Female Founders: Christina Oden of OMD Corp On The Five Things You Need To Thrive and Succeed as a…

Female Founders: Christina Oden of OMD Corp On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

No one is going to believe in you, if you do not believe in yourself first! Believing that you can be a founder is the first step, figuring out how is the next! When I first went out on my own, I had a male “partner” because I thought no one would take a woman GC seriously here in NYC. After 6 months of doing absolutely everything on my own I looked around and realized I only needed to believe in myself and my team’s ability to be taken seriously. So, I bought out my partner, shortened the name of my company and have only increased in sales year after year since! Had I simply believed in myself, I would be that much further along.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Christina Oden.

Christina Oden is the Founder & President of OMD I Corp., a Commercial & Residential General Construction Company licensed in NY, NJ & FL. Her Company has built more than 50 NYC high end, well known, and often times Celebrity Chef owned Restaurants and Food & Beverage venues, not to mention their hundreds of residential accolades. Christina is among the less than 3% of Woman Founders within the Construction Industry in NYC.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I fell into this industry back in college in Kentucky and as I became good at it, I learned that I truly had a passion for building amazing things out of often times nothing but a pile of wood and a drawing. I grew up in the South where woman working with their hands alongside men isn’t really that rare, but then I moved here to NYC for law school, only to find my calling when I worked for a large land developer here. I did attempt to work in a law firm for a short while but found myself to be quite miserable there. Building was my passion, not sitting behind a desk negotiating with people all day. Not long after, I decided to create my own company doing exactly what I love.

Can you share the most interesting story that happened to you since you began leading your company?

Well, this happens quite often; salesman will come to the jobsite and ask to speak to “The Boss” and when my crew points to me, they still ask me to speak to my boss. When I say, you’re speaking to her, they usually have to take a moment to adjust their thinking. Most make a comment about how rare it is to find a woman at the helm, especially on the size jobsites that we are often times blessed to be a part of. Most female salesman though get a real joy out of it. Let’s just say high fives have happened more than once.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

That has to have been when I ordered a pallet and not a case. After having to beg and plead for the vender to take back the overage, I learned from that point on to check quantities closely! But you should have seen the receivers face when a semi-truck backed up to the jobsite and started unloading!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Yes, I won’t name any names here but when I moved here from Kentucky my accent was thick and no one seemed to take me seriously, nor were they ambitious to even give me a chance. However, this one developer saw me in action as a Jr PM. He heard me get high strung at the board room gentlemen who clearly had never worked on a job site before, nor had they ever gotten their hands dirty before. He realized that had I not called them out and stood up to them that he potentially would have lost millions of dollars on building incorrectly. He saw that I cared enough about the project that I would stand up to those set out to harm it instead of admitting they were wrong even if it meant I could be fired. From that interaction he gave me a chance to really learn from him some valuable skills that have still stuck with me today. Then, when I went out on my own many years later, I thought he would blackball me from the industry, but he did the exact opposite. He informed his subcontractors that if they didn’t give me bids for my projects that they would no longer be getting requests from his company moving forward. He owed me nothing, but he did that just the same. You know, I still use those same subcontractors today as we have all become a sort of work family. I will be forever grateful for his kindness and generosity.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

I think most woman feel that they must give up having a family to operate a company and unfortunately for the most part that tends to be true due to the hard time mothers have in finding a support system that will allow her to both raise a family and cultivate a successful business. I am in the construction industry and there are less than 3%-woman founders in NYC and most that are here are really operated by a wife and husband team. Solo female founders like myself are like unicorns. I wish there was more support for woman who want a family and a business because until there is, this will remain an uphill battle.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

I know for the construction industry there are quite a few “Woman and Minority” contract allocations. However, the preapproval process has layers and layers of bureaucracy, all of the red tape is literally drowning and not to mention, intimidating. One ends up giving up rather than suffering through the process. In the end, they get a variance approval to be able to award the jobs to a non-Woman or Minority due to not having anyone bid for the contract that fits the criteria. So, while it sounds all good intentioned for the city to claim that 30% of all Government Construction Contracts are allocated for us, most never are awarded as such. The Pre-Approval process needs to be streamlined & accepting of smaller up and coming companies. We have no issue with proving that we belong, but you have to at least allow us up to bat, if you wish to ever see us knock one out of the park!

This might be intuitive to you as a woman founder, but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Woman by nature are more detail oriented, we are more understanding, even nurturing if you will. This allows for a better work environment, quality of work produced and far better customer service communications. Men have their attributes as well, ones that we cannot do without in business. However, woman if they just had a little more self-confidence & support, I feel could truly be the deciding factor in the successfulness of any business.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

“Women bring their emotions to work” — Well, other than an unparalleled tireless work ethic fueled by a passion and a sense of obligational commitment to both my clients and team to succeed, my emotions are checked at the shed when I come through the doors to work. Who I am as a woman drives me to meet committed deadlines at all costs.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Founders are self-starters, free thinkers, ambitious by nature individuals. If you pop out of bed in the morning and can’t wait to get the day started and you are generally the one at your job doing everyone else’s workloads, while thinking of ways to simplify processes and are the go-to problem solver in the office, then you my friend are a founder! You only need to now find your passion and go after it. While if you are the type of person sitting around waiting for the weekend to come or for the clock to strike 5pm so that you may clock out and go home, then you should remain an employee (who by the way should also change career paths to something that does fuel you). Not everyone is a founder, you either are or you are not.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. No one is going to believe in you, if you do not believe in yourself first! Believing that you can be a founder is the first step, figuring out how is the next! When I first went out on my own, I had a male “partner” because I thought no one would take a woman GC seriously here in NYC. After 6 months of doing absolutely everything on my own I looked around and realized I only needed to believe in myself and my team’s ability to be taken seriously. So, I bought out my partner, shortened the name of my company and have only increased in sales year after year since! Had I simply believed in myself, I would be that much further along.
  2. Leave family & friendships for outside of business. Be friendly with clients and your team but do not let the lines blur when handling business. I tried to do construction for family and that was a disaster, as they know no boundaries. Then I tried to see my clients as friends when in the end they were only concerned with their own bottom-line, not the health of my company. Business is business, it’s not personal, so keep it strictly business. And all team members have to be held to the same rules, if you give an inch, they will try to push the boundaries even further.
  3. Keep super strict accounting and pay yourself a specified salary. Your company is not your piggybank to use as needed. All extra profits should remain in the company to keep it healthy and thriving. If you keep yourself regimented and budgeted both your home life and business will have successful longevity.
  4. Create SOPs (Standard Operating Procedures) for everything that you do over and over in your business. Once you have those SOP ironed out, teach them to your team and hold everyone accountable for following them. This will save yourself a lot of headaches in the long run. Let’s just say my first year setting with the tax accountant taught me a whole lot about Standard Operating Procedures and organizational skills!
  5. Take time for yourself or you will burn out and not be any good to anyone especially yourself. I used to push myself by saying, “If I would work myself to the bone for an employer, then I can definitely do it for myself.” And that is true to a point but there comes a time when your brain and bones need to rest and regenerate. If you wouldn’t race a Lamborghini on an empty fuel tank and expect it to make it across the finish line, then you can’t expect yourself to run on empty without refueling. I used to work 7 days a week, I would be on the jobsite before my team arrived and be the one shutting off the lights at night but then I started making mistakes, allowing minor things to fall between the cracks. That’s when I realized 1, I had a work capacity limit not to exceed and 2, I had to write everything down in my sheepskin book. Both have proven to be instrumental in my company’s continued success.

How have you used your success to make the world a better place?

I feel that I have in some small ways, but I have far grander desires for the future in that regard that I feel will be more impactful. It starts by showing woman that we can do anything and everything that we set our minds to do. I try each day to defy all social restraints, and against all odds, time and again have proven that woman are equal to men. While we are quite different and both are unquestionably needed, my gender is not to be looked upon as a handicap in any industry.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I would love to inspire the world to instead of looking at our differences, look to our similarities and instead of discouraging others, encourage them. Be a champion for each other, instead of judge and jury. I feel this would make the world a far better place to live and raise our children in. Not to mention all the new wonderous things that could be cultivated from all this newfound support.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Elon Musk, of course. However, I would answer this way even if he were not the wealthiest man in the world. I am fascinated by how his creative, out of the box mind seems to work. Having even a little insight to that way of thinking, to me would be quite fascinating and a truly priceless experience.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Christina Oden of OMD Corp On The Five Things You Need To Thrive and Succeed as a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Carla Grandori of SEngine Precision Medicine On The Five Things You Need To Thrive…

Female Founders: Carla Grandori of SEngine Precision Medicine On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

Maintain your optimism. When we started, I could see from the data that our tech would work. But it’s a long path from founding to market, especially in biotech, and there were times I wished we could just fast-forward to now. It would have given us even more steel in our spines. You need to start small, acknowledge that some failures will happen along the way, but keep your eyes also on victories — in our case, that means improving the life of one patient at a time.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Carla Grandori.

Dr. Carla Grandori, a physician-scientist and cancer research innovator, is co-founder and CEO of SEngine Precision Medicine, a biotech that created the PARIS Test to guide better medicine development for more targeted, personalized cancer care. The company was inspired by the pioneering academic work that she and several colleagues produced at Fred Hutchinson Cancer Research Center. Carla studied medicine in her native Italy and obtained a PhD in Biochemistry and Molecular Biology from the Rockefeller University in New York, launching a research career in which she developed new technologies to help unravel the function of genes that drive many human cancers.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I always had a great interest in science, spurred on by a family of scientists, engineers, and entrepreneurs. I was especially inspired by my grandmother. She was a high school teacher, mother of four boys, and worked in her husband’s laboratory — he was a professor of entomology at the University of Milan. I grew up fascinated by all of her stories about science changing the world — the discovery of DNA, how cells divide, how chromosomes carry genetic information, how butterflies change colors, and so on. My grandmother had a poster of Watson and Crick in her bedroom! She made sure I knew that a woman scientist, Rosalind Franklin, played a key role in that discovery.

Like so many of us, cancer touched my family and changed the trajectory of my life at a young age. I watched my grandmother suffer not just from her disease, but from barbaric chemotherapies that ultimately did not change the course of her disease. I had been studying physics at university, but after she passed away, I abruptly changed plans and applied for medical school, and dove into my studies. I felt a great need to understand why people developed cancer, and an innate sense that if I studied, I could help change outcomes for other families.

Can you share the most interesting story that happened to you since you began leading your company?

When you work in academia, even if you make important discoveries or invent groundbreaking technology, you don’t often get to see it through to the point where it can impact patients. You’re always thinking ahead ten years to see potential applications. So those moments at SEngine where we can really see the impact of our work are all the more special for me.

For context, we’ve developed the PARIS Test, which we built to complement the unique and very complex genetic information of each tumor now used in precision medicine. Everyone thinks of DNA as an instruction manual for how cells work, and it is, but it is written for the most part in a language that’s been lost in translation. This is why the PARIS Test is designed to be unbiased, meaning it empirically tests a broad menu of oncology drugs directly onto each patient’s own cancer — but outside their body. With this method, we find drugs that are potentially effective. It’s helping match patients with the right drugs, and also facilitates drug discovery for new first-in-class medicines for personalized care. Ultimately this approach will enable “translation” of the DNA manual to fully enable personalized precision oncology.

I remember clearly how excited we were when our testing identified novel cancer targets from a sample, and a rudimentary drug against one of them cured a mouse of cancer. And we had a similar feeling the first time we found an unexpected drug match that helped a patient go into remission. But perhaps the most interesting moment was during a more recent trial for head and neck cancer, where our platform had identified a specific investigational drug would be effective for this type of cancer. The first woman to be treated was in such extreme pain that she needed high doses of painkillers, and she was addicted. One week into the trial on this new medicine, as soon as she was pain-free and able to open her mouth, she said she didn’t need any more pain medication.

You never forget something like this, and as we grow, we are having more and more of these experiences. The woman with ovarian cancer who supposedly ran out of treatment options — we matched her unexpectedly with a lymphoma medicine and saw remarkable results. The patient with metastatic pancreatic cancer who is disease-free a year and a half later after we matched him to a therapy. It’s so rewarding.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I can remember one of my first experiments in grad school, where I ruined a long night’s work by dropping an entire tray of petri dishes onto the floor, spilling chicken-derived embryo cells everywhere. My distinguished, Lasker Award-winning advisor smiled and helped me clean up the mess. It was a lesson in humility and patience.

But we all make mistakes, especially when learning something new. I think it’s an important part of leadership, to acknowledge them and grow. When I moved from academia to running this company, I was perhaps too trusting of others and envisioned that our interests were aligned with potential partners. But after time and money lost, I learned the value of getting clarity on the partner’s goals — early in negotiations. It was important that we had an experienced corporate lawyer, so that is a key choice for start-ups.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I could name 100 people — friends, family, colleagues. Artists, writers, businessmen and Nobel Prize winners who helped and inspired me, such as Dr. Lee Hartwell who eventually joined our Board of Directors. Among these there are several women scientists and managers that have contributed to the success of SEngine. In particular, I’m grateful to one woman scientist, Rachele Rosati, who worked so hard to find methods that let us keep cancers from many different tumor types alive outside the body, so that we could test if drugs work without harming patients in the process. Her power of observation, learning from every sample, was key to our success. I’ve also surrounded myself with like-minded women and men with extraordinary compassion, they are my closest circle of friends. Dr. Siddhartha Mukherjee, the serial entrepreneur, cancer scientist and Pulitzer Prize-winning author of Cancer, The Emperor of All Maladies is among them.

