An Interview With Candice Georgiadis
Utilize the search function to connect with potential clients or collaborators in your industry. Through the search tool, you can also follow companies and join relevant groups.
As part of our series of interviews about “How to Use LinkedIn To Dramatically Improve Your Business”, I had the pleasure of interviewing Yolanda Nollie.
Yolanda Nollie is a leader in entertainment, media, and business strategies. She has a Bachelor of Arts degree in creative writing and business. She also has a minor in journalism and creates strategies to enhance the entertainment media business to gain higher multi-streams of income and generational wealth. She has since dedicated her life to helping others unleash their true genius and brainpower through her successful podcast show, Radio & TV Entertainment AmFm. She is the founder of Master Entertainment Workshops Corp 501c3, Master Entertainment Workshops Online Academy with students in 195 countries. Her mission: To Educate Entertainers on Passive Income in the Entertainment Industry as Entertainers.
Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?
When I was just a teenager, I was hooked on entertainment and media. I understood the power it had to shape our culture. My passion only grew as I pursued my education and began working at major media companies. However, it wasn’t until I wrote my bestselling book, How to Profit in Entertainment: Social Media Guide, that I began to see the potential for creating a successful career as an Entertainment & Media Strategist. Now, as the CEO & Founder of Master Entertainment Workshops Online Academy and the host of Radio & TV Entertainment AmFm Podcast Show, I help others break into the industry and reach their full potential. As a passionate Journalist and independent Filmmaker, I am constantly striving to push boundaries and bring fresh perspectives to the ever-changing world of entertainment and media. This is my dream career, and every day is an exciting adventure. Thank you for asking about what brought me here; it’s a journey that I am grateful for every step of the way.
Here is the link to my bestseller
Can you share the most interesting story that happened to you since you started this career?
As an Entertainment and Media Strategist, I’ve had the privilege to work with some of Hollywood’s biggest names and help them further their careers. However, one moment that really stands out to me was having the opportunity to interview actress Lark Voorhees, known for her role as Lisa Turtle on Saved by the Bell. Voorhees shared her struggles with mental illness and how she overcame it. It was a powerful moment that emphasized the impact entertainment can have on society by starting important conversations. As a passionate journalist, moments like this remind me why I love my career and continue to strive for excellence in everything I do. I am grateful for the amazing opportunities and experiences that have come from being a bestselling book author and entertainment and media strategist. Ultimately, my passion drives me towards creating impactful and thought-provoking content in all facets of my career.
It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
As an Entertainment and Media Strategist, I have made plenty of mistakes throughout my career. However, one mistake that sticks out to me as particularly funny was during a live podcast recording with a popular TV star. I had planned for the interview to be longer and didn’t realize until halfway through that I hadn’t hit the record button. While it was quite embarrassing at the time, I learned an important lesson about triple checking all technical aspects before hitting “go.” This mistake taught me to always be prepared and stay on top of my game to deliver the best possible product. As a bestselling book author and passionate journalist, it’s critical for me to continually learn from my mistakes and use them as valuable lessons moving forward. Without this sense of growth, improvement is impossible. It may not always be something as comical as forgetting to hit record.
Leadership often entails making difficult decisions or hard choices between two apparently good paths. Can you share a story with us about a hard decision or choice you had to make as a leader?
It is a valuable lesson for personal and professional development. In entertainment and media, mishaps will inevitably happen. It’s how we choose to handle them that sets us apart from the rest. In this industry, consistently delivering excellence is key and learning from mistakes is crucial in achieving success.
Another instance that stands out in my mind was when I was presented with two potential guests for my podcast show. Both were very well known and had the potential to bring in a large audience and boost ratings. However, upon further research, I discovered that one of the guests had a history of making offensive and derogatory comments. While it would have been easy to overlook this issue for the sake of increasing my audience, I ultimately made the difficult decision to not give them a platform on my show. It may have resulted in some backlash from fans, but I stand by my decision as a leader to not give hate a platform and amplify hateful voices. In the end, we were able to find another amazing guest who aligns with our values and morals. Making tough decisions like this is often challenging, but they are necessary as a successful leader.”
Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?
Out of all the social media platforms I’ve tried to increase business revenues, LinkedIn has been the most effective. As a Radio & TV Entertainment AM/FM Podcast Show Producer and Host, I am constantly networking and connecting with potential clients and collaborators. My LinkedIn profile showcases my skills and expertise, allowing me to attract high-quality leads.
I once received an exciting opportunity through a connection on LinkedIn. A well-known producer reached out to me about hosting a podcast for their company. This eventually led to multiple paid hosting gigs and increased my earnings significantly. Without LinkedIn, I may have never even known about this opportunity. It truly shows the power of networking on this platform. Overall, I highly recommend LinkedIn for any business looking to increase revenues.
Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.
When it comes to networking and finding new business opportunities, LinkedIn is a valuable tool. Here are five ways to leverage LinkedIn in order to dramatically improve your business:
1) Utilize the search function to connect with potential clients or collaborators in your industry. Through the search tool, you can also follow companies and join relevant groups.
2) Join in on conversations and comment on posts in your industry to increase visibility and position yourself as a thought leader.
3) Update your profile regularly to showcase your skills and experience, and to ensure that it appears higher in search results.
4) Use the messaging feature to directly reach out to connections with personalized messages rather than generic invitations or requests.
5) Take advantage of LinkedIn’s publishing platform by writing long-form posts about your expertise or industry insights. These can be shared with your connections and potentially picked up by larger publications, leading to increased exposure for your business. By utilizing these strategies, LinkedIn can be a powerful tool for growing your business.
An important way to leverage LinkedIn for business is by utilizing the platform to showcase your personal brand. This can include sharing content, joining or starting relevant industry groups, and connecting with potential clients and collaborators.
Additionally, LinkedIn offers various paid advertising options that can be targeted to a specific audience.
Using LinkedIn as a networking tool is also important for business growth. By actively participating in group discussions and reaching out to connect with thought leaders in your industry, you can expand your professional network and open new opportunities.
Finally, LinkedIn can be a valuable resource for job searching and recruiting top talent for your own company.
By staying active on the platform and regularly updating your profile, you can increase your chances of catching the attention of hiring managers or attracting quality job candidates.
Overall, there are numerous ways to leverage LinkedIn for business success — it’s just a matter of knowing how to utilize the platform effectively.
Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 😊
If I were to inspire a movement, it would be to encourage and support diverse representation in all forms of media. We are living in a time where representation matters more than ever, and yet we still see limitations on who is allowed to share their stories and experiences.
This not only limits the opportunities for marginalized communities, but it also restricts the perspectives and narratives available for consumption by society. By uplifting diverse voices and telling authentic, multifaceted stories, we can begin to break down harmful stereotypes and open minds to new ideas and experiences.
This movement would not only bring good to those directly affected by increased representation, but ultimately it would benefit society by promoting understanding and acceptance.
As a Radio & TV Entertainment Am/Fm Podcast Show Producer & Host, as well as a LinkedIn Influencer discussing diversity in media, I am dedicated to spreading this message and doing my part to make a positive impact.
We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them
If I had the chance to sit down with anyone for breakfast or lunch, it would definitely be Oprah Winfrey. As an Entertainment & Media Strategist, bestselling book author, and passionate journalist, I am extremely inspired by her journey in the entertainment industry.
From her humble beginnings as a news anchor and show host, she has become a media mogul and one of the most influential women in the world. I would love to pick her brain about how she turned failures into successes, her strategies for balancing business and philanthropy, and how she stays true to herself amidst constant scrutiny and criticism.
Not only is she a successful businesswoman, but also a humanitarian who uses her platform to empower and uplift others. That is truly inspiring to me, and I know that sitting down with Oprah for breakfast or lunch would surely be a memorable experience.
Thank you so much for these great insights. This was very enlightening!
Yolanda Nollie On How to Use LinkedIn To Dramatically Improve Your Business was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.