Women In Wellness: Danielle Fanfair Of Confusion to Clarity on the Five Lifestyle Tweaks That Will…

Women In Wellness: Danielle Fanfair Of Confusion to Clarity on the Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Instead of trying to overhaul your whole life, try “habit stacking” which is gradually adding in a new habit toward your goal incrementally, understanding that your habits are all supporting each goal that you have. In my practice, we start with gentle and efficient breathing techniques, then simple grounding practices, then retiring old words and upgrading language, and on and on. We build on what comes naturally and expand from there, and it’s helpful to sustain small habits that work together.

As a part of my series about the women in wellness, I had the pleasure of interviewing Danielle Fanfair.

Danielle Fanfair is a rare native Houstonian, a mom, a wife, a human being, and a graduate of Baylor University. Since 2004, she has worked as an Executive Director, conference and events planner, Strategic Director and Pastoral leader. For more than fifteen years, she’s been privileged to work as a spiritual teacher, strategic visionary and pastoral leader, and now, as a teacher of her Confusion to Clarity curriculum.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

I have always, even as a child, been obsessed with ways that we can live and feel better. Initially, I thought that meant becoming a doctor, and set my focus on science, even volunteering in a hospital and experiencing rotation in high school and pre-med studies in college. I QUICKLY changed my mind after that experience! My love for reading, writing and gift for teaching always found its way into my life. I can remember being so content in my room at my godparents’ house. I’d finish new books by the end of the weekend and write my own short stories in my little spiral notebooks. By the time I graduated from Houston’s Jack Yates Senior High School, I had won awards for my writing and speaking abilities. I went on to earn a Bachelor’s Degree in Journalism with a focus on Public Relations and a minor in Spanish (languages are another love of mine.)

My interest in people’s well-being took a spiritual turn, and after graduating college, I spent the next thirteen years growing as a conference, retreats and events organizer, spiritual teacher and non-profit executive. In 2016, I began to observe the trauma I’d experienced in religious organizations. I had what I now understand as a crisis of identity and a crisis of beliefs that included my physical and mental health breaking down. Through what I call “a symphony of miracles,” I encountered the Enneagram of Personality. My journey to understand myself and how I got to where I was has led me on a journey of healing by engaging in many wellness certifications and courses. As I transformed and healed, I began to consult with individuals, 501c(3) organizations and for-profit companies. Today, I teach all kinds of professionals, families and groups from my Confusion to Clarity™Curriculum designed to facilitate self-mastery and collaboration and to create psychological safety, a sense of belonging and develop affective trust within companies and organizations. Teaching and facilitating workshops, wellness events and retreats — witnessing liberation and transformation in real-time — is a life-giving way to contribute to others’ unfoldment.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

I love to see people dismantle old thinking and embrace their superpowers. One of my favorite moments of my career is when I taught at a women’s self-love retreat. The stories of these women’s accomplishments were unbelievable. Yet, despite the evidence of their achievements, there was still a cognitive dissonance in how they saw themselves. It was a sort of “image dysmorphia” that distorted their own ability to see themselves as powerful, whole and invaluable contributions. By the end of the retreat, several attendees pulled me to the side. Each woman shared a similar story of constantly shrinking themselves, trying to be normal, and people-pleasing as a trauma response and how my curriculum was one of the first times they had ever seen their story, their perspective and unique expertise as a gift. These were remarkable, generative business owners and the relief on these women’s faces taught me that even the most successful people suffer from internal voices that bully them out of believing the best about themselves. The main lesson is that we all need a psychologically-safe space to examine the systems and worldviews that we inherited in our early years. Everyone deserves the time and ability to dismantle and disrupt old and unhelpful thought, emotional and behavioral patterns and update our “internal GPS” with new, more expansive and freeing ways of thinking, feeling and doing.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The BIGGEST mistake I made when starting out is undervaluing and underpricing my services. I used my own experience and scarcity mindset to project what people “would” invest instead of using market comps in my field, and quantifying the value of my proven results to my clients’ bottom lines. When I got curious and decided to observe my own rationale, I was able to do the work of growing my knowledge, elevating my experiences and learning to esteem my work the way I esteem other professionals I respect. Evaluating my belief system, where my inner critic came from and responding to my therapist’s question “Whose voice is that?” with the help of my training unlocked a positive shift in my entire perspective. My own inner work helped me to prepare grace, expand my compassion and create actionable practices for my clients who experience the same blocks.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

My Confusion to Clarity™Curriculum includes psychological, neurological and interdisciplinary concepts along with exploration of The Enneagram of Personality to develop compassionate self-mastery. Participants learn practices to understand themselves and other people better. We create practices to develop long-standing relationships, de-escalate conflict, overcome obstacles, create a personal culture for self-care and grow emotional, intellectual and instinctual intelligence. The confusion lies in the belief that we are not enough, and must be like somebody else in order to be competent, connected and have power. The clarity emerges when we observe, accept, love and master who we authentically are.

Participants leave with tools for:

  • Reducing stress and increasing clarity in various relationship systems.
  • Learning and utilizing a tool for understanding different types of people and working well within constraints (be they relational or occupational),
  • Deepening a specific understanding of how to balance priorities, develop and grow personal gifts, contributions and understand our “blind spots.”

I teach workshops in all industries, from hospitals to museums to tech companies, and in a recent workshop, an attendee said, “I’m learning that investing time in building trust creates efficiencies down the line.” When we do the work to nurture our own self-reliance and inner trust, we prime our ability to relate well to and collaborate with others. The result is growth in every area of our lives.

Energy transfers. When we make our contributions with joy, gratitude, and confidence in our competency, we give those values to others. When we give ourselves compassion, we rush to give others that feeling. And here are the results: better performance, higher productivity, and becoming more attractive to those who want and need what we have. I love watching colleagues who initially saw each other as obstacles grow to see each one another’s gifts and become collaborators.

I want to see a world that operates in harmony, with love and respect at the helm of interactions. Can you imagine what our families, communities and business ecosystem would look like if everyone had the tools and practices to do so? I can.

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

  1. Develop a vocabulary of your needs. We often don’t know our needs until they go unmet or our boundaries until someone crosses them. My habit of repressing my anger taught me to ignore when I was hurt, uncomfortable or in unhealthy relationships. When I began to allow my anger (instead of pushing it down) and assess what triggers my anger, I gained information to understand some legitimate boundaries I could put in place to preserve my peace, and learned to welcome and respect others’ boundaries.
  2. Instead of trying to overhaul your whole life, try “habit stacking” which is gradually adding in a new habit toward your goal incrementally, understanding that your habits are all supporting each goal that you have. In my practice, we start with gentle and efficient breathing techniques, then simple grounding practices, then retiring old words and upgrading language, and on and on. We build on what comes naturally and expand from there, and it’s helpful to sustain small habits that work together.
  3. Prioritize adequate rest as a requirement, not a reward. Our brains function optimally on 7–8 hours of sleep. Many of us wear sleep deprivation like a badge of sacrificial honor. During my training, we explore different paths and practices for rest and learn that the time that we don’t invest in true rest is time that we will spend when it takes us longer to focus, create, and produce because we aren’t able to process and apply information as quickly due to exhaustion.
  4. Consider allowing the things that bring you joy as an investment in your own success. In my corporate training, attendees are always shocked when they experience, in real-time, the neurological cascade of dopamines, endorphins, serotonin and other happy hormones that have an immediate effect on our ability to think, feel and act positively and efficiently.
  5. Listen to your body. Andrea Mosley, who is my friend, and licensed psychotherapist always says, “Your body will never lie to you.” There is so much wisdom in our body’s sensations and our physical responses. We have wisdom in our DNA that can accelerate our understanding and growth. I have guided hours of meditation practices, and the most common revelation my attendees have is their bodies start talking to them when we get still and notice.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

I am realizing a dream of a touring Wellness Festival that merges ancient wellness practices, vibrant food choices and somatic healing with interdisciplinary art forms as we speak! Envision with me: what if we combined the grounding results of meditation, the cleansing effects of live music, the contagious joy of human connection and delicious plant-based culinary art? My training, retreats and workshops interweave wellness practices for maximum impact.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. What you like is important. Many of the innovations that we use and experience are in existence because the creator trusted their own tastes and personal preferences.
  2. Who you are, right now, is okay. We beat ourselves up all the time, and we don’t spend nearly as much time truly celebrating how we are utilizing our gifts, knowledge and wisdom every day.
  3. Learn how you learn and consistently feed yourself new knowledge. When I want to shift into a new industry or update my curriculum, I have learned that (for me) enrolling in classes in that area is useful in gaining fluency, access to current practice and schools of thought, and bridging my experience with the new information is so generative. How do you learn? Create a system and practice of gaining new information for yourself.
  4. Do not underestimate the power of taking breaks and doing what you want to do has toward your subconscious figuring out the thing for you. I love how Maya Angelou’s grandmother used to encourage her to play Solitaire and say, “Sister, you got to give your little mind something to do to free up your big mind.”
  5. Listen to the advice of people who have been where you want to go and be selective about with whom you share your visions. The people in what Brené Brown calls “the arena” can help you shift. Those who are watching in “the stands” may cast seeds of doubt, never having been where you are going.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

Whew, this is hard! They all work together and I find that once we begin upgrading our lives in one area, our desire for a new quality of life begins to overflow into other ways to grow. My journey began with a plant-based diet. After seeing my elders pass away from preventable and food-based illnesses, I longed to break the cycle and create a new path for myself and my family. On my path to dietary wholeness, I learned more about mental health. As I began to practice mental health practices combined with better food choices, I stumbled into environmental sustainability. Learning more about environmental sustainability inspired me to move and exercise more. A great example is, I wanted to drink more water. I was sick of taking out the trash and annoyed at how much plastic I consumed with individual water bottles. So, I started using a water dispenser and a reusable bottle. When I was researching how to refill my 5-gallon bottles, I learned about pH levels, the benefits of alkaline water and water sustainability practices. My next step is to upgrade how my entire household uses water. I would encourage anyone who wants to make a change to begin with micro habits in one area and watch how they become more aware and open to stacking habits.

What is the best way our readers can follow you online?

Join my newsletter atconfusiontoclarity.life! I curate a special, gentle flow of helpful information and invitations to events, experiences and opportunities to learn, grow and enjoy ourselves. Isn’t that really the point of it all?

Thank you for these fantastic insights!


Women In Wellness: Danielle Fanfair Of Confusion to Clarity on the Five Lifestyle Tweaks That Will… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Sepali Vakil of Bandit Queen Brand: 5 Things You Need To Lead a Successful Fashion Brand

An Interview With Candice Georgiadis

Failure is okay to accept. This is something I kept in the back of my head with any business venture. When I started Bandit Queen I was comfortable knowing that if it failed, I would be okay and ultimately I was proud I even started in the first place!

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series I had the distinct pleasure of interviewing Sepali Vakil of Bandit Queen.

Sepali is an entrepreneur with multiple businesses and companies under her belt. She started the Bandit Queen Brand in August of 2019 to fulfill a need to see more South Asian presence in the health and wellness industry while also supporting inclusiveness of all sizes, shapes and shades. After going through her own personal struggles and loss, Sepali wanted to find a way to not only empower herself through fashion, but to also empower others to be the healthiest versions of themselves mentally, physically and emotionally. People always ask what does Bandit Queen mean, what does it represent? Well, Bandit Queen(s) are women of all shapes, sizes, ethnicities, and backgrounds that stand tall with courage and compassion. As Bandit Queens we rule the world, lead by example, and empower those around us.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

Thank you! Sure, I grew up in the midwest in Cleveland Ohio to immigrant parents from India. I have two older brothers and my parents were business owners. I grew up holding my Indian heritage close to me, but also making my way through American culture. Going through highschool and college — learning the cool trends, and pop-culture but also keeping true to my roots and being a part of my cultural dance competitions each year and going to the temple with my parents and honoring the holidays like Navrati, Diwali, and Holi. Today, I own multiple businesses including an events planning company called Events By Sep, and Bandit Queen, an apparel brand.