I’m most grateful for SEngine co-founders, Christopher Kemp (cancer geneticists), VK Gadi (oncologist), Brady Bernard (computational scientist) and Eddie Mendez (surgeon). Also, our early employees at SEngine — we started with six people, and five of us were 40 or younger. From the beginning, everyone was willing to take on Mission: Impossible, every day — creatively clearing obstacles without negativity. I remember we were in a shared space and could only book a conference room at 9 a.m. on Mondays. Everyone was there, on time, enthusiastic.

We have been extremely lucky to attract the talent we have early on and the engagement of champion oncologists who understood the power of personalizing cancer treatments. We were approached by an experienced business development strategist who was familiar with our IP, Ulrich Mueller. He said, “Can I be your Chief Business Officer?” Our Chief Financial Officer, Tom Neary, with years of experience as CFO, found us too — with his help, we’ve grown from a scrappy startup to the company we are today. When those opportunities arise, they call for fast decisions!

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

It’s perhaps obvious: I think women are expected to think more inward about their families and prioritize them before the world around them. As a woman, my priorities were to first raise kids, and be our family caregiver. But during my scientific career, I also needed quiet focus to finish my experiments, so that often meant heading back to work after dinner with no kids around. It’s hard for anyone to balance family and work life, but expectations are much harsher for women. I was lucky to have a very understanding mentor.

I’d encourage women to look beyond one’s family and community and think about the world more broadly too. What does the world need in a big way? Women need to be more entrepreneurial and dream big.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Because of these expectations I mentioned, we need support. Within families, we need helpful partners. Companies should offer more flexibility, and not just to women — one positive thing that arose following the onset of the pandemic is that the business world became more accommodating, and I don’t think we’ll go back. And I would love to see more women VC’s too — not just to back women-run businesses, but because I think we’ll see a broader set of values represented in investments. When the time is right, I plan to begin supporting women-owned companies myself.

Looking even more broadly, yes, government programs that ensure reliable childcare and schooling would make a big difference. It’s a challenge to keep dreaming and pursue your dreams, even more so without help.

I helped start SEngine at a time when I had fewer obligations, which is the way it had to be — starting a company is an all-absorbing enterprise.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

Women are half the people in the world! In some ways, maybe in terms of product niches, we have unique needs, and who better to meet them than companies run by women?

I don’t mean to suggest that men can’t set out with a good mission when they launch a company, but I think as we see more women entrepreneurs, we’ll see more cause-driven enterprises, with goals beyond just power and profit. In my case, the biggest factor driving me to start SEngine was what traditionally could be seen in the business world as a weakness: my compassion for human suffering in general, and particularly for the cancer patients I had a hunch that I could help.

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

First, I think people believe that founding a company is a solo activity, but that couldn’t be farther from the truth. No one can do it alone. We had a team of co-founders, and worked hard early on to develop a diverse, inclusive culture that would support growth, exactly because we understood that our mission would require a strong interdisciplinary team that relied on each other.

Also, I don’t think people realize how much the job of a founder — and a CEO — is to carry the message of many. It’s an important job, to share the story of the company, the mission, our values. Obviously you become a key spokesperson externally, but even within the company, we have a role to play as we grow in making sure new team members understand what we are all about.

Lastly I’d say, visionary founders may think long-term about what the company will do, but they don’t always consider the operational needs of a growing company. In our early days with a small team, supporting our core cultural values like openness, positivity, kindness, striving for excellence and collaboration was more straightforward. But we’ll be at 40 people by the end of this year and restructuring to support this stage required many new considerations. It was hard to picture we’d look like this in those early Monday morning all-hands-on-deck boardroom meetings, and while openness and flexibility got us here, now creating a strong infrastructure and organization has moved front and center .

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Successful founders must be absolutely convinced that what they have, in terms of technology, knowledge and mission, are worth the investment — not of just money but of many peoples’ efforts and sacrifices. They also must be always willing to learn, be resilient, be flexible, and remain optimistic despite the unavoidable challenges. Especially in the early days at a life science company, new data can push you in unexpected directions all the time. For that reason, you need to be able to problem-solve, adapt to situations, and maintain a dose of humility — not every idea will pan out.

It would be easy to get discouraged, but the strongest founders don’t lose faith in the vision so easily. It takes a strong grounding in product knowledge, a positive outlook, and vigilance. And I think people who maintain connections and have the support of friends and family are the best at balancing all the hard work required without getting lost.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

Maintain your optimism. When we started, I could see from the data that our tech would work. But it’s a long path from founding to market, especially in biotech, and there were times I wished we could just fast-forward to now. It would have given us even more steel in our spines. You need to start small, acknowledge that some failures will happen along the way, but keep your eyes also on victories — in our case, that means improving the life of one patient at a time.

Be aware that the path will inevitably be harder, longer (and more expensive) than you think. One practical application of that realization is in preparing for the struggle, avoid tight budgets — you’re going to need wiggle room. Never underestimate! The risks are high and your company may fail, but your inspiration and conviction– the need, your technology or idea, your product — is worth going for it. It took 7 years to get from founding the company to making the PARIS Test commercially available. So it takes patience and perseverance, but keep focused on the vision and pay attention to positive results early on.

Both your mental and your physical strength will be tested. Actually, I think it’s best I didn’t hear this too much before starting out. This path sometimes means absence from loved ones, an obsession with running the business and constantly learning, with little time for socializing and the rest of what makes life full. For me, consistently making time for relaxation and meditation recharges me to take on the next challenges.

Learn to delegate and mentor. The best possible investment of your time will be to train and mentor others and let them amplify your mission. I wish I’d learned this earlier, but like so many founders, I felt such personal ownership of our work that it was hard. But take the time to understand both your strengths and your weaknesses. This will guide you to bring in people with complementary talents, those better suited for certain tasks, and share burdens that you just won’t have time to handle alone.

Founding a company is a much different experience than anything that’s come before it. Particularly in life sciences, many of us are coming from an academic background, and I wish there was a class for how to transition from scientist to CEO. In academia, introverts can thrive, but founding a successful company requires networking, and connecting with a diverse group of people. That includes investors, advisors, employees, business partners, and media. And I’m sure this is true of many other fields as well — the skills that served you well earlier in your career may not be what you need to succeed as a founder. You have to be open to re-inventing yourself, and practicing new skills.

How have you used your success to make the world a better place?

This has always been clear to me based on our mission — if the product is good, we’re going to help patients with cancer get safer, personalized, and more effective medicines. We’re seeing the fruit of that now, and already many patients have been helped by drugs they might not have found otherwise.

Here’s what gives me and our team major strength: the awareness that our everyday progress, with every patient we match with existing or with newly developed drugs, we also gain knowledge that will help future patients and fuel future cancer therapy development. By building a viable, sustainable and growing business, we’re supporting products that will make a difference for cancer patients by helping oncologists select the best treatments. And I take seriously the responsibility of ensuring our company is good for employees, too.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I want to encourage more women to engage with the world. That includes in politics, where I’m sure we would promote peace. Many women have instincts to care for their family, yet that strength can be channeled toward their community, their country and humankind.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

I’d love to sit down with Elon Musk. First, he has amazing vision, and an undeniable talent for generating excitement around his choices. I would love to talk with him about his experiences, and maybe get him excited about our technology and how it would fast-track cancer cures. I’ve also heard him compare starting a company to eating glass, and I know just what he means especially when revolutionizing an industry.

But I would also love to tell him about my father, Carlo, who was a technical CEO like Elon and I. In the 60’s he developed patents for drilling technology at a time when much of the industry worldwide was using dynamite, with a high casualty rate for workers. With a small bank loan, he became an industry pioneer, and the company became a world leader in precise, powerful tunnel drilling. Given Elon’s Boring Company, I’d love to share some stories with him.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this!


Female Founders: Carla Grandori of SEngine Precision Medicine On The Five Things You Need To Thrive… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Disruptors: Janvieve Williams Comrie of AfroResistance On The Three Things You Need To Shake…

Female Disruptors: Janvieve Williams Comrie of AfroResistance On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

Not everything is so serious. — When you’re doing this work around social justice, sometimes we tend to get serious all the time. And I’m so grateful that I have two small children that keep it light. My 11 year old son tells me all the time, “Mama is not that serious”. And each day, I get to go back to my 11 year old self because, he is right, it is really not that serious. And the truth is that he is wise beyond his years because not everything is so serious. So I find joy, laughter and pleasure in my work as well. At all times.

As a part of our series about women who are shaking things up in their industry,b I had the pleasure of interviewing Janvieve Williams Comrie.

Janvieve Williams Comrie is a human rights strategist, trainer and organizer with a deep commitment to assist in the building of powerful social movements for racial justice and human rights. She has worked in a variety of fields and for several human rights institutions, including the Office of the High Commissioner on Human Rights Regional Office Central America, where she coordinated a regional program on race and racism. Janvieve is internationally recognized for her work with Afrodescendent communities.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I began organizing when I was very young and I mean very young, but we didn’t call it organizing in Panama where I’m from, nor during that time.. And I say that because organizing was simply a common way life in the communities that I am from, people seeing a need, zooming into that need and with others, collectively finding, sometimes demanding a solution to that need. I usually tagged along with my father when I was a child, his friends and him where were always active doing something in the community. When I was 8, 9 or even 10 years old, I did not know that he was part of different what they call movements, but then as I started getting older, through those experiences I started being able to see and identify different things like shortage of water and electricity, that education wasn’t the same for everybody, basic things like that. I started to perceive that were unequal in Panama, even though I obviously did not have the language at the time.

In essence, I didn’t come into this as a career. I still don’t see it as a career per se. I see it as a journey. I see it as a process. I see it as a way of life and in reflection, this journey, process, way of life, has given to me into me as I have given to it. So I have never thought of this once, as a career. Yes, I have gone to school, I am a sociologist and a political scientist. And those have definitely influenced the way that I think and the strategies that I apply to this work. And yes, I do financially sustain my family with this work, and that is a privilege of its own. I am honored that I get to work for the ‘betterment’ of communities where I belong, where I can identify myself with, where I certainly say, “I benefited from their work, and I am simpy continuing that”.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

The work that I’m doing that is disruptive is disruptive because what I’m in essence doing through the organization that I founded and that I’m currently direct, AfroResistance, is creating systems and structures that do not leave Black Women and Black Girls, and their families that are immigrants from Latin America and the Caribbean behind, and also transforming current systems that are in place that are oppressive to them, to us. It is really looking at how do we create and seize opportunities to examine and to transform practices, policies, and the systems, and bring those to the public light, and to public conversations we’re having, and if we are not having them, then, we are a catalyst to having them.

Our work is grounded racial equity and gender equity, and centering issues that impact, Black communities from our idiosyncrasies, from our cultural expressions, from our perspectives. To many, that starting is challenging and it makes many have to be reflective and have to really challenge their own biases, their own way of thinking.

And that reflection in itself is disruptive.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I was probably in my early twenties and I was working already at the Women’s Institute at the University of Panama and I had to facilitate a workshop, and we usually used projectors. This specific workshop was in a rural community. And I was informed that the workshop was gonna be outside, which is where they always have workshops. And of course there is no electricity. Of course everybody laughed

Because they were like, of course she’s coming from the University of Panama with all the technology, and all they have is butcher paper and markers. What I learned from that was never not to rely on technology and always be ready to improvise. Now, I can facilitate anything, anywhere with whatever materials I have available, no matter how limited they are.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

I’m a firm believer in life that we don’t only need a little help, we need a lot of help along our journey, because we stand on the shoulders of many, I do not come to this alone by any means, I’ve had a lot of not only mentors, but people that have held my hand. I can proudly now say that I’m at a stage where I’m doing a lot of hand holding, mentoring new, while at the same time still being mentored.

One of my earliest mentors was my grandmother., I used to spend a lot of time with since I was very young, not only helping her, but also listening and watching her. She would share stories of her childhood and her adolescence and her adulthood with me. She was an identical twin, that had very similar yet distinct lives, and I really honor those stories because she had big dreams for me. And there where dreams of love and hope, and all her work where a foundation for me to be able to stand tall, to fulfill those dreams. And then another one of my mentors, father. I get to speak to him almost on a daily basis. We haven’t lived together, not even in the same country for over 20 years now. Yet he is still one of my to go to people in regards to what direction do I go to with the organization in regards to politics and policies.

