young son or New Years Eve because these holidays fall on the 31st when you have to get your numbers in. I traveled regularly to Las Vegas, Kentucky, New York and Chicago. It was glamorous but my family instilled in me to prioritize my children. I became a young mother at 22 and married my boyfriend of 3 months after we found out we were having a baby. When most of my friends were going to music festivals and backpacking, I was in the boardroom doing anything to advance my career. Much later I actually decided to demote myself to become a sales person. I was making a capped salary and they were making commission. Sales people won all the cool prizes, had minimal responsibility, and were home at night and on the weekend. The title didn’t matter to me, the freedom did. I rose to the top of the ranks immediately and remained there as long as I had that position. When you’re good at sales you create a solid pipeline through relationship building and I now only worked about 2 hours a day. I thought to myself what else can I do to make money? After going to the University of Delaware and earning a degree in marketing with a minor in advertising I then stumbled upon and fell in love with Metaphysics. I attended the College of Metaphysical Studies where I learned how to meditate. After meditating daily for months, my intuition became very keen and selling to me became even more natural to me because it was all about energetics. I could see the solution people were looking for, I could vibrationally sense where someone was at, and who I could naturally support best. I wanted to take this knowledge and teach it. I had no idea how to start a business though, so I hired a business consultant. She was beautiful, young, semi local, a master sales woman which I adored, a mother, and I could see her potential. She could be wildly successful. This business consultant had a competition amongst her clients for lead gen and I, being the sales woman I am, went for it. I didn’t win, I got second and was devastated. But out of the kindness of her heart she reached out to me and thanked me and offered me an intimate VIP day with her instead. I was thrilled. I came super organized and over prepared as I do with everything. She was shocked that I had such clarity and preparedness being that I was only in her program for one month. She asked what I did and I explained to her my sales background. Then all of a sudden it hit me. I was meant to be her first sales person. She told me no because I was a client, and because it wasn’t in her budget for another six months. At this point she only had interns. This was one of the biggest life lessons that I know now, If you want something bad enough, you can sell yourself into it. I decided to quit my job and for much less pay I decided to be her sales person, and I convinced her to trust in me. The agreement was I would continue to be a client to someday own my own company and until then I would sell for her. I asked to be trained to not only be a good sales woman, but become an amazing businesswoman. I asked for her to train me to be the CEO that I knew she was. And we agreed. Now I had to figure out how to sell on social media with no training. I took what I knew from my sales experience and from what I knew in metaphysics as far as energy and connecting with people vibrationally, and in my first month I did about $670,000 in sales. From then the company took off. With the income we now had we would grow the team. I was responsible for hiring and managing the sales team. We attracted hundreds of clients and got the attention of several big names in the industry. People everywhere were interested in how we were making the sales. So my boss asked me to start coaching her 6, 7, and even 8 figure clients on how the sales are being made on social media. I absolutely did not want to. One, that was scary, and two it took me away from doing sales. She said it was important that I did it and so I did. I fell in love with it immediately. I was really helping people. And through coaching, I realized that it created a much bigger impact. Because if you teach the leaders, the leaders can support 1 million more people then you can as an individual. Eventually I was making multiple six figures and it was time to start my own business which was always my own intention. But with the amount of money that I made I wanted to hire a team to run that company while I still worked full-time at the one I was employed for. I’m not sure what happened, nor will I probably ever know, but one day after I made 5 sales, some new HR girl called me and she told me that I was fired. I was so upset. I felt so blindsided. But I know that it was meant to happen. I already learned from my mother’s experience that nothing outside of me should be the source of my success or happiness. And the very next day is when I started my business.

What was your vision when you started this business? What’s the WHY behind the work that you do? (Please share a story about this if you can.)