Can you tell us the story about what led you to this particular career path?

I started as a finance major in college, knowing I wanted to go into business…just not sure what kind. Post college I landed a job in the Auditing and Accounting realm. Sadly, I really disliked it, but I thought that was my path. I was working towards a “stable 9–5” work week. Then, in 2017 I was diagnosed with pre-diabetes and I wanted to find a natural and holistic way to help me on my health journey. So I went to Google (and YouTube), but I didn’t see people like me to feel confident in this journey that I was on, or ate the foods I did with an Indian background. I did my best to create an environment that could help me on my journey, while also keeping me motivated and positive. So in 2018 I had the idea to build a brand that focused on Indian culture while also empowering women — no matter their shape or shade. That was something I needed when I was struggling, and thought, perhaps, there were other women who might want the same. That is when Bandit Queen was born, August 1, 2019. It is also my mom’s birthday, who is the baddest Bandit Queen out there! She is always encouraging me, supporting me, and one of my biggest fans! And I am proud to share that today I am no longer diabetic and have even lost 50 lbs.

Can you share the most interesting story that happened to you since you began your career?

It’s not just one story, but many. When anyone leaves a comment or sends us a note on how sexy, confident, proud, etc. they feel in our clothes, jewelry, accessories it makes me feel so blessed. Seeing other women (and now men with the recent release of Bandit King) feel empowered and part of a community, I am touched to have made an impact through fashion and jewelry.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

  • Kindness — Throughout my business journeys, I always lead with kindness. No matter the situation, kindness should always be spread. I was able to build lasting relationships with business partnerships, client relationships, and my personal team by always leading with kindness.
  • Empathy — Never judge a book by its cover, being empathic can serve others in many ways. I always told myself that everyone has their own story, a background different from yours, or going through something you don’t know anything about. Business can be transactional at times, I try to add a personal element and let the individual know that I care and business can be handled later. It is how you make others feel and if you can walk away from a conversation. If they leave feeling a little more happier, confident, or comfortable, I did my job!
  • Leadership — Training and leading my team with structure, confidence, and mentorship. Leadership energy exchange is contagious. I hope to influence my team so no matter where they go, they can grow in their life, career, or personal development.

What do you think makes your company stand out? Can you share a story?

The overall brand is inspired by my South Asian culture while adding a western flair. Fashion is an important part of how people define themselves and others. After going through my own personal struggles and loss, I wanted to find a way to not only empower myself through fashion, but to also empower others to be the healthiest and true versions of ourselves. We want our community to be proud of their culture, shade, and shape!

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

Live a life you don’t have to vacation from. I used to live a busy lifestyle, surrendering myself to the corporate lifestyle, and not realizing that my social and mental health was suffering. I broke free from that lifestyle and am living as the best version of myself. I am the happiest I have ever been as an adult, waking up with peace in my heart and letting the day flow as it does. Of course work has to get done, but it is on my own schedule and I am the BOSS!

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

We focused on a men’s line for this year and actually just launched Bandit King, our FIRST men’s apparel collection! We have had so many inquiries asking for mens designs and were finally able to make it come together. We plan to continue to implement “Indian” fashion designs to our athletic wear and to give the culture a presence in Bandit Queen. We aim to involve ourselves within the community and help future kings and queens elevate themselves and are looking on how to give back through scholarships and donations. In the next few tears, we anticipate many shoppers and consumers are going to be interested in purchasing from brands that have a message or inspiration beyond a cute style.

Can you share how your brand is helping to bring goodness to the world?

While we continuously push our followers to rediscover their best versions of themselves, we want our community to be a safe space for all shapes, shades, and identities. For example, we host Instagram Lives where we aim to share followers’ stories that can inspire or touch someone else’s journey. Through these community driven live streams, many followers can connect and feel a sense of inclusion.

Can you share with our readers about the ethical standards you use when you choose where to source materials?

The importance of ethically sourced materials is a topic that is not talked about enough within the fashion industry. Bandit Queen wants to minimize the environmental impact. We mostly source our materials through the Los Angeles area, in addition to India. We love to keep the Indian culture and patterns alive through these materials.

Fast fashion has an advantage, that it is affordable for most people, but it also has the drawback that it does not last very long and is therefore not very sustainable. What are your thoughts about this? How does your company address this question?

This is a great question to ask and should be talked about more often! We test all of our samples and products for quality before releasing them to the public. We understand quality standards can suffer through fast fashion, that is why Bandit Queen continuously uses quality fabrics when serving our customers so the fabric not only feels good but lasts long.

Thank you for all that. Here is the main question of our interview. What are your “5 Things You Need To Lead a Successful Fashion Brand”. Please share a story or example for each.

  • Ask yourself what is your “why”? Your passion is your purpose. Don’t chase money, because that never ends well! I am a firm believer that your why will drive you and fulfill you so much and it’ll be the reason you started in the first place!
  • Failure is okay to accept. This is something I kept in the back of my head with any business venture. When I started Bandit Queen I was comfortable knowing that if it failed, I would be okay and ultimately I was proud I even started in the first place!
  • Networking! One of the biggest lessons I learned is to continuously grow your network so that it can allow you to think differently, internally delevelop, expose yourself to different mindsets, and put yourself in front of new opportunities.
  • Having social media! Keeping up with the current market and reaching a wider audience through trending content. It is imperative to be up to date and have a presence on a social media platform to reach consumers worldwide.
  • Teamwork makes the dream work! I am a firm believer that in order to grow, you need a support system that can guide you, offer as a sounding board, and to help level you and the business up!

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

I would love to see more shades and shapes in all brands to continue inclusivity in this current market we are in. Showcasing all shapes and shades of people, while bringing light to their own ethnicities spreads more self love for the consumers.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

My movement would be for people to have financial security so they can live a life they don’t have to vacation from! I think the freedom of time is so important in so many ways. Time is precious, so spend time with your family, wake up doing the things you love, and most importantly chase after your dreams.

How can our readers further follow your work online?

Follow at @banditqueenbrand on Instagram and Facebook or find us at BanditQueenBrand.com

Thank you for these fantastic insights. We greatly appreciate the time you spent on this. Thank you for the time and opportunity!


Sepali Vakil of Bandit Queen Brand: 5 Things You Need To Lead a Successful Fashion Brand was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Kiana Jones of Happening Hands On The Five Things You Need To Thrive and Succeed…

Female Founders: Kiana Jones of Happening Hands On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

Entrepreneurship is a bit lonely, especially at first. When I first started learning about how to run a marketplace, it was really difficult to find others who owned marketplaces who were willing to speak with me about their experiences. I didn’t have a mentor in the traditional sense — and by that I mean someone who had built something exactly like my business — because there really isn’t anything out there exactly like it. When you run a unique business unlike anything specific out there, you have to learn how to find people who can support and mentor you regarding different parts of it. There’s a lot of searching, networking, relationship building, and curating that goes on.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Kiana Jones.

Kiana Jones is an artist and the founder of Happening Hands, a marketplace and learning community for makers. As a former fine arts librarian and Pinterest manager for artists, Kiana started Happening Hands at the beginning of the pandemic after quitting her full time job, so she could share her marketing expertise with her fellow makers. In just a year and a half, Kiana’s marketplace has attracted award-winning artists to sell their work on the platform and gotten buzz from media outlets like Community Leaders Magazine.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I spent 10 years selling art and jewelry on Etsy, and 8+ years as a Pinterest marketer and strategist for makers and other entrepreneurs. The maker community really has been a passion of mine for a long time, and after all those years listening to the needs of makers who were trying to grow and run thriving, profitable businesses, I knew something was missing. That’s when I started dreaming about starting a new handmade marketplace with an unmatched community of support for its makers. Although I had originally followed a career path in academic libraries, in 2020 I finally left my faculty position to start Happening Hands full time, seek funding, and launch the marketplace and community.

Can you share the most interesting story that happened to you since you began leading your company?

After about 6 months of running my company on a very slim budget and only 15 makers in the marketplace, I was approached by a local non-profit, Bridgeway Capital and their Creative Business Accelerator, who wanted to partner with me! I was shocked! I definitely felt like the idea for my business was there, but the marketplace site was very clunky at the time, and I didn’t even have an LLC set up yet. Knowing that there was someone out there that believed in me when I was just getting started significantly helped get my business going. A year after our first meeting they awarded me $50K in funding to launch the new marketplace and community space. Their support has been amazing.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I first started, I thought Happening Hands was going to be a brick and mortar storefront in Pittsburgh. Part of me will never completely let go of that dream, but it’s in my back pocket for now. I remember driving to work with my husband, and every day for a week not shutting up about all of the amazing vintage furniture I was going to buy to start filling a storage unit with until the storefront was ready. He reminded me that I didn’t even have a business name picked out yet. I quickly stopped spending every waking hour looking for cheap furniture on Facebook Marketplace. Looking back it makes me feel so silly!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Nicole Swartz from Sprout Law was integral to getting my business off the ground. She’s a small business attorney who owns a law firm for women, and when I was first getting started she had an awesome business accelerator course that helped me formulate the business name (with the idea that I would trademark the name down the line), the values behind the business, and who my business was serving. The course also helped me think about website usability and the policies I’d need in place legally to start and run a marketplace business.

One of the biggest things I’m grateful for is that Nicole pushed me to just START, even though everything wasn’t perfect. That meant so much to me in my business journey, and I’ll never forget it, because without that support I wouldn’t have known where to start.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

Education, funding, and business coaching. Without education, women are often unsure where to start, or even that funding is an option. There are also so many big voices out there today that it’s hard to know exactly where to find the right education that’s going to teach you how to get your unique business off the ground.

Mindset is a big issue as well — women often tell themselves stories about how far they can go or not go in the business world, and that limits them. Finding a coach or a community of support who can help you through your mindset barriers can make a huge difference, similar to what Nicole did for me when I was just starting out.

Funding is another thing often holding women back, especially women of color. As a woman of color myself, who grew up in poverty, it is a serious struggle to climb out without help, and without ASKING for help (which is a very vulnerable place to be). Education costs money. Transportation and living expenses are astronomical today. Childcare is unaffordable and hard to find for many people.

I was privileged in that I was able to secure many scholarships to make it through college while living at home to save money, and after getting my Masters’ degree, I was able to find a fairly well paying job. Regardless of how difficult the road is for many women to become founders of funded companies, especially for women of color, that struggle we’ve gone through makes us some of the strongest leaders and founders you’ll find.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Caring for women is huge. That also means caring for impoverished communities. Caring for immigrant families. Caring for mothers. Taking down financial barriers to education and proper medical care, especially for communities of color. Government leaders need to make sure women are paid the same as men, which unfortunately still doesn’t happen today even with the Equal Pay Act in place. The list goes on.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

I do believe women are uniquely poised to lead, and if we want a bright future, putting equal amounts of it in the hands of women is important. It’s simple: women should become founders because we deserve a voice too. Becoming a founder often also provides more flexibility for women. Because women are still the primary caregivers in today’s world, this flexibility would make such a huge difference in women’s ability to manage everything we have going on.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

One myth is that we’re rolling in cash. This is simply not true for every founder. Yes, starting a company = risk and money, but most founders are in the red for a few years while they try to get things off the ground.

Another misconception I hear often is that we must have it all figured out. This is also simply not true. We are constantly learning and growing, improving and failing, just like you. We are just as human as everyone else.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Everyone isn’t cut out for it — not everyone wants it! Everyone has a different dream and a different personality.