I honestly could say that I have a circle of women that hold it down and mentor me on a physical, mental and spiritual level, and without them, I couldn’t do the work that I do as freely as I do. We are all immigrants living without our immediate family, some of us have life partners like I do and some of us don’t, and we have really created a strong knit family, where our survival depends on each other and without them, I honestly would not be able to, thrive as a Woman, as a Mother, as a Black woman, as a Black mother, raising Black children as I do. So they are also mentors in this world for me. Because everyday I learn from them.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

  1. I am my only competition — It’s easy to focus on what others are doing, especially in the nonprofit world. And the truth is because we’re trying to work with other people and transform people’s lives, we are our own competition. I have learned that I just need to focus on fulfilling my own life’s mission, and on the impact that on not only individuals, but collectively in the organization and in the world. I constantly ask myself, Am I doing the best I can? Are others around me growing? Am I growing? Am I getting better at what I do? If the answer is yes, then I need to do better. If the answer is no, then I need to figure out why, and then I need to do better. I can’t look at others and compare myself to them. I would always be spiraling.
  2. You must read and listen between the lines. — Since very small, I was taught to listen carefully because there’s power in silence. Those that know me well, know that I’m very comfortable with silence. Between words and sentences, there’s a lot that is said, and that is a skill that you pick up as you mature right in life, but for that, you have to be a good listener, tuning into what people are saying and what they’re not saying. A lot of people are very uncomfortable with silence. And there is listening to that silence in between not just words but statements. And in that silence, there is knowledge, wisdom and a lot of information.
  3. Not everything is so serious. — When you’re doing this work around social justice, sometimes we tend to get serious all the time. And I’m so grateful that I have two small children that keep it light. My 11 year old son tells me all the time, “Mama is not that serious”. And each day, I get to go back to my 11 year old self because, he is right, it is really not that serious. And the truth is that he is wise beyond his years because not everything is so serious. So I find joy, laughter and pleasure in my work as well. At all times.

We are sure you aren’t done. How are you going to shake things up next?

Absolutely. I am not done. I am a licensed coached.I wanna do is grow my, my coaching practice, to really impact more Black Women throughout the region in regards to their self care, and personal growth, but also how they see themselves in society. I also want to do more writing. I also want to expand my writing to have more regional impact, so more children can see themselves in books, and that more Black Women can be published.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

Any book by Bell Hook really, her books bring together why I do the things that I do. Not only because of her deep analysis around race, gender and the depthness of the political, but also the hope, the love, the fight, and what it means to be a woman in society. Bell Hooks, shares tools to dismantle, to fight and to organize. And, and that we, are entitled to be upset. And that we are also are entitled to greatness in life, and I want that for everybody. I want that for all women, for all men, all children, all genders and all races and all people. I want that for all of us. I want us for, to all breathe and all, to be able to enjoy the fruits of each other.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I think we need to look at the youth and trust and to the youth. We need to transfer power to the youth. I really believe that the youth are happier than most of us over a certain age, at least my age. And I really believe that youth have a lot of experience that we undervalue. I believe that youth have a lot of answers to take us forward and that we need to trust, um, young people, um, and that young people need to step it up as well. The movement towards liberation and freedom has to be youth led and the youth are leading, but some of us are not listening. So I think that if I could inspire a movement that could bring the most amount of change in the most amount of people, it has to be youth led. And within that, we have to trust that trans Black youth are going to lead us forward.

How can our readers follow you online?

https://www.linkedin.com/in/janvieve-williams-comrie

www.afroresistance.org

www.janvieve.com

Instagram: jwpanama and AfroResistance

Facebook: Janvieve Williams Comrie and AfroResistance

Twitter: Jwpanama and Afro_Resistance

This was very inspiring. Thank you so much for joining us!


Female Disruptors: Janvieve Williams Comrie of AfroResistance On The Three Things You Need To Shake… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Author and Keynote Speaker Massoma Alam: 5 Things Anyone Can Do To Optimize Their Mental Wellness

An Interview With Candice Georgiadis

Find joy in life — When was the last time you laughed? Like really laughed? We really should laugh more! Don’t take life so seriously, just enjoy the good times! Do things that you love, that bring your happiness, that spark excitement in your soul. Do more of that. Burst out into song, dance in your living room with your kids, eat ice cream with your dog, watch a comedy special with your partner, dance in the rain by yourself. Make time for joy. You deserve it.

As a part of my series about the “5 Things Anyone Can Do To Optimize Their Mental Wellness”, I had the pleasure of interviewing Massoma Alam.

Massoma Alam Chohan is an author, a TEDx speaker, a wife, a mother of two, and a strong advocate for those suffering from anxiety. She graduated from the State University of Buffalo with a bachelor’s in Biology and Psychology, completed two years of Medical School, and later went on to complete her master’s in Industrial & Organizational Psychology from The Chicago School of Professional Psychology.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

It’s been a whirlwind of a journey, to say the least, for me to get to where I am today. I always wanted to be a doctor growing up, as a South Asian it is one of the most respected and known careers. Hence, I chose the pre-med pathway in college double majoring in Biology and Psychology. However, after I had already completed two years of medical school I had my first major panic attack which snowballed into Generalized Anxiety Disorder and Panic disorder. My anxiety was so debilitating that it forced me to drop out of medical school and my career trajectory changed. After speaking to some career coaches and doing a ton of online research I found that going back to school for my Masters in Industrial-Organizational Psychology (Business Psychology) was the best and most exciting option for me. I knew I was on the right path when I enjoyed what I was learning, found it exciting, and yearned to learn more.

Let’s normalize career changes, we grow and transform as we get older and it’s ok not to know what you want to do or be, but following your interests and passions will not steer you wrong.

What inspired you to become a mental health advocate?

I suffered from Generalized Anxiety Disorder (GAD) and Panic Disorder (PD) for nine years. I know the pain and anguish it comes with. Being a mental health advocate is my way of giving back. I’ve tried almost every kind of therapy, been on medications, read tons of self-help books, and I want to share all the knowledge I’ve gained with the world. I don’t want anyone else to suffer the way I did, I don’t want anyone to feel they are alone in this–because they are not. I want to give a voice to those who are suffering in silence. I want to break the stigma associated with mental health illnesses and normalize discussing our feelings and seeking out help–because it helps, and it changes lives. If my story can be a beacon of hope for someone out there, or if it can inspire them to pick themselves up, then I can go to sleep happy. It’s my passion to help others and I’m happy to do it.

None of us are able to achieve success without some help along the way. Is there a particular person or persons who you are grateful towards who helped get you to where you are? Can you share a story about that?

I would not be here without the help of many along the way. I can’t harp on this enough, my success is a collective effort from all the lovely people who helped me in some way along my journey. I will have to say though, my parents have been the most supportive in my life, their love and guidance is unmatched. Their immigrant story of traveling with 4 kids across the world to give them a better life leaves me in awe. My parents worked so hard to get to where they are today, it truly is so heartwarming and encouraging. They always encouraged me and helped me in achieving my dreams. They are the epitome of the American Dream and a story of hustling to get to the top. Because of them, I am here today, everything I am is because of their affection and teachings. I am forever grateful.

What advice would you suggest to your colleagues in your industry to thrive and avoid burnout?

To be productive but also experience joy at work–that is the goal, right? Can both exist together? I believe so! In fact, the happier you are the more productive you will be. To thrive at work, you must first and foremost address your wellness. When you are taking care of yourself, it will show in all aspects of your life and avoid burnout. Notice the signs of burnout (depression-like symptoms such as loss of motivation, feeling inadequate, sense of failure, exhaustion etc.), and take preventative care. What does that look like? It means, taking your lunch break (ha!), having a work-life balance, finding purpose and meaning in your work, nourishing your creative side, being organized, having important conversations with your managers, and giving yourself grace when you make mistakes or fail.

What advice would you give to other leaders about how to create a fantastic work culture?

Listen to your employees, really listen. Make them feel heard by addressing their concerns and create a psychologically safe environment. Use intrinsic motivation for your employees such as a sense of belonging, purpose, professional and personal growth opportunities to foster fulfillment at work. Be willing to be flexible and be able to handle family-care demands. If you care about your employees, they will in return care about you and your company. By presenting attainable deadlines, reasonable expectations and workload you will establish a thriving environment where employees will stress less and produce more!

Ok, thank you for all that. Now let’s move to the main focus of our interview. Mental health is often looked at in binary terms; those who are healthy and those who have mental illness. The truth, however, is that mental wellness is a huge spectrum. Even those who are “mentally healthy” can still improve their mental wellness. From your experience or research, what are five steps that each of us can take to improve or optimize our mental wellness? Can you please share a story or example for each.

  1. Get to know yourself! — There are many tips and strategies out there for mental wellness, sometimes it’s like a game of trial and error to see what’s best for you. It’s not a one size fits all! When you really get to know yourself through tools like meditation, mindfulness, therapy, and journaling you will have better self awareness of your triggers and also learn what will work for you. For instance, I know that if I don’t get proper sleep or have too much caffeine, I tend to get anxious. I also learned while writing my book (basically journaling) that I procrastinate because I have perfectionist traits (I had no awareness of this prior to writing my book)! There is lots to learn- so dive in!
  2. Get professional help — There’s no shame in seeing a mental health professional! It is not a sign of weakness, but rather strength — to take responsibility and action for your own wellbeing! We go to the gym and get trainers to make our bodies strong, so why not go to a therapist to make our minds strong? Let’s normalize seeing a therapist! There’s something about talking to a trained mental health professional in a safe, non-judgemental, and confidential space that aids in the healing process. They are not your friend or family who have prior biases, they are there to listen and to help you learn skills for your mental wellness. It’s not easy, and sometimes it gets messy, but it’s so worth it for sustainable wellness!
  3. Find joy in life — When was the last time you laughed? Like really laughed? We really should laugh more! Don’t take life so seriously, just enjoy the good times! Do things that you love, that bring your happiness, that spark excitement in your soul. Do more of that. Burst out into song, dance in your living room with your kids, eat ice cream with your dog, watch a comedy special with your partner, dance in the rain by yourself. Make time for joy. You deserve it.
  4. Giving back — One of the tips I give in my book for when you are feeling anxious is to compliment someone. It breaks that stress pattern. Scientific studies have shown that when we help others it can reduce stress, increase our sense of meaning, life satisfaction, and self-confidence. Even small acts of kindness like a smile can activate our reward center in our brain. You can give back by volunteering, helping a stranger, caring for animals, and supporting friends and family in tough times.
  5. Be kind to yourself — The way we speak to ourselves dictates our mood and consequently our wellbeing. Positive self-talk influences our subconscious mind which affects our thoughts and behaviors. Imagine how happy we would be if we constantly spoke to ourselves with love and compassion. Imagine how happy we would be if we forgave ourselves for our mistakes and learned from them. When we uplift ourselves and stop being so hard on ourselves we create a space for growth and healing. Positive inner dialogue also improves our quality of life. We should be our #1 cheerleaders and root for ourselves, because if we don’t, who will?

How about teens and pre-teens. Are there any specific new ideas you would suggest for teens and pre-teens to optimize their mental wellness?

Positive self-talk is the #1 way to live a happier life. Talk to yourself in a loving, compassionate, and kind way! We are often so mean to ourselves. Catch yourself when you find yourself talking negatively and quickly correct it. Awareness is key and it takes practice. Become aware of negative self-talk. Always be kind to yourself and talk to yourself like you would your best friend. If you do make a mistake, understand that you are a human and not a robot. Learn and grow from it, don’t let it despair and cripple you. Use mistakes and failures to catapult you to betterment.

Human connection is so important to treat others with love and respect. Don’t burn any bridges on the way to the top. Keep in mind we are all human, don’t be intimidated by others or bosses, talk to them with the intention of a human connection, and you will probably have a more fulfilling conversation.

As a woman of color and mother of two, what are some tips you can give our audience who may be experiencing mental health struggles within the home and/or work?

  1. Ask for help! Whether that be hiring a babysitter, nanny, a cleaning service, or asking family for help. Summertime is great because a lot of high school and college students are looking for jobs! Anything to take something off your plate! Being a mom is a full-time job, with no breaks, and it’s OK to ask for help. You don’t need to be perfect, you don’t need to do it all, and it’s okay if the house is a little messy. If you have trust issues, make sure you conduct interviews, background checks, and you can even be home while getting a mama’s helper! Perform working interviews, where you can watch the babysitter with your kid and evaluate if they are the best fit. Getting help is a major game changer, so let go of the control a little bit and get some rest!
  2. Let go of “Mom guilt.” I talk about mom guilt in my book, because it’s something I experience a lot and need to intentionally validate myself on decisions I make for my self-care. Self-care is about doing something for yourself that leaves you feeling refreshed and rejuvenated such as going out with friends, taking a nice walk, having a cup of coffee while you journal. If it is difficult for you to do activities for yourself, reframe your thought to, “I am taking care of myself, so I can better take care of my family” or “When I take care of myself, I am a more patient and present mother.”
  3. Take breaks from social media (don’t compare yourself to other moms). There she is the “perfect” mother, the one who always looks put together, who cuts out smiley faces out of food for her kid’s meals, whose house is always spotless, the husband joyfully helping with the kids and chores, and they are always jet setting on a far away exotic getaway. Do you want in on a little secret, no matter how perfect these mamas appear, they are far from perfect. First of all, perfection doesn’t exist. Second, you are only seeing their highlight reel, and never compare your real life to someone’s highlight reel. Trust me on this, there are tantrums, blowouts, messy kitchens, and screaming kids on a plane behind the screen. So take a break from social media, and when you find yourself getting upset seeing someone’s life appear so perfect, remind yourself of the reality of the situation. We are humans, kids are humans, and we are not robots. If we were all perfect, what would be the fun in that?