So even though I loved teaching business and sales I had restrictions from my previous employer about what I could and could not do. I believe in being ethical and I therefore had to create a business doing something else. I realized when I coach sales that so many women would come to me and send me voice messages after class. It’s as if they would all whisper and say “Cynthia, I absolutely loved your training. It’s intriguing to me how you’re so intuitive and woo woo but at the same time you’re so practical and logical. It’s like you’re really helping me to understand sales.” I would respond and say “thank you, but why are you whispering?” I worked with many business consultants, I went to school for business, but never once was I taught that business is a spiritual practice. The understanding of universal laws and energy is even more important than learning the systems. It’s not what you do that matters as much as who you are when you do it. I realized I need to teach women how to not only be the CEOs of a business, but to be the CEO of their life. And when you understand and embrace how to have a disciplined spiritual practice you can create self accountability, self responsibility, and self integrity, which are all tools to lead to wild success. My company started with a program called the Spiritual Success Experience. Three weeks after starting my company with no clients, no testimonials, no program, and never doing it before, I had my first four clients. Four months in we secured our first six figures. Six months in we secured MULTIPLE six figures. This is where I was meant to be. After the completion of restrictions from my previous career, I then went public coaching business and sales, and the first online launch that I had for this was a six-figure launch. I managed all of this with just one employee and I made sure that freedom to be with my family is always my top priority. I help women to create beautiful businesses that lead to luxurious lifestyles, not lifestyles that revolve around a business. My ”why,” as I have been taught by my living parents, will always be my family. But for me, I will write things on my terms, keep things simple, and make sure I create a big impact, have more freedom, and promise myself that I never rely on anything on the outside of me to be the source of my success or happiness.

Can you share the most interesting story that happened to you since you began leading your company?

My company recently celebrated the second anniversary of starting. People often wonder how I had so much success so quickly. The reason is because I started as a multiple seven figure woman in my energy. Remember it’s not just what you do that matters, who you are matters even more. So even though my bank account and my sales didn’t match the people who I was having conversations with, my energy did. My success is absolutely because of the power of proximity and making genuine connections. In my first year some of my clients were top 25 podcast hosts, best-selling authors, TEDx speakers, or multi millionaires. I was having eight figure people on my podcast, some of the biggest names in the industry on my show. People always wonder how I did it, the truth is I just reached out and said hi and I match them energetically.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Although I mastered sales, I still had quite a bit to learn about running a business. In the beginning, I had this story that I would tell myself that was not true. I thought all of my programs had to run in sequential order. I did not make them available for open enrollment. So I would launch, get several new clients, and start a new coaching call with just those clients. I had to keep adding new calls, and I always got lost on where I was in the curriculum and what I said to who. I was working more and was mortified 10 minutes into a coaching call when one of my clients said, “excuse me but we already covered this session.” Being someone who is super organized this felt terrible. I gave myself permission to see things differently. I realized with one little twist I could make my program open enrollment so I only would coach one session with all of my clients. This little secret is something I now teach my clients and they say it is worth millions.

We’d love to explore the traits that help you achieve your success. What were the mindset obstacles that you had to overcome in order to reach the place of earning a million dollars? Can you tell us what you did to overcome them?

I come from very masculine industries. I was the manager for a bourbon company, I was slaying sales in the online business world. I started my business with a sales person‘s mindset. It was about doing more to make more and chasing numbers. This is a patriarchal way of doing business. Do more, produce more, go go go! Understanding energy I could foresee that this was going to lead to a burn out. So I hired a spiritual mentor to help me to be the woman I had to be in order to align with the business that I wanted to ultimately create. This mentor helped me to bring God into my business as my business partner. Having a partner in business, I could do less, and I could focus on my genius. It meant that I could be a supporter. I learned to embrace my femininity and just surrender to what ultimately was wanting to come to me and through me. It was a month after having this mentor that I started having $50,000 cash days.

What were the external obstacles that you had to overcome in reaching these milestones? And how specifically did you overcome them? (Please share a story or example.)

I had to really look at the systems, strategies, and structure of my company, and the programs that I offered. I had to realize that what I was taught by someone else that worked for them maybe isn’t actually the thing to work for me. When I was the sales manager for my previous company we would do 10 day conversion events. They were exhausting but started with those in my company because that’s what I knew. I had to rewrite the script. I went for it and did a one-day presentation to see if it was possible. I got the same amount of results. The focus had to be on my energy and beliefs behind it. I was also used to leveraging price increases. But then I decided what my value was and I would show up and double the investments of working with me overnight. I was nervous it would scare people away, but it attracted even more aligned clients. Just because you were taught something one way, doesn’t mean you have to keep it that way. And if something works for somebody else it doesn’t mean it’s the thing for you. That’s why I don’t teach particular systems to my clients. I help them to channel their system because this is the absolute difference maker.