Having traits of being a self-starter and a delegator increase the likelihood that a person will be a successful founder. Another big one is lack of pride — being able to step back and say, “I need help” or “I need to hire this out because I’m not an expert in this, nor do I have time.” Being a natural advocate is another big one, especially if the goal of your company is to better the lives of others.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. Entrepreneurship is a bit lonely, especially at first. When I first started learning about how to run a marketplace, it was really difficult to find others who owned marketplaces who were willing to speak with me about their experiences. I didn’t have a mentor in the traditional sense — and by that I mean someone who had built something exactly like my business — because there really isn’t anything out there exactly like it. When you run a unique business unlike anything specific out there, you have to learn how to find people who can support and mentor you regarding different parts of it. There’s a lot of searching, networking, relationship building, and curating that goes on.
  2. Mindset is often more important than ability. I wish someone had told me at first that my entrepreneurial spirit and drive to achieve my creative dreams and help others was more important than my ability to make all the “right” business decisions. Now I like to be as honest as I can with myself, and say “How long will that task take to learn? Is it sustainable for me to do it myself and build it into my routine?” If it’s too much, I hire it out if I can, and because running a business can be overwhelming without that help, I don’t feel bad that I’m not doing everything myself anymore.
  3. I’m the CEO and can make all the decisions. Someone eventually told me this, and it was a really important realization for me. I remember when I first started my business I kept asking my mentors, “Can I do x thing? Can I make x decision?” Moving from a 9–5 into entrepreneurship involved trying to leave behind a lot of mindset baggage surrounding my autonomy and independent decision making. It was almost traumatic in a way, but it was nice to re-discover my independence and then find a new community.
  4. Success doesn’t just show up overnight. When I first started my business I was incredibly impatient. I had wanted to leave my 9–5 for a few years already, and I wanted to hop into an already successful business. Unless you’re a unicorn, overnight success just doesn’t happen. You have to put in a lot of hours, trial and error, and build a lot of relationships. All of that takes time, and then you realize that as a CEO you’re constantly strategizing to keep that momentum going. Success doesn’t just show up and maintain itself on its own.
  5. Strategy is everything. Without a plan, it’s really easy to flounder and not know what to do next. Even if your strategy doesn’t bring you the level of success you’re hoping for, it keeps you on track and working towards your goals in concrete ways.

How have you used your success to make the world a better place?

Helping others is what I do. Originally, when I was a librarian, this meant helping students and faculty 1:1 with research questions and educational support. Now that I’ve founded Happening Hands, I’m helping small business makers grow thriving, profitable businesses. One way that I’ve helped is through offering business strategy coaching, where we discuss all of the pain points a small business maker is experiencing, and taking those pain points and turning them into positive goals with achievable steps they can take to beat their pain points and grow their business. We also offer a lot of free education in our community space to reduce the financial burden for makers who can’t afford that education.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

Free business and entrepreneurship education for low-income and minority populations would be a wonderful thing to see. Resource availability through the public or academic library is one thing, but actual education and coaching is another — and that’s what I’d love to see. People who have resources lifting up those who don’t, so they can succeed too.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Amanda Palmer. Her book, The Art of Asking: How I Learned to Stop Worrying and Let People Help, made a profound impact on me when I first started my business. I grew up with an entrepreneurial father, but he taught me that I should do everything on my own, for myself, and never ask for help (but be grateful when it was given out of love or pity). Amanda has this nitty-gritty belief in people and that you open yourself up for opportunity if you simply ask. This spoke to me and gave me the courage to ask for help in my business journey when I needed it most, and to fight against that negative mindset I grew up in. I’d love to pick her brain on how I can impart that same encouragement to those in the community I influence.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Kiana Jones of Happening Hands On The Five Things You Need To Thrive and Succeed… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Inspirational Women in STEM and Tech: Valerie Taylor of Argonne National Laboratory On The 5…

Inspirational Women in STEM and Tech: Valerie Taylor of Argonne National Laboratory On The 5 Leadership Lessons She Learned From Her Experience

An Interview With Candice Georgiadis

The top leadership lesson is that of active listening. That entails more than just giving each person a chance to speak at a meeting. It means considering the points presented and being willing to change your mind and act on someone else’s suggestions if those points are valid.

As a part of my series about “Lessons From Inspirational Women in STEM and Tech”, I had the pleasure of interviewing Valerie Taylor.

Valerie Taylor is the Director of the Mathematics and Computer Science Division and a Distinguished Fellow at Argonne National Laboratory. She also serves as the CEO and President Center for Minorities and People with Disabilities in IT (CMD-IT). Her research is in the area of high-performance computing, with a focus on performance analysis, modeling and tuning of parallel, scientific applications. Prior to joining Argonne, she was the Senior Associate Dean of Academic Affairs in the College of Engineering and a Regents Professor and the Royce E. Wisenbaker Professor in the Department of Computer Science and Engineering at Texas A&M University. In 2003, she joined Texas A&M University as the Department Head of CSE, where she remained in that position until 2011.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

My first major leadership position was that of department head of computer science at Texas A&M University; before that, I was a faculty member in the electrical and computer engineering department at Northwestern University. As a faculty member, I would express my opinions and views about topics. During my first few months as department head, I was doing the same. I soon realized that everyone considered my opinion to be the final decision and the discussion would stop. I learned that I should present the issues and then just listen, allowing the faculty to provide the input needed to reach a final decision. I still value the importance of active listening.

What do you think makes your company stand out? Can you share a story?

I am the director of the Mathematics and Computer Science (MCS) division at Argonne National Laboratory. Argonne stands out because of the excellence of our research, the multidisciplinary work to advance DOE mission science, and the unique facilities, such as the Advanced Photon Source, the Leadership Computing Facility, and the Center for Nanoscale Materials. Argonne conducts leading-edge research in almost every discipline — from materials, chemistry, physics, and biology to energy systems, applied mathematics, computation, and analysis.

When I first became director of the MCS division, two new divisions had just been created from MCS, one in computational science and the other in data science and learning. I naturally wondered how these new divisions would affect MCS. Would they take away from our research funding? Would our staff transfer to these new divisions? Some of this did happen and it was for the best as the new divisions provided the needed focused research community. But it has motivated us to explore exciting new opportunities in emerging areas such as AI and quantum information science. And we are collaborating lab-wide more than ever before in addressing complex scientific and engineering problems.

Are you working on any exciting new projects now? How do you think that will help people?

I am working on a new project in microelectronics, called Threadwork, which is an innovative co-design approach to transform how we conduct microelectronics research. In particular, we are connecting applications with materials research to dramatically increase the chances of a breakthrough.

Microelectronics are the core components that constitute the computing devices used in everyday items such as cell phones, computers, and cars. Hence, the new project can accelerate the process by which we design these core components to achieve better performance with respect to energy efficiency.

Ok super. Thank you for all that. Let’s now shift to the main focus of our interview. Are you currently satisfied with the status quo regarding women in STEM? What specific changes do you think are needed to change the status quo?

While progress has been made in the past few years, changes still are needed to increase the engagement of women in STEM or tech careers. This is especially the case for women of color. One possibility might be to expand career development workshops, which currently are primarily for undergraduate and graduate students, to include high school and even middle school students: “Get them hooked young!” Argonne, for example, holds an annual CodeGirls summer camp for sixth graders, in which the emphasis is on coding for the real world, with real problems. We need more of these. We also need to show these young women by example — with role models like themselves, from backgrounds to which they can relate. Lastly, in the math and science classes, it is important to provide examples that are relevant and exciting to your girls.

In your opinion, what are the biggest challenges faced by women in STEM or Tech that aren’t typically faced by their male counterparts? What would you suggest to address this?

I am going to rephrase this question to talk about women of color in STEM. The biggest challenge faced by women of color is the lack of appreciation for intersectionality — the recognition that multiple factors combine and interact in creating unequal treatment. To truly appreciate intersectionality requires disaggregating data such as ethnicity and gender. For example, in addition to including data about women in STEM, it is important to have data about Black women, Hispanic women, Native American women, Asian women, and so on. Using the disaggregated data can help identify issues particular to different communities of women, say Black women in STEM and technology. Only when we are aware of the issues particular to communities, can those issues be addressed effectively.

What are the “myths” that you would like to dispel about being a woman in STEM or Tech? Can you explain what you mean?

I think it is important to dispel the myth that women are not interested in pursuing careers in STEM or tech. We should take a deeper look at the encouragement that women receive to pursue careers in STEM or Tech. When we discuss math and science topics in K-12, do we present motivating examples that excite girls, or do we unconsciously steer girls away from the “hard” sciences and into humanities courses?

What are your “5 Leadership Lessons I Learned From My Experience as a Woman in STEM or Tech” and why? (Please share a story or example for each.)

The top leadership lesson is that of active listening. That entails more than just giving each person a chance to speak at a meeting. It means considering the points presented and being willing to change your mind and act on someone else’s suggestions if those points are valid.

The second lesson is to facilitate an environment where each person in your organization can thrive, resulting in an organization that is collectively excelling.

The third leadership lesson is to provide others with the freedom to act. Remember that you are a leader, not a dictator. Offer encouragement, and then follow what is being done. Yes, you still have expectations, but they need not be demands!

The fourth lesson I have learned is to meet frequently with the whole group, to keep everyone informed of the accomplishments of the individuals, the “new faces” who have joined, and the new roles others have taken on.

And the fifth lesson is to allow yourself time to be yourself, not simply “the leader.” In my case, this means setting aside time to do my own research. I believe that in showing that I am passionate about a particular project or problem, my staff may see that I can also share their excitement about their work.

What advice would you give to other women leaders to help their team to thrive?

Bring your true self to your leadership of an organization, as others will do the same when they see that in a leader.

What advice would you give to other women leaders about the best way to manage a large team?

When managing a large team, get to know the cultures of the small groups that make up the team. Know that different groups can have different cultures. It is important to work with the different cultures such that each is based on the principle of inclusivity.

None of us can achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

My parents helped me achieve success along the way and continue to do so today. My mother is a schoolteacher who really instilled in our family the value of lifelong learning. My father is an entrepreneur who started a telecommunications company when I was young. My siblings and I grew up spending weekends accompanying my father at the company, learning from the ground up — that is, from sorting resistors and other components to actually building boards based upon schematics. I still remember with nostalgia the aroma — I won’t call it a smell — of soldering.

How have you used your success to bring goodness to the world?

I used my success to work with four other colleagues to start the Center for Minorities and People with Disabilities in IT (CMD-IT), a non-profit organization with programs focused on African Americans/Blacks, Native Americans/Indigenous People, Hispanics/Latinx, and People with Disabilities. The mission is to ensure that our target communities are fully engaged in computing and to promote innovation that enriches, enhances and enables these communities such that more equitable and sustainable contributions are possible by all communities. Our programs include the Richard Tapia Celebration of Diversity in Computing Conference, Academic Careers Workshop, Student Professional Development Workshop, and the LEAP Alliance, which is focused on diversifying the computing professoriate.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could inspire a movement, it would be around intersectionality. Though the concept has been around for more than two decades, much remains to be done. A major step needed in this direction is the disaggregation of data. It is often the case that data is broken out by ethnicity or gender, but rarely the combination of the two. For example, if a company is made up of 15% women and 10% Black, we do not know if the company has any Black women. Having disaggregated data, especially when looking at trends (such as hiring, retention, rate of progression, etc.), allows for issues to be addressed that are unique to Black women, Hispanic women, white women, and so on. Even with small numbers, it is important to consider the data. It is only when you track the data, do you know if progress is occurring.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Don’t Sweat the Small Stuff — this quote serves as a reminder to not get lost in the details and forget to focus on the major goal of having an impact.