What is your best piece of advice from your book “Take Your Lunch Break” and do you have a story about how that was relevant in your life?

I will say that my book is filled with a lot of advice, tips, and strategies so it is hard to pick the best one because what is best for me, may not be best for you and vice versa. The book is designed so you can pick and choose what works for you and leave behind what doesn’t serve you.

However, one of my favorite messages is to experience difficult and hard emotions is what it means to be human. It is natural to feel sad, upset, angry, stressed, etc. It is the fight of these emotions that causes the struggle. The more we can accept and surrender to the array of emotions we feel, flow with them, let them come and go, the easier our life will be. What we resist, persists.

Is there a particular book that made a significant impact on you? Can you share a story?

Hands down “DARE:The New Way to End Anxiety and Stop Panic Attacks Fast” by Barry McDonagh changed my life. I talk about the important role the book “DARE” played in my transformational journey in my TEDx Talk. DARE and its method are what helped me overcome GAD and PD! That was the key! It was that method that helped me remove all the smoke and mirrors and see anxiety for what it really is — just an adrenaline rush. When I started reading DARE that was the first time I realized that I wasn’t alone, and what I was experiencing wasn’t unique to me. That in itself was everything. I finally realized I wasn’t going crazy! DARE is not just a book but a whole support system. They have an app, a Facebook support group, anxiety coaches, and provide full assistance for those experiencing anxiety.

I actually interviewed Barry McDonagh for my book, and his interview was one of my favorites, so definitely check that out! He also gave me a praise quote (a blurb) which appears on the back of my book! It was such a surreal moment. There was a time I was struggling with debilitating anxiety and I turned to this book called DARE. I fully immersed myself in the work and practiced the DARE method and getting outside my comfort zone. Now, here I was, four years later, interviewing the author of DARE and having him praise my book! It was such a cool and beautiful moment.

What is the best way our readers can follow you on social media?

Thank you so much! People can connect with me on my Instagram and TikTok at @massomaa

My website is www.massomaa.com where they can get signed copies of my book, see the services I provide, and check for updates!

Massoma Alam: 5 Things Anyone Can Do To Optimize Their Mental Wellness

As a part of my series about the “5 Things Anyone Can Do To Optimize Their Mental Wellness”, I had the pleasure of interviewing Massoma Alam.

Massoma Alam Chohan is an author, a TEDx speaker, a wife, a mother of two, and a strong advocate for those suffering from anxiety. She graduated from the State University of Buffalo with a bachelor’s in Biology and Psychology, completed two years of Medical School, and later went on to complete her master’s in Industrial & Organizational Psychology from The Chicago School of Professional Psychology.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

It’s been a whirlwind of a journey, to say the least, for me to get to where I am today. I always wanted to be a doctor growing up, as a South Asian it is one of the most respected and known careers. Hence, I chose the pre-med pathway in college double majoring in Biology and Psychology. However, after I had already completed two years of medical school I had my first major panic attack which snowballed into Generalized Anxiety Disorder and Panic disorder. My anxiety was so debilitating that it forced me to drop out of medical school and my career trajectory changed. After speaking to some career coaches and doing a ton of online research I found that going back to school for my Masters in Industrial-Organizational Psychology (Business Psychology) was the best and most exciting option for me. I knew I was on the right path when I enjoyed what I was learning, found it exciting, and yearned to learn more.

Let’s normalize career changes, we grow and transform as we get older and it’s ok not to know what you want to do or be, but following your interests and passions will not steer you wrong.

What inspired you to become a mental health advocate?

I suffered from Generalized Anxiety Disorder (GAD) and Panic Disorder (PD) for nine years. I know the pain and anguish it comes with. Being a mental health advocate is my way of giving back. I’ve tried almost every kind of therapy, been on medications, read tons of self-help books, and I want to share all the knowledge I’ve gained with the world. I don’t want anyone else to suffer the way I did, I don’t want anyone to feel they are alone in this–because they are not. I want to give a voice to those who are suffering in silence. I want to break the stigma associated with mental health illnesses and normalize discussing our feelings and seeking out help–because it helps, and it changes lives. If my story can be a beacon of hope for someone out there, or if it can inspire them to pick themselves up, then I can go to sleep happy. It’s my passion to help others and I’m happy to do it.

None of us are able to achieve success without some help along the way. Is there a particular person or persons who you are grateful towards who helped get you to where you are? Can you share a story about that?

I would not be here without the help of many along the way. I can’t harp on this enough, my success is a collective effort from all the lovely people who helped me in some way along my journey. I will have to say though, my parents have been the most supportive in my life, their love and guidance is unmatched. Their immigrant story of traveling with 4 kids across the world to give them a better life leaves me in awe. My parents worked so hard to get to where they are today, it truly is so heartwarming and encouraging. They always encouraged me and helped me in achieving my dreams. They are the epitome of the American Dream and a story of hustling to get to the top. Because of them, I am here today, everything I am is because of their affection and teachings. I am forever grateful.

What advice would you suggest to your colleagues in your industry to thrive and avoid burnout?

To be productive but also experience joy at work–that is the goal, right? Can both exist together? I believe so! In fact, the happier you are the more productive you will be. To thrive at work, you must first and foremost address your wellness. When you are taking care of yourself, it will show in all aspects of your life and avoid burnout. Notice the signs of burnout (depression-like symptoms such as loss of motivation, feeling inadequate, sense of failure, exhaustion etc.), and take preventative care. What does that look like? It means, taking your lunch break (ha!), having a work-life balance, finding purpose and meaning in your work, nourishing your creative side, being organized, having important conversations with your managers, and giving yourself grace when you make mistakes or fail.

What advice would you give to other leaders about how to create a fantastic work culture?

Listen to your employees, really listen. Make them feel heard by addressing their concerns and create a psychologically safe environment. Use intrinsic motivation for your employees such as a sense of belonging, purpose, professional and personal growth opportunities to foster fulfillment at work. Be willing to be flexible and be able to handle family-care demands. If you care about your employees, they will in return care about you and your company. By presenting attainable deadlines, reasonable expectations and workload you will establish a thriving environment where employees will stress less and produce more!

Ok, thank you for all that. Now let’s move to the main focus of our interview. Mental health is often looked at in binary terms; those who are healthy and those who have mental illness. The truth, however, is that mental wellness is a huge spectrum. Even those who are “mentally healthy” can still improve their mental wellness. From your experience or research, what are five steps that each of us can take to improve or optimize our mental wellness? Can you please share a story or example for each.

  1. Get to know yourself! There are many tips and strategies out there for mental wellness, sometimes it’s like a game of trial and error to see what’s best for you. It’s not a one size fits all! When you really get to know yourself through tools like meditation, mindfulness, therapy, and journaling you will have better self awareness of your triggers and also learn what will work for you. For instance, I know that if I don’t get proper sleep or have too much caffeine, I tend to get anxious. I also learned while writing my book (basically journaling) that I procrastinate because I have perfectionist traits (I had no awareness of this prior to writing my book)! There is lots to learn- so dive in!
  2. Get professional help. There’s no shame in seeing a mental health professional! It is not a sign of weakness, but rather strength — to take responsibility and action for your own wellbeing! We go to the gym and get trainers to make our bodies strong, so why not go to a therapist to make our minds strong? Let’s normalize seeing a therapist! There’s something about talking to a trained mental health professional in a safe, non-judgemental, and confidential space that aids in the healing process. They are not your friend or family who have prior biases, they are there to listen and to help you learn skills for your mental wellness. It’s not easy, and sometimes it gets messy, but it’s so worth it for sustainable wellness!
  3. Find joy in life. When was the last time you laughed? Like really laughed? We really should laugh more! Don’t take life so seriously, just enjoy the good times! Do things that you love, that bring your happiness, that spark excitement in your soul. Do more of that. Burst out into song, dance in your living room with your kids, eat ice cream with your dog, watch a comedy special with your partner, dance in the rain by yourself. Make time for joy. You deserve it.
  4. Giving back. One of the tips I give in my book for when you are feeling anxious is to compliment someone. It breaks that stress pattern. Scientific studies have shown that when we help others it can reduce stress, increase our sense of meaning, life satisfaction, and self-confidence. Even small acts of kindness like a smile can activate our reward center in our brain. You can give back by volunteering, helping a stranger, caring for animals, and supporting friends and family in tough times.
  5. Be kind to yourself. The way we speak to ourselves dictates our mood and consequently our wellbeing. Positive self-talk influences our subconscious mind which affects our thoughts and behaviors. Imagine how happy we would be if we constantly spoke to ourselves with love and compassion. Imagine how happy we would be if we forgave ourselves for our mistakes and learned from them. When we uplift ourselves and stop being so hard on ourselves we create a space for growth and healing. Positive inner dialogue also improves our quality of life. We should be our #1 cheerleaders and root for ourselves, because if we don’t, who will?

How about teens and pre-teens. Are there any specific new ideas you would suggest for teens and pre-teens to optimize their mental wellness?

Positive self-talk is the #1 way to live a happier life. Talk to yourself in a loving, compassionate, and kind way! We are often so mean to ourselves. Catch yourself when you find yourself talking negatively and quickly correct it. Awareness is key and it takes practice. Become aware of negative self-talk. Always be kind to yourself and talk to yourself like you would your best friend. If you do make a mistake, understand that you are a human and not a robot. Learn and grow from it, don’t let it despair and cripple you. Use mistakes and failures to catapult you to betterment.

Human connection is so important to treat others with love and respect. Don’t burn any bridges on the way to the top. Keep in mind we are all human, don’t be intimidated by others or bosses, talk to them with the intention of a human connection, and you will probably have a more fulfilling conversation.

As a woman of color and mother of two, what are some tips you can give our audience who may be experiencing mental health struggles within the home and/or work?

  1. Ask for help! Whether that be hiring a babysitter, nanny, a cleaning service, or asking family for help. Summertime is great because a lot of high school and college students are looking for jobs! Anything to take something off your plate! Being a mom is a full-time job, with no breaks, and it’s OK to ask for help. You don’t need to be perfect, you don’t need to do it all, and it’s okay if the house is a little messy. If you have trust issues, make sure you conduct interviews, background checks, and you can even be home while getting a mama’s helper! Perform working interviews, where you can watch the babysitter with your kid and evaluate if they are the best fit. Getting help is a major game changer, so let go of the control a little bit and get some rest!
  2. Let go of “Mom guilt.” I talk about mom guilt in my book, because it’s something I experience a lot and need to intentionally validate myself on decisions I make for my self-care. Self-care is about doing something for yourself that leaves you feeling refreshed and rejuvenated such as going out with friends, taking a nice walk, having a cup of coffee while you journal. If it is difficult for you to do activities for yourself, reframe your thought to, “I am taking care of myself, so I can better take care of my family” or “When I take care of myself, I am a more patient and present mother.”
  3. Take breaks from social media (don’t compare yourself to other moms). There she is the “perfect” mother, the one who always looks put together, who cuts out smiley faces out of food for her kid’s meals, whose house is always spotless, the husband joyfully helping with the kids and chores, and they are always jet setting on a far away exotic getaway. Do you want in on a little secret, no matter how perfect these mamas appear, they are far from perfect. First of all, perfection doesn’t exist. Second, you are only seeing their highlight reel, and never compare your real life to someone’s highlight reel. Trust me on this, there are tantrums, blowouts, messy kitchens, and screaming kids on a plane behind the screen. So take a break from social media, and when you find yourself getting upset seeing someone’s life appear so perfect, remind yourself of the reality of the situation. We are humans, kids are humans, and we are not robots. If we were all perfect, what would be the fun in that?

What is your best piece of advice from your book “Take Your Lunch Break” and do you have a story about how that was relevant in your life?

I will say that my book is filled with a lot of advice, tips, and strategies so it is hard to pick the best one because what is best for me, may not be best for you and vice versa. The book is designed so you can pick and choose what works for you and leave behind what doesn’t serve you.

However, one of my favorite messages is to experience difficult and hard emotions is what it means to be human. It is natural to feel sad, upset, angry, stressed, etc. It is the fight of these emotions that causes the struggle. The more we can accept and surrender to the array of emotions we feel, flow with them, let them come and go, the easier our life will be. What we resist, persists.

Is there a particular book that made a significant impact on you? Can you share a story?

Hands down “DARE:The New Way to End Anxiety and Stop Panic Attacks Fast” by Barry McDonagh changed my life. I talk about the important role the book “DARE” played in my transformational journey in my TEDx Talk. DARE and its method are what helped me overcome GAD and PD! That was the key! It was that method that helped me remove all the smoke and mirrors and see anxiety for what it really is — just an adrenaline rush. When I started reading DARE that was the first time I realized that I wasn’t alone, and what I was experiencing wasn’t unique to me. That in itself was everything. I finally realized I wasn’t going crazy! DARE is not just a book but a whole support system. They have an app, a Facebook support group, anxiety coaches, and provide full assistance for those experiencing anxiety.