Was there ever a point where you wanted to give up on your journey to creating a million dollar business? How did you work through that panic point? Please share a story.

No. There was never a single point that I wanted to quit. Now it certainly hasn’t been all rainbows, butterflies, and unicorns, I’ve shed my number of tears and had several sleepless nights. But never once did I consider quitting. I am committed to my business because it’s my purpose. And when I say commitment to me that means like jumping out of an airplane. Once you jump you don’t go back. I embody this and I teach often that if you do not quit you will not fail.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

The title of this article was suggested to be self made, but truly no one’s self made right? It’s through the support and connection of others that we together rise. My spiritual mentor who introduced me to having God as my business partner helped me tremendously. Although I was fired, my previous boss truly was a mentor. She showed me a lot of things to do, and not to do. But she gave me the confidence and supported me to begin coaching. I will forever be grateful for the time that I had working with her. My best friend started as a client. She is one of the most successful women that I know. Being connected to her is what inspires me to go bigger, and her daily voice messages help me to remember that even though I am the boss, I am really not alone. And the one who has been there from the very beginning, and has always had my back, and been 100% down with me as my support system is my husband.

What were the most important resources, tools, affirmations, mindset strategies or practices that you used to build your business to where it is today?

Daily meditation, reading Neville Goddard daily, and using tools and what I refer as “thank you letters” to work with the law of assumption. It’s what I do and what I teach. It’s not about reacting from where you are, it’s about being the woman now who has the end result. Again it’s not what you do, it’s who you are when you do it. If you can be her now, you will get her results. I do everything I can to remain in the frequency of the woman who has what I desire.

What do you think is the greatest challenge for women and creating wealth/abundance? What advice would you have for someone that is feeling blocked by that obstacle?

I think often women practice the patriarchal ways of doing business that we’ve been taught. I believe a lot of people are waking up to the divine feminine. It’s not about doing more, it’s not being one who has more. It’s not about slaying and working hard, it’s about surrendering and being supported. It’s not about pitching, it’s about inviting. It’s important to look at money as a relationship. I know that you desire money, but are you being the woman that money desires back? Understanding alignment and energy is everything. And it’s also important to have systems set in place in your business that make it easy to make money. I often see 30 day, 60 day, 90 day programs. That means a client comes in and then they leave. Which means you are constantly having to focus on sales. If you’re constantly focusing on sales, your clients feel that, and you’re going to lead to burn out. It’s important to have a subscription-based model where you can secure a future income by having recurring revenue. You can make one sale over the next 12 months, knowing that your client is going to pay a certain amount every month. When you have this level of recurring revenue it’s a lot easier to breathe and focus on what is wanting to come through you versus forcing and pushing just to make ends meet. I also know several colleagues of mine make millions of dollars a month in cash. I see women all over the online industry with mastered earned income. This means they are working to make the money they have. To me yes they are successful, they are rich. But to me it’s not about being a rich woman, it’s not being a wealthy woman. So I not only have earned income, I use that money to create passive income. My husband and I have built a multi-million dollar real estate investment portfolio along with our business partner, consisting of single family units, multi family units, and storage units. It’s important if you’re going to create true freedom, that you learn how to have your money make you more money. Money loves a purpose, and money loves to move. I foresee in the future but I will be teaching these wealth practices.