We are very blessed that very prominent leaders read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them🙂

I would enjoy having a private brunch with Michelle Obama since she is very successful but very down to earth in her interviews. Her accomplishments and her approach to life are inspiring. I was impressed by her program “Let’s Move!” because it raised awareness about a healthy lifestyle starting at a young age that can continue throughout life.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Inspirational Women in STEM and Tech: Valerie Taylor of Argonne National Laboratory On The 5… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Samantha Bessudo Drucker On The Five Things You Need To Thrive and Succeed as a…

Female Founders: Samantha Bessudo Drucker On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

If you don’t love to work, founding anything is not for you. Some people prefer delineation between company time and their own. If you want to clock out at 5 or 6 and leave your work life at your desk, I can understand that. But I needed to be the commander of my own destiny. I needed to play by my own rules. I needed the adventure of the journey. I wanted success more than anything. I wanted to contribute and make my mark. In my way, I feel like I’ve done that, but I have so much more to do. I’m just warmed up now.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Samantha Bessudo Drucker.

Lifestyle “genie,” Samantha Bessudo Drucker is co-host of Love & Design Project and Sexy is Timeless Talks. She is also the author of “90 Days to Husband №2!” a dating system based on a proven technique. Samantha is an image consultant, journalist, host, and actress who has appeared in numerous TV shows and publications. www.socialimage.net She is known for her savior-faire for just about anything.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

My mother always said, ”Be the best or don’t bother.” Another one of her hits was “Only results count.”

I’ve been obsessed with self-development and self-improvement from a very young age. As a competitive ballroom dancer, I understood that the winning edge is always an elusive 10% that we’re always striving to obtain. For many of my clients, all that’s needed is the extra 10% winning edge to be triumphant at whatever it is they want in life. That extra edge is what takes most of the work. It’s where the magic happens. I’m honored to have been able to give that to so many people.

For my clients who came to me to help them find love who are all now successfully married with families, that is where I honed my “10 Rules to Find Him.” Many of my clients were men, adorable “nerds” turned captains of industry, who begged for my help for social finesse, and of course, getting the gal. That gave me a rare window into the minds of men. A decade later, a story and a dare gave birth to a series of articles that led the way to “90 Days to Husband №2! 10 Rules to Find Him.” which can be found at https://90daystohusbandno2.com

Bottom line, when we are the best version of ourselves, we are the happiest and have the most success. I want to live in an abundant world full of happy people, all living as the best version of ourselves.

When I started my company Polished Social Image Consultants in 2000, the grumpy old man in charge of giving out business loans to women-owned startups, denied me because he said he didn’t “get it.” I took one look at him and thought, “of course not, how could he?” He was a grumpy sloppy mess. POLISHED was born with a hundred dollars to my name without a grant or loan. Twenty years later, I’m still here, now dispensing advice on FaceTime or Zoom through the “Ask Sam” portal on my website.

Can you share the most interesting story that happened to you since you began leading your company?

It’s been an adventure beyond my imagination. I’ve consulted for two royal families, had celebrity clients, been procured for panels, programs, and positions/contracts that I never imagined. The journey has been extraordinary. I consulted for the Miss Universe organization. I was never tall or skinny enough to do the pageant circuit nor were my parents supportive of that kind of thing, but it’s amazing how things come full circle. It’s all about the intensity of your intension.Tell the universe what you want, it will respond! Even if it takes a few decades.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

One of the first bachelor pads I ever worked on was a really lovely client on Central Park West who wanted a total life-tweak makeover, which included finding a life partner. I was redecorating his bachelor pad to make it sexier so we ordered a new bed. But I did not measure the size of the door of his New York City apartment — a rookie mistake! We had to take the whole bed apart. But I got lucky and the client had a sense of humor.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

All of my clients have unknowingly helped me along the way. The bigger the ask, the bigger the challenge. The toughest clients were in many ways my favorites, from them I had to flex my genie muscles. They showed me how much magic I was capable of.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience, what is currently holding back women from founding companies?

Sometimes we hold ourselves back. Sure, there are men out there still trying to hold women back, and women have the additional challenge of balancing their careers with the biological parameters of their reproductive years. But if you want something hard enough, you’ll make the necessary sacrifices; escape if necessary, and find your way forward. Anything that’s worth having requires effort to attain, whether it’s a beautiful home, six-pack abs, or love.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

I think that the world has come a long way, but we can do better. Once again, it’s self-improvement. I think women need to be supportive of other women. I think that TV and film need to continue their evolution in portraying women in positions of influence, affluence, and power. I think it’s important for young girls to see limitless examples of what they can be when they grow up: astronaut, banker, scientist, lawyer, journalist, pro wrestler, soldier, ballerina, actress, whatever they want! I feel there should be more assistance at school by encouraging young girls to pursue whatever it is that interests them, be it math and science, or art and literature. I also like the idea of women-owned and operated cooperatives that are set up through foundations to support women’s empowerment.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Why not? As a global population, we’re about 2:1, therefore I believe that the female population would respond well to women-owned businesses because we share perspectives that men don’t possess. We have a different viewpoint that two-thirds of the worlds population can innately respond to. More female founders mean more female employment opportunities.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

It requires a dream, a vision, a leap of faith, and bravery, which means there’s going to be a lot of hard work, dedication, sacrifice, and determination. There are moments that can be unnerving especially in the beginning and failures. But the key is to learn from every challenge and to keep evolving until you achieve what you want.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder, and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Not everybody is cut out to be a leader or a founder, and that’s okay. Some people prefer and are more comfortable lending their talents in a supportive role, which is great. I am thankful for all the assistants I’ve worked with along the way. Being a founder is an enormous undertaking and responsibility. It can be tough. What traits help? Being a natural-born leader, naturally curious, and proactive. It’s good to be gregarious and motivated, and being organized and having optimal time management skills are a plus so you can be strategic about juggling and multitasking. Most of all, you need passion because if you’re passionate about what you do, you’ll never feel like you’re working.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

1. I wish someone had told me how much money I would need to invest in my company. I started with $100.00

2. How to create a business plan. I never really had a business plan per se, nor did I understand project planning on a large scale to launch a company by breaking down projects into small steps. When I started, all I had was an idea, a dream, and the conviction it would work. I truly did not know where to start. So I decided to start out with a letter, my concept, a brochure, and a business card. I tracked down the name of every editor and producer in town and sent it to all the local press and simply introduced myself as a new business and a new concept in town. I think it’s important that you make yourself different and better than your competition. If not, you’re wasting your time. I literally licked stamps and sent those letters off by snail mail on beautiful stationery. My brochure and business card were beautiful and expensive to produce but made a fantastic first impression. I got press which got me more press, which led to press on television and all this buzz led to clients.

3. I wish somebody had told me that I was committing myself to frequent 16 hour days, nights, weekends, never again truly having free time because there’s always something to do. I relish the summer and holidays that traditionally have businesses slowing down for a moment. That’s when I play catch up, that’s when I plant seeds. That’s when I try to tackle all the items on the to-do list that I can never get done. When It’s slow, that is the time to work harder.

4. If you don’t love to work, founding anything is not for you. Some people prefer delineation between company time and their own. If you want to clock out at 5 or 6 and leave your work life at your desk, I can understand that. But I needed to be the commander of my own destiny. I needed to play by my own rules. I needed the adventure of the journey. I wanted success more than anything. I wanted to contribute and make my mark. In my way, I feel like I’ve done that, but I have so much more to do. I’m just warmed up now.

5. Did I tell you that I wish someone told me I’d never had free time again? Truly there’s always something to do, that’s why you need to love and be passionate about what you’re doing.

How have you used your success to make the world a better place?

People who feel good about themselves and are comfortable in their skin create the world I want to live in. I plant and nurture seeds on living their best lives and being the best versions of themselves.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I think the name of my company said it all, “Polished.” To me, that symbolizes not only the refined, finished product of a person or thing but the act of polishing required to keep something at its best, and always aspiring towards improvement — not just in one area but who we are, and everything we do. It’s hard to bring our A-game every day, but it’s something to aspire to, along with the concept of striving to be, and do our best! Not all days will be perfect, perfection is unattainable. There are always obstacles, but we have to try. That’s the game.

Imagine a world where everything is beautiful. Every building, every dwelling, every meal, every behavior, everything is done with care, consciousness, style, and graciousness from the most humble to the most elaborate. All of us strive to do our best every single day with what we have. Imagine what that kind of mindset would do for the planet. Imagine how much happier we would all be with self-pride, self-fulfillment, self-actualization, self-awareness, social graces, and especially good manners. I may sound like I’m ranting but I’ve always felt that one must take a holistic approach to self-improvement. For example, if you’re a terrible person with bad taste, I can clean you up, dress you, redo your apartment or office — I can even teach you how to be polite, but you will still be a terrible person. You have to want to change, you have to want to be better. Additionally, when a person comes to me because they don’t completely feel comfortable in their skin or they’re trying to reach a certain goal, addressing one little piece of the problem is not going to solve it. It requires an all-out campaign. In every aspect of a person’s life for them to become their best self. Even if I live alone in a studio apartment, the energy is going to feel different if I make my bed in the morning, get dressed, and sit straight even if it’s just me all alone. And instead of eating fast food garbage, I make myself a nourishing meal. It’s a mindset; have some respect for your own self. Nourish yourself. If you can’t do that, no one else can.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.

I’d love to meet with producers @Bravo and other lifestyle networks. My dream is to host my own show where I can make a bigger impact by being able to connect with a larger audience.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Samantha Bessudo Drucker On The Five Things You Need To Thrive and Succeed as a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Susan Buckwalter of Recoup Wellness Beverage On The Five Things You Need To Thrive…

Female Founders: Susan Buckwalter of Recoup Wellness Beverage On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

It is all on you. It is all on you to make it successful and to keep yourself balanced. A lot of founders burn out because they put all their energy into the business and forget to save some for themselves. Entrepreneurship is a marathon, not a sprint for most, so it’s important to pace and recover accordingly.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Susan Buckwalter.

Susan Buckwalter is co-founder of Recoup Wellness Beverage, a mission driven company committed to helping people feel better and live well through plant-powered, modern remedies. Recoup’s flagship product is a ginger-powered hydration + health drink for daily wellness and workout recovery. Susan is a former college athlete and outdoor sports enthusiast with a passion for wellness and fitness. She has a background in product innovation and brand management from Unilever, eos products, and Campbell’s. She has worked on natural products including V8 and eos organics, as well as mission-driven brands including Dove and Dove Men+Care. Susan has a BA from Gettysburg College and an MBA from Cornell University.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I come from a family of entrepreneurs. My grandfather started a manufacturing company when he was 18 and it is still in the family today. My sister started her business, Organizing Boston, when she was in her early 20’s and is still running it successfully 20 years later. Seeing the pride of building your own company and the advantages of doing so successfully, has been inspiring. By comparison, I’m a little late to the entrepreneurship game, but creating my own company has always been a goal.

In my 20’s, I pursued my passions for traveling and the outdoors, working abroad in four countries and later running an outdoor retreat center. As I began to think about next stages of my career, I wanted to challenge myself and ensure that I had a wide range of opportunities, so I went to Cornell’s Johnson School of Management for my MBA. Through my studies in business school and work experience at Campbell’s, Unilever and eos products, I realized my passion for innovation and building meaningful brands that people love. Throughout this time, the desire to build my own company was always on my mind, but it was hard to dedicate the energy. Finding a co-founder who complemented my skill set was the last little push I needed to take the leap into full time entrepreneurship. As an avid athlete I was tired of sugary, artificial sports drinks. I wanted to create something all natural that went beyond hydration to deliver health benefits.

Can you share the most interesting story that happened to you since you began leading your company?