I actually interviewed Barry McDonagh for my book, and his interview was one of my favorites, so definitely check that out! He also gave me a praise quote (a blurb) which appears on the back of my book! It was such a surreal moment. There was a time I was struggling with debilitating anxiety and I turned to this book called DARE. I fully immersed myself in the work and practiced the DARE method and getting outside my comfort zone. Now, here I was, four years later, interviewing the author of DARE and having him praise my book! It was such a cool and beautiful moment.

What is the best way our readers can follow you on social media?

Thank you so much! People can connect with me on my Instagram and TikTok at @massomaa

My website is www.massomaa.com where they can get signed copies of my book, see the services I provide, and check for updates!

Thank you so much for joining us. This was very inspirational, and we wish you continued success in your important work.


Author and Keynote Speaker Massoma Alam: 5 Things Anyone Can Do To Optimize Their Mental Wellness was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Joel Strauss of Strauss Communications: How to Use LinkedIn To Dramatically Improve Your Business

An Interview With Candice Georgiadis

Start with what you know. When we started out we didn’t have many use cases on our own, but we did have background that was relevant thanks to prior work. The first thing we did was look up competitors of companies we had formerly worked with and mentioned them in outreach. It resulted in our first client and our longest.

As part of my series of interviews about “How to Use LinkedIn To Dramatically Improve Your Business”, I had the pleasure of interviewing Joel Strauss, Chief PR Strategist and Founder, Strauss Communications.

Joel has spent nearly a decade in strategic communications, leading strategy, and executing successful PR campaigns for startups and hypergrowth companies across continents. In addition to traditional PR, Joel produced research reports & content that has driven results ranging from web traffic to leads with enterprise clients.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

The short answer is a trip to Montreal. The slightly longer one is that I had quit my job running a political organization that facilitated fundraising, put on speakers series of political leaders, and a side hustle ghost writing for several American political figures. After I quit, I trekked through Patagonia, came back to the US and on a weekend trip to Montreal I met my brother’s friend who raved about a PR internship. When I got back to New York I applied, went through several interviews and was told I had the job and a week and a half to start it halfway across the world in Tel Aviv. Since then, I worked not only at an agency, but also in-house at a unicorn tech company where I oversaw both PR and social and ultimately Co-founded my own agency that both manages social media and leverages it for leads.

Can you share the most interesting story that happened to you since you started this career?

When it comes to social media specifically it would probably be when we were working with a client that hired us solely for social and hitting our heads against the wall trying to figure out how to make their posts go viral. They had high expectations and we ended up — thanks to looking back at the material they already had and a bit of luck — posting a past interview between the founder and Anthony Scaramucci that garnered more views than any post in their long history and got a repost from the “mooch” himself.

In terms of broader PR, it would have to be promoting tourism for a client and then being charged by one of their main attractions — the world’s oldest, largest mountain gorilla the next day. Pro tip: if you’re ever being charged by a giant mountain gorilla don’t make eye contact, cower, and make gorilla noises (which is essentially letting them know you recognize them as the boss).

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

LinkedIn by far. There is no other platform, at least when it comes to B2B, that is so effective and powerful when it comes to getting in front of exactly the audience that you’re looking to sell to or partner with. One of our clients is a technology transfer, meaning they assist in bringing technology from the lab to the market. They always have plenty of cool technologies, but prior to funding and with no customer base or major partner journalists and other traditional channels often won’t give them a second look.

Our goal on social was simply to be active and post regularly in order to make it a “touchpoint” for those interested and to broaden the type of content we posted from dry academic announcements, to personal stories and news commentary even if not directly from them or one of their companies. That regularity, combined with more engaging posts that went beyond the boring announcements, are exactly what led to interest and ultimately deals for them.

Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.

  1. Start with what you know. When we started out we didn’t have many use cases on our own, but we did have background that was relevant thanks to prior work. The first thing we did was look up competitors of companies we had formerly worked with and mentioned them in outreach. It resulted in our first client and our longest.
  2. Connect them to your business. Not every bit of outreach should be a hard pitch. One of the tactics we use is simply connecting with a message highlighting a commonality and then inviting them to follow our business page. If they don’t that’s fine, but if they do, then they can be in touch beyond the conversation and reach out after they see the results.
  3. Always go beyond LinkedIn prior to an approach. For our business, we want to know what coverage they received, how their social is doing, if they have an agency or worked with one in the past. That takes a few Google searches or a peak at Sales Navigator before approaching. Implementing that small extra step makes a big difference.
  4. Leverage those in your field. For a number of our B2B clients LinkedIn provides the opportunity to directly leverage leaders in the field as few other platforms do. We’ve increased follower counts and gained leads simply by tagging a thought leader mentioned in an article or getting them to share. Interviewing them or more directly highlighting their work tends to be even more effective in targeting their super relevant audience. However, you need to beware of tagging too many people, as your post is more likely to be labeled as spam.
  5. Video and images > words. The LinkedIn algorithm tends to favor video and images over written word [though some can get lucky with dwell time]. That means having a strategy to get high quality images during conferences is a must and publishing client, company, or product videos should be considered instead of just writing about it. An added advantage is that recorded interviews [think of the leverage those in your field tip above] can also be cut up into multiple video assets around singular themes, a growth hack that has produced more than a few viral posts — and leads — for our clients.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Tech for Good! Technology is already able to help with so many causes that affect us all such as climate change, food supply, more accessible medicine.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Ian Bremmer. Few people have so effectively used LinkedIn to boost their visibility and provide value to the degree he has. He landed his own TV show, regularly has world leaders on as guests, and breaks down complex issues in no time.

You can contact us via our website and on LinkedIn.

Thank you so much for these great insights. This was very enlightening!


Joel Strauss of Strauss Communications: How to Use LinkedIn To Dramatically Improve Your Business was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Modern Fashion: Addie Elabor of D’IYANU On The 5 Things You Need To Lead a Successful Fashion Brand…

Modern Fashion: Addie Elabor of D’IYANU On The 5 Things You Need To Lead a Successful Fashion Brand Today

An Interview With Candice Georgiadice

Identify a fashion need in the market- What really helped me succeed quickly on my own is because I was able to identify a need in the market. I simply made products that were already in demand and filled a void in the market.

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series, I had the distinct pleasure of interviewing Addie Elabor.

Addie launched D’IYANU in 2014 from her studio apartment in King of Prussia, PA with only six styles for women — one blouse, two dresses, and three skirts. Five months later, she quit her job and committed to D’IYANU full time. In 2016, her brother Dara joined as President, and his support and contributions have been invaluable in making us what we are today.

Thank you so much for joining us in this interview series! Can you tell us a story about what brought you to this specific career path?

My entrepreneurial journey began in early 2013 after I had completed my master’s in International Marketing and couldn’t find a job in my field. I felt discouraged in my job search and deeply unhappy with my corporate job as a buyer for a lab supply company. I desperately needed a change. I had just read ‘Rich Dad, Poor Dad’ and was super inspired to go against the grain and start my own business. I wasn’t quite sure which business, but I was searching for the right opportunity. After a few conversations with close friends, I had the idea to create a modern, ready-to-wear African-inspired line similar to Zara or H&M. I’m originally from Nigeria so I grew up with Ankara (wax printed fabric) clothing. After some research, I didn’t find any prominent brands creating modern pieces with African print, and realized that there was a void in the market for this type of fashion. Although I had no fashion background, I asked myself, “why not me?” I got books on starting a fashion business, did endless online research, and formulated a business plan. I hired a Philly-based fashion designer to create my first 6 patterns and samples, found a Philly-based factory for production, and sourced all the fabric and material. I self-funded the $20k starting capital from my savings and a credit card loan. D’IYANU launched in Jan 2014 while I was still working full-time. I decided to quit my full-time job in May 2014 to fully commit to D’IYANU. It was a sink or swim decision since my business wasn’t profitable and I was living in a small studio apartment with 70k worth of student loans. However, I truly believed in the vision for D’IYANU and am committed to making my business a success. In Sept of 2014, I took a course on FB ads which transformed my business practically overnight.

Can you share the most interesting story that has happened to you since you started?

The year I launched my business, I wore one of my skirts to an Essence Street Style Block Party in Brooklyn, NY. My goal was to pass out flyers and spread the word about my brand. I was randomly picked from the crowd to participate in a fashion show because of my outfit. I got to go backstage and met Tracy Ellis Ross and took a picture with her. It was an amazing experience!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

For my first round of D’IYANU garment production in Philadelphia, I imported around 1,200 yards of fabric. Having just traded in my car for a new one, I hadn’t received my car registration documents yet. I drove 3 hours to a port in New Jersey in my new SUV to pick up the fabric. I had completed all the necessary customs and clearance documents but didn’t realize that I also needed to show my car registration. The feeling of complete disappointment and distraught washed over me since I couldn’t simply just go and come back and I needed the fabric right away. I went to a library nearby in hopes of printing off a copy of my registration, but it wasn’t available. Nevertheless, determined not to go home empty-handed, I saw a truck driver that seemed approachable and asked him if he could pick up my goods for me. We agreed that I would pay him $50 to pick up my fabric. He was able to do so and once we were off-premise from the port, he transferred the fabric into my car. I was absolutely elated to have gotten my fabric that day!

I learned 2 valuable lessons from that experience. Firstly, make sure you do your due diligence before starting any endeavor. I don’t recall if I assumed that I had my car registration or if I wasn’t aware that I needed it. Either way, had I done my due diligence of checking, I wouldn’t have ran into the problem. Secondly, when you run into a problem, don’t get defeated and give up. Think of alternate ways to solve problems, remain focused on your goals, and determine to find solutions. Being a problem-solver is a fundamental characteristic of a successful entrepreneur.

What do you think makes your company stand out? Can you share a story?

What makes D’IYANU stand out from other clothing brand is that we create beautiful and unique African-inspired pieces for the entire family that can’t be found anywhere else. Our pieces allow our customers to embrace and celebrate the African culture and uniquely express themselves.

One of the things that set us apart from other African-inspired lines is that we have always been customer-focused. Excellent customer service is our #1 priority. We are always thinking about our customers from our designs to our return and exchange policy. We make sure that our fabric and construction is of great quality and priced affordably. Our goal is to design clothing that our customers can wear for any life occasion from work to vacation and everywhere in between. We also explore the usage of different types of material in order to make garments that our customers love and appreciate. For example, we started using a new type of fabric for women’s dresses that looks like cotton and retains vibrant colors, but unlike the traditional Ankara fabric, it has stretch to accommodate every curve. No one else in the market is making African print on this type of fabric to our knowledge. We also launched a line of knit sweaters, skirts, dresses, hats, and scarves last year which was a huge success. We’re constantly innovating the way we present African print designs. We don’t limit ourselves to just wax cotton fabric like the rest of our competitors.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

In the beginning, unless you have the capital, you’ll have to be a jack of all trades and handle everything from customer service to financials. Even as you’re managing everything, you’ll need to learn to rest. It’s vital to know when to rest and not to quit when you’re feeling overwhelmed. There were days when I felt burnt out before D’IYANU even had any success, but I learned to rest and not stress on things beyond my capacity. As you begin to scale, you’ll need to hire the right team and delegate so you can free up your time. Learn to create processes and let go of certain tasks.

How have you used your success to bring goodness to the world?

I have always wanted my business to create value in our various communities. Since year 2 in business, I made a commitment to give back each year to organizations that resonated with me and were making a difference. To date, we’ve donated over $60k to various organizations such as Water.org, Charity: Water, The Boys and Girls Club of Philadelphia, the National Society of Black Engineers, and a couple of others. There are still a lot of things I would like to do in the near future such as creating value in Africa through job creation.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

I love Maya Angelou’s quote “My mission in life is not merely to survive, but to thrive: and to do so with some passion, some compassion, some humor and some style.

This quote is especially relevant to me at the time I thought to launch D’IYANU. During that period, I was just surviving, saddled with $70k in student loans, and felt miserable at my job. Starting my business gave me a sense of mission and injected excitement into my life. I also understand that the way you succeed matters. I want to make sure I’m leading my business with kindness, compassion, humor, and style.

Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

Something that excites me is the belief that Africa could be the next fashion hub. Due to lower labor costs and favorable trade agreements, some companies have already started moving their production to African countries such as Ethiopia and Kenya. My hope is that having more and more companies produce in Africa will help create jobs and lift the economies. I’m also really excited as D’IYANU plans to move some production to one of the west African countries of Ghana or Nigeria in the next 2–3 years. Additionally, looking forward to seeing more African designers emerge and make an impact in the fashion world.

Thank you for all that. Here is the main question of our interview. What are your “Top 5 Things Needed to Succeed in the Fashion Industry”. Please share a story or example for each.