Great! Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. When you react you are losing your power. In business and in life everything is happening for you, by you. When you judge and label things that are happening, you’re reacting to them. Instead as a leader, it’s important to remain calm and realize everything is a gift. It’s showing you where you’re at. Your job is to observe. Because you are the cause that creates the effect. Nothing is happening to you, it’s happening by you. And when you are the boss everything is a result of how you are being and showing up in your business. So when something happens that you think is bad, learn to observe and to pivot. Momentum is key to your success. What goes in motion, stays in motion. Aligned action is what will get you aligned results. It’s far more dangerous to stay where you are at, than to move forward and get something wrong. Keep moving and knowing failure is inevitable. As master yoda says “failure is your biggest teacher.” Every day I ask myself, what works, what doesn’t, and what do I want to do differently? Then I do it.
  2. Fear is your GPS. Not fear that pushes, but fear that pulls. Everyday I do something that feels a bit scary. But, being the CEO of my life I label everything. So Instead of saying something is scary, I say that it is exciting. I am training myself to realize that the feeling of fear is the feeling of growth. All growth happens when you get comfortable with being uncomfortable. But it’s important to realize that you wouldn’t be nervous if you didn’t care. Your desire is what is pulling you into the unknown to do scary things. As Michael Bernard Beckwith says “pain pushes until the vision pulls.” Let your desires pull you, and make you choose to see fear differently. Because you will never be fearless. If so, it means you’ve stopped growing. It’s not about being fearless, it’s about being courageous.
  3. My brand is called Inner Feminine Beast™️. This is because I understand the universal law of gender. It’s important that you embrace not just the masculine who is assertive, wants to slay in sales, who is disciplined, but you have to embrace the feminine within you even though you may not have been taught it. This is your intuitive side, your ability to be supported, your ability to surrender and to receive. And it’s not about balancing them, it’s about living with them in harmony. We must embrace both masculine and feminine ways in order to manifest magic and miracles in business and in life.
  4. True success is abundant. In life and in business you don’t ever have to ask yourself, is it going to be this OR that? Begin asking yourself how can it be this AND that? I always look for how I can have both. I can be super supportive to my clients AND take off every Friday and have a vacation every month. I can travel the world AND be present with my children. I can make more money than ever before AND work less hours than ever too. Again it’s not about labeling, it’s about observing. When you can see things clearly it’s like you lift the veil. Whenever there’s an obstacle there’s always an opportunity. You just need to learn how to see it. It begins with training your brain to look for both. It’s about abundance and not limitation. When I started my business I lived in an apartment and then moved to a three bedroom townhouse. My two boys slept in the same bedroom in a bunk bed. I had the master room with my husband, and I wanted a guest room so people could visit me. There was no room for an office. So I was going to put a desk in the TV room to work at. But then I had to ask myself, does the multiple seven-figure earner within me work in the corner of a room where her children play video games? No. Although it was an expensive investment I had to think about how I can have an office AND a guest bedroom. I spent thousands of dollars on a Murphy bed which is a bed that lays down from a beautiful shelving. I created a legit office that was my sacred space where I serve and do God’s work. It is where I created the money in my business AND hosted my visiting guests. I decided on both. With the work that I did in that office in the townhome, I now live in $1 million waterfront beach home that has two guest bedrooms AND an office. I chose both. Because I made a decision from the energy of the woman who had what I desired even though it wasn’t obvious to me right away in the physical.
  5. Not everyone is going to want to celebrate your success. When you hit huge milestones all you’re going to want to do is scream from the rooftops and celebrate like crazy. You cannot get upset when people you love and people you want to tell aren’t that happy for you. You have to remember that being an entrepreneur is a choice. A lot of people aren’t willing to do what you are willing to do but that is also why you will get to live a life that many others will not. And although you earned it, just remember everybody’s doing the best they can at the conscious level that they are at. So it’s very important that you are very selective with who you keep as the top five people in your life. Always choose to be the smallest person in the room. Because those people will help you to rise up. They will celebrate you, motivate you, inspire you, and be there to support you. Find your tribe. I would not be where I am if I didn’t have the women I have in my life.

We are sure that you are not done. What comes next? What’s your next big goal and why? What plan have you put in place to achieve it? Why is it a stretch for you? What will achieving it represent for you and for others?

No, I’m definitely not done. I just started the 3rd year of my business. To me that feels like I’m in third grade. Second grade actually, because the first year is definitely more like kindergarten. I am going to continue to work with women to create more impact, freedom, and money in their businesses. And I’m going to continue to work with entrepreneurs and their sales teams to secure amazing talent, sky rocket their revenues, and to create a company culture that keeps that talent and supports growth.