Being an entrepreneur has allowed me a level of flexibility that I never had in the corporate world. When the pandemic hit, my boyfriend (now husband) and I decided to drive cross country and explore living in California. Being able to time shift and work my own hours allowed us to see the country, camp in the National Parks, and work from anywhere. I loaded up the van with several cases of Recoup and sampled them though out the country. I was able to build opportunities on the West Coast that will help us in becoming a national brand. It was an incredible experience and one that expanded my horizons personally and professionally.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I worked for several years in the non-profit space and I’m currently on the board of a non-profit, YMCA Camp Hi-Rock. Coming from a background in non-profit fundraising there were two times during early investment pitches where I used the word “donation” instead of “investment.” Investors definitely do not want to think they are donating to a charity! It was a good reminder to choose your words carefully and know your pitch by heart.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Susan: My mom has always been extremely supportive and encouraged me to chase my passions. She never pressured me to do what everybody else was doing or to take the easy way. She has always been adventurous; she worked as an international flight attendant in the hay day of air travel, went to Woodstock with her siblings, and moved across the country at one point to live in San Francisco. From big things like taking us backpacking in Europe to small everyday decisions, my mom instilled in me a confidence and sense of adventure that has allowed me to follow my own path to success.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

I think there are a few pressures and expectations that hold women back.

1. Women not seeing achievable examples of success. We see many examples of hugely successful women, but we need to hear more stories and celebration of the women who have built a small franchise or sold a company for a profit. There are many ways to be a founder that don’t involve an IPO or raising millions. We need to hear more of those stories.

2. There is still a societal expectation that a woman will probably take a career hit when she has kids. It can be daunting to start a company if you feel either having kids will jeopardize its success, or people will think you are not prioritizing family if you are an entrepreneur.

3. Access to capital is still very limited. According to Bloomberg.com women secured just 2% of VC funding in 2021.

4. Entrepreneurship and basic business skills are often not taught in school or are not required courses. If girls don’t have strong role models that encourage them down that path, it is not an easy one to pursue.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

  1. As female founders, we can offer to mentor and to share our stories. We can normalize the journey, which is often challenging.
  2. As consumers, we can lift others up in our community and support small businesses.
  3. We can challenge our assumptions about the roles of women and what their career paths should look like.
  4. We can encourage girls to think of themselves as entrepreneurial and to think about their strengths in the context of business. Open up their eyes to the many career options by introducing them at a young age to people in various industries.
  5. Incorporate more entrepreneurship and business courses into high school and liberal arts education. I was a Psychology major, with minors in French and Neuroscience. I didn’t take a business course until I was 28 years old and arrived at Cornell to begin my MBA. Had I been introduced to some principles of business earlier in life, my career might have taken a very different path.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

It’s a personal choice and it is not for everyone, but it would be great to see more female founders.

  1. Running a business is an incredible learning experience, one that many people never have the opportunity to try. You will become an expert in your field and expand your technical knowledge, as well as your awareness of market dynamics.
  2. It takes a high level of self-awareness to be a good founder: to be honest where you need help, and to understand your strengths. Being a founder will challenge you personally and help you grow.
  3. Diving into a world that you are passionate about changes your relationship with “work.” When you are deeply motivated, you unlock greater potential and you find new levels of satisfaction in what you do.
  4. Following a unique path leads to other unique paths. If you pursue something with passion your world expands. You become an expert in a niche, you grow your network, and you are presented with opportunities that would not exist otherwise. You may not retire from the first venture you start, but it can set your career on a trajectory that brings you joy.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

Myth 1: There is an archetype of a founder that you need to have this brilliant idea or see the future like nobody else can. It’s not all about the brilliant idea. Success is about execution, so if you can see a way to do it slightly better/faster/cheaper that will be meaningful for consumers, there is a path for you to succeed.

Myth 2: That you need to have a huge growing business or raise outside capital to be a founder. Your local florist is a founder, your wedding photographer is a founder, so many people you may know have started businesses and are working every day to grow them. Some may want to scale and some may be happy building something that they are a part of every day.

Myth 3: There is no turning back. Now, after working for yourself it can be a challenge to go back to working in a traditional environment, but that depends on your work style. Some people are dying to get back to office banter and the relief of someone else handing payroll. You can try and fail at your own business but still be successful. As long as you learn from it and can tell a story about how it made you a stronger, smarter, better employee, there will always be hiring managers impressed with your drive, responsibility, and self-awareness.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

I personally think I’m well cut out to be a Co-Founder. Meaning, if I had to do it all on my own, I don’t think I would be as successful. There are certain parts of running the company that would be really draining to me, and likely keep me from progressing. I’m fortunate to have a co-founder who can tackle some of the things I’m not as good at.

As for who needs to seek a “regular job,” I would hate for anyone reading this article to feel pigeonholed or dissuaded from giving it a try. Here are a few traits that help as a founder:

  1. Confidence in yourself and those you bring on to help (advisors/employees/board members.)
  2. Openness to feedback and a thick skin for those who don’t believe in you
  3. Ability to handle the emotional rollercoaster of entrepreneurship. One minute everything is perfect, the next you are out of inventory and everything you built is at risk.
  4. High level of self-awareness and recognition of your strengths and weaknesses

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. It’s going to take longer than you think- a lot longer. Plan for your formulation/production to take 2–3 times longer than you want. Last year, we were delayed for months by a co-packer who promised us things would be running in a few weeks, only to push it out further as the date grew closer. As it stands now, we are closing in on a six-month delay and are just now producing the rest of the batch. This is an extreme example and they have exhausted any reasonable excuses. However, with the current state of the global supply chain and unpredictable staffing due to COVID-19, it can be very challenging to hit the dates you plan for at the beginning of a project.
  2. It is a roller coaster. Wow, I can’t tell you how many times I have been celebrating a win when in creeps some bad news. We were literally popping champagne to celebrating raising over $550,000 when our manufacturer called to tell us production was delayed again. The important thing is to focus on the big goals, take time to celebrate the wins along the way, and keep in mind that everything is temporary.
  3. You need to be totally committed. At first that might not mean 100% of your time, but it does mean a mental and emotional commitment that you make to weather the storms that will come. You need to be committed for a few reasons: One: People will only follow you and invest in you if believe in what you are doing. Two: If you recruit people to join you, they are placing their future and career in your hands. If you bring on a co-founder, that relationship is like a marriage. Complete with legal documentation and the occasional fight. Treat the decision with the same gravity as choosing a life partner. Three: As I mentioned before, it is a rollercoaster, so you need that long term view and grit to get past the ups and downs.
  4. It’s not as glamourous as you imagine. Do you like loading boxes into a moving truck and trying to park it in midtown Manhattan? Do you dream of donning rubber gloves and a ski jacket to hand out samples in front of a New England grocery store in February? Being a founder is incredibly hands on. It often means taking on every aspect of making and selling a product. There is a certain satisfaction that comes from doing it all yourself, but it isn’t always pretty.
  5. It is all on you. It is all on you to make it successful and to keep yourself balanced. A lot of founders burn out because they put all their energy into the business and forget to save some for themselves. Entrepreneurship is a marathon, not a sprint for most, so it’s important to pace and recover accordingly.

How have you used your success to make the world a better place?

Our mission at Recoup is to help people feel better and live well through plant-powered, modern remedies. Our products are enjoyed by athletes, but also by people who are undergoing chemotherapy, struggling with morning sickness, and recovering from surgery. The amount of ginger we use in Recoup is clinically-proven to support muscle recovery after a workout, relieve nausea, aid digestion, and boost immunity. I’m proud to be making our all-natural recovery drink accessible to people who really benefit from it. As we grow, we will continue our commitment to the community and people we serve and expand our charitable contributions. As an individual, I support programs that give kids and families access to wellness education and the outdoors. It is something that I believe is lift changing and I want to deepen my impact as I become more successful.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I believe there is a movement underway in which people are connecting more deeply with themselves and their bodies. I see our brand as a part of and a small catalyst in that movement. At Recoup, we see three layers of connection as integrated and deeply important. Connection to self, to others, and to the Earth. I hope that people can balance those and draw those connections even deeper. When we listen to our bodies, we make better choices and lead healthier, happier lives. When we vividly see our connection to the Earth, we take action and we make changes that benefit the planet. When we empathize and connect with others, we feed our own souls and make the world around us a brighter place.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Sarah Blakely of Spanx. She has built an incredible brand, culture, and company. She seems down to Earth and approachable. She also cares about and invests in female-founded companies, so she is a great example of someone who is paying it forward and using their success to have a positive impact.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Susan Buckwalter of Recoup Wellness Beverage On The Five Things You Need To Thrive… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Lauren Bongiorno of Risely Health On The Three Things You Need To Shake Up Your…

Female Disruptors: Lauren Bongiorno of Risely Health On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

There are many words of advice I’ve clung to over the years, and different ones have served me at different times. Something that has resonated with me most recently is that “It doesn’t matter how many people don’t get it. Focus on the ones that do.”

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Lauren Bongiorno.

Lauren Bongiorno, founder and CEO of Risely Health, is challenging the current healthcare system and the world of Type 1 diabetes management through her company’s innovative health coaching programs and online educational classes. Georgetown medical students are currently researching Risely’s methods to publish the quantitative and qualitative results clients see in their programs. Lauren has been featured on the TODAY Show, is partnered with two of the largest diabetes technology companies, and is “making waves in the diabetes space on both a personal and systemic level.”

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Absolutely. I was diagnosed with Type 1 Diabetes (T1D), an autoimmune disease with no cure, when I was 7 years old. In the years following my diagnosis, my family and I quickly realized that thriving with T1D was pretty much dependent on what we did outside of my 2–3 doctors visits per year.

Over the years and especially as a young adult, I struggled to feel in control of my health because of the lack of education, support, and personalization our healthcare system offers. Even though I was lucky enough to have good insurance and a great endocrinologist, I ultimately surrendered to the fact that this was something I had to take ownership of. I set out to understand my body’s patterns and what sustainable health looked like beyond a number on a lab test. This approach completely changed not only my physical health, but my mental health as well.

When I was a senior in college, I was taking my LSATS and applying to law school. I was headed towards the direction of lobbying and creating change in healthcare. And one day in a yoga class I had a massive epiphany that creating change via an established route like lobbying wasn’t “mine” to do, not the path meant for me. I didn’t want to fight against a system for years and not see anything change after having spent 15 years figuring out how to empower myself to thrive in life despite my T1D diagnosis. I realized my personal journey was one I could harness to make an impact on an individual level — to empower individuals living with T1D to be able to create positive change in our minds and bodies now, rather than feeling stuck waiting for a cure or waiting for health policy to change in our favor.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

Although my diagnosis was over 20 years ago, the medical system is still not set up to help T1D’s and parents of children with T1D truly understand their bodies to the level they need to.

We are very much in a healthcare system with a top-down model approach, where we expect our doctor to direct our every next move. The problem is that T1D is a condition with a lot of variability (every day is different and we’re making decisions every hour of the day) and our doctors don’t have enough time or resources to give us the personalized, integrative attention we need.

For a lot of people, they’ve recognized this gap but are often left feeling like, “I am not a doctor, I could never understand this or figure out what to do.” There are a lot of numbers and factors and it all feels very overwhelming, complex and out of reach. There is also the emotional and mental side to chronic conditions that you just don’t get a full picture of from bloodwork.

At Risely Health, we are disrupting the way that people with Type 1 Diabetes experience living with diabetes. Through our coaching programs rooted in scientific research and behavior change, community, and educational resources, we strip away the complexity and put people in the driver’s seat of their health.

All of our coaches and members of our medical advisory board have navigated T1D personally, so we’re uniquely equipped to guide our clients through this experience using the same strategies and knowledge that transformed our own diagnoses. Plus, we can connect with our clients from a place of shared experience and relatability that is, by itself, transformational for those who feel alone and isolated navigating T1D.