  1. Identify a fashion need in the market- What really helped me succeed quickly on my own is because I was able to identify a need in the market. I simply made products that were already in demand and filled a void in the market.
  2. Understand fashion business fundamentals or find someone to help with that- There are people who have great ideas and create amazing designs, however, without the understanding of the fundamentals of running a fashion business, their brand may not go so far if they run out of capital. At the beginning of launching D’IYANU, I was super paranoid about managing my costs and not running out of capital. Running out of funds is the number 1 reason why businesses fail.
  3. Identify cost-effective ways to market your brand– I took a $400 FB ad course which at the time seemed like a high investment, but it transformed my business overnight. FB ads were our cost-effective way of marketing D’IYANU.
  4. Hire the right team– Having the right team goes a long way. I was blessed to have my oldest brother, Dara, join the team at the beginning of 2016. Having his support has made the difference in getting D’IYANU to where it’s at today. It’s key to surround yourself with people with different expertise from you so that you can cover all your bases and take your brand to the next level.
  5. Find the right factories and produce quality products– Having the right factory can make or break your brand. You can have all the other key things in place, but if the product isn’t good, then people won’t come back or share your brand with their friends and family. In order to find the right factory, you’ll need to have them make samples that go through an approval process before ordering in bulk. You want to ensure they meet your standards. I recall one factory we used to work with that cut corners on a pair of women’s pants by not serging the seams (overlock stitch to secure the seams from ripping easily). This meant that the pants could easily rip at the seams. By the time we realized the magnitude of the problem, we had already shipped out close to 100 pairs. We decided to recall the pants; paying return shipping, getting them fixed and then reshipping to the customer. It was highly inconvenient and expensive for us, but it was worth it since it helped us gain our customers’ trust. After that incident, we also stopped working with the factory since they had made other errors and we couldn’t trust their quality of work.

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

The buzzword in the fashion industry right now is sustainability. The fashion industry is known to be quite wasteful with unused fabric and the burning of unsold products. More and more brands are becoming conscious of their environmental footprint. Upcycling and reselling old products are methods being used by brands like H&M and Madewell. At D’IYANU, we are determined not to have waste. Our recently launched Mid-Summer collection is comprised of fabric used in previous collections. We are committed to using up old fabric so that they don’t end up in landfills.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would start a movement to empower black communities all over the world to spark a change in the way we operate and treat each other. I strongly believe that black people can do better as a collective by taking responsibility for creating the world they wish to live in. We can’t continue to have a victim mentality. We are full of limitless potential and can achieve so much if we can learn to work together. As a Nigerian, I know that Nigeria is blessed with natural resources and brilliant minds, however, we lack strong leaders with integrity to push the country forward. The country has been plagued with obscene levels of corruption, selfishness, greed, and instability. Imagine if we decided to create a society where everyone can feel safe and thrive. Imagine if black people around the world could say, I’m going to Ghana or Nigeria because it’s the land of opportunities. Instead, people in Africa typically consider western countries (made up primarily of whites), the land of opportunity. Let’s turn the tables around.

How can our readers follow you on social media?

@diyanu on IG and Tiktok and diyanufashion on FB. [email protected] for questions.

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Modern Fashion: Addie Elabor of D’IYANU On The 5 Things You Need To Lead a Successful Fashion Brand… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Wisdom From The Women Leading The Cannabis Industry, With Forozan ‘Zan’ Karim of Franny’s Farmacy

An Interview With Candice Georgiadis

Know local Laws and Regulations: Make sure you know what site-specific rules and regulations your operation is subject to. Some cities have ordinances that supersede the county or state laws. For example, after my lease was signed, I realized the city ordinance does not permit the sale of Delta-8 THC. Non-cannabis related businesses might not have to think twice about these things, but if you want to get involved in this industry you’ll need to know the ins and outs of all local laws and regulations.

As a part of my series about strong women leaders in the cannabis industry, I had the pleasure of interviewing Forozan Zan’’ Karim.

Forozan Zan’’ Karim, is the Owner/Operator of Frannys Farmacy in Alpharetta, GA. Zans heart-led dedication to compassionate patient care throughout her 30 year pharmaceutical career drove her to dive deeper into the science behind the transformational benefits that hemp and CBD have to offer.

After discovering Frannys Farmacy and what the brand stands for, Zan decided to jump onboard to make an even bigger and better impact on peoples lives. She pivoted away from traditional pharmacy, which included dispensing drugs such as opioids, anti-anxiety, and sleeping medication, to advocate and provide products that come from the earth and help individuals truly find homeostasis with the mind, body and soul, rather than just mask symptoms.

An Alpharetta local, Zan brings an abundance of enthusiasm, compassion, and scientific insight from hemp-wellness into her community.

Thank you so much for doing this with us! Can you tell us the backstory” about what brought you to the cannabis industry?

What brought me to the cannabis industry was the realization that I can continue to help people outside of working as a pharmacist, and this time with a plant that is provided to us by Mother Earth . Hemp-derived CBD does not just mask symptoms. It has healing power. This played a huge role in my decision to step into the cannabis industry.

Can you share the most interesting story that happened to you since you began leading your company? Can you tell us what lesson you learned from that?

The most interesting story comes from a discussion I had with my previous coworker in the pharmaceutical industry where I used to work. Her reaction included her eyebrows raising, to her saying, “How would you…“ with an emphasis on the word “you.” She was in the utmost shock when I shared with her what role I was now taking on in the cannabis industry.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I think of it it’s funny now, but it wasn’t very funny to me back then when I first started working in the industry. I was trying to get my business bank account opened. I would call to make an appointment to open an account, I’d meet up with the bank representative, put in a deposit to open the account, complete the application, and even receive temporary checks!

Shortly after, a few days down the road I’d receive a call and be informed, “We are sorry, we cannot keep this account open for you. You need to come and close the account and get your deposit back.” I did that with two more banks and experienced the same exact situation until I found out no other bank was going to keep an account open since the business is CBD related. Most banks shun cannabis companies due to cannabis being illegal at the federal level, and unfortunately, hemp-derived CBD products are considered the same. This is just one example of how the negative stigma is still there, and proper education is yet to be taught. Thankfully I am now able to provide educational events at my dispensary and attend community events to share what I’ve learned over the years about the healing powers of this plant.

Do you have a funny story about how someone you knew reacted when they first heard you were getting into the cannabis industry?

After hearing about my plan to open a CBD dispensary, to be actively present, and to operate the dispensary, a very close friend said to me, “You are going to be in a very good mood at all times smelling those flowers around you!”

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Yes! As a matter of fact, a handful of people have helped me along the way. Franny Tacy, the CEO of Franny’s Farmacy, has been a big help with her inspirational words and support. Dr. Walt, our franchise sales director, was always answering questions I had before I came on board with the franchise and open our Alpharetta, GA dispensary.

Frank Berry, the owner of Franny’s Farmacy Augusta, whom is always available for my texts and calls has been an incredibly supportive colleague on this journey. Alan Hart, Owner of Franny’s Farmacy Athens, has been the most helpful with all matters of business, sharing his own personal experiences as it relates to his two years of operational experience and constant support. And of course, the biggest shout out goes to my family for being there for me from the very first step.

Are you working on any new or exciting projects now? How do you think that will help people?

Right now, my plans are to collaborate with other local businesses and to educate the Alpharetta community about hemp-derived CBD, its benefits, and what Franny’s Farmacy Alpharetta can offer to our neighboring communities.

Hemp-derived CBD is provided to us naturally by Mother Earth, and is a safer alternative to only relying on pharmaceuticals to achieve our health and wellness goals.

Ok. Thank you for all that. Let’s now jump to the main core of our interview. Despite great progress that has been made we still have a lot more work to do to achieve gender parity in this industry. According to this report in Entrepreneur, less than 25 percent of cannabis businesses are run by women. In your opinion or experience, what 3 things can be done by a)individuals b)companies and/or c) society to support greater gender parity moving forward?

Individually, as a woman, I can help gender parity by having women mentor men, pay both men and women the same salary for equal work, and properly value women’s work.

Companies can help gender parity by providing equal opportunities to women, as they do for men. This includes, but is not limited to the same contracts, the same pay, and the same benefits.

Society can help by not differentiating boys and girls in the sense of a “gender role” from the start. Starting at home, parents have that responsibility as well to educate their children that what determines whether or not you achieve something is not based on your gender, but on the hard work, time, care, and effort you put into it.

You are a Cannabis Insider”. If you had to advise someone about 5 non intuitive things one should know to succeed in the cannabis industry, what would you say? Can you please give a story or an example for each.

1) Integrity: Cannabis industry professionals need to always provide transparency and accurate information about products. It’s also critical to actively listen and act on your customers’ feedback. On a regular basis, I will personally reach out to my customers via phone and follow up with them to see how they are doing after taking certain products.

2) Marketing and Branding: I personally attend weekly and monthly events with my local farmers market. Neighbors and local shoppers stop by, visit, and learn more and more about the Franny’s Farmacy brand, the impact we’re making on our Alpharetta community and its surrounding areas, and why we do what we do. This is something that needs to be consistent for every cannabis-related business.

3) Partnerships and Collaborations: Research has shown how CBD and yoga can work together. Franny’s Farmacy of Alpharetta will be partnering with a yoga instructor to offer yoga and CBD sessions, host events at the store, and more. These types of partnerships and collaborations are what help break negative stigmas, and shine a positive light on hemp-derived CBD locally, regionally, nationally, and globally.

4) Investment: I can’t stress this enough, and this may be something that sounds common, but it’s so important. You always need to make sure that you have a structured financial plan, every cost from real estate to products, employees to marketing, and any unexpected expenses need to be accounted for and planned for in advance.

5) Know local Laws and Regulations: Make sure you know what site-specific rules and regulations your operation is subject to. Some cities have ordinances that supersede the county or state laws. For example, after my lease was signed, I realized the city ordinance does not permit the sale of Delta-8 THC. Non-cannabis related businesses might not have to think twice about these things, but if you want to get involved in this industry you’ll need to know the ins and outs of all local laws and regulations.

Can you share 3 things that most excite you about the cannabis industry?

plants have healing powers

Excited to have a replacement for pharmaceuticals

More states are legalizing cannabis

Can you share 3 things that most concern you about the industry? If you had the ability to implement 3 ways to reform or improve the industry, what would you suggest?

1) We don’t have access to traditional banking which adds a lot of stress to the very basics of setting up and operating a business.

2) Outdated, inaccurate, and negative stigmas still exist. This is an indicator that more education needs to be done.

3) Not having FDA approved drug applications is slowing down our abilities to conduct more research.

  • Sooner rather than later, the banks need to form a system to avoid or minimize what they state as “the risks involved” for allowing cannabis businesses to safely bank their money with them.
  • Education remains a top priority, and it’s something every Franny’s Farmacy prides itself on. Education is key to breaking the old stigmas and delivering the correct information to the people who need it.
  • We truly need to have a process and procedure in place by the government to allow drug applications to be submitted by the FDA on cannabis.

What are your thoughts about federal legalization of cannabis? If you could speak to your Senator, what would be your most persuasive argument regarding why they should or should not pursue federal legalization?

A simple, straight-to-the-point, persuasive argument with the senator would be about pinpointing that scientifically proven, cannabis has been show to be safer than alcohol and many prescription drugs.

Today, cigarettes are legal, but they are heavily regulated, highly taxed, and they are somewhat socially marginalized. Would you like cannabis to have a similar status to cigarettes or different? Can you explain?

We can not compare cigarettes to cannabis. Let’s keep in mind, not all cannabis products are smokable. There is no medicinal property in cigarettes as there is in cannabis. Anything used for medicinal purpose should not be taxed, just like how prescriptions are not taxed. It would be a huge win for us to see medicinal cannabis take form in a similar way.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite life lesson quote is “This too shall pass.”

When things are bad, it won’t always be this way. When things are good, it won’t always be this way. We should always enjoy every moment.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂

I would like to believe that I am here for a reason. I know what pharmaceuticals can do in regard to their short-term and long-term effects. I am here now to educate everyone that I meet on what is available to us by way of this incredible plant that is grown naturally and can have an extraordinary impact on the healing of our body, mind, and soul. At its core, education is the movement.

Thank you so much for the time you spent with this. We wish you only continued success!


Wisdom From The Women Leading The Cannabis Industry, With Forozan ‘Zan’ Karim of Franny’s Farmacy was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Female Founders: Thea Myhrvold of Getbee On The Five Things You Need To Thrive and Succeed as a…

Female Founders: Thea Myhrvold of Getbee On The Five Things You Need To Thrive and Succeed as a Woman Founder

An Interview With Candice Georgiadis

I believe you are your own hardest boss and critic. A myth is that its easy to be your own boss however no one is guiding you, clapping for you, giving you feedback. It is in fact very lonely. It requires a lot of tenacity and persistence. Ultimately, we are our own toughest critic.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Thea Myhrvold, Founder of Getbee.

Thea is the Founder of Getbee, a software enabling brands to bring the human touch into the online sales process — from live product recommendations to purchase, via a branded video call. “Throughout history, commerce has always been about people buying from people. With Getbee, we are bringing back this experience to the digital era. Our vision is to transform the way billions of people buy and sell online.” Speak with your e-commerce clients and 10x your sales conversion rate.