It’s not set in stone but I am giving myself time to play with curiosity and imagination. I foresee not only teaching sales and business strategies that are aligned with universal laws and fueled by spirituality, but teaching women how to convert their riches into wealth. I have this desire to show women how to make their money make more money through investing and wealth practices. Many people ask about what I’m doing behind the scenes in my real estate and I believe the vision is pulling to do something about it. This will support me to help women to create legacy wealth. To help them to prioritize what I care about most, and what was taught to me by my loving parents, to take care of our children.

How can our readers further follow your work online?

Join my FREE FB Group Inner Feminine Beast™ for more valuable content at

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Check out my Website: https://www.cynthiastant.com/

Thank you for these fantastic insights. We wish you continued success!


Self-Made Women: Cynthia Stant of Inner Feminine Beast On How She Started With Very Little and… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Sammy Kanter and Maddie Medved of Girl and the Gov On The Three Things You Need…

Female Disruptors: Sammy Kanter and Maddie Medved of Girl and the Gov On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

Maddie: Don’t sell yourself short. This goes hand in hand with Sammy’s answer — a deal or opportunity could seem great, but the other party isn’t willing to pay you enough for example, don’t roll with it. A bad deal is a bad deal. If you or your company is worth a specific value, know that and stand by that. That doesn’t mean don’t negotiate, but it does mean having a backbone.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Sammy Kanter and Maddie Medved.

Sammy Kanter and Maddie Medved are Co-CEOs of Girl and the Gov® a nationally-focused digital media company that is rebranding and revolutionizing civic engagement for Millennial and Gen-Z women, two critical blocks of voters. The company achieves this by meeting the consumer where they are, on the platforms they use. Sammy and Maddie have put their brains together, their experience in politics and public relations, and their mutual passion for getting young voters civically engaged, to create a multi-faceted company that’s turning the political world on its head. The company portfolio currently includes Girl and the Gov, The Podcast, #VIRAL, a paid social media consulting newsletter, B2B consulting, digital media channels, a networking-focused brand ambassador program, bespoke events, and more.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Sammy: It’s a two-pronged journey because there’s two of us behind Girl and the Gov®. On my end (Sammy’s), the path to now begins at Lafayette College (PA), where I majored in Government & Law and Anthropology & Sociology. While that may seem entirely logical for someone now working in politics, I didn’t jump right into the field — in fact, I skipped over my original law school intentions and walked myself into a career in public relations centered around the design industry. Through that experience, I learned the A, B and C’s of communication, media, PR, marketing, and so on. It positioned me for what was to come because in tandem, there were two wheels turning — one that pointed to an underlying itch that I wanted to start my own business, and the other that was pushing me back toward politics. Eventually these worlds coalesced at the end of 2018, when it became apparent that many of my peers didn’t participate in the midterm elections, and that there was a huge hole in the civic engagement market. As with many businesses, Girl and the Gov® was born out of creating a solution to a problem. The solution itself was built on meeting this demographic (Millennial and Gen-Z women) where they were — at pilates classes, drinks with friends — and attaching civic learning to these spaces in the form of bespoke events. The equation worked and has been brought to the next level and beyond by a chance social media meet cute with my now business partner, Maddie. Together, we’ve brought Girl and the Gov® from a civics-focused events company to a digital media company that includes a podcast, political social media consulting, social media platforms, a brand ambassador program, and so much more.

Maddie: On my end (Maddie’s), my educational journey was pretty similar. I similarly majored in political science, and this was really the first set of academic courses I really felt inspired and engaged by. It was a natural fit and I just knew that it was the field I wanted to go into post-grad. Following the college years, I didn’t take any u-turns and sped full steam ahead into the political space, first working as a digital organizer on CA Governor Newsom’s campaign. Afterwards, I dabbled further into the campaign space by joining Tom Steyer’s presidential campaign in a similar capacity. When that campaign came to a close, COVID was at its peak, forcing me to hit reset and figure out the next direction for my career. By some weird aligning of the stars, and a follow for follow on Instagram, I connected with Girl and the Gov®. Sammy followed me, and I went out on a limb and pitched her a podcast in her DMs. And, now we’re here, rebranding the political space one step at a time.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