Essentially, there are 8,760 hours in a year and a person living with T1D will spend approximately 2 of them with an endocrinologist. Through community, education, and coaching, Risely Health fills the gaps in between.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Back when I was a solopreneur in 2017, I fundraised on Kickstarter to help launch our first physical product, the Diabetic Health Journal. We had hundreds of pre-orders and when it came time to sign and ship them, I realized there was no way I could do it all by myself and get them out in a timely manner. I come from a family who is very supportive of each other so without hesitation, my grandparents jumped in to help with shipping. I thought man power was exactly what I needed to speed up the process, but my grandpa, who is Peruvian and very meticulous, insisted that all of our home printed USPS labels be cut using the one small paper cutter in their house instead of us splitting them up and cutting them with scissors. My grandpa’s process probably ended up taking 3 times as long to do the job but every single package that went out looked pristine with straight labels. The lesson it engrained? Giving an unparalleled experience to your customer is always in the small details and experience they get from start to finish.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

Amy Jo Martin from Renegade Global and the founders Susan Lenderts and Elran Tsabag of Activated Concepts have all been instrumental in both my own leadership growth as well as the growth of Risely. A recent story that comes to mind is from September 2021 when Amy Jo set up an in person “shark tank” pitch where a select handful of her mentees had 5 minutes to pitch an idea for their company to a panel of judges. The panel was made up of four highly esteemed judges, including Vic Keller, who has had multiple companies acquired by Berkshire Hathaway, and Rosanna Godden, who was the former Amazon/Whole Foods VP of finance. I ended up winning the pitch and a $10,000 grant to kickstart what is now Risely’s Cornerstone Classes- an online hub for video classes that help fill the education gap for people and families impacted by Type 1 Diabetes. But the real impact my mentors have had is in the continued encouragement to keep sharing my mission and vision and go outside my comfort zone in new ways.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

To positively disrupt an industry requires going beyond innovation. When I think of positive disruptors, I think of smaller companies that are able to successfully compete with larger companies or systems by nurturing a segment of the population that isn’t already getting what they need. I think of Risely Health in this way. I believe disrupting an industry becomes not-so-positive when it is disruption for the sake of disruption and making noise… when we are forsaking taking something down just because we want attention or profit, not because it’s solving an actual market problem. An example that immediately comes to mind is the rise of social media. It is incredibly disruptive in creating new ways for people to connect and relate to each other, yet headlines, buzz words, and one sided narratives breed a place for cyber bullying, cancel culture, and the rise of mental health related conditons. Loud doesn’t always mean positive.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

There are many words of advice I’ve clung to over the years, and different ones have served me at different times. Something that has resonated with me most recently is that “It doesn’t matter how many people don’t get it. Focus on the ones that do.”

When you’re disrupting the way something has been done for decades, in this case the way we’ve traditionally been supported through a Type 1 Diabetes diagnosis, you’re naturally going to have people who question the validity, impact, or cause for change. I could focus on this, but I’ve learned that it’s more instrumental to focus on the mission and vision of the work we’re doing, plus all the transformations people have had going through our programs: the people who are able to finally have a healthy pregnancy, teachers who have more energy and focus to make an impact on their students at school, T1D nurses who finally have support in prioritizing their own self care, parents of T1D kids who are able to sleep through the night again or return to a career they love… this is what I focus on when that snake percentage of people judge from afar.

We are sure you aren’t done. How are you going to shake things up next?

Well, right now we’re in a really exciting time. Georgetown medical students are in the process of researching the qualitative and quantitative outcomes that our clients get from going through our coaching programs. If this research is published, we’ll be working towards forming more strategic partnerships with insurance companies to be able to expand accessibility to our health coaching programs and educational materials to more clients who are in need of our resources and services.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

Expansive curiosity is one of our guiding principles at Risely Health and is ingrained in our company culture as well as in our community. In years of getting curious about how myself and my all female team can be more efficient with our work, I found a challenge faced by women that aren’t typically faced by our male counterparts. Men’s hormones follow the same pattern every single day whereas women’s hormones fluctuate throughout the month. Within this cycle are phases where we are more creative, others when we are more analytical, and others where we are more collaborative. With this deep level of awareness of your body, you can sync your work to your advantage and it becomes an asset rather than a challenge.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

I’m a big fan of “think weeks” for creativity. A few years ago I went on a solo retreat to Joshua Tree and for four days I limited technology and instead hiked, read, and created. While I was hiking, I listened to The Surrender Experiment by Michael Singer on audiobook. His words profoundly influenced my ability to trust in my entrepreneurial journey without needing to 100% understand how it would all connect in the end.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

A healthcare system that is more proactive than reactive in how it supports people.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Don’t relay information. Figure out why it matters to people.” When I look at the work we’ve done and continue to do at Risely, it comes back to this. Our work is so transformational for people not because we are giving them more education from a textbook. It’s because they are able to see that when their health transforms, so does everything else: their relationships, time, careers, and most importantly, themselves.

How can our readers follow you online?

You can find me on Instagram @Lauren_bongiorno and learn more about Risely at Riselyhealth.com . Podcast coming soon:)

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Lauren Bongiorno of Risely Health On The Three Things You Need To Shake Up Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Modern Fashion: Derek Pickett of Unfltrd Passion On The 5 Things You Need To Lead a Successful…

Modern Fashion: Derek Pickett of Unfltrd Passion On The 5 Things You Need To Lead a Successful Fashion Brand Today

An Interview With Candice Georgiadice

I would have to say without a doubt, passion. That’s the reason it’s in the name. I have an infectious love for fashion, creating and delivering on my promise. From the moment we are in contact whether its phone, email or text and I hear the details of your request; the who, what, when and why. You know the stuff the sales person in the mall doesn’t care about because they’re on commission and need the next sale. We once I get the details and I start working on your ideas and then incorporating my own ideas I am super invested in the design and ensuring it not only meets your physical specifications but also your emotional needs.

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series I had the distinct pleasure of interviewing Derek Pickett.

Derek is a first generation entrepreneur that left the high paying financial industry to pursue his love for fashion, sneakers and individuality through his custom design service, Unfltrd Passion. Tired of paying clothing brands to wear and ultimately promote and showcase their logos and branding, Derek decided to try his hand at making his own designs to match his personality, style and sneaker collection. He quickly learned that what we wear is not simply a collection of fabrics but a representation and statement to the world of who we are and what we believe which lead to Derek’s risky business move; giving every customer the freedom to customize and personalize their order. Unfltrd Passion still offers that option to customers today but they have also expanded to offering full service styling options as well as also creating printing and sewing their own designs and products.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

Sure. I am a native New Yorker. I grew up in the shadows of LaGuardia Airport and Shea Stadium (now Citi Field) in the Corona, East Elmhurst section of Queens. We were poor and I had no idea because I was always surrounded by family it wasn’t until I got older that I realized family was around because the adults (uncles, grandmother, mother) were basically splitting the rent and bills. Again I had no idea we were poor. I just thought it was normal.

Career wise I started working in Financial Services. I started in the mail-room at Chase Manhattan Bank at the time (now JP Morgan) and eventually worked my way

Can you tell us the story about what led you to this particular career path?

BACKSTORY

I always loved sneakers and fashion.

I was a big basketball fan. A even bigger Michael Jordan fan. I would record his games and watch and re-watch his movements and spend every minute of free time I had in the park trying to recreate his movements and mannerisms. MJ was like a living god to me and other than trying to emulate his movements their were his signature sneakers. I wanted them so bad. They were more than just a pair of basketball shoe. They were a statement piece that told the world I’m focused, determined and will succeed and be the best at what I do.

I received my first pair of Jordans when I made the basketball team in JHS, Bleeker 185 and while that would be the last pair I was ever gifted. I worked Summer Youth every year to be able to afford 1 pair that would last me the whole year.

When you’re in to sneakers you have to have clothes and outfits to match them. I learned pretty early just wearing the sneakers didn’t get you noticed socially, it seems everyone had the same sneakers but it became how could you put the outfit together. I mean you could have went to the sneaker store bought the sneakers and the shirt and pants that was on the mannequin in the store but you would get 0 point for that, sometimes you would get laughed it. If you really wanted to stand out you had to put effort into your outfit. So, knowing everyone in my neighborhood shopped at the same local stores; Main St in Flushing, Queens Center Mall, Jamaica Ave and Green Acres. I made it my business to avoid those stores at all costs.

I began getting on the train and shopping in Noho and Soho looking for anything different from what was available in the stores in my neighborhood. My all time favorite place to shop was when I discovered the Polo Mansion. When I found out Ralph Lauren had his own store outside of Macy’s, Bloomingdale’s and A&S I was there every time I got paid. The stuff in the mansion was like nothing I’ve ever seen before and no one in my neighborhood had anything like it and I loved it. I also remember discovering the purple label line of products, they stood out to me because the only branding was on the label on the inside. That meant the only way to know what I was wearing was you had to ask. That was next level.

At the time when you would see someone wearing something you liked you would look for the branding; the polo Ralph Lauren horse, the Tommy flag, the Nautica boat etc and then you would go and try to find it and copy the outfit. So discovering the Purple label allowed me to really get noticed and compliments for what I was wearing which was everything for this awkward teen.

SEEING THE WRITING ON THE WALL

Fast forward to 2014, I’ve been in financial services for over a decade. I’ve been steady climbing the corporate ladder. I’m making 6 figures, not bad for a kid with just a HS diploma, right? Out of nowhere I’m notified with hundreds of my coworkers that I am being laid off. No problem, took it like a champ. I found a new job immediately and was back to work but about 5 years later, I’m laid off again but this time it hits different. I know these are business decisions but this is also how I eat and provide for my family. So, I knew that I did not want my fate being decided by anyone but me. So, while still looking for employment I decided to try my hand at making shirts for sneaker lovers like my self, who wanted something no one else had and could not be found locally on the shelf. My idea from the very beginning was to limit my visible branding and give customers the ability to customize, personalize and change aspects of the design or fabrics. So, with that in mind Unfltrd Passion was born

Can you share the most interesting story that happened to you since you began your career?

I’ve had many great milestones so far from having celebrities wearing my products, to seeing featured on Revolt TV multiple times to even having one piece being the featured topic on the Breakfast Club radio show. Most of all I’m thankful for the journey and growth but most of all being able to build a company that I can leave for my children.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

I would say the character traits I think were the most instrumental to my success so far have been

Persistence

I am a first generation entrepreneur, coming from a working class family and background. Owning and operating a business requires a totally different mind frame and way of thinking. Honestly, it can be overwhelming at times because so many decisions need to be made from labels to pricing to logo to shipping channels and on and on which fall on me. It would probably be easier to just throw in the towel and go back to a 9 to 5 job but my gift or curse is my persistence. I am an August leo and when I am working on something I feel like a lion with a Gazelle in my sights; hunched down in the bushes, singularly focused, determined to at all cost to achieve my goal. So, whatever I am working on from design to packaging I put all of my self into it and even then I keep looking for ways to improve.

Hard working

My business at the end of the day is a customer service business. Yes it’s a fashion business which usually means models, celebrities, fashion shows and etc but when you remove all of the glitz and glamour I have to produce and deliver the product to the client on time. So, it’s not strange for me to be up at 3a cleaning silk screens or cutting fabrics, answering emails, looking for new ways to update the website and user experience. Running a business is a 24/7 commitment and a lot of hard work.

Adaptability

As business owners so many of us dream of being big as soon as possible. So many wonder how can we become the next Apple or Google and if you’re in fashion then how can I become the next Ralph Lauren or Gucci but what I have learned as I have grown my business is that smaller businesses have a huge advantage, adaptability. Where big companies with a board of directors and locations around the world need a lot of time to make changes and produce items, smaller companies can shift, meet needs and trends faster and just be adaptable.