Thea is a globally recognized founder and CEO with a record of accomplishment in technology and innovation for more than 10 years. With both Arabic and Norwegian heritage, her international experiences and perspective has shaped how she aims to scale global impact. From coding one of the first edtech game-based apps, to launching a global marketplace for learning with TeachMeNow, and now scaling a global B2B technology that digitally transforms the future of work with Getbee, she has a proven track record of delivery, impact and results.

Securing partnerships with Microsoft to Expo2020 and One Million Arab Coders. Thea has been recognized with numerous awards including being an Expo2020 Global Innovator, The Cartier Woman’s Awards, INC. Arabia’s Top Female Startups, Mercedes Benz Brand Ambassador and top 10 Linkedin Power Profile all under the age of 30. Regularly quoted in international media in Forbes, Bloomberg, Skynews, The Financial Times, The BBC, Gulf News, to name a few.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

It was always about impact. As a young person navigating larger organizations, like the UN, I was frustrated at the lack of impact I had. I saw much more potential in doing my own thing and finding my own way. Leveraging technology I saw I could make a real difference faster than in other ways.

Can you share the most interesting story that happened to you since you began leading your company?

I am proud of a lot of our team accomplishments. A recent big win for us was officially being supported by Expo2020 and winning a $100 000 grant. Out of thousands of global applications only 100 top global innovators have been selected as well as the Cartier Woman’s Awards. This is a great achievement in terms of global validation of our work and our business.

LinkedIn published their top 40 “Power Profiles” in terms of influence on Linkedin. I was one of the top 10 influences in tech in the Middle East. I was the only woman on that list and I am so proud to represent women in tech — it is a great measure of our influence of the work that we do and the need to amplify more voices.

My last big event before covid was an audience of 10000 people. Was a contract going from those events to covid.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I believe you should always be learning. I continue to grow and learn all the time, if not then I am truly failing.

Especially as women, we sometimes have this paralysis by analysis. We need to realise that done is better than perfect. I believe when most people start we have this need for being perfect which comes from some deep insecurity somehow. However it is important to start, keep going, and keep iterating/learning.

And once you start — keep going. You will be surprised how far you come. And to you, the reader, I can’t wait to read YOUR story one day too!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

So many! I am forever grateful to my mentors and colleagues. At the end of the day, they all took a chance and paid it forward to me.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. According to this EY report, only about 20 percent of funded companies have women founders. This reflects great historical progress, but it also shows that more work still has to be done to empower women to create companies. In your opinion and experience what is currently holding back women from founding companies?

Representation matters. That is why it is so important to amplify the voices of diverse leaders and founders. When I was growing up I didn’t know tech was even an option for me. If you think about tech founders (still today) the typical names come to mind: Elon Musk, Bill Gates, Steve Jobs, Mark Zuckerberg , etc. how many female / diverse founders can you name?

Studies have shown that representation matters for the whole ecosystem: inspiring future founders but also changing the perception of investors. Most investors will spot trends or patterns and continue to invest in traits that they see are successful. If they don’t hear/see/ recognize alternatives routes to success, it becomes harder to spot those opportunities. Hence there are some great funds like pink salt ventures, a fund that is focused on female founders, who is tapping into this massive potential and business opportunity.

Female run companies are more profitable, sustainable and if you look at the unit economics, usually much better investments. However only 2% of VC funding goes to female led companies. This is a massive untapped potential.

Can you help articulate a few things that can be done as individuals, as a society, or by the government, to help overcome those obstacles?

Unconscious bias is real and it is also based on lack of representation.

Awareness is the first step. Every situation is different however on a personal level — education is key. There are some amazing ted talks — recommended list: https://theriveter.co/voice/9-inspiring-ted-talks-you-have-to-hear-by-female-startup-founders/

As an individual be aware of how you are hiring and what kind of services or products you are buying and how you are sourcing them. We make economic decisions everyday — your buying power can make an impact.

As a society and as government I can also use the example of maternity leave and support for working mothers and fathers. In studies that have come out of countries like Norway, the fact that both mothers and fathers have the chance to take leave, makes hiring more fair across the board too. The childcare policies in Norway has grown the economic GDP on par with the oil fund, which is one of the largest in the world.

This might be intuitive to you as a woman founder but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

I believe we can see and problem solve differently. In general, and this is a generalization, we are

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

I believe you are your own hardest boss and critic. A myth is that its easy to be your own boss however no one is guiding you, clapping for you, giving you feedback. It is in fact very lonely. It requires a lot of tenacity and persistence. Ultimately, we are our own toughest critic.

Is everyone cut out to be a founder? In your opinion, which specific traits increase the likelihood that a person will be a successful founder and what type of person should perhaps seek a “regular job” as an employee? Can you explain what you mean?

Persistence and perseverance. It requires a lot of grit and continuous learning and problem solving. I like to call myself a professional problem solver.

Ultimately you will be knocked down more times than you can count, however the best, are those who keep going. This mindset is key.

Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. Just start. — you will figure it out as you keep going.
  2. Trust yourself.
  3. Hire and find people who inspire you and that you can learn from.
  4. Failure is not final.
  5. Understand how to manage your energy — what drains you and what gives you energy so that you can show up as your best self for your team, clients, partners, family, etc.

How have you used your success to make the world a better place?

Yes, tech for good is a core competent of what we do. We donate our software to an impact project that can deliver personal live consultations online. We recently supported an amazing project in Latin America called Mujers en Action, an NGO that crowdsources volunteers like coaches, therapists, lawyers for women to speak to who are experiencing domestic violence. Via Getbee, they can track and measure impact, and deliver a branded and safe service. We are proud to pay it forward with our technology as well.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I believe it is important to pay it forward. I heard something beautiful from Christine Lagarde : invest in love. When you have love (be it from a partner, child, parent, etc.) you help support and grow confidence. When you have confidence you can give it to others and empower others. The capital of confidence is key in how we pay it forward. If you can empower and inspire someone in your network and pay it forward, it will inspire a network and exponential affect.

We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Jessica Alba and Gwyneth Paltrow, I see you investing and working in tech building out platforms like Goop and The Honest Company. I see massive collaboration with what we are all building, shared values and supporting women. Let’s talk!

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Female Founders: Thea Myhrvold of Getbee On The Five Things You Need To Thrive and Succeed as a… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Modern Fashion: Fashion Designer Annaiss Yucra On The 5 Things You Need To Lead a Successful…

Modern Fashion: Fashion Designer Annaiss Yucra On The 5 Things You Need To Lead a Successful Fashion Brand Today

An Interview With Candice Georgiadice

… It will be a movement towards enjoying each day on its own. I think we live in a world that doesn’t focus on mental health, in Latin America it’s still a taboo, and we have such a chaotic lifestyle, always on the clock that sometimes we forget to enjoy the process of it, and start working on being grateful of each day step by step–and sharing that knowledge will make more people blessed of their everyday achievements

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series I had the distinct pleasure of interviewing Annaiss Yucra.

Born and raised in Lima, Peru, Annaiss studied at Central Saint Martins and graduated with honors from (BA) Fashion Design at Nottingham Trent University. Annaiss began to make a name for herself globally thanks to her different international recognitions in competitions and social programs in Peru with creative workshops with indigenous communities, men in prison and aspiring students. Today, the colors and speech of the eponymous firm continue to expand internationally.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

My childhood was always about that connection to my heritage and traditions from a family that was from the landfill, immigrants from the Sierra to the Capital. It was an injection of colors, textile work of weaving, and culture. I am a third generation indigenous woman, and that really made an impact since I was very little, in the way of the respect to the Pachamama (Mother Earth in Quechua) to the love of the textile work in Peru.

Can you tell us the story about what led you to this particular career path?

From a very young age my connection with my environment was what allowed me to open myself to a world full of creativity. My family always pushed me to follow my dreams and I grew up in an environment full of color, fabrics, customs and heritage. Art and fashion are extensions of my thoughts and values–it is what I reflect through this exploration.

I started my homonymous project in 2018, on my return to Peru from university. I had no contacts in this area, so I applied to the Young Creators to the World contest. From that moment my work began to receive media attention and I was able to create a real network. As a result, international platforms began to see my work–during the years since then, I have had the honor and opportunity to not only represent my country but also Latin America as a whole, putting my continent in the eye of emerging fashion.

Within my work, I also aim to touch on social issues and create projects that stem from uncomfortable but necessary issues–by using fashion to tell a story, I feel we can grow as a community and have positive repercussions. I consider what I do “Artivism” or activism + art. Because my heritage is such a big part of my work, I want stories and issues from Peru and Latin America to be part of my designs. Fashion has given me the opportunity to communicate through clothing and enhance my career in a positive way by creating awareness in my country.

Can you share the most interesting story that happened to you since you began your career?

I think it’s the impact I have in my society and how I’ve helped change the perspective about fashion in Peru. I would never in a lifetime think that, through my creativity and my purpose in life, that I’d be able to help create a movement in my country and a change towards female empowerment and body positivity.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

PURPOSE: I created a business that comes from my core, my purpose is my real motivation and making a true change in the fashion industry and perspective of Latin American Fashion.

PERSISTENCE: There is no “No” for me–when people see struggles I always see an opportunity, I will carry on innovating persistently.

A 24/7 A.Y LIFESTYLE: I am always on a clock, working 24/7. For me it’s not even working, it is always about creating, making garments, being involved in exciting projects. It has become a lifestyle.

What do you think makes your company stand out? Can you share a story?

That each garment we produced is unique. We have a small team in our family studio where we are constantly innovating and moving forward to create a piece that is not only unique, but also a piece that will be in your wardrobe for a lifetime.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

WELCOME TO THE REAL WORLD (Bienvenida al mundo real, in Spanish)

That’s a quote my mom would always remind me about, how living in a world full of struggles was real, and how I should always make my rules to thrive within it.

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

Definitely the development of digital fashion to complement real-life fashion. It’s been incredible seeing the different people in digital worlds bring their own perspective to my looks and onto their own avatars, wearing the garments in a completely different way. Seeing my designs through their eyes makes me think, how can I approach creating a garment in a different way, and see it from a different perspective. I love the way that people are expressing themselves, using the clothes so differently, in so many different ways that I was not expecting at all. That is why I have partnered with VMOD.

With VMOD I am able to explore new methods of bringing my collections to life that are more inclusive and democratic, such as techniques like AR try-ons where my customers can see how they look in something prior to purchasing; or creating virtual fashion shows or lookbooks using 3D; plus, as a designer I am able to see which of my designs customers like and engage with more, which helps me decide how to adjust a design, or what to put into production. 3D fashion is definitely gaining popularity, and while I don’t create in 3D now, VMOD makes it incredibly easy for designers to get started, and they are able to save a ton of time and pre-production costs on sampling etc, by fine-tuning fit in digital.

Can you share how your brand is helping to bring goodness to the world?

I think first it’s the visual impact from the joyful palette, but the main focus is the message behind each garment and how it’s helping to create a conversation towards different subjects around society.

Can you share with our readers about the ethical standards you use when you choose where to source materials?

I am a 3rd generation textile manufacturer. My grandmother was an artisan who would do exhibitions with her textiles and sell her hand crafted work. After that, my parents started a business with Peruvian cotton, and now I work with local artisans to create my handcrafted looks, often creating new textiles with them. My childhood was about going to the factory and seeing this community of artisans making the garments, expressing themselves through their work so magnificently. I am carrying on a legacy, a history, and that’s so important to me, while also championing the incredible work of local artisans that is often overlooked.

When I do source materials outside of Peru, I like working with SwatchOn and VMOD, because they are the only company that is connecting real life fabrics with 3D counterparts–which is pretty incredible. SwatchOn also vets each of the fabric vendors on their platform (the majority within Korea) so I know I can trust that the IRL fabrics I search for are of the utmost quality. If I’m ever looking for something specific and can’t find it, I just reach out and they’ll help me source it through their vendors. That kind of 1-on-1 attention makes me confident in the quality.

Fast fashion has an advantage, that it is affordable for most people, but it also has the drawback that it does not last very long and is therefore not very sustainable. What are your thoughts about this? How does your company address this question?

The desire for fresh looks will, I think, always be–but that doesn’t mean it can’t be sustainable. I’d go back to the onset of digital fashion–to add to what I was saying earlier, new generations have so many different ways they want to engage with fashion, and it’s not only about wearing real life clothes anymore. It’s about being able to tell your story in new ways, and give people new ways to express themselves. That’s why I’ve been excited to be on VMOD for their launch, because it’s a totally new way to connect with people–and to communicate my messages of Artivism. With platforms like VMOD and other digital players, now we as fashion designers have the choice to create in real life, or create in digital, filling a need for “fast fashion” in a more sustainable (and even faster) way.

Thank you for all that. Here is the main question of our interview. What are your “5 Things You Need To Lead a Successful Fashion Brand”. Please share a story or example for each.

HAVING A TRUE PURPOSE IN YOUR BRAND WILL MAKE A TOTAL DIFFERENCE WHEN COMMUNICATING THE VALUES OF YOUR STORY.

Listening to your consumer and being active into what they truly want from sizing, custom services, and an experience when visiting your brand.