Sammy: Absolutely! The political industry is fundamentally archaic. It’s failed to provide an effective means for young women to enter it from a civic engagement or marketplace perspective. Existing avenues have failed to recognize the motivations, habits, and interests of this demographic, resulting in missed opportunities for both civic engagement and enterprise. Impactful in tandem, the lack of avenues combined with a lack of comprehension surrounding the inclinations of this demographic create an under-engaged electorate. This is a huge problem and one that the political industry doesn’t necessarily prioritize fixing. That’s where we come in, ruffling a few feathers and making impact bit by bit along the way. By design, we’re reimagining the methods in which the industry functions — capitalizing on the crux of the issue, marketing and approachable civic education.

Maddie: Girl and the Gov® has forged new pathways for a rebranded and refreshed industry philosophy. We’ve done this on many planes, on the consumer and the political side of the coin. For the political side, we’ve moved the needle on how the industry can use social media to connect with voters and constituents, as well as to raise their brand awareness. This has come in the form of consulting, but most distinctly through our paid social media consulting newsletter, #VIRAL. It’s dedicated to the need-to-know best practices, basics, content concepts and more that bring political messaging into the 21st century. By educating the industry on how to navigate the platforms of now and the future, we’re changing the function of it as a whole and shifting focus and to the generations on these platforms — Gen-Z’s and Millennials.

Sammy: To add, we’re also changing the way the consumer engages with politics. In contrast to typical mediums (cable news), we’re taking it to digital platforms. Instead of radio, we’re taking it to podcasting. Instead of creating another intimidating space to learn about politics, we’re creating an environment where everyone can ask questions and learn together. Instead of gatekeeping, we’re connecting our followers with networking and job opportunities through a brand ambassador program. Some of these concepts seem simple, but they’re not concepts that have been put into motion before — even in 2022.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Sammy: We actually plan to release a book one day with all of the most bizarre stories and mistakes we’ve seen along the way. In the meantime, we’ll share one that involves one of the first podcast recordings we did.

Maddie: This story was too good. We live on different coasts and record the podcast the majority of the time, remotely. This particular time we were together in person recording and for some reason, instead of renting time at a recording studio, we decided to rent a temporary office space and lug mics there. In our setup, something happened where Sammy’s headphones and mic weren’t syncing, so she was hearing herself back as she spoke, and it was chaos.

Sammy: It was comical, but also so awkward because the glitch was tripping up what I was saying, and our poor interviewee must’ve been so confused by us. Nothing I was saying made sense as a result. It was one of our first recordings ever, so the lesson learned was always to test equipment before and also to rent a space actually equipped to handle the task at hand. Being scrappy is everything, but you still have to be scrappy correctly.

Maddie: Totally. It was one of those errors where since we were so green, we had to pivot in the moment really quickly and hope for the best. It worked out, but that is certainly not an episode we point people to when they ask which episode they should start with.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

Sammy: This is kind of like a glass half full or glass half empty question. Change can be positive, and change can also be negative. It really depends on the context. That said, I think that when the phrase ‘stood the test of time’ has been used, it’s stood the test of time, because it’s been questioned and challenged, and remained the steadfast solution to whatever problem it’s solving despite that. These systems or industries are and should always be challenged. Just because something has ‘stood the test of time’ thus far, doesn’t mean it should be left without question after a certain point. Evolving ideas and frameworks, and testing new and old methods is essential to progress. And in that vein, disrupting is positive. Now, there’s nuance to everything, right? So the question becomes ‘what is the purpose of the disruption?’ Who will it impact and how?

Maddie: Exactly — the context, the reasoning, and the drive behind the need for disruption really determines whether it’s a positive or negative. The act of questioning the status quo and/or changing it isn’t the issue in the world of disruption. The issue can be if the disruption is designed with malice. Overall however, disruption is positive and is a part of the natural and needed evolution of industries.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Sammy: Don’t be afraid to walk away from a deal. Best advice I’ve ever heard and that we’ve followed. It doesn’t matter what industry you’re in, this is the notion to fall back on. There are so many times where a deal or an opportunity seem advantageous on its face, and into the process of getting it off the ground you find that it’s not a fit. That happens. When it’s not working or you find something that doesn’t align with your company’s values, find a way to walk away. In any and every contract we use at this point, we include contingency clauses. Just because it sounds like a good opportunity, doesn’t mean it is in the long run.