For my business specifically, the Covid-19 pandemic allowed me to see just how adaptable my business is. Early on as businesses closed there doors I quickly realized that the blanks I used and needed for my designs were unavailable with no fulfillment date insight, I adjusted the way I did my business. The pandemic pushed me to learn pattern making and sewing techniques and ultimately create my own products from scratch. My business marketed itself as a custom business because we were able to customize the print but now we are truly custom where we can make everything from head to toe ourselves right here in NY.

What do you think makes your company stand out? Can you share a story?

I would have to say without a doubt, passion. That’s the reason it’s in the name. I have an infectious love for fashion, creating and delivering on my promise. From the moment we are in contact whether its phone, email or text and I hear the details of your request; the who, what, when and why. You know the stuff the sales person in the mall doesn’t care about because they’re on commission and need the next sale. We once I get the details and I start working on your ideas and then incorporating my own ideas I am super invested in the design and ensuring it not only meets your physical specifications but also your emotional needs.

Its the passion for the creative process that will often time have me presenting extra ideas, new fabrics and design techniques that I think you will love before going into production. It’s passion that will have me start a new design because the print its off or the color isn’t right, situations where I know other brands would just explain or hide the mistake, hearing your backstory and reasoning for wanting this item I will do everything in my power to not only make sure it is perfect but will get to you on time.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

My favorite quote which I repeat to myself as I wrestle with new ideas or times of difficulties comes from Jay-Z. He has a song with Eminem named Renegades where in the second verse he says, “I had to hustle, my back to the wall ashy knuckles”.

The line has always stuck with me because it is descriptive of my struggle growing up poor in Corona, East Elmhurst. As a first generation entrepreneur with way more ideas and creativity than financial resources and entrepreneurial skills, I literally had to fight every step of the way.

Fight those family members and friends, who meant well, but said to give up and get a real job.

Fight the negative comments of people who just look at a product or two and assume the price is too high without understanding the process it takes to create and produce. Fight against the negativity from people who are too afraid to start their own business so they would rather tear another down. Fight against the noise in the marketplace, as drop-shipping takes off there is more competition than ever for consumers attention. Fight against bigger brands with much bigger pockets who can lower their prices to literally price you out of business.

No one said running a business or life in general would be easy but we all have to admit the fight can be draining. 3

So as self doubt creeps in almost immediately I hear those lyrics in my head which is my reminder to lace up my gloves and get ready for the bell to ring and get back in the fight.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

Digitization is exciting to me and probably to up and coming startup designers. Huge brands Ralph Lauren or Gildan have the resources to commission fabrics with any designs they come up with but smaller brands are limited to the bolts of fabrics they can find. Digitization evens the playing field, allowing fabrics of all types, from cotton to leather, to be digitally printed on demand.

For new creators this huge it allows the designer to the freedom to create to their heart content and also limit their carbon footprint by only making what is necessary

Can you share how your brand is helping to bring goodness to the world?

It took me almost 5 years to realize I don’t sell clothes. The end product may be a shirt or jacket but I sell choice, freedom, and confidence. Unfltrd Passion gives customers a voice and choice in what they wear. We offer you the freedom create and wear your own creations not just what a designer thought up 2 years ago or some stranger you never met says is in style and on trend.

We are also trying to do our part by leaving a small Eco foot print by making products to order so little waste

Can you share with our readers about the ethical standards you use when you choose where to source materials?

I specifically seek out 100% U.S. Pima cotton and 100% GOTS certified organic fleece to work with as these are natural and organic products.. Also we make every item by hand, to order in the United States which means it is more expensive to produce but is good for local economy and keeps our carbon footprint small. As opposed to fashion brands in general who waste, waste, waste; over producing items that abuse the earths natural resources, in some cases opening sweatshops and ultimately end up in landfills.

Fast fashion has an advantage, that it is affordable for most people, but it also has the drawback that it does not last very long and is therefore not very sustainable. What are your thoughts about this? How does your company address this question?

My company is a big proponent of slow fashion actually our whole process is slow intentionally. We make everything by hand to order in the US; that’s screen printing, dyeing, designing, manufacturing etc. Our products are not sitting on shelf waiting on a buyer, we work with you directly to come up with the outfit or garment of your dreams.

It starts with our initial conversation where I want to learn about you, your style, what you like and don’t like, what your pain points are. Is this a gift for someone or for yourself? Do you have an event coming up? And many more questions.

Sp, in this world where instant is expected Unfltrd Passion is a bit of an anomaly. I call it the Amazon effect, based on Amazon Prime Service, everyone expects their product over night. Customers are calling and emailing brands hours after they ordered screaming for their tracking number because they expect everything immediately. And here comes Unfltrd Passion disrupting the scroll, click and purchase flow and wants to have a conversation. I know this the opposite of what most brands are doing. They say lower your prices, remove options and distractions, get the customer to checkout faster. But I still believe in getting to know my customer, building a relationship with them and focusing on Quality over quantity.

As far as fast fashion we all have to ask ourselves what the trade off is to purchasing this product. Much like fast food; we know a sandwich and fries and soda for $5 is a great price but is there any nutritional value? Probably not. Is it worth our health to consume this based off price. Is that $5 tee worth destroying the earth, the low wages paid a worker in a factory for us to wear it twice and toss it?

Thank you for all that. Here is the main question of our interview. What are your “5 Things You Need To Lead a Successful Fashion Brand”. Please share a story or example for each.

The 5 things I think it takes to lead a successful fashion brand in our new normal and even beyond are;

Adaptability

Fashion brands need to be nimble and adaptable to the changes that the pandemic is causing globally. As an example when Covid first hit I was having issues finding blanks. I went directly to the manufacturer who told me directly that it would be almost 2 months before the items I wanted would be back in stock. So, I knew from that moment the fate of my business could not rest in one supplier. I had a sewing machine that was in the closet collecting dust and in the next few weeks, I began sourcing raw fabrics and taking online courses

in pattern making and sewing. Now, my business is not dependent on a manufacturer and can make any item I sell from scratch.

Above and Beyond Customer Service

Customer service is so important especially in the fashion industry which is an extremely crowded industry. What really makes a huge difference for all of our brands is how quick and attentive we are to our customers and potential customers. Are we responding immediately, are we resolving any issues, are we meeting them where they are in the communication method they prefer? Whether that’s text, phone call, Instagram dm, Twitter, etc. The reality is customers have so many choices and options.

Unique Voice

We have to keep our unique voice and perspective. Not to oversimplify things we are selling fabrics we sew and make available to our customers but the real difference lies with the designers and their courage to trust their art, vision, and creativity. My experience in this area has been the ideas I thought were the craziest and that no one would get but I found have been the best sellers because they were unique.

Ears to hear customers needs

We have to listen to our customers; whether that’s direct feedback from surveys, reviews, DMS, Twitter, etc. Or whether it’s looking at the analytics and bank accounts and seeing what’s selling and what’s not. Either way we need to know what the customer is interested in and how they feel about our products and customer service

Invest

There’s an old saying, “It takes money to make money”. Basically, as business owners we have to be willing to invest in our brands; marketing and promotion, logistics, packaging, research and development quality, etc.

FUTURE

I think the future of fashion is in personalization and customization. Of course, I may be biased or probably hopefully this is where I have hung my hat in my business but also I see luxury brands such as Gucci, LV increasing their online customization and personalization offerings when not too long ago this was something a customer had to ask about in store.

Customization and personalization in my opinion is the future because it seems customers are ready for more choices in their shopping experiences. We live in a time where we can order food from any restaurant and have it delivered, there are services that allow us to purchase automobiles without ever entering a dealership and I believe customers are primed to order their clothes in custom styles, sizes, and colors

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

The fashion industry can definitely improve it’s carbon footprint. Landfills have more clothing in them than any other type of garbage. Fast fashion in particular pushes this idea of constantly changing trends that people need to keep up with like every 3 months. The clothes are low quality but priced low which is great for sales but bad for the environment because people buy them wear them once or twice and toss them. Which is a terrible use of our natural resources, low paid paid labor and environment all around.

I get everyone is looking for a deal but as a consumer myself there are some items I give a side eye to if the price is too low; technology, cars, food and clothes. Call me biased but I am a proponent of quality over quantity.

Maybe the solution is a buy back program or credit for returned items that can be up-cycled. Actually, I think I’m going to work on this for Unfltrd Passion

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Good question, it would have to be something promoting self confidence and being comfortable in your own skin. Thinking back to my early school years I remember feeling like the awkward kid; tall and lanky, dark, with a mole right in the middle of my face. I wanted desperately to fit in and belong so I looked at what everyone had, how they wore their hair, what labels they were wearing and tried to purchased the same thing or at least a knock off if I couldn’t afford the real thing. I wanted to fit in so bad that I was giving up what I know is my most important attribute, me. I am 1 in 6.5+ billion, there will never be another. When you get comfortable in your own skin and find your self-confidence it’s liberating.

This is the foundation Unfltrd Passion is built on. Working with clients not to copy someone else but bring out their unique style and fashion sense. There are billions of people now suffering in silence, still seeing themselves as that awkward kid in junior high. Confidence has socioeconomic impacts when it’s built up and strong your salary can change, your tax bracket can change etc.

How can our readers further follow your work online?

On our website; unfltrdpassion.com

Social Media: Instagram and TikTok: @unfltrdpassion

Youtube: Unfltrd Passion

In the words of Charles Barkley, “You better Google me!” Bing or Google: “Unfltrd Passion”

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Modern Fashion: Derek Pickett of Unfltrd Passion On The 5 Things You Need To Lead a Successful… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Oberon Sinclair of My Young Auntie Creative Agency On The Three Things You Need…

Female Disruptors: Oberon Sinclair of My Young Auntie Creative Agency On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

Be Honest — “Always be honest with your clients, even if you disagree with them. They will always respect your opinion, and in doing so, you will deliver work you are incredibly proud of.”

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Oberon Sinclair.

Oberon Sinclair is the CEO and founder of the PR, Branding & Creative Agency, My Young Auntie. Since founding the company in 1997, Oberon has collaborated with, consulted for, and managed an array of notable individuals and clients from the high luxury, art, fashion, food, and lifestyle sectors. Oberon has worked with many noteworthy names, including Hermes, Vivienne Westwood and Fabergé, the Richemont Group, Jack Spade, ArtForum Magazine, Fat Radish, Rizzoli Books, Island Records, David Lee Roth, Free People, Neuehouse, and many more.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I grew up in London and was bitten by the creative bug at such a young age. I landed my first job at Motown Records and later worked for MTV Europe, where I moved to Hong Kong to promote music across Asia. After three years in Hong Kong, I moved to LA and worked in production at Wicked Films. A documentary exploring the nightclub scene led me to New York, where my inherited punk nature synced immediately with New York’s Edge.

My previous employer encouraged me to start my own business back in 1997. We were good friends, and he saw my capabilities in more than one cross-culture field. He gave me my first account, an art retrospective for the artist, Jamie Reid, who created album covers and posters for the Sex Pistols. It was a huge success. Since then, I’ve had the opportunity to collaborate, consult, and manage an array of notable individuals as well as brands from high luxury, art, fashion, food, and lifestyle sectors.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

I differentiate my business from others by being a disruptor and thinking outside (and under the box). My ideas are different and can be completely out there. I am always mixing things up with campaigns, creatives, as I wear many different hats — production, creative, PR, marketing, branding, collaborations, event planning, etc. One of my biggest campaigns that I am incredibly proud of was promoting the vegetable, Kale. I launched a guerilla marketing campaign that was a global domino effect into the biggest vegetable trend in the last century. I created the American Kale Associate, and wrote ‘Kale’ on chalkboards around New York and menus of cool restaurants. From Celebrity Chef adding dozens of recipes to make with Kale to Lifestyle Guru, Gwyneth Paltrow goop-ified this cruciferous vegetable and started a kale cult following. Queen Bey even wore a KALE sweatshirt during its popularity to make everyone love it. This marketing campaign helped Kale reach its superfood status.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I first started my company, we had a launch event for a fashion client. We hired a well-known social photographer to photograph the event. Once the photos went online, the photographer had posted a photo of the client and his wife and mistakenly captioned it as his mother. It was super embarrassing, and the client was not happy about it. The lesson I learned from this was to always give the photographer a list of all the important people with the title of who they are in relation to the client. Lesson learned!