Communication, a true channel of authenticity in your social media will truly make a connection with your community–people don’t want a perfect story, they want the truth and being able to tell it from your own channels helps with the engagement.

Small drops all around the year. In my case, giving my customer these types of drops truly makes a difference in our sales. It’s important to know what your customer needs and observe them when it comes to the items you will launch. Form follows function.

Being clear with your supply channels, and making a positive impact in your industry will lead into a more conscious brand and connection with your core and community.

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

There are so many areas of improvement. I think one of the most important comes when thinking in inclusivity. Being able to create garments for all body types and recognize that everyone in our community is different will truly make a change in the impact of women wanting to have a significant piece without limitations.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

It will be a movement towards enjoying each day on its own. I think we live in a world that doesn’t focus on mental health, in Latin America it’s still a taboo, and we have such a chaotic lifestyle, always on the clock that sometimes we forget to enjoy the process of it, and start working on being grateful of each day step by step–and sharing that knowledge will make more people blessed of their everyday achievements

How can our readers further follow your work online?

Vmod.com

Annaissyucra.com

VMOD instagram

Annaiss Yucra instagram

VMOD x Annaiss Yucra

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Modern Fashion: Fashion Designer Annaiss Yucra On The 5 Things You Need To Lead a Successful… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Modern Fashion: Lindsey Mallon of Nadjarina On The 5 Things You Need To Lead a Successful Fashion…

Modern Fashion: Lindsey Mallon of Nadjarina On The 5 Things You Need To Lead a Successful Fashion Brand Today

An Interview With Candice Georgiadice

A unique vision and a (healthy) obsession with that vision. It’s not an easy path, so you really have to live and breathe it. And you have to stand for something unique and of value… and really know what sets you apart so you can carve your space in the market.

Many in the fashion industry have been making huge pivots in their business models. Many have turned away from the fast fashion trend. Many have been focusing on fashion that also makes a social impact. Many have turned to sustainable and ethical sourcing. Many have turned to hi tech manufacturing. Many have turned to subscription models. What are the other trends that we will see in the fashion industry? What does it take to lead a successful fashion brand today?

In our series called, “5 Things You Need To Lead a Successful Fashion Brand Today” we are talking to successful leaders of fashion brands who can talk about the Future of Fashion and the 5 things it takes to lead a successful fashion brand in our “new normal.”

As a part of this series I had the distinct pleasure of interviewing Lindsey Mallon.

Lindsey Mallon, founder of Nadjarina, is a RISD graduate whos career spans over a decade in fashion & blockchain spaces. Nadjarina was launched in response to the (lack of) labour standards she witnessed in her career, and inspired by the desire to see a collection that embodies modern femininity, as told through the lens of a woman (rather than the male-dominated lens of the fashion industry).

The Nadjarina aesthetic is inspired by the modern renaissance women, unapologetically defining and evolving the role of femininity for the future.

The brand is both a conscious luxury collection and a platform to advocate for the future we need for both our communities and our planet. Transparency & awareness towards the true impact of our decisions are the core of Nadjarina.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your childhood “backstory”?

Oh gosh. I grew up in a small town by the ocean in Rhode Island. So small, that I still no where to find people on a Friday night when I make trips back. . I was always very focused on self expression and was always very particular about curating my own aesthetic. I remember always having strong opinions about our Catholic school uniforms and how they suffocated individuality and self expression. I loved dresses and unrestrictive knit pants. I liked to have my aesthetic, but not be contained by it. That still holds today. You see a strong, feminine aesthetic contrasted with relaxed fits and the lux comfort of silks in Nadjarina. I love the tension between opposition. I think that is where the beauty is, and I think that’s what modern femininity is- the juxtaposition between our soft maternal energy, our history as sensual muses, and empowered voices and visionaries in the workplace today. Life, and balance, exists in the gray area between. As a kid, I felt like an outsider because of that mindset, because I didn’t fit in a neat box.

Can you tell us the story about what led you to this particular career path?

I moved to NYC right after college, as many did. The economy was recovering from the 2008 financial crisis. Design jobs were far and few. I didn’t have the option to intern until a paid position opened, so I looked at the bigger picture. I knew that I wanted to launch a brand of my own eventually, so I took the opportunity to understand each aspect of running a fashion business. I took a job in development that was massively underpaid- I had to bartend on top to pay rent- and climbed my way up from there, wearing many hats along the way.

What I saw was appalling- inhumane labor and manufacturing practices, brands ripping off other brands, toxic behavior amongst peers. It was an industry built to empower, was built on the backs of slave labor and destruction. That is what inspired Nadjarina. Building a brand that would begin to challenge these systems and begin to forge a more optimistic future for our industry. At the time, labor standards and conscious mindsets were really a beta-test mindset. One beautiful thing about this pandemic, is that it’s brought a lot of things into the light and these are becoming more normal conversations.

Can you share the most interesting story that happened to you since you began your career?

Motherhood, really. I’m a single mom, so it is the biggest curve ball in my life- and my career my biggest challenge, my biggest reward, and my biggest motive. I think that gave me the courage to really stand up for what I believe in. It put a fire in me to create a world for her and I that would be beautiful and limitless. Nadjarina is actually named after my daughter- it’s her middle name. The brand, just like the next generation, stands for a higher level of consciousness.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Self-awareness, My personal evolution is the most critical aspect. Learning to embrace the journey, approach the good days with gratitude, and a meditation practice to get me through the harder days. Dropping ego and replacing it with a healthy curiosity to nurture a collaborative workspace.

Intuition. I think the more I’ve tapped into a more intuitive approach to leadership, the more successes I’ve found (which is traditionally a more feminine characteristic not embraced in the workplace). Of course, understanding data and metrics is massively important, but that informs your intuition, so learning to align and tap into that intuitive

Authenticity. The ethics the brand stands for, the narrative the collection creates around modern femininity as defined through the female lens, and, of course, the creative vision. There was a point when I bent too much to outside feedback, and lost pieces of my authentic vision, and it showed. When I returned to that authentic voice, that’s when the vision really resonated with people.

What do you think makes your company stand out? Can you share a story?

I think that it’s both our community-focused ethos and the story we tell as an aesthetic. Nadjarina’s aesthetic is an open dialogue around modern femininity. What it means and what it looks like to feel empowered, feminine, sensual… as defined by a woman. Most brands are designed by men, so it is a man defining how he thinks it looks for a women to feel sexy, empowered, comfortable. The way we communicate ourselves visually is almost always through the male gaze.

Nadjarina reclaims that context, and builds a community of women around that. It’s a strong aesthetic, balanced with relaxed fits for comfort and function. I want to feel like a strong woman, but I also want to feel feminine, and I need to be able to move between roles from the workplace to motherhood to a social life. And still feel good when I’m having hormonal bloating… or after having kids, too. A man can’t speak to that in the same way because it’s not his experience.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

“Be firm in your goals, but flexible in how you get there.”

Ok, thank you for that. Let’s now jump to the primary focus of our interview. Do you see any fascinating developments emerging over the next few years in the fashion industry that you are excited about? Can you tell us about that?

Definitely, and I supposed with a natural bias (as I’ve previously launched a business in this space), blockchain. With more transparency comes more accountability. There’s a lot of positive impact in this industry that that can bring about. Especially as you go down the supply chain. And this is an industry that needs to pivot fast to pull the reigns in on global warming.

Can you share how your brand is helping to bring goodness to the world?

One thing I’ve been told a few times in my career, is that I have an ability to take progressive ideas or concepts that feel out-of-reach or overwhelming, and break them down so that they feel accessible and understandable. Whether that’s through panels I’ve spoken on about easing into a more sustainable lifestyle and the realities of what sustainable consumerism means, or intimate conversations with women around our experience today… that to me feels like the most important work. I’ve heard from many that a sustainable living can feel a bit overwhelming, so if I can help build a bridge to help people take the first steps towards that, that is an honor. I really believe that if we break it into micro goals and small habit changes, and build on that, it is much more achievable. We have to be easy on ourselves.

Then there’s the female experience, as well. The female experience, often peppered with stories we’ve felt we couldn’t talk about, can be isolating. The more we come together and highlight these struggles, and share our stories, the stronger we become collectively. The #MeToo movement made a lot of women feel heard and seen, but that’s just the beginning of these conversations, in my opinion. There’s a lot more to bring to light. Even just the concept that many women really overcompensate in their masculine energy to excel in their careers, then feel imbalance in their romantic relationships and personal life. Most don’t consciously recognize that it a masculine energy they are tapping into, so they struggle to rebalance themselves, or learn which energy to tap into in which situations. Creating conversations so that we don’t feel alone in these experiences, and creating “toolkits” to navigate these experiences with is important. The first step in creating a solution is recognizing the problem.

Can you share with our readers about the ethical standards you use when you choose where to source materials?

Yes, we actually have a sourcing map on our website that discusses each region we source from and why. We try to source locally, where possible, but and intentionally, looking at quality and the environmental impact of each material. For example, we use plant-dyed leathers, silks woven here in the US, and novelty fabrics from a family-owned manufacturer in Italy. Eventually, I’d like to bridge my blockchain and luxury backgrounds and build these into digital ID’s that go with each product.

Fast fashion has an advantage, that it is affordable for most people, but it also has the drawback that it does not last very long and is therefore not very sustainable. What are your thoughts about this? How does your company address this question?

The price of a product isn’t always the number on the price tag. There is the environmental and humanitarian cost, too. Every dollar spent is a vote to support an ethos and vision.

As a brand, it’s a challenge because in a perfect world, ethically made products would be accessible to all, but it’s difficult to accomplish that and apply fair trade labor and high-quality materials and construction. But I do believe in the original traditions of craft and creating something with intention and impact. Personally, it’s hard to justify purchasing something that stands for environmental damage or near slave-labor.

As consumers and a collective community, it ultimately comes down to a mindset shift. Shaking the Hollywood ideas of wear-it-once, and replacing that mindset with a quality over quantity mindset. What most people don’t see, is that most celebs and influencers are pulling pieces from brands, not purchasing them, giving them limitless wardrobes. Rental platforms are a great option if you want to have more options without the trail of waste.

I really hope that as technology advances, sustainable options will be accessible at any budget.

Thank you for all that. Here is the main question of our interview. What are your “5 Things You Need To Lead a Successful Fashion Brand”. Please share a story or example for each.

A unique vision and a (healthy) obsession with that vision. It’s not an easy path, so you really have to live and breathe it. And you have to stand for something unique and of value… and really know what sets you apart so you can carve your space in the market.

Malleability. My biggest mantra as an entrepreneur is “be strict in your goals, but flexible in how you get there”. That mindset has been especially valuable through this pandemic for me personally. Nothing ever happens as planned, but we have to trust and embrace the process. When we get caught up in the micro details, or the momentary obstacles, we often lose sight of the end vision and stand in our own way. Stay focused on the bigger picture and how you can pivot to make something positive out whatever is in front of you. Then there’s a literal application- business landscapes are constantly changing, and you have to have foresight and malleability to stay ahead.

Ethics. I know this is an unpopular opinion, but with where we are moving as an industry and the consumer’s growing interest and knowledge, you have to stand for something. And with how technology is advancing, we as brands will be held accountable to the sustainability and positive impact efforts we preach. Transparency and business ethics, I think, will be unavoidable as blockchain tech becomes a normal part of our industry.

A healthy curiosity. That’s what keeps you inspired, but also creates malleability as a leader. We are in an intersecting time of undoing a lot of old mindsets. Ego-centric leaders who create a negative workplace are being called out. We are unlearning and relearning, and that requires a healthy curiosity for people and opinions. A constant hunger for evolution will keep. You ahead of the curve.

Community. And not just from the traditional networking and influence aspect. Community is something Nadjarina has been focused on since day 1, because I really believe in impact and human connections. But community, in a sea of brands, is becoming the new brand longevity and the new brand currency, which I think is very refreshing. You have to reach people, not just sell something to them, if you want to maintain a relationship with your audience.

Every industry constantly evolves and seeks improvement. How do you think the fashion industry can improve itself? Can you give an example?

I think continuing on this path towards sustainable, ethical business models is really key. I think this pandemic allowed for the industry to slow down, take a step back, and assess its faults and systems that haven’t evolved at all, mostly due to the rapid pace of the industry. Now we (as an industry) are having those conversations and consumers are demanding better. And that’s amazing.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

In many ways, that’s the vision of Nadjarina- to bring positive impact to people’s lives. It’s both a luxurywear brand and a community-driven platform to support progressive conversations around both the female experience and sustainable consumerism + ethical business. Educating people around sustainable consumerism and lifestyles in a way that feels accessible and approachable. Setting standards for ethical business. Creating conversations that connect us over our human experience; giving people emotional, psychological, and verbal toolkits to express themselves and better themselves. So, in short, creating a global platform to level up the human experience… that’s the vision!

How can our readers further follow your work online?

We have our online store, nadjarina.com, which is both a storefront as well as information about the brand and our practices. We’re on social media (of course).

Thank you for these fantastic insights. We greatly appreciate the time you spent on this.


Modern Fashion: Lindsey Mallon of Nadjarina On The 5 Things You Need To Lead a Successful Fashion… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.