Maddie: Don’t sell yourself short. This goes hand in hand with Sammy’s answer — a deal or opportunity could seem great, but the other party isn’t willing to pay you enough for example, don’t roll with it. A bad deal is a bad deal. If you or your company is worth a specific value, know that and stand by that. That doesn’t mean don’t negotiate, but it does mean having a backbone.

Sammy: That’s the perfect segway to another bit of advice that’s related and it’s always going with your gut. If it feels weird or wonky, pay attention to that.

Maddie: It’s classic advice, but it’s also just true.

We are sure you aren’t done. How are you going to shake things up next?

Sammy: That could not be more true. There is so much more work to do — rebranding politics from the inside out isn’t something that happens overnight or with one tactic. This goal requires a whole toolbox of concepts. What we have coming is an expansion of our media hub. That means more content on more streams in more ways with more partners. In what ways will it be manifested? You’ll have to follow Girl and the Gov® to find out.

Maddie: We always say the Democrats don’t need miracles, they need messaging. I’ll leave that as an easter egg as to where we’re going to be taking things. If you’re looking for one more hint, I’ll give it with the term ‘marketing.’

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

Sammy: Money is at the core of this. This applies if you’re a woman disruptor asking for investment from a VC or if you’re asking to be paid a particular rate by a brand partner. Regardless of the specifics, asking for money and also being paid for the value of services as a women disruptor is immensely challenging. The contrast in experience is validated by a bit of advice we had during a meeting where we were pitching an investor. That advice was to ‘lie about numbers because a man would’ve,’ and as result ‘he would have a faster more expedient road to getting investment.’ That advice is riddled with issues obviously, but it also showcases how different the approach and resulting experience is for men versus women entrepreneurs.

Maddie: Society largely doesn’t believe in women and their ability to bring value. We see this all the time. The influencer and/or content creator industry, which we’re also a part of is a great example of this. It’s a woman dominated field and it’s not taken seriously. It changed the entire way consumers research, learn about, and shop for products. The influencer industry flipped the advertising world on its head. Same goes for PR — but it’s still a profession that isn’t taken seriously. It’s also one where creators are taken advantage of constantly. The point I’m getting at is that it sometimes doesn’t matter if the proof is there — that metrics and conversions occurred — women disruptors across industries are undervalued. It’s a problem we need to solve as a society (hi, misogyny) and one disruption, one female-founded company, one investment at a time.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

Sammy: Outside of Girl and the Gov, The Podcast?! Kidding. Female Founder World has been an essential listen since discovering it earlier this year. The show is hosted by Jasmine Garnsworthy who is an entrepreneur and media voice as well, and she interviews female founders about their consumer businesses. The conversations not only have great flow to them, but the questions asked are ones that are actually helpful to other entrepreneurs. It’s not fluff, it’s real insights. The interviews have provided a great way to get a pulse on how others are leading their companies and have certainly influenced our own tactics at times.

Maddie: You Are A Badass by Jen Sincero has been a particularly interesting recent read. It’s categorized as self-help, but really it’s about perspectives and learning how to get out of your own way.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Sammy: A movement of civic engagement amongst young people, and quite frankly everyone.

Maddie: Our work is geared toward making our generation and beyond more civically engaged. It’s a movement we’re a part of and it’s one we hope everyone gets involved in. We can create change by being engaged — civically engaged.

How can our readers follow you online?

Girl and the Gov, Instagram: @girlandthegov

Girl and the Gov, the Podcast, Instagram: @girlandthegovthepodcast

Girl and the Gov, TikTok: @girlandthegov

Girl and the Gov, Pinterest: @girlandthegov

Girl and the Gov, LinkedIn: @girlandthegov

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Sammy Kanter and Maddie Medved of Girl and the Gov On The Three Things You Need… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.