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

Andy Spade has been a mentor to me since I met him back in 1996. He asked me to help him create a men’s brand called Jack Spade. We created a person named ‘Jack’, and built a lifestyle around an imaginary man. We created a self-published book called “The Honest Campaign, “where we dropped wallets around Manhattan filled with money and other items ‘Jack’ would have in his wallet with a return address. We had a photographer document the experience. Some of the wallets were returned, and the remainder, not. We created a survey of the most honest neighborhoods and published a book with all elements of our experiment, which we sold in the Jack Spade stores. This is one of many intelligent marketing exercises we had a lot of fun executing. Andy is one of the smartest in the industry on so many levels. He is someone that I brainstorm out-of-the-box ideas with and go to for advice. I am very thankful to have Andy as a mentor.

Another mentor has been RoseLee Goldberg, founder of PERFORMA, Art Historian and curator. She is basically the godmother of the performance art world. Her performance artists and video artists are very inspiring. She is the hardest working woman I know, and the most creative and intelligent woman in the art world. She is a complete disruptor and someone who has inspired me along my journey.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

Disrupting an industry can be positive in specific industries, but it also can be negative. However, when you solve a problem or present a new way of looking at something, it can be positive. It depends on what type of product you are working with, for example, the Kale Campaign. The disruptive campaign behind Kale was positive and incredibly successful. It was a one-off campaign, where I went to restaurants, put Kale on the menus, and started promoting it. Another example of where being disruptive is a positive is when we launched SIIA Cosmetics. A luxury cosmetic brand that believes everyone deserves beauty, making prestige cosmetics accessible to the greatest number of people possible. It can also be negative when there isn’t transparency. Being disruptive isn’t so positive when you are putting things out just for attention and does not add any additional value to the consumer.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

  • Stay Curious

“Stay curious about everything. You can never stop learning. Look outside your comfort zone. Sometimes new approaches haven’t been tried yet in the industry. I encourage my team to have a far reach and not just PR — the more you can do, the better the campaign. I encourage them to stay curious and watch for new trends & technology.”

  • Always Over-Deliver

“The biggest lesson I learned was having to think outside of the box, more than ever before, over-delivering for clients and reinforcing positivity for the future. I am always looking at trends and people’s habits. If you can see where trends are going, you can adjust any campaign to work. I offer more than PR. I layer PR with strong marketing, creative direction, branding, events, and more. The more you can do for your client, the better the results.”

  • Be Honest

“Always be honest with your clients, even if you disagree with them. They will always respect your opinion, and in doing so, you will deliver work you are incredibly proud of.”

We are sure you aren’t done. How are you going to shake things up next?

We shake things up with every campaign that we work on. For example, we have started working with a national environment renewable natural resources company. They are transforming organic waste into renewable natural gas and creating innovative approaches to plastics renewal. We were brought in to work on their branding and PR to bring awareness experientially for the first time. Since we are in the early stages, we cannot give away many details, but it will be a very exciting project.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

I don’t see a difference between being a ‘women disruptor’ or ‘male disruptor.’ When you are a disruptor, you are a disruptor. Subsequently, my reputation has spoken for itself. So if you love what you do, care about the campaigns you work on, and select who you work with carefully, you will succeed. I have never worried about being a female, and always believed if I were capable of doing a job well, I would succeed, no matter what.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

I have a few favorite books, Midnight Children by Salman Rushdie, which is about India’s transition from British colonial rule to independence and the partition of India. Another favorite book of mine is The Price of Illusion, by Joan Juliet Buck, former editor-in-chief of Vogue Paris, about her fabulous account of four decades spent in the creative heart of London, New York, Los Angeles, and Paris. Lastly, Intelligence for Dummies by a friend, the late and wonderful, Glenn O’Brien.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

With the past two years being so surreal in our lives, many people have had a hard time leaving their homes and re-entering their social worlds, because they have been in their houses so long with the fear of covid. What got me through, and still does, is facetime dance parties with my friends. It has a huge positive impact, and I would love to do them nationally because it brings instant happiness to people and makes them feel better. I like doing things that bring positivity and optimism to their lives.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

If you love what you do, you will never work a day in your life.

With my agency, I make sure to collaborate with companies and clients that align with my values. As an agency, choosing who to work with has made my working life happier. It’s essential to work with people you connect with, their products, and their message.

How can our readers follow you online?

Readers can connect with me on LinkedIn, Instagram at @oberonsinclair or @MyYoungAuntie. I am also at [email protected]

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Oberon Sinclair of My Young Auntie Creative Agency On The Three Things You Need… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Women In Wellness: Kerrigan Behrens of Sagely Naturals On The Five Lifestyle Tweaks That Will Help…

Women In Wellness: Kerrigan Behrens of Sagely Naturals On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing

An Interview With Candice Georgiadis

Customer service is a job you can’t outsource. In the first two years of the business, the customer service number was my cell phone. Hearing directly from our consumers about what they loved and didn’t love was helpful in ensuring we got our products and our service spot on.

As a part of my series about the women in wellness, I had the pleasure of interviewing Kerrigan Behrens.

Kerrigan Behrens is the co-founder and co-CEO of consumer wellness brand Sagely Naturals. Most recently, Kerrigan guided her team through an acquisition by HempFusion, expanded the brands ingestible offerings with gummies, and launched a non-CBD infused product collection in Target under the Sagely Naturals umbrella. She and the brand have been featured in publications such as Forbes, Fortune, Glossy, Coveteur, Vogue, and Green Entrepreneur.

Kerrigan has been at the helm of the brand since it launched in 2015, and has successfully galvanized and accelerated marketplace acceptance of CBD as a natural and effective alternative for the products you would already find in your medicine cabinet. Kerrigan lives in Los Angeles, which also serves as Sagely Naturals’ headquarters, with her husband and daughter.

Thank you so much for joining us in this interview series! Our readers would love to “get to know you” better. Can you share your “backstory” with us?

The first time I tried CBD in 2015, it literally changed my life. I have been dealing with chronic back pain for years and a friend recommended that I try it to help alleviate the pain. Someone gave me some CBD honey to try and about an hour after I used it, my back felt better than I could remember in years. At that moment, I really felt like CBD had the potential to change a lot of peoples’ lives for the better.

The next day, my co-founder Kaley Nichol and I got medical marijuana prescriptions and went to a dispensary for the first time. We were shocked by how unappealing the CBD products were to consumers — the products all contained THC and the branding didn’t feel trustworthy or compelling. We wanted to provide people with approachable products utilizing the therapeutic benefits of CBD, without the psychoactive effects of THC. Thus, Sagely Naturals was born. We now offer a range of topical and ingestible products for muscle aches, sleep, calm, and overall wellness — and have distribution in CVS, Sprouts, Target, Rite Aid, and many more retailers. Sagely Naturals’ mission is to allow people to do more of what they love and we do this by making over the medicine cabinet with plant based, effective alternatives.

Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?

Having my company acquired! While it was always a dream of mine to start and sell a business, I always knew it would have to be at the right time and with the perfect partner. Less than a year ago, Sagely Naturals was acquired by HempFusion Wellness. We had known the brand for years, since we both launched in 2015, but when we started to learn more about them it became an obvious fit. While quality was always of utmost importance to the Sagely Naturals brand, in getting to know HempFusion, my cofounder and I quickly recognized that their quality standards were second to none. Their foundation of regulatory compliance and safety studies and their usage of Certified Organic hemp material was something we realized we wanted and needed to be able to offer to our consumers. Kaley and I are still Co-CEOs of Sagely Naturals, so we are still setting the vision for the brand, however, we now have the support of a larger organization to work towards that vision.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I’ve always been a perfectionist and I thought that would be helpful in starting a business but it’s actually one of the worst qualities you can have when you’re getting started because it can stand in the way of progress. Because there were no beautiful brands in the CBD space, I wanted Sagely Naturals to look like a product you would be proud to display in your bathroom rather than something you’d hide in the back of your medicine cabinet. As a result, we almost spent the majority of our startup budget on a branding agency. We needed the money for other things — to launch the website, for example — but I couldn’t see beyond wanting to use a really professional (i.e. expensive) branding agency. My cofounder ended up putting our brand project on 99 Designs — it was free unless you chose to work with a designer — and we were pleasantly surprised with the work that was submitted at almost a tenth of the cost. The branding wasn’t perfect, but it allowed us to get something into the market that worked and that consumers and retailers had a chance to react to. I now think about progress over perfection everyday when I get stuck trying to perfect something. I now think that the only thing that really needs to be perfect is your product and your customer service. Everything else can be iterated upon.

Let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

Sagely Naturals offers products that help consumers feel their best everyday and reinvent the medicine cabinet by harnessing the power of botanicals and CBD. Our offerings invoke excitement and exploration by providing products that are accessible, approachable, and trustworthy. Each of our products are made to exceed the industry’s high standards, formulated with clean and natural ingredients, Leaping Bunny Certified, and vegan.

Since we formulate our products with carefully selected botanical co-ingredients to help amplify natural healing benefits and constantly seek eco-conscious ingredients found in nature, we are able to thoughtfully avoid known toxins, carcinogens, allergens, animal by-products, reproductive and endocrine disruptors and ingredients that are generally harmful to people and the environment. .

Can you share your top five “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.

  • Take mental health breaks during the day — Even a 5 minute walk around the block can make a difference.
  • Fuel your body with proper nutrients — I always start my day with a few drops of our Wise & Well tincture to help support a sense of wakeful calm.
  • Take in nature when you can — Even if this means going outside to look at the sky or the trees around you, absorbing nature is always grounding
  • Maintain a “wind down” routine before bed — It doesn’t have to be lengthy. I love taking a bath but when I don’t have time, I at least try to read in bed for a little while before I go to sleep.
  • Get as much sleep as you’re able to — I try to get at least eight or nine hours of sleep every night and find that I function at a much higher level when I do.

What are your “5 Things I Wish Someone Told Me Before I Started” and why?

  1. You have to be prepared to hit your head against a wall on a daily basis. Not taking no for an answer is, in my mind, the biggest indicator of whether someone will be a successful entrepreneur or not.
  2. Your network is your biggest asset. If you don’t have the right network, you need to network more. Entrepreneurship is the control of assets you don’t own so your ability to influence people to be on your side is critical.
  3. Set deadlines for yourself — when you’re your own boss, you need to set your own deadlines so that you hold yourself accountable and aren’t tempted to tinker with something forever.
  4. Your business and your life become inextricably linked. Vacations aren’t true vacations because you will always be thinking about work. On the flip side, you will never be as passionate about any other job.
  5. Customer service is a job you can’t outsource. In the first two years of the business, the customer service number was my cell phone. Hearing directly from our consumers about what they loved and didn’t love was helpful in ensuring we got our products and our service spot on.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

While I care very much about the environment and love the hemp plant in part because of its eco-friendly qualities, mental health is the dearest topic to me. Women deal disproportionately with pain, stress, and trouble sleeping and I have personally dealt with all of these things throughout my life. This was the biggest reason why I felt compelled to start Sagely Naturals — there are many ways people can address these challenges in their lives like with sleeping pills or NSAIDs, but most of them are not natural and can cause side effects. The ability of CBD and other botanicals to address these issues is mind blowing — it just requires more education and access, which we hope to provide.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this


Women In Wellness: Kerrigan Behrens of Sagely Naturals On The Five Lifestyle Tweaks That Will Help… